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SVP MARKETING/CHIEF STORYTELLER: Think About How To Connect People With Your Company & Product

About this video 

Jason shares with us what he does as Vice President of marketing and "Chief Storyteller" at a health care start-up company. Jason majored in English and has an advanced degree in writing. He says he was able to take his writing skills and use them to analyze markets. Jason wishes he had known earlier on how important it is to have practical skills, like using Excel spread sheets, to help with daily activities.

School: UC Irvine ; CSU Northridge ; CSU Northridge - UC Irvine
Degree: English Language and Literature
Job Title: SVP Marketing
Employer: Pokitdok.com

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='260'>My</span> <span m='520'>current</span> <span m='590'>job</span> <span m='880'>is</span> <span m='1347'>SVP</span> <span m='1814'>of</span> <span m='2281'>marketing,</span> <span m='2750'>and</span> <span m='2990'>chief</span> <span m='3190'>storyteller</span> <span m='3565'>for</span> <span m='3940'>Pocket Doc.</span> <span m='4920'>So</span> <span m='5120'>kind</span> <span m='5290'>of</span> <span m='5340'>crazy--</span> <span m='5750'>I</span> <span m='5800'>bounce</span> <span m='6090'>around</span> <span m='6500'>between</span> <span m='7150'>practical</span> <span m='7445'>and</span> <span m='7740'>tactical</span> <span m='8230'>things</span> <span m='8600'>like</span> <span m='8930'>figuring</span> <span m='9440'>out</span> <span m='10000'>what</span> <span m='10650'>programs</span> <span m='11120'>to</span> <span m='11210'>run</span> <span m='11540'>and</span> <span m='11630'>how</span> <span m='11800'>well</span> <span m='12100'>our</span> <span m='12250'>users</span> <span m='12515'>are</span> <span m='12780'>interacting</span> <span m='13210'>with</span> <span m='13350'>our</span> <span m='13790'>application.</span> <span m='14670'>And</span> <span m='14850'>then</span> <span m='15020'>I</span> <span m='15110'>go and</span> <span m='15480'>talk</span> <span m='15720'>to</span> <span m='15810'>customers.</span> <span m='16620'>And then I</span> <span m='16940'>also</span> <span m='17150'>really</span> <span m='17588'>sometimes</span> <span m='18026'>just</span> <span m='18464'>sit down</span> <span m='18902'>and</span> <span m='19340'>wall</span> <span m='19780'>myself</span> <span m='20280'>off</span> <span m='20480'>from</span> <span m='21270'>all of</span> <span m='21630'>the</span> <span m='21750'>noise</span> <span m='22260'>to</span> <span m='22420'>figure</span> <span m='22810'>out</span> <span m='23410'>where</span> <span m='23680'>Pocket Doc</span> <span m='23970'>should</span> <span m='24250'>be</span> <span m='24360'>in</span> <span m='24450'>the</span> <span m='24530'>market,</span> <span m='24800'>and</span> <span m='25070'>how we</span> <span m='25472'>should speak</span> <span m='25874'>to our</span> <span m='26276'>customers.</span> <span m='26680'>And</span> <span m='27040'>then</span> <span m='27150'>I</span> <span m='27170'>might</span> <span m='27340'>even</span> <span m='27530'>do some</span> <span m='27670'>writing.</span> </p><p><span m='28570'>I</span> <span m='28790'>was</span> <span m='29110'>an</span> <span m='29250'>English</span> <span m='29490'>major</span> <span m='29770'>in</span> <span m='29850'>college.</span> <span m='30140'>So I</span> <span m='30430'>have</span> <span m='30860'>a</span> <span m='31325'>BA</span> <span m='31790'>in English,</span> <span m='32255'>and I also</span> <span m='32720'>have an MA</span> <span m='33185'>in English.</span> <span m='34120'>I</span> <span m='34400'>wanted</span> <span m='34580'>to</span> <span m='34680'>be</span> <span m='34770'>a</span> <span m='34820'>writer.</span> <span m='35550'>So</span> <span m='35790'>I've</span> <span m='35860'>spent</span> <span m='36100'>a</span> <span m='36160'>lot</span> <span m='36400'>of</span> <span m='36480'>my</span> <span m='36570'>career</span> <span m='37030'>as</span> <span m='37320'>a</span> <span m='37370'>writer.</span> </p><p><span m='37640'>But</span> <span m='37930'>then</span> <span m='38170'>as</span> <span m='38550'>those</span> <span m='38780'>skills</span> <span m='39210'>developed,</span> <span m='39600'>you're</span> <span m='39990'>really</span> <span m='40473'>looking at</span> <span m='41440'>how do</span> <span m='41560'>I</span> <span m='41825'>expand</span> <span m='42090'>them?</span> <span m='43100'>What can I</span> <span m='43320'>do</span> <span m='43390'>as</span> <span m='43540'>a</span> <span m='43580'>writer?</span> <span m='44490'>OK, I</span> <span m='44730'>write</span> <span m='45060'>well,</span> <span m='45320'>but</span> <span m='46057'>what other</span> <span m='46534'>skills</span> <span m='47011'>does that</span> <span m='47488'>provide me?