Average salary
National Statistic
Change Location
$40,000 - $170,000
MARKETING DIRECTOR: Learn The Value Of Internships
About this video
As a Director of Marketing in publishing, this interviewee's chief responsibilities include analyzing products, discovering benefits for the customers and the analyzing best vehicle to bring the product to the customer.
Degree: Communication and Media Studies
Job Title: Director of Marketing
Job Summary: Marketing Managers
Job Description
Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.
On-the-Job Training
Short-term on-the-job training
Additional Info
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.
Quick Facts
Projected Job Growth
10 to 20 percent
Typical schedule
Full-time, Long hours
Typical workplace
Indoor, Office
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skillsEducational Path
Education Requirement
Bachelor's degree
Recommended Education Degree
Bachelor's degreeMaster's degree
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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='760'>So</span> <span m='870'>what's</span> <span m='1070'>your</span> <span m='1180'>job?</span> <span m='1740'>What</span> <span m='1890'>are</span> <span m='1910'>you</span> <span m='2040'>doing</span> <span m='2400'>a</span> <span m='2600'>day</span> <span m='2750'>to</span> <span m='2850'>day</span> <span m='2980'>basis?</span> </p><p><span m='3650'>Well,</span> <span m='4115'>I'm the</span> <span m='4580'>Director</span> <span m='4780'>of</span> <span m='4850'>Marketing</span> <span m='5130'>for</span> <span m='5550'>Data</span> <span m='5720'>Trace</span> <span m='6060'>Publishing</span> <span m='6400'>Company.</span> <span m='6797'>And so</span> <span m='7194'>on a</span> <span m='7591'>day</span> <span m='7990'>to day</span> <span m='8260'>basis</span> <span m='8530'>I'm</span> <span m='9790'>analyzing</span> <span m='10230'>our</span> <span m='10530'>new books,</span> <span m='10830'>finding</span> <span m='11309'>out the</span> <span m='11788'>benefits</span> <span m='12267'>from them,</span> <span m='12746'>and determining</span> <span m='13225'>the best place</span> <span m='13704'>to sell them,</span> <span m='14183'>to our</span> <span m='14662'>audience.</span> <span m='16100'>So</span> <span m='16490'>between</span> <span m='17000'>developing</span> <span m='17320'>the</span> <span m='17420'>pieces,</span> <span m='18110'>the marketing</span> <span m='18530'>materials</span> <span m='19460'>and</span> <span m='20220'>the</span> <span m='20633'>vehicles</span> <span m='21046'>that I want to</span> <span m='21460'>get the</span> <span m='21690'>word out.</span> </p><p><span m='23030'>And</span> <span m='23260'>what</span> <span m='23330'>was</span> <span m='23690'>you're</span> <span m='23880'>career</span> <span m='24270'>and</span> <span m='24340'>educational</span> <span m='24635'>path</span> <span m='24930'>to</span> <span m='25270'>this</span> <span m='25580'>point?</span> </p><p><span m='26320'>I</span> <span m='27160'>went</span> <span m='27400'>to</span> <span m='27650'>James</span> <span m='27960'>Madison</span> <span m='28300'>University.</span> <span m='29020'>I</span> <span m='29285'>was</span> <span m='29550'>a</span> <span m='30510'>Media</span> <span m='30650'>Arts and Design</span> <span m='30820'>major</span> <span m='31590'>with</span> <span m='32000'>a concentration in</span> <span m='32379'>corporate</span> <span m='32759'>communications.</span> <span m='34340'>And</span> <span m='34670'>I</span> <span m='34830'>actually</span> <span m='35360'>started</span> <span m='35650'>in</span> <span m='35750'>advertising</span> <span m='36155'>before</span> <span m='36560'>I got</span> <span m='36750'>on this side.</span> </p><p><span m='38330'>And</span> <span m='38640'>what</span> <span m='38800'>do you</span> <span m='39030'>wish</span> <span m='39240'>that you</span> <span m='39500'>knew</span> <span m='40090'>when</span> <span m='40260'>you</span> <span m='40370'>started</span> <span m='40710'>your</span> <span m='40840'>career</span> <span m='41260'>that you know</span> <span m='41590'>now?</span> </p><p><span m='42820'>I</span> <span m='43380'>wish,</span> <span m='44240'>I</span> <span m='44850'>wish</span> <span m='45310'>I took</span> <span m='45770'>more</span> <span m='45950'>value</span> <span m='46290'>in the</span> <span m='46758'>internships</span> <span m='47226'>I had.</span> <span m='47694'>I went</span> <span m='48162'>through</span> <span m='48630'>an</span> <span m='48864'>advertising</span> <span m='49098'>internship.</span> <span m='49570'>And</span> <span m='50240'>I</span> <span m='51490'>learned</span> <span m='51860'>a</span> <span m='51880'>lot.</span> <span m='52220'>But I,</span> <span m='52340'>at the</span> <span m='52740'>time,</span> <span m='52870'>used</span> <span m='53150'>it</span> <span m='53410'>for,</span> <span m='54160'>thought</span> <span m='54470'>I was</span> <span m='54780'>just putting</span> <span m='55140'>it on</span> <span m='55500'>my resume.</span> <span m='55810'>I wish</span> <span m='55990'>I had spent</span> <span m='56470'>more time</span> <span m='56870'>there</span> <span m='57775'>trying</span> <span m='58070'>to soak</span> <span m='58350'>up everything that</span> <span m='58820'>they</span> <span m='60320'>gave</span> <span m='60620'>me,</span> <span m='60920'>I</span> <span m='61220'>guess.</span> </p>","file":{"id":167858,"video_id":"2733473108001","name":"124730175","duration":61718,"thumbnail_url":null}});
