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DIRECTOR, CLIENT ENGAGEMENT, IN-DEPTH: Worked Her Way Up By Asking For What She Wanted

About this video 

Allison, the Director of Client Engagement for Hispanic Communications Network, describes what she loves most about her job, its challenges, key decisions, how hard it is to find work in her field, and work-life balance. A company will like you as a prospective employee if you demonstrate both an understanding of the company's needs, and how you can address them.

Degree: History
Job Title: Director of Client Engagement
Employer: Hispanic Communications Network

Job Summary: Business Development

Job Description

Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.

On-the-Job Training

No

Additional Info

There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.

Certification Requirement
Recommended by the American Society for Training and Development or the International Society for Performance Improvement.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$50,000 - $150,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Travel, Indoor, Office
Personal qualities
Personal Qualities
Detail oriented, Networking, People skills, Verbal communication skills, Written communication skills, Teamwork, Leadership ability, Mathematical skills, Organizational skills, Problem solving skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='800'>I</span> <span m='1200'>love the fact that</span> <span m='1600'>every</span> <span m='1890'>day</span> <span m='2160'>when</span> <span m='2540'>I</span> <span m='2910'>go</span> <span m='3060'>to</span> <span m='3160'>bed,</span> <span m='3620'>when my</span> <span m='3730'>head</span> <span m='4000'>hits</span> <span m='4280'>the</span> <span m='4370'>pillow,</span> <span m='4625'>that</span> <span m='4880'>I've,</span> <span m='5260'>through</span> <span m='5590'>our</span> <span m='5910'>campaigns</span> <span m='6490'>that</span> <span m='6620'>we</span> <span m='6740'>do,</span> <span m='7870'>whether</span> <span m='8020'>it</span> <span m='8119'>be</span> <span m='8770'>cancer</span> <span m='9160'>prevention,</span> <span m='9525'>or</span> <span m='9890'>an awareness</span> <span m='10690'>initiative</span> <span m='11410'>with</span> <span m='11890'>Live</span> <span m='12120'>Strong,</span> <span m='12650'>all the way</span> <span m='12930'>to</span> <span m='13210'>working</span> <span m='13510'>with</span> <span m='13680'>Department</span> <span m='14080'>of</span> <span m='14160'>Justice</span> <span m='14630'>on</span> <span m='15670'>helping</span> <span m='15990'>parents</span> <span m='16370'>understand</span> <span m='17150'>the</span> <span m='17230'>dangers</span> <span m='17670'>that their</span> <span m='17940'>kids</span> <span m='18440'>face</span> <span m='18860'>online</span> <span m='19630'>at</span> <span m='19790'>their</span> <span m='19940'>home</span> <span m='20610'>with</span> <span m='21070'>online</span> <span m='21400'>predators.</span> <span m='23080'>And</span> <span m='23200'>even</span> <span m='23440'>those</span> <span m='23580'>kind</span> <span m='23730'>of</span> <span m='23790'>campaigns,</span> <span m='24360'>you</span> <span m='24450'>know</span> <span m='24710'>it's</span> <span m='24970'>like,</span> <span m='25310'>every</span> <span m='25500'>time</span> <span m='25700'>my</span> <span m='25750'>head</span> <span m='25930'>hits</span> <span m='26200'>the</span> <span m='26470'>pillow, I'm like,</span> <span m='26700'>OK,</span> <span m='27090'>if</span> <span m='27390'>we've</span> <span m='27530'>at least</span> <span m='28140'>helped</span> <span m='28450'>one</span> <span m='28720'>family,</span> <span m='29280'>or</span> <span m='29690'>one</span> <span m='29970'>kid,</span> <span m='30370'>or</span> <span m='31280'>one</span> <span m='31530'>individual</span> <span m='32720'>to</span> <span m='33380'>gain</span> <span m='33680'>access</span> <span m='34090'>to</span> <span m='34220'>resources</span> <span m='34770'>that</span> <span m='34960'>they</span> <span m='35050'>need,</span> <span m='35800'>then</span> <span m='36240'>it's</span> <span m='36420'>all</span> <span m='36660'>worth it.</span> </p><p><span m='37588'>The</span> <span m='38076'>downside</span> <span m='38564'>of it</span> <span m='39052'>is</span> <span m='39540'>that</span> <span m='40028'>we work for</span> <span m='40516'>government.