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MARKETING MANAGER, IN-DEPTH: Keep Up & Stay Ahead

About this video 

Morgan, a marketing manager, describes her key decisions, how to get into the industry, and work-life balance. She tells us that the media industry is very fast-paced, so you must be able to keep up and stay ahead in order to succeed in this industry.

Degree: Advertising - Multimedia Communications
Job Title: Marketing Manager
Employer: SF Weekly

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='180'>One</span> <span m='390'>of</span> <span m='530'>the</span> <span m='1336'>most</span> <span m='1740'>important</span> <span m='2045'>decisions</span> <span m='2350'>that</span> <span m='2530'>I</span> <span m='2920'>made</span> <span m='3630'>to</span> <span m='3830'>advance</span> <span m='4010'>my</span> <span m='4130'>career</span> <span m='5090'>was</span> <span m='5690'>to</span> <span m='5850'>pursue</span> <span m='6250'>the</span> <span m='6350'>radio</span> <span m='7140'>internship.</span> <span m='8350'>I</span> <span m='8400'>think</span> <span m='8750'>internships</span> <span m='9310'>are</span> <span m='9710'>your</span> <span m='10050'>stepping</span> <span m='10470'>stone</span> <span m='10680'>into</span> <span m='11180'>any</span> <span m='11400'>industry,</span> <span m='11990'>any</span> <span m='12270'>career</span> <span m='12704'>in</span> <span m='13138'>general.</span> <span m='14440'>So,</span> <span m='15130'>they're</span> <span m='15340'>very</span> <span m='15650'>important,</span> <span m='16020'>I</span> <span m='16390'>guess,</span> <span m='16840'>to getting</span> <span m='17150'>a</span> <span m='17490'>job.</span> </p><p><span m='17875'>I</span> <span m='18260'>actually</span> <span m='19866'>had</span> <span m='20280'>to</span> <span m='20470'>give</span> <span m='20790'>up</span> <span m='21290'>soccer</span> <span m='22040'>to</span> <span m='23600'>pursue</span> <span m='24140'>my</span> <span m='24580'>internship</span> <span m='24970'>and</span> <span m='25170'>pursue</span> <span m='25270'>my</span> <span m='25380'>career,</span> <span m='25930'>so</span> <span m='26210'>there's</span> <span m='26430'>definitely</span> <span m='26940'>a</span> <span m='27000'>lot</span> <span m='27220'>of</span> <span m='28160'>decision</span> <span m='28610'>making</span> <span m='29070'>that</span> <span m='29500'>has to</span> <span m='29630'>be</span> <span m='29800'>involved</span> <span m='30170'>as</span> <span m='30270'>well.</span> <span m='32740'>And</span> <span m='33000'>it's</span> <span m='33250'>not</span> <span m='33600'>always</span> <span m='34350'>easy</span> <span m='34490'>decisions.</span> <span m='35100'>Like</span> <span m='35340'>I gave</span> <span m='35630'>up</span> <span m='36030'>something</span> <span m='36190'>that</span> <span m='36290'>I</span> <span m='36380'>loved</span> <span m='36780'>in</span> <span m='36860'>order</span> <span m='37060'>to</span> <span m='37410'>pursue</span> <span m='37540'>something</span> <span m='38210'>that</span> <span m='38860'>I</span> <span m='39080'>knew</span> <span m='39200'>would</span> <span m='39460'>potentially</span> <span m='39850'>be</span> <span m='40010'>a</span> <span m='40050'>career.</span> <span m='40630'>So</span> <span m='41530'>life</span> <span m='41650'>changing</span> <span m='42020'>decisions</span> <span m='42810'>definitely</span> <span m='43290'>come</span> <span m='43520'>into</span> <span m='43720'>play.</span> <span m='44010'>You</span> <span m='44140'>just</span> <span m='44290'>have</span> <span m='44440'>to</span> <span m='44540'>be</span> <span m='44750'>comfortable</span> <span m='45170'>making</span> <span m='45580'>a</span> <span m='45650'>decision</span> <span m='46170'>either</span> <span m='46360'>way.</span> </p><p><span m='47660'>The</span> <span m='47710'>media</span> <span m='48175'>industry in</span> <span m='48640'>itself</span> <span m='49010'>is very</span> <span m='49420'>fast</span> <span m='49760'>paced,</span> <span m='50210'>so</span> <span m='50510'>you</span> <span m='50620'>have</span> <span m='51030'>to be</span> <span m='51080'>comfortable</span> <span m='51390'>with a</span> <span m='51700'>fast-paced</span> <span m='52360'>environment.</span> <span m='53630'>That,</span> <span m='54010'>I</span> <span m='54370'>think,</span> <span m='55890'>starts</span> <span m='56250'>to</span> <span m='56310'>get</span> <span m='56440'>developed</span> <span m='56860'>in</span> <span m='57265'>high school</span> <span m='57670'>with</span> <span m='58170'>homework,</span> <span m='58900'>and</span> <span m='59470'>tests,</span> <span m='59970'>and</span> <span m='60110'>time</span> <span m='60370'>[INAUDIBLE],</span> <span m='60680'>stuff</span> <span m='60850'>like</span> <span m='61000'>that.