</span> <span m='47965'>And it really</span> <span m='48442'>blossomed</span> <span m='48919'>into</span> <span m='49396'>being able</span> <span m='49873'>to analyze</span> <span m='50350'>markets,</span> <span m='50830'>and</span> <span m='51400'>being</span> <span m='51580'>able</span> <span m='51730'>to</span> <span m='51850'>analyze</span> <span m='52250'>other</span> <span m='52575'>things.</span> <span m='53276'>And so</span> <span m='53652'>that's</span> <span m='54030'>really</span> <span m='54520'>where</span> <span m='54780'>I</span> <span m='55450'>grew</span> <span m='55934'>from just</span> <span m='56418'>college</span> <span m='56902'>and my</span> <span m='57386'>studies</span> <span m='57870'>into the</span> <span m='58354'>career</span> <span m='58840'>I have today.</span> </p><p><span m='59530'>Oh, I</span> <span m='59720'>wish</span> <span m='59870'>I</span> <span m='59980'>would</span> <span m='60090'>have</span> <span m='60210'>know</span> <span m='60340'>everything.</span> <span m='60710'>I</span> <span m='60840'>wish</span> <span m='60910'>I would have</span> <span m='61250'>known</span> <span m='61410'>how</span> <span m='61740'>much</span> <span m='63215'>of the</span> <span m='63710'>practical</span> <span m='64205'>things</span> <span m='64700'>you need to know</span> <span m='65195'>in order</span> <span m='65690'>to</span> <span m='66185'>carry out</span> <span m='67175'>the day-to-day</span> <span m='67670'>activities--</span> <span m='68660'>the Excel</span> <span m='69155'>spreadsheets,</span> <span m='69650'>the</span> <span m='70145'>tracking</span> <span m='70640'>of process,</span> <span m='71135'>and</span> <span m='71630'>products, and</span> <span m='71970'>projects.</span> <span m='74110'>I</span> <span m='74200'>don't</span> <span m='74400'>think</span> <span m='75220'>people</span> <span m='75560'>understand</span> <span m='76200'>how</span> <span m='76420'>much</span> <span m='76630'>of</span> <span m='76710'>the</span> <span m='76790'>day-to-day</span> <span m='77250'>stuff</span> <span m='77560'>is</span> <span m='77950'>real mundane.</span> <span m='78730'>And</span> <span m='79170'>so</span> <span m='79530'>recognizing</span> <span m='80260'>what</span> <span m='80440'>that</span> <span m='80600'>was going to</span> <span m='80860'>be</span> <span m='81000'>like</span> <span m='81260'>early on</span> <span m='81620'>probably</span> <span m='81860'>would've been</span> <span m='82328'>a huge</span> <span m='82796'>benefit.</span> </p><p><span m='83264'>The advice</span> <span m='83732'>I would give</span> <span m='84200'>is really</span> <span m='84668'>just</span> <span m='85140'>to</span> <span m='85340'>think</span> <span m='85710'>outside</span> <span m='86200'>the</span> <span m='86260'>box.</span> <span m='86720'>Don't</span> <span m='87350'>look</span> <span m='87660'>at</span> <span m='87830'>marketing</span> <span m='88135'>as a way</span> <span m='88440'>to</span> <span m='88934'>convince</span> <span m='89428'>people.</span> <span m='89922'>Look at</span> <span m='90416'>marketing</span> <span m='90910'>as a way to</span> <span m='91404'>connect people</span> <span m='91898'>with a</span> <span m='92392'>company.</span> <span m='92890'>So</span> <span m='93020'>it's</span> <span m='93120'>a</span> <span m='93440'>little</span> <span m='93620'>bit</span> <span m='93740'>of</span> <span m='93820'>a</span> <span m='93870'>different</span> <span m='94110'>change</span> <span m='94570'>in the way</span> <span m='95067'>we used to</span> <span m='95564'>advertise.</span> </p><p><span m='96061'>But that's</span> <span m='96558'>the</span> <span m='97055'>best advice</span> <span m='97552'>I could give</span> <span m='98049'>to anybody</span> <span m='98546'>who wants to get into</span> <span m='99043'>this field</span> <span m='99540'>is,</span> <span m='99880'>don't think</span> <span m='100090'>about</span> <span m='100680'>your</span> <span m='100870'>company,</span> <span m='101170'>and your</span> <span m='101470'>product,</span> <span m='101770'>and how you're</span> <span m='102070'>going to</span> <span m='102370'>tell people</span> <span m='102670'>about it.</span> <span m='103270'>Think about</span> <span m='103570'>your</span> <span m='103870'>company,</span> <span m='104170'>your</span> <span m='104470'>product,</span> <span m='104770'>and how you're</span> <span m='105070'>going to</span> <span m='105370'>connect people</span> <span m='105670'>with it.</span> </p>","file":{"id":294046,"video_id":"2708154291001","name":"1016-Jason-SVPMarketingStoryTeller","duration":106487,"thumbnail_url":null}});