</span> <span m='41004'>So</span> <span m='41492'>because</span> <span m='41980'>of that,</span> <span m='42470'>a</span> <span m='42540'>lot</span> <span m='42800'>it's</span> <span m='42940'>really</span> <span m='43230'>slow</span> <span m='43570'>paced,</span> <span m='44030'>very</span> <span m='44250'>slow</span> <span m='44500'>moving.</span> <span m='45370'>There's</span> <span m='46240'>a</span> <span m='46310'>lot</span> <span m='46590'>of</span> <span m='47090'>approval</span> <span m='47530'>processes</span> <span m='48280'>that</span> <span m='48410'>go</span> <span m='48620'>on.</span> <span m='48970'>So</span> <span m='49790'>when you're</span> <span m='49870'>working</span> <span m='50090'>with</span> <span m='50270'>government,</span> <span m='50710'>you</span> <span m='50770'>need</span> <span m='51070'>a</span> <span m='51150'>lot</span> <span m='51490'>of</span> <span m='51590'>different</span> <span m='51940'>people</span> <span m='52260'>to</span> <span m='52360'>sign</span> <span m='52690'>off</span> <span m='52920'>on</span> <span m='52990'>the</span> <span m='53100'>language</span> <span m='53560'>that you're</span> <span m='53790'>using,</span> <span m='54200'>or the</span> <span m='54350'>products,</span> <span m='55250'>like</span> <span m='55490'>the</span> <span m='56000'>radio</span> <span m='56290'>PSAs,</span> <span m='57030'>or</span> <span m='57500'>the</span> <span m='57760'>TV</span> <span m='58220'>ads,</span> <span m='58640'>or</span> <span m='58730'>the</span> <span m='58850'>press</span> <span m='59250'>releases</span> <span m='59620'>that</span> <span m='59760'>we're</span> <span m='59870'>developing.</span> <span m='60500'>Everywhere</span> <span m='60810'>it</span> <span m='61120'>has</span> <span m='61440'>to</span> <span m='61530'>be</span> <span m='61660'>signed</span> <span m='62010'>off,</span> <span m='62295'>so it's</span> <span m='62580'>very</span> <span m='62890'>cumbersome.</span> <span m='64036'>But</span> <span m='64532'>other than</span> <span m='65030'>that, I</span> <span m='65365'>really</span> <span m='65700'>love my</span> <span m='65920'>job.</span> </p><p><span m='66740'>Some of</span> <span m='67010'>the</span> <span m='67130'>key</span> <span m='67350'>decisions</span> <span m='67800'>I</span> <span m='67850'>made in</span> <span m='68130'>my</span> <span m='68230'>career</span> <span m='68710'>I</span> <span m='68790'>would</span> <span m='68980'>say</span> <span m='69370'>are</span> <span m='69890'>to</span> <span m='70730'>just</span> <span m='71030'>be</span> <span m='71250'>open</span> <span m='71670'>to</span> <span m='71810'>whatever</span> <span m='72160'>comes</span> <span m='72450'>next.</span> <span m='73900'>I</span> <span m='74000'>think</span> <span m='74200'>it's</span> <span m='74350'>really</span> <span m='74520'>important</span> <span m='74780'>to</span> <span m='74820'>be</span> <span m='74940'>very</span> <span m='75170'>flexible,</span> <span m='76000'>but</span> <span m='76060'>also</span> <span m='76420'>to</span> <span m='77400'>be</span> <span m='77650'>asking</span> <span m='78130'>for</span> <span m='78290'>what</span> <span m='78530'>it</span> <span m='78660'>is</span> <span m='78830'>that</span> <span m='79010'>you</span> <span m='79140'>want</span> <span m='79870'>in order</span> <span m='80010'>to</span> <span m='80180'>develop</span> <span m='80780'>your</span> <span m='80980'>professional</span> <span m='81450'>path.</span> </p><p><span m='82650'>So</span> <span m='82830'>for</span> <span m='82980'>example,</span> <span m='83520'>once</span> <span m='83850'>when</span> <span m='84020'>I</span> <span m='84280'>started</span> <span m='84630'>working</span> <span m='84930'>at</span> <span m='85020'>Hispanic</span> <span m='85490'>Communications</span> <span m='86110'>Network</span> <span m='86450'>10</span> <span m='86640'>years</span> <span m='86860'>ago,</span> <span m='87090'>I</span> <span m='87280'>started</span> <span m='87630'>off</span> <span m='87870'>as</span> <span m='88140'>the</span> <span m='88350'>executive</span> <span m='88880'>assistant</span> <span m='90020'>to</span> <span m='90230'>support</span> <span m='90900'>the</span> <span m='91800'>president</span> <span m='92090'>and the</span> <span m='92380'>chairman.