</span> <span m='61310'>You really</span> <span m='61610'>have to</span> <span m='62080'>master</span> <span m='62365'>it,</span> <span m='62650'>because</span> <span m='62770'>they</span> <span m='62850'>do</span> <span m='63050'>come</span> <span m='63260'>into</span> <span m='63470'>play</span> <span m='64569'>later</span> <span m='64849'>on,</span> <span m='65040'>especially</span> <span m='65720'>in</span> <span m='65980'>a</span> <span m='66250'>media</span> <span m='66750'>type of</span> <span m='67060'>industry</span> <span m='68060'>where</span> <span m='68540'>there's</span> <span m='69740'>minute-by-minute</span> <span m='70330'>changes</span> <span m='70740'>that</span> <span m='70850'>you</span> <span m='70900'>just</span> <span m='71080'>have</span> <span m='71210'>to</span> <span m='71320'>keep</span> <span m='71570'>up</span> <span m='71730'>with,</span> <span m='72050'>and</span> <span m='73320'>stay</span> <span m='73480'>ahead</span> <span m='73680'>of the</span> <span m='73760'>game.</span> <span m='74200'>And</span> <span m='74460'>if</span> <span m='74580'>you</span> <span m='74800'>aren't</span> <span m='75420'>comfortable</span> <span m='75790'>in a</span> <span m='76160'>fast-paced</span> <span m='76540'>environment,</span> <span m='77260'>then</span> <span m='77590'>again,</span> <span m='77900'>you're</span> <span m='78210'>just not</span> <span m='78490'>going</span> <span m='78660'>to</span> <span m='79540'>succeed</span> <span m='80420'>in</span> <span m='80650'>one.</span> </p><p><span m='81740'>Having a</span> <span m='82130'>full time</span> <span m='82520'>job is</span> <span m='83020'>definitely</span> <span m='83710'>overwhelming</span> <span m='84560'>8:30</span> <span m='85060'>to</span> <span m='85560'>5:30</span> <span m='86910'>hours</span> <span m='87540'>are</span> <span m='88010'>long</span> <span m='88480'>and</span> <span m='88790'>exhausting</span> <span m='89080'>and</span> <span m='89370'>draining.</span> <span m='91369'>But</span> <span m='92730'>it's</span> <span m='93040'>important</span> <span m='93850'>to</span> <span m='94030'>kind</span> <span m='94320'>of</span> <span m='94460'>keep</span> <span m='94840'>a</span> <span m='95280'>balance</span> <span m='95565'>outside</span> <span m='95850'>of</span> <span m='96120'>work.</span> <span m='96720'>You</span> <span m='96790'>don't</span> <span m='96960'>want</span> <span m='97060'>work</span> <span m='97350'>to</span> <span m='98170'>consume</span> <span m='98450'>your</span> <span m='98730'>life</span> <span m='99050'>because</span> <span m='99982'>then</span> <span m='100450'>you</span> <span m='100600'>don't</span> <span m='100830'>think</span> <span m='101000'>about</span> <span m='101160'>anything</span> <span m='101470'>else,</span> <span m='101740'>and it</span> <span m='101910'>just</span> <span m='102890'>overcomes</span> <span m='103440'>you</span> <span m='103790'>with</span> <span m='104140'>stress.</span> <span m='105140'>And</span> <span m='106080'>I</span> <span m='106140'>think</span> <span m='106370'>the</span> <span m='106460'>more</span> <span m='106690'>balanced</span> <span m='107230'>you</span> <span m='107460'>are</span> <span m='107890'>as</span> <span m='108050'>far</span> <span m='108240'>as</span> <span m='109490'>going</span> <span m='109550'>out</span> <span m='109640'>with</span> <span m='109870'>your</span> <span m='109990'>friends</span> <span m='110590'>or</span> <span m='110680'>taking</span> <span m='110950'>time</span> <span m='111360'>for</span> <span m='111530'>yourself,</span> <span m='111825'>even</span> <span m='112120'>to</span> <span m='112360'>just</span> <span m='112830'>go</span> <span m='112990'>to</span> <span m='113050'>the</span> <span m='113160'>gym</span> <span m='113530'>or</span> <span m='113680'>whatever</span> <span m='114090'>you</span> <span m='114230'>like</span> <span m='114420'>to</span> <span m='114510'>do,</span> <span m='115470'>is</span> <span m='115650'>really</span> <span m='115900'>important</span> <span m='116310'>because</span> <span m='116490'>it</span> <span m='116600'>helps</span> <span m='116870'>you</span> <span m='117110'>stay</span> <span m='117710'>calm</span> <span m='118270'>and</span> <span m='118670'>not</span> <span m='119040'>get</span> <span m='119180'>overwhelmed</span> <span m='120080'>quickly.</span> </p>","file":{"id":208153,"video_id":"2732796857001","name":"62511880","duration":121642,"thumbnail_url":null}});

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