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PRODUCT PROGRAM MANAGER: Loves The Vision & Ambition Of Technology Start-Ups

About this video 

Britt works in technology, most recently as a Product Program Manager, setting up customers with partners to help them implement tech tools in their companies. A friend introduced her to the start-up world. Be open to new opportunities and new paths!

Degree: Business Administration Service Management
Job Title: Product Program Manager

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='540'>So</span> <span m='1010'>my</span> <span m='1130'>name</span> <span m='1320'>is</span> <span m='1480'>Britt.</span> <span m='2210'>I</span> <span m='2400'>am</span> <span m='2660'>26,</span> <span m='3360'>and</span> <span m='3500'>I</span> <span m='3790'>work</span> <span m='4160'>in</span> <span m='4560'>tech.</span> <span m='5570'>Basically,</span> <span m='6370'>tech</span> <span m='6640'>has</span> <span m='6820'>been</span> <span m='7420'>what</span> <span m='7570'>I've</span> <span m='7780'>done</span> <span m='8090'>since</span> <span m='8390'>I</span> <span m='8810'>got</span> <span m='9030'>out</span> <span m='9090'>of</span> <span m='10000'>college.</span> <span m='10970'>And</span> <span m='11250'>I</span> <span m='11390'>work</span> <span m='11670'>with</span> <span m='11790'>partnerships</span> <span m='12050'>in</span> <span m='12310'>tech.</span> </p><p><span m='12770'>So</span> <span m='13350'>basically</span> <span m='13890'>that</span> <span m='14130'>means</span> <span m='15240'>at</span> <span m='15620'>my</span> <span m='15760'>last</span> <span m='16110'>job,</span> <span m='16990'>which</span> <span m='17280'>was</span> <span m='17620'>called</span> <span m='17890'>Podio,</span> <span m='18310'>it's an online</span> <span m='18660'>collaboration</span> <span m='19270'>tool,</span> <span m='19680'>I</span> <span m='20400'>would</span> <span m='20800'>set</span> <span m='21020'>our</span> <span m='21140'>customers</span> <span m='21620'>up</span> <span m='21810'>with</span> <span m='21970'>partners</span> <span m='22410'>who would</span> <span m='22590'>help</span> <span m='22880'>them</span> <span m='23010'>get</span> <span m='23230'>started</span> <span m='23670'>with</span> <span m='23880'>the tool</span> <span m='24060'>and</span> <span m='24320'>help</span> <span m='24540'>them</span> <span m='24690'>implement</span> <span m='25170'>it in</span> <span m='25280'>their</span> <span m='25460'>companies.</span> <span m='26890'>And</span> <span m='26930'>so</span> <span m='27070'>partner</span> <span m='27380'>programs</span> <span m='27850'>are</span> <span m='27910'>basically</span> <span m='28460'>a</span> <span m='28560'>way</span> <span m='28910'>to</span> <span m='29060'>make</span> <span m='29300'>sure</span> <span m='29620'>that</span> <span m='29920'>our</span> <span m='30200'>customers</span> <span m='31260'>grow</span> <span m='31760'>and</span> <span m='31900'>also</span> <span m='32420'>stay</span> <span m='32770'>with</span> <span m='32990'>the</span> <span m='33060'>company.</span> </p><p><span m='34000'>On</span> <span m='34250'>a</span> <span m='34440'>day to day</span> <span m='34660'>basis,</span> <span m='35080'>it's</span> <span m='35350'>very</span> <span m='35620'>different</span> <span m='35935'>what</span> <span m='36250'>I</span> <span m='36350'>would</span> <span m='36490'>do.</span> <span m='37750'>Some</span> <span m='38185'>time</span> <span m='38620'>is in</span> <span m='39000'>front of</span> <span m='39180'>the</span> <span m='39270'>computer.