</span> <span m='93290'>And</span> <span m='93640'>I</span> <span m='93720'>realized</span> <span m='94350'>I</span> <span m='95090'>saw</span> <span m='95290'>all</span> <span m='95390'>these</span> <span m='95550'>different</span> <span m='95820'>holes</span> <span m='96140'>and</span> <span m='96200'>gaps</span> <span m='96455'>in the</span> <span m='96710'>company</span> <span m='97130'>and ways that</span> <span m='97410'>they</span> <span m='97600'>could</span> <span m='97880'>improve</span> <span m='98220'>themselves.</span> <span m='98690'>And</span> <span m='98780'>so</span> <span m='99040'>I</span> <span m='99310'>really put</span> <span m='99530'>myself</span> <span m='99980'>out</span> <span m='100190'>there</span> <span m='100790'>to</span> <span m='101780'>graduate</span> <span m='102320'>from</span> <span m='102620'>being</span> <span m='104480'>an</span> <span m='104590'>executive</span> <span m='105050'>assistant</span> <span m='105930'>to</span> <span m='106310'>actually</span> <span m='106670'>working</span> <span m='107090'>on</span> <span m='107740'>Capitol</span> <span m='108140'>Hill</span> <span m='108790'>and</span> <span m='108930'>doing</span> <span m='109580'>more</span> <span m='109690'>advocacy</span> <span m='109820'>work.</span> <span m='110390'>So</span> <span m='110550'>it</span> <span m='110640'>became</span> <span m='110960'>more</span> <span m='111110'>of</span> <span m='111150'>a</span> <span m='111230'>legislative</span> <span m='111930'>person,</span> <span m='112420'>and</span> <span m='112610'>then</span> <span m='112750'>after</span> <span m='113010'>that,</span> <span m='113260'>it</span> <span m='113330'>became</span> <span m='113560'>more</span> <span m='113710'>of a</span> <span m='114040'>business</span> <span m='114360'>development</span> <span m='114860'>person.</span> <span m='115500'>So</span> <span m='115630'>I</span> <span m='115690'>kept</span> <span m='116000'>pushing,</span> <span m='116275'>and</span> <span m='116550'>pushing,</span> <span m='116815'>and</span> <span m='117080'>pushing</span> <span m='117360'>for</span> <span m='118180'>how</span> <span m='118360'>I</span> <span m='118510'>wanted</span> <span m='118780'>to</span> <span m='118870'>grow,</span> <span m='119080'>but</span> <span m='119220'>also</span> <span m='119460'>how</span> <span m='119660'>I</span> <span m='119780'>thought</span> <span m='120060'>I</span> <span m='120110'>could</span> <span m='120330'>enhance</span> <span m='120940'>and</span> <span m='121490'>really</span> <span m='121940'>improve</span> <span m='123015'>the</span> <span m='123490'>success of</span> <span m='123965'>the company</span> <span m='124440'>itself.</span> <span m='125865'>Not being</span> <span m='126340'>afraid</span> <span m='126815'>to ask for that,</span> <span m='128250'>and</span> <span m='128419'>for</span> <span m='128539'>raises.</span> </p><p><span m='130560'>Within</span> <span m='130870'>our</span> <span m='131210'>industry,</span> <span m='131800'>it's</span> <span m='131990'>very</span> <span m='132160'>difficult</span> <span m='132720'>because</span> <span m='133040'>of</span> <span m='133100'>the</span> <span m='133180'>recession</span> <span m='133670'>right</span> <span m='133860'>now.</span> <span m='134100'>I</span> <span m='134210'>would</span> <span m='134400'>say</span> <span m='135540'>that</span> <span m='135740'>there's</span> <span m='135910'>not</span> <span m='136160'>as</span> <span m='136310'>many</span> <span m='136550'>jobs</span> <span m='136930'>because</span> <span m='137140'>there's</span> <span m='137260'>not</span> <span m='137440'>as</span> <span m='137540'>many</span> <span m='138110'>government</span> <span m='138510'>dollars</span> <span m='138970'>coming</span> <span m='139290'>out,</span> <span m='140640'>and</span> <span m='141190'>social</span> <span m='141490'>marketing</span> <span m='142660'>and</span> <span m='142800'>health</span> <span m='143010'>marketing.</span> <span m='143620'>So</span> <span m='143740'>what</span> <span m='143900'>I</span> <span m='144190'>would say</span> <span m='144360'>is</span> <span m='144980'>be</span> <span m='145130'>flexible</span> <span m='145670'>to</span> <span m='145880'>it</span> <span m='146090'>and</span> <span m='146860'>keep your eyes pealed.</span> </p><p><span m='147730'>But</span> <span m='148050'>also</span> <span m='148910'>what</span> <span m='149090'>the</span> <span m='149180'>companies</span> <span m='149650'>really</span> <span m='149850'>like</span> <span m='150220'>right</span> <span m='150360'>now</span> <span m='151005'>is</span> <span m='151450'>somebody</span> <span m='151780'>who</span> <span m='151940'>really</span> <span m='152190'>understands</span> <span m='152720'>their</span> <span m='152830'>company</span> <span m='153370'>and</span> <span m='153540'>says,</span> <span m='153720'>hey I've</span> <span m='153810'>been</span> <span m='154120'>following</span> <span m='154590'>you.