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MARKETING ASSOCIATE: Marketing For Medical Devices, Be a Go-Getter

About this video 

The marketing associate at medical device company Stryker talks about her job and the essential traits for success. Do you have what it takes?

Degree: Business Administration, Management and Operations - Marketing - Finance and Financial Management Services
Job Title: Marketing Associate
Employer: Stryker

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Office, Travel, Indoor
Personal qualities
Personal Qualities
Detail oriented, Problem solving skills, Analytical skills, Written communication skills, Verbal communication skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='900'>Tell</span> <span m='1080'>me</span> <span m='1580'>about your</span> <span m='2040'>current</span> <span m='2350'>job.</span> </p><p><span m='2860'>All</span> <span m='3130'>right.</span> <span m='3390'>My name is</span> <span m='3695'>Jamie.</span> <span m='4310'>I'm</span> <span m='4540'>a</span> <span m='4670'>marketing</span> <span m='5070'>associate</span> <span m='5610'>responsible</span> <span m='6210'>for</span> <span m='6540'>our</span> <span m='6710'>service</span> <span m='7220'>product</span> <span m='7600'>line</span> <span m='8320'>here at</span> <span m='8500'>Stryker</span> <span m='9000'>which</span> <span m='9140'>is</span> <span m='9210'>a</span> <span m='9290'>medical</span> <span m='9610'>device</span> <span m='9950'>company.</span> <span m='10480'>So</span> <span m='10870'>unlike</span> <span m='11340'>my</span> <span m='11570'>other</span> <span m='11880'>counterparts,</span> <span m='12590'>I</span> <span m='12730'>actually</span> <span m='13060'>deal</span> <span m='13470'>with</span> <span m='13920'>when a</span> <span m='14010'>product</span> <span m='14480'>breaks in a</span> <span m='14790'>hospital,</span> <span m='15950'>dealing with</span> <span m='16149'>the</span> <span m='16329'>servicing</span> <span m='16770'>and</span> <span m='17100'>support</span> <span m='17290'>of</span> <span m='17670'>that</span> <span m='17920'>to</span> <span m='18020'>our</span> <span m='18120'>customers.</span> <span m='18860'>So</span> <span m='19280'>it's</span> <span m='19440'>very</span> <span m='19620'>customer</span> <span m='20000'>service</span> <span m='20320'>oriented.</span> </p><p><span m='21300'>I</span> <span m='22120'>am</span> <span m='22290'>on</span> <span m='22400'>the</span> <span m='22470'>branding</span> <span m='22850'>side of</span> <span m='23210'>things,</span> <span m='23570'>do</span> <span m='23700'>I</span> <span m='23840'>deal</span> <span m='24210'>with</span> <span m='24470'>branding</span> <span m='24820'>strategy,</span> <span m='25890'>how</span> <span m='26020'>to</span> <span m='26100'>position</span> <span m='26540'>ourselves</span> <span m='26910'>in</span> <span m='27000'>the</span> <span m='27090'>marketplace</span> <span m='27730'>against</span> <span m='28110'>our</span> <span m='28210'>competitors,</span> <span m='29690'>and</span> <span m='29990'>kind</span> <span m='30310'>of</span> <span m='30600'>how</span> <span m='30840'>we</span> <span m='30990'>price a</span> <span m='31400'>premium</span> <span m='31660'>product.</span> </p><p><span m='33490'>And</span> <span m='33920'>tell</span> <span m='34120'>me</span> <span m='34210'>a little bit</span> <span m='34460'>about</span> <span m='34680'>your</span> <span m='34970'>career</span> <span m='35330'>path,</span> <span m='35670'>your</span> <span m='35740'>educational</span> <span m='36380'>path.</span> <span m='36820'>How'd</span> <span m='37160'>you</span> <span m='37320'>get</span> <span m='37480'>here?</span> </p><p><span m='37910'>Sure.</span> <span m='39090'>I was</span> <span m='39170'>an</span> <span m='39260'>undergrad</span> <span m='39680'>at</span> <span m='39800'>Cal</span> <span m='40000'>Poly</span> <span m='40285'>San Luis</span> <span m='40570'>Obispo</span> <span m='41020'>for four</span> <span m='41440'>years.