</span> <span m='39650'>There's</span> <span m='39830'>a</span> <span m='39900'>lot</span> <span m='40090'>of</span> <span m='40170'>email.</span> <span m='40600'>Other</span> <span m='40860'>times,</span> <span m='41410'>it's</span> <span m='41700'>out</span> <span m='42020'>at</span> <span m='42220'>events.</span> <span m='43320'>It's</span> <span m='43560'>recruiting</span> <span m='44040'>partners.</span> </p><p><span m='45770'>We've</span> <span m='46070'>also</span> <span m='46680'>done,</span> <span m='47210'>when</span> <span m='47340'>I</span> <span m='47400'>worked</span> <span m='47650'>at</span> <span m='47730'>Podio,</span> <span m='48163'>we</span> <span m='48596'>would</span> <span m='49030'>have</span> <span m='49370'>events</span> <span m='49750'>with</span> <span m='49980'>partners.</span> <span m='50440'>So</span> <span m='50580'>it's</span> <span m='50840'>kind</span> <span m='51060'>of</span> <span m='51200'>what</span> <span m='51310'>we</span> <span m='51430'>call</span> <span m='51670'>co-marketing.</span> <span m='52840'>So</span> <span m='53100'>you</span> <span m='53320'>work</span> <span m='53600'>with</span> <span m='53800'>some</span> <span m='53980'>partners</span> <span m='54450'>to</span> <span m='54650'>market</span> <span m='55020'>your</span> <span m='55220'>own</span> <span m='55440'>product</span> <span m='55840'>and</span> <span m='56040'>their</span> <span m='56230'>product.</span> <span m='57410'>And</span> <span m='57520'>that</span> <span m='57710'>can</span> <span m='57880'>be</span> <span m='58020'>maybe</span> <span m='58355'>a</span> <span m='58690'>webinar,</span> <span m='59370'>so</span> <span m='59650'>online</span> <span m='60220'>to</span> <span m='60350'>generate</span> <span m='60800'>leads,</span> <span m='61270'>or</span> <span m='61490'>it</span> <span m='61570'>could</span> <span m='61760'>be</span> <span m='61950'>at</span> <span m='62090'>events</span> <span m='62690'>where</span> <span m='62930'>people</span> <span m='63225'>would come</span> <span m='63520'>in</span> <span m='63640'>person.</span> </p><p><span m='65810'>Other</span> <span m='66040'>things</span> <span m='66500'>that</span> <span m='66760'>I</span> <span m='66880'>would</span> <span m='67080'>do</span> <span m='67260'>would</span> <span m='67410'>be</span> <span m='67830'>hosting</span> <span m='68530'>training</span> <span m='68980'>for</span> <span m='69210'>these</span> <span m='69420'>partners.</span> <span m='69760'>So</span> <span m='69860'>we</span> <span m='69920'>want</span> <span m='70110'>to</span> <span m='70220'>train the</span> <span m='70660'>partners</span> <span m='70980'>on</span> <span m='71100'>the</span> <span m='71170'>products</span> <span m='71620'>that</span> <span m='71790'>they'll</span> <span m='72000'>actually</span> <span m='72400'>be</span> <span m='72930'>implementing</span> <span m='73660'>for</span> <span m='73800'>our</span> <span m='73920'>customers.</span> <span m='74960'>And</span> <span m='75130'>so</span> <span m='75270'>we</span> <span m='75380'>would</span> <span m='75470'>have</span> <span m='75670'>two-day</span> <span m='75950'>workshops</span> <span m='76480'>and</span> <span m='76670'>creating</span> <span m='76950'>the</span> <span m='77050'>content</span> <span m='78270'>and</span> <span m='78360'>having</span> <span m='78710'>those</span> <span m='81620'>actual</span> <span m='82590'>training,</span> <span m='83270'>I</span> <span m='83420'>would</span> <span m='83720'>run</span> <span m='83990'>that</span> <span m='84250'>and</span> <span m='84330'>make</span> <span m='84500'>sure</span> <span m='84670'>that</span> <span m='84830'>everything</span> <span m='85210'>would</span> <span m='85790'>go</span> <span m='85930'>smoothly</span> <span m='86370'>and</span> <span m='86590'>partners</span> <span m='86950'>would</span> <span m='87060'>have</span> <span m='87320'>the</span> <span m='87380'>information</span> <span m='87770'>that</span> <span m='87900'>they</span> <span m='88000'>would</span> <span m='88140'>need.