</span> <span m='155200'>I'm</span> <span m='155310'>interested</span> <span m='155690'>in</span> <span m='155770'>working</span> <span m='156210'>with</span> <span m='156380'>you</span> <span m='156510'>guys</span> <span m='156790'>because</span> <span m='157130'>or</span> <span m='157490'>X,</span> <span m='157850'>Y, and Z,</span> <span m='158210'>and</span> <span m='158300'>here's</span> <span m='158540'>what</span> <span m='158670'>I</span> <span m='158830'>can bring</span> <span m='159090'>to</span> <span m='159210'>the</span> <span m='159320'>table.</span> <span m='160740'>So</span> <span m='161450'>that's</span> <span m='161690'>a</span> <span m='161740'>really</span> <span m='161950'>good</span> <span m='162110'>way</span> <span m='162240'>to</span> <span m='162530'>get a leg</span> <span m='162710'>in</span> <span m='162990'>to</span> <span m='163120'>any</span> <span m='164020'>social</span> <span m='164360'>marketing</span> <span m='164740'>agency.</span> </p><p><span m='165970'>I work</span> <span m='166410'>Life Balance</span> <span m='166710'>right</span> <span m='166840'>now</span> <span m='167140'>after</span> <span m='167230'>being</span> <span m='167350'>with</span> <span m='167510'>the</span> <span m='167600'>company</span> <span m='167950'>for</span> <span m='168100'>10</span> <span m='168300'>years.</span> <span m='169220'>Right</span> <span m='169450'>now</span> <span m='169650'>it's</span> <span m='169860'>very</span> <span m='170150'>good.</span> <span m='170882'>I</span> <span m='171250'>really</span> <span m='171490'>feel</span> <span m='171650'>like</span> <span m='171830'>I</span> <span m='172040'>have a social</span> <span m='172420'>life.</span> <span m='173110'>At</span> <span m='173330'>night</span> <span m='173490'>time</span> <span m='173880'>after</span> <span m='174030'>work,</span> <span m='174370'>when I</span> <span m='174530'>actually</span> <span m='174900'>leave</span> <span m='175100'>work,</span> <span m='175740'>I</span> <span m='175810'>shut</span> <span m='176060'>it</span> <span m='176180'>down.</span> <span m='176890'>And</span> <span m='177180'>then</span> <span m='178210'>when I'm</span> <span m='178360'>with</span> <span m='178530'>my</span> <span m='178620'>friends</span> <span m='179030'>or</span> <span m='179190'>if</span> <span m='179370'>I'm</span> <span m='179470'>with</span> <span m='179650'>my</span> <span m='179740'>family,</span> <span m='180180'>then I'm</span> <span m='180450'>really</span> <span m='180720'>focused</span> <span m='181160'>on</span> <span m='181290'>them.</span> <span m='181640'>And</span> <span m='181910'>on</span> <span m='182280'>the weekends</span> <span m='182620'>too.</span> </p><p><span m='183510'>During</span> <span m='183760'>the</span> <span m='184570'>other</span> <span m='185170'>more</span> <span m='185640'>intense</span> <span m='186270'>times</span> <span m='186520'>of</span> <span m='186650'>the</span> <span m='186790'>year,</span> <span m='187760'>I</span> <span m='187860'>don't</span> <span m='188030'>have</span> <span m='188240'>much</span> <span m='188320'>of</span> <span m='188810'>a</span> <span m='188880'>work</span> <span m='189135'>life</span> <span m='189390'>balance.</span> <span m='189590'>It's</span> <span m='189720'>just</span> <span m='190100'>work,</span> <span m='190480'>work, work.</span> <span m='190940'>Be at the</span> <span m='191350'>office</span> <span m='191820'>until</span> <span m='192210'>10</span> <span m='192430'>o'clock</span> <span m='192820'>at</span> <span m='192900'>night,</span> <span m='193280'>go</span> <span m='193300'>to</span> <span m='193410'>sleep,</span> <span m='194170'>get</span> <span m='194390'>up</span> <span m='194520'>at</span> <span m='194760'>7</span> <span m='195070'>AM,</span> <span m='195170'>and go</span> <span m='195350'>back to</span> <span m='195470'>the</span> <span m='195580'>office.</span> <span m='196610'>So</span> <span m='197240'>it</span> <span m='197360'>really</span> <span m='198010'>fluctuates.</span> </p>","file":{"id":290707,"video_id":"2702741372001","name":"1086-Alison-DirClientEngage2","duration":199483,"thumbnail_url":null}});