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MARKETING MANAGER: Must Be Adaptable & Versatile

About this video 

Morgan is the marketing manager for the publications SF Weekly and the Bay Guardian. She handles all the digital marketing aspects of the publications, as well as managing the street team and print and trade accounts. She gives this piece of advice about working in her field - you have to be a very hard worker, and you have to be adaptable and versatile because otherwise you will not make it in this field where things change on a rapid basis.

Degree: Advertising - Multimedia Communications
Job Title: Marketing Manager
Employer: SF Weekly

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='200'>My name</span> <span m='460'>is</span> <span m='720'>Morgan,</span> <span m='1390'>and</span> <span m='1690'>I'm</span> <span m='1990'>the</span> <span m='2110'>marketing</span> <span m='2530'>manager</span> <span m='3220'>for</span> <span m='3430'><i>SF Weekly</i>.</span> <span m='4920'>I</span> <span m='5180'>also</span> <span m='5600'>oversee</span> <span m='6030'><i>SF Examiner</i></span> <span m='6800'>and</span> <span m='7480'>the</span> <span m='7576'><i>Bay</i></span> <span m='7673'><i>Guardian</i></span> <span m='8500'>as</span> <span m='8690'>well</span> <span m='9010'>in</span> <span m='9180'>marketing.</span> <span m='10600'>What</span> <span m='10800'>I</span> <span m='11010'>do</span> <span m='11470'>is</span> <span m='12290'>all</span> <span m='12600'>the</span> <span m='12860'>digital</span> <span m='13010'>aspects,</span> <span m='13660'>all</span> <span m='14020'>the</span> <span m='15050'>online</span> <span m='16040'>banners</span> <span m='16460'>and</span> <span m='16880'>advertising</span> <span m='17460'>elements</span> <span m='17830'>that</span> <span m='18000'>you</span> <span m='18220'>see</span> <span m='19070'>digitally</span> <span m='19910'>is</span> <span m='20330'>what</span> <span m='20610'>I'm in</span> <span m='20710'>charge</span> <span m='20960'>of,</span> <span m='21150'>as</span> <span m='21250'>well</span> <span m='21680'>as</span> <span m='22545'>managing our</span> <span m='22840'>street</span> <span m='23340'>team</span> <span m='24680'>and</span> <span m='25670'>other</span> <span m='25900'>assets</span> <span m='26310'>for</span> <span m='26380'>the</span> <span m='26490'>paper</span> <span m='27010'>like</span> <span m='27420'>print</span> <span m='28210'>and</span> <span m='29260'>trade</span> <span m='29570'>accounts.</span> </p><p><span m='30560'>I</span> <span m='30970'>went to</span> <span m='31250'>the Academy</span> <span m='31480'>of</span> <span m='31650'>Art</span> <span m='31810'>University</span> <span m='32930'>for</span> <span m='33200'>multimedia</span> <span m='33770'>communications</span> <span m='34650'>and</span> <span m='34870'>graduated</span> <span m='35850'>with</span> <span m='35990'>that</span> <span m='36230'>degree</span> <span m='37030'>and</span> <span m='37670'>also</span> <span m='38380'>an</span> <span m='38470'>emphasis</span> <span m='38880'>on</span> <span m='39080'>advertising.</span> <span m='40900'>I</span> <span m='41000'>didn't</span> <span m='41750'>ever</span> <span m='42050'>think</span> <span m='42570'>that I was</span> <span m='42990'>going</span> <span m='43100'>to</span> <span m='43160'>go</span> <span m='43550'>to</span> <span m='43700'>into print.</span> <span m='44540'>My</span> <span m='44870'>last</span> <span m='45190'>year</span> <span m='45330'>of</span> <span m='45400'>school</span> <span m='45660'>I</span> <span m='45920'>actually</span> <span m='46380'>interned</span> <span m='47330'>at</span> <span m='47630'>a radio</span> <span m='48130'>station</span> <span m='48630'>and</span> <span m='49590'>fell</span> <span m='49810'>in</span> <span m='49920'>love</span> <span m='50230'>with</span> <span m='50470'>that,</span> <span m='51570'>and</span> <span m='51840'>so I</span> <span m='51990'>really</span> <span m='52220'>thought</span> <span m='52480'>that</span> <span m='52690'>was</span> <span m='52810'>going</span> <span m='53060'>to</span> <span m='53320'>pursue</span> <span m='53710'>radio.