</span> </p><p><span m='89240'>I</span> <span m='89530'>went</span> <span m='89880'>to</span> <span m='90090'>Copenhagen</span> <span m='90580'>Business</span> <span m='90910'>School.</span> <span m='91760'>And</span> <span m='92110'>I</span> <span m='92280'>studied</span> <span m='92580'>business</span> <span m='92930'>administration</span> <span m='93730'>service</span> <span m='94110'>management.</span> <span m='95080'>And</span> <span m='96150'>in</span> <span m='96660'>Denmark,</span> <span m='97200'>the</span> <span m='97330'>way</span> <span m='97510'>that</span> <span m='97710'>you</span> <span m='97900'>get</span> <span m='98150'>admitted</span> <span m='98540'>to</span> <span m='99140'>college</span> <span m='99490'>is</span> <span m='99650'>a</span> <span m='99740'>little</span> <span m='99870'>bit</span> <span m='99990'>different</span> <span m='100300'>than</span> <span m='100440'>in</span> <span m='100550'>the</span> <span m='100640'>US.</span> <span m='101060'>So</span> <span m='101160'>this</span> <span m='101310'>was</span> <span m='101420'>actually</span> <span m='101760'>my</span> <span m='101910'>second</span> <span m='102300'>choice</span> <span m='102580'>of</span> <span m='102670'>major.</span> <span m='103050'>So you choose</span> <span m='103600'>a</span> <span m='103660'>major</span> <span m='104000'>upfront.</span> <span m='104900'>And</span> <span m='105090'>they</span> <span m='105230'>only</span> <span m='105480'>take</span> <span m='105690'>you</span> <span m='105810'>off</span> <span m='106120'>the</span> <span m='106210'>GPA.</span> </p><p><span m='107140'>So</span> <span m='108130'>I</span> <span m='108240'>should</span> <span m='108390'>go</span> <span m='108490'>more</span> <span m='108710'>in</span> <span m='108760'>depth</span> <span m='108980'>with that,</span> <span m='109140'>but</span> <span m='109350'>basically</span> <span m='110910'>I</span> <span m='111400'>did</span> <span m='111600'>service</span> <span m='111890'>management</span> <span m='112310'>as a</span> <span m='112350'>very</span> <span m='112620'>general</span> <span m='114430'>education.</span> <span m='115510'>And</span> <span m='116000'>I</span> <span m='116130'>thought</span> <span m='116550'>that I</span> <span m='116610'>was</span> <span m='116810'>going</span> <span m='117050'>to</span> <span m='117150'>go</span> <span m='117410'>into</span> <span m='117760'>consulting,</span> <span m='119000'>basically</span> <span m='119280'>like</span> <span m='119460'>everyone</span> <span m='119850'>else</span> <span m='120240'>does in</span> <span m='120350'>Denmark.</span> <span m='121130'>And</span> <span m='121310'>instead,</span> <span m='121930'>I</span> <span m='122200'>had</span> <span m='122390'>a</span> <span m='122440'>friend</span> <span m='122770'>who</span> <span m='122930'>worked</span> <span m='123230'>for</span> <span m='123370'>a</span> <span m='123430'>startup.</span> <span m='124040'>And</span> <span m='125110'>they were</span> <span m='125440'>looking</span> <span m='125530'>for</span> <span m='125830'>someone</span> <span m='126010'>new.