PathSource - MARKETING ASSOCIATE: Marketing For Medical Devices, Be a Go-Getter

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MARKETING ASSOCIATE: Marketing For Medical Devices, Be a Go-Getter

About this video

The marketing associate at medical device company Stryker talks about her job and the essential traits for success. Do you have what it takes?

Degree: Business Administration, Management and Operations - Marketing - Finance and Financial Management Services

Job Title: Marketing Associate

Employer: Stryker

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement

Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary

National Statistic Change Location

Confirm

$35,000 - $115,000

Projected Job Growth

35 to 45 percent

Typical schedule

Full-time

Typical workplace

Office, Travel, Indoor

Personal Qualities

Detail oriented, Problem solving skills, Analytical skills, Written communication skills, Verbal communication skills, Organizational skills

Educational Path

Education Requirement

Bachelor's degree

Recommended Education Degree

Bachelor's degree

Recommended Majors

Marketing
Statistics
Sales and Marketing
Business Administration and Management
Business
Communication
Liberal Arts
Journalism
Economics
Business and Management
Finance
Public Relations
Political Science
Entrepreneurial
Psychology
Social Sciences

Related Careers

Advertising
Promotions
and Marketing Managers
Cost Estimators
Economists
Operations Research Analysts
Public Relations Managers and Specialists
Statisticians
Survey Researchers.

View Detailed Career Data

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For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"Tell me about your current job. All right. My name is Jamie. I'm a marketing associate responsible for our service product line here at Stryker which is a medical device company. So unlike my other counterparts, I actually deal with when a product breaks in a hospital, dealing with the servicing and support of that to our customers. So it's very customer service oriented. I am on the branding side of things, do I deal with branding strategy, how to position ourselves in the marketplace against our competitors, and kind of how we price a premium product. And tell me a little bit about your career path, your educational path. How'd you get here? Sure. I was an undergrad at Cal Poly San Luis Obispo for four years. I job hunted for quite a while before landing this job at Stryker which was a learning process all in and of itself. But I was a business major with a marketing concentration, and I dabbled in finance a little bit. But towards the end, realized that numbers were not my passion and that I really-- I love being creative, I love having kind of like a long-term vision for things. And so marketing really fit my specialty. And what do you wish you knew when you started your career that you know now? What do I wish I knew? No one is going to make your career path for you. And it's really up to you to make it happen. So network as much as possible. Get out of your comfort zone as much as possible because you aren't going to get anywhere without having a few pain points, overcoming a few obstacles, and just really being a go-getter and kind of being a tiger, I guess you could say. ","file":{"id":167856,"video_id":"2731080225001","name":"124731740","duration":97755,"thumbnail_url":null}});