</span> <span m='43310'>I</span> <span m='43590'>job</span> <span m='43970'>hunted</span> <span m='44520'>for</span> <span m='44710'>quite</span> <span m='45050'>a</span> <span m='45110'>while</span> <span m='45390'>before</span> <span m='45690'>landing</span> <span m='46030'>this</span> <span m='46180'>job</span> <span m='46370'>at</span> <span m='46480'>Stryker</span> <span m='46960'>which</span> <span m='47210'>was</span> <span m='47450'>a</span> <span m='47510'>learning</span> <span m='47800'>process</span> <span m='49250'>all in and</span> <span m='49510'>of</span> <span m='49770'>itself.</span> <span m='50280'>But</span> <span m='50820'>I</span> <span m='50930'>was</span> <span m='51420'>a business</span> <span m='51480'>major</span> <span m='52260'>with</span> <span m='52410'>a</span> <span m='52480'>marketing</span> <span m='52990'>concentration,</span> <span m='53910'>and</span> <span m='54250'>I</span> <span m='54700'>dabbled</span> <span m='55050'>in</span> <span m='55130'>finance</span> <span m='55590'>a</span> <span m='55660'>little</span> <span m='55900'>bit.</span> <span m='56190'>But</span> <span m='56536'>towards</span> <span m='56882'>the end,</span> <span m='57250'>realized</span> <span m='57810'>that</span> <span m='58090'>numbers</span> <span m='58450'>were</span> <span m='58560'>not</span> <span m='58740'>my</span> <span m='58950'>passion</span> <span m='59290'>and</span> <span m='59570'>that I</span> <span m='59960'>really--</span> <span m='60790'>I</span> <span m='61450'>love</span> <span m='61610'>being</span> <span m='61800'>creative,</span> <span m='62520'>I</span> <span m='62620'>love</span> <span m='62960'>having</span> <span m='63260'>kind</span> <span m='63470'>of</span> <span m='63530'>like</span> <span m='63660'>a</span> <span m='63720'>long-term</span> <span m='65110'>vision</span> <span m='65430'>for</span> <span m='65550'>things.</span> <span m='65815'>And</span> <span m='66080'>so</span> <span m='66350'>marketing</span> <span m='67280'>really</span> <span m='67850'>fit</span> <span m='68230'>my</span> <span m='68360'>specialty.</span> </p><p><span m='69570'>And</span> <span m='69670'>what</span> <span m='69810'>do</span> <span m='69850'>you</span> <span m='69950'>wish</span> <span m='70190'>you</span> <span m='70290'>knew</span> <span m='70540'>when</span> <span m='70670'>you</span> <span m='70770'>started</span> <span m='71060'>your</span> <span m='71270'>career</span> <span m='71630'>that you</span> <span m='71860'>know</span> <span m='72060'>now?</span> </p><p><span m='72680'>What do</span> <span m='73040'>I</span> <span m='73400'>wish I</span> <span m='73760'>knew?</span> <span m='76410'>No</span> <span m='76600'>one</span> <span m='76700'>is</span> <span m='76880'>going</span> <span m='77140'>to</span> <span m='77280'>make</span> <span m='77600'>your</span> <span m='78050'>career path</span> <span m='78405'>for you.</span> <span m='78760'>And it's</span> <span m='79020'>really</span> <span m='79280'>up</span> <span m='79690'>to you</span> <span m='79880'>to make it</span> <span m='80330'>happen.</span> <span m='80830'>So</span> <span m='81470'>network</span> <span m='81860'>as</span> <span m='82050'>much</span> <span m='82280'>as</span> <span m='82410'>possible.</span> <span m='83910'>Get</span> <span m='84070'>out</span> <span m='84220'>of</span> <span m='84310'>your</span> <span m='84470'>comfort zone</span> <span m='84870'>as</span> <span m='85130'>much as</span> <span m='85370'>possible</span> <span m='85860'>because</span> <span m='86310'>you aren't going to</span> <span m='86740'>get</span> <span m='86920'>anywhere</span> <span m='87440'>without</span> <span m='88680'>having</span> <span m='89085'>a few pain</span> <span m='89490'>points,</span> <span m='90030'>overcoming</span> <span m='90365'>a few</span> <span m='90700'>obstacles,</span> <span m='91620'>and</span> <span m='92670'>just</span> <span m='92930'>really</span> <span m='93120'>being</span> <span m='93750'>a</span> <span m='93930'>go-getter</span> <span m='94630'>and</span> <span m='94750'>kind of</span> <span m='95090'>being</span> <span m='95430'>a</span> <span m='95890'>tiger,</span> <span m='96190'>I guess you</span> <span m='96490'>could say.</span> </p>","file":{"id":167856,"video_id":"2731080225001","name":"124731740","duration":97755,"thumbnail_url":null}});