</span> </p><p><span m='126380'>And</span> <span m='126850'>I</span> <span m='127270'>walked</span> <span m='127760'>into</span> <span m='127940'>the</span> <span m='128030'>startup</span> <span m='128250'>for</span> <span m='128479'>the</span> <span m='128530'>interview.</span> <span m='129060'>And</span> <span m='129789'>that</span> <span m='130030'>first</span> <span m='130330'>day,</span> <span m='130690'>I</span> <span m='130750'>was</span> <span m='130910'>completely</span> <span m='131320'>sold</span> <span m='131690'>on</span> <span m='132020'>the</span> <span m='132100'>whole</span> <span m='132310'>vision</span> <span m='132780'>and</span> <span m='132950'>the</span> <span m='133070'>ambition</span> <span m='133460'>that</span> <span m='133580'>you</span> <span m='133670'>feel</span> <span m='134000'>in the</span> <span m='134100'>startup</span> <span m='134310'>world.</span> <span m='134830'>And</span> <span m='134870'>that's</span> <span m='135140'>what</span> <span m='135350'>got me</span> <span m='135370'>into</span> <span m='135550'>tech.</span> <span m='135860'>It</span> <span m='135970'>was,</span> <span m='136390'>I</span> <span m='136480'>guess,</span> <span m='137360'>pure</span> <span m='137600'>coincidence</span> <span m='138140'>that</span> <span m='138280'>my</span> <span m='138380'>friend</span> <span m='138630'>was working</span> <span m='138950'>at that</span> <span m='139100'>startup.</span> <span m='139490'>And</span> <span m='139890'>so</span> <span m='140230'>I'm</span> <span m='140370'>happy</span> <span m='140620'>where</span> <span m='141040'>I am</span> <span m='141455'>today.</span> </p><p><span m='142300'>I wish</span> <span m='142740'>when I</span> <span m='142900'>was</span> <span m='143120'>younger that</span> <span m='143350'>I</span> <span m='143530'>wasn't</span> <span m='143960'>so</span> <span m='144390'>set</span> <span m='145120'>on</span> <span m='146060'>doing</span> <span m='146370'>one</span> <span m='146620'>thing.</span> <span m='146910'>And</span> <span m='147300'>I</span> <span m='147910'>luckily</span> <span m='148320'>did</span> <span m='148670'>fall into</span> <span m='149220'>opportunities</span> <span m='149840'>that</span> <span m='149970'>worked out</span> <span m='150380'>for</span> <span m='150460'>me,</span> <span m='150600'>but</span> <span m='150730'>it's</span> <span m='150900'>being</span> <span m='151150'>open</span> <span m='151430'>to</span> <span m='151570'>new</span> <span m='151730'>ideas</span> <span m='152320'>and</span> <span m='152625'>to</span> <span m='152930'>new</span> <span m='153120'>paths</span> <span m='153530'>and to not</span> <span m='154010'>close</span> <span m='154310'>off</span> <span m='154450'>doors</span> <span m='154830'>before</span> <span m='155130'>you've</span> <span m='155240'>actually</span> <span m='155610'>checked</span> <span m='155840'>things</span> <span m='156070'>out.</span> <span m='157250'>So</span> <span m='157520'>just</span> <span m='157860'>being</span> <span m='158080'>yourself</span> <span m='158340'>and</span> <span m='158600'>kind</span> <span m='158810'>of</span> <span m='158890'>following</span> <span m='159140'>your</span> <span m='159350'>heart</span> <span m='159710'>rather</span> <span m='160020'>than</span> <span m='160210'>what</span> <span m='160690'>other</span> <span m='160950'>people</span> <span m='161490'>tell</span> <span m='161720'>you is</span> <span m='162090'>right</span> <span m='162370'>or</span> <span m='162460'>wrong</span> <span m='162760'>to do.</span> </p>","file":{"id":290706,"video_id":"2702675357001","name":"1087-Britt-TechChannelMarketer1","duration":164444,"thumbnail_url":null}});