PathSource - DIRECTOR, CLIENT ENGAGEMENT, IN-DEPTH: Worked Her Way Up By Asking For What She Wanted

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DIRECTOR, CLIENT ENGAGEMENT, IN-DEPTH: Worked Her Way Up By Asking For What She Wanted

About this video

Allison, the Director of Client Engagement for Hispanic Communications Network, describes what she loves most about her job, its challenges, key decisions, how hard it is to find work in her field, and work-life balance. A company will like you as a prospective employee if you demonstrate both an understanding of the company's needs, and how you can address them.

Degree: History

Job Title: Director of Client Engagement

Employer: Hispanic Communications Network

Job Summary: Business Development

Job Description

Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.

On-the-Job Training

Additional Info

There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.

Certification Requirement

Recommended by the American Society for Training and Development or the International Society for Performance Improvement.

Quick Facts

Average salary

National Statistic Change Location

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$50,000 - $150,000

Projected Job Growth

10 to 20 percent

Typical schedule

Full-time, Long hours

Typical workplace

Travel, Indoor, Office

Personal Qualities

Detail oriented, Networking, People skills, Verbal communication skills, Written communication skills, Teamwork, Leadership ability, Mathematical skills, Organizational skills, Problem solving skills

Educational Path

Education Requirement

Bachelor's degree

Recommended Education Degree

Bachelor's degree
Master's degree

Recommended Majors

Marketing
Statistics
Sales and Marketing
Business Administration and Management
Business
Communication
Liberal Arts
Journalism
Economics
Business and Management
Finance
Public Relations
Political Science
Entrepreneurial
Psychology
Social Sciences

Related Careers

Sales
Marketing
Strategic Planner
Compensation and Benefits Managers
Human Resources Managers
Human Resources Specialists
Instructional Coordinators
Postsecondary Education Administrators
Psychologists.

View Detailed Career Data

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"I love the fact that every day when I go to bed, when my head hits the pillow, that I've, through our campaigns that we do, whether it be cancer prevention, or an awareness initiative with Live Strong, all the way to working with Department of Justice on helping parents understand the dangers that their kids face online at their home with online predators. And even those kind of campaigns, you know it's like, every time my head hits the pillow, I'm like, OK, if we've at least helped one family, or one kid, or one individual to gain access to resources that they need, then it's all worth it. The downside of it is that we work for government. So because of that, a lot it's really slow paced, very slow moving. There's a lot of approval processes that go on. So when you're working with government, you need a lot of different people to sign off on the language that you're using, or the products, like the radio PSAs, or the TV ads, or the press releases that we're developing. Everywhere it has to be signed off, so it's very cumbersome. But other than that, I really love my job. Some of the key decisions I made in my career I would say are to just be open to whatever comes next. I think it's really important to be very flexible, but also to be asking for what it is that you want in order to develop your professional path. So for example, once when I started working at Hispanic Communications Network 10 years ago, I started off as the executive assistant to support the president and the chairman. And I realized I saw all these different holes and gaps in the company and ways that they could improve themselves. And so I really put myself out there to graduate from being an executive assistant to actually working on Capitol Hill and doing more advocacy work. So it became more of a legislative person, and then after that, it became more of a business development person. So I kept pushing, and pushing, and pushing for how I wanted to grow, but also how I thought I could enhance and really improve the success of the company itself. Not being afraid to ask for that, and for raises. Within our industry, it's very difficult because of the recession right now. I would say that there's not as many jobs because there's not as many government dollars coming out, and social marketing and health marketing. So what I would say is be flexible to it and keep your eyes pealed. But also what the companies really like right now is somebody who really understands their company and says, hey I've been following you. I'm interested in working with you guys because or X, Y, and Z, and here's what I can bring to the table. So that's a really good way to get a leg in to any social marketing agency. I work Life Balance right now after being with the company for 10 years. Right now it's very good. I really feel like I have a social life. At night time after work, when I actually leave work, I shut it down. And then when I'm with my friends or if I'm with my family, then I'm really focused on them. And on the weekends too. During the other more intense times of the year, I don't have much of a work life balance. It's just work, work, work. Be at the office until 10 o'clock at night, go to sleep, get up at 7 AM, and go back to the office. So it really fluctuates. ","file":{"id":290707,"video_id":"2702741372001","name":"1086-Alison-DirClientEngage2","duration":199483,"thumbnail_url":null}});