</span> <span m='55480'>But</span> <span m='56080'><i>SF Weekly</i></span> <span m='57800'>came</span> <span m='58080'>around</span> <span m='59310'>after</span> <span m='59810'>I</span> <span m='59860'>graduated,</span> <span m='60270'>and it</span> <span m='60680'>just</span> <span m='61460'>was a</span> <span m='61720'>fit for</span> <span m='61950'>me.</span> <span m='62270'>So</span> <span m='62690'>I</span> <span m='63090'>ended up</span> <span m='63360'>taking</span> <span m='63590'>on the</span> <span m='63800'>marketing</span> <span m='64180'>manager</span> <span m='64569'>role</span> <span m='64769'>here</span> <span m='65340'>instead</span> <span m='65970'>of</span> <span m='66280'>pursuing</span> <span m='66560'>radio.</span> </p><p><span m='67974'>The</span> <span m='68411'>best advice</span> <span m='68850'>I</span> <span m='69070'>could</span> <span m='69410'>give</span> <span m='69920'>as</span> <span m='70185'>far</span> <span m='70450'>as</span> <span m='70870'>trying</span> <span m='71140'>to</span> <span m='71180'>get</span> <span m='71330'>a</span> <span m='71390'>job</span> <span m='71840'>in</span> <span m='72140'>a</span> <span m='72250'>field</span> <span m='72450'>like</span> <span m='72650'>mine</span> <span m='72990'>is to</span> <span m='73230'>just</span> <span m='73430'>be</span> <span m='73840'>a</span> <span m='73880'>very</span> <span m='74140'>hard</span> <span m='74590'>worker.</span> <span m='75430'>You</span> <span m='75610'>have</span> <span m='76020'>to</span> <span m='76120'>work</span> <span m='76350'>hard</span> <span m='76680'>and</span> <span m='76780'>consistently</span> <span m='77400'>work</span> <span m='77680'>hard,</span> <span m='78110'>or you're</span> <span m='78310'>going to fall</span> <span m='78780'>behind.</span> <span m='79500'>And</span> <span m='79740'>people are</span> <span m='80160'>going to notice</span> <span m='80350'>that</span> <span m='80450'>you're</span> <span m='80700'>falling</span> <span m='80950'>behind,</span> <span m='81650'>and it</span> <span m='82000'>just doesn't</span> <span m='82270'>look good.</span> <span m='83460'>Also,</span> <span m='83710'>you just</span> <span m='84035'>have</span> <span m='84360'>to</span> <span m='84430'>be</span> <span m='84560'>very</span> <span m='84850'>adaptable</span> <span m='85520'>and</span> <span m='85790'>versatile</span> <span m='86240'>because</span> <span m='86690'>things</span> <span m='87090'>change</span> <span m='87550'>on such</span> <span m='88050'>a</span> <span m='88220'>rapid</span> <span m='89150'>basis</span> <span m='90050'>that</span> <span m='90300'>you</span> <span m='90380'>never</span> <span m='90620'>know</span> <span m='90790'>what</span> <span m='90970'>to</span> <span m='91060'>expect.</span> <span m='91710'>So if</span> <span m='92170'>you're</span> <span m='92390'>so</span> <span m='92660'>caught</span> <span m='92900'>up</span> <span m='93030'>in</span> <span m='93150'>one</span> <span m='93470'>thing</span> <span m='93700'>and you're</span> <span m='93900'>not</span> <span m='94300'>able</span> <span m='94480'>to</span> <span m='94600'>adapt</span> <span m='95140'>to</span> <span m='95480'>something</span> <span m='95890'>new,</span> <span m='96320'>then</span> <span m='96660'>you're</span> <span m='97020'>definitely</span> <span m='97310'>not</span> <span m='97690'>going</span> <span m='97830'>to</span> <span m='97900'>make</span> <span m='98170'>it.</span> </p>","file":{"id":208150,"video_id":"2708218557001","name":"62509585","duration":99477,"thumbnail_url":null}});

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