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MARKETING DIRECTOR: Learn The Value Of Internships

About this video 

As a Director of Marketing in publishing, this interviewee's chief responsibilities include analyzing products, discovering benefits for the customers and the analyzing best vehicle to bring the product to the customer.

Degree: Communication and Media Studies
Job Title: Director of Marketing

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='760'>So</span> <span m='870'>what's</span> <span m='1070'>your</span> <span m='1180'>job?</span> <span m='1740'>What</span> <span m='1890'>are</span> <span m='1910'>you</span> <span m='2040'>doing</span> <span m='2400'>a</span> <span m='2600'>day</span> <span m='2750'>to</span> <span m='2850'>day</span> <span m='2980'>basis?</span> </p><p><span m='3650'>Well,</span> <span m='4115'>I'm the</span> <span m='4580'>Director</span> <span m='4780'>of</span> <span m='4850'>Marketing</span> <span m='5130'>for</span> <span m='5550'>Data</span> <span m='5720'>Trace</span> <span m='6060'>Publishing</span> <span m='6400'>Company.</span> <span m='6797'>And so</span> <span m='7194'>on a</span> <span m='7591'>day</span> <span m='7990'>to day</span> <span m='8260'>basis</span> <span m='8530'>I'm</span> <span m='9790'>analyzing</span> <span m='10230'>our</span> <span m='10530'>new books,</span> <span m='10830'>finding</span> <span m='11309'>out the</span> <span m='11788'>benefits</span> <span m='12267'>from them,</span> <span m='12746'>and determining</span> <span m='13225'>the best place</span> <span m='13704'>to sell them,</span> <span m='14183'>to our</span> <span m='14662'>audience.</span> <span m='16100'>So</span> <span m='16490'>between</span> <span m='17000'>developing</span> <span m='17320'>the</span> <span m='17420'>pieces,</span> <span m='18110'>the marketing</span> <span m='18530'>materials</span> <span m='19460'>and</span> <span m='20220'>the</span> <span m='20633'>vehicles</span> <span m='21046'>that I want to</span> <span m='21460'>get the</span> <span m='21690'>word out.</span> </p><p><span m='23030'>And</span> <span m='23260'>what</span> <span m='23330'>was</span> <span m='23690'>you're</span> <span m='23880'>career</span> <span m='24270'>and</span> <span m='24340'>educational</span> <span m='24635'>path</span> <span m='24930'>to</span> <span m='25270'>this</span> <span m='25580'>point?</span> </p><p><span m='26320'>I</span> <span m='27160'>went</span> <span m='27400'>to</span> <span m='27650'>James</span> <span m='27960'>Madison</span> <span m='28300'>University.</span> <span m='29020'>I</span> <span m='29285'>was</span> <span m='29550'>a</span> <span m='30510'>Media</span> <span m='30650'>Arts and Design</span> <span m='30820'>major</span> <span m='31590'>with</span> <span m='32000'>a concentration in</span> <span m='32379'>corporate</span> <span m='32759'>communications.</span> <span m='34340'>And</span> <span m='34670'>I</span> <span m='34830'>actually</span> <span m='35360'>started</span> <span m='35650'>in</span> <span m='35750'>advertising</span> <span m='36155'>before</span> <span m='36560'>I got</span> <span m='36750'>on this side.</span> </p><p><span m='38330'>And</span> <span m='38640'>what</span> <span m='38800'>do you</span> <span m='39030'>wish</span> <span m='39240'>that you</span> <span m='39500'>knew</span> <span m='40090'>when</span> <span m='40260'>you</span> <span m='40370'>started</span> <span m='40710'>your</span> <span m='40840'>career</span> <span m='41260'>that you know</span> <span m='41590'>now?</span> </p><p><span m='42820'>I</span> <span m='43380'>wish,</span> <span m='44240'>I</span> <span m='44850'>wish</span> <span m='45310'>I took</span> <span m='45770'>more</span> <span m='45950'>value</span> <span m='46290'>in the</span> <span m='46758'>internships</span> <span m='47226'>I had.</span> <span m='47694'>I went</span> <span m='48162'>through</span> <span m='48630'>an</span> <span m='48864'>advertising</span> <span m='49098'>internship.</span> <span m='49570'>And</span> <span m='50240'>I</span> <span m='51490'>learned</span> <span m='51860'>a</span> <span m='51880'>lot.</span> <span m='52220'>But I,</span> <span m='52340'>at the</span> <span m='52740'>time,</span> <span m='52870'>used</span> <span m='53150'>it</span> <span m='53410'>for,</span> <span m='54160'>thought</span> <span m='54470'>I was</span> <span m='54780'>just putting</span> <span m='55140'>it on</span> <span m='55500'>my resume.</span> <span m='55810'>I wish</span> <span m='55990'>I had spent</span> <span m='56470'>more time</span> <span m='56870'>there</span> <span m='57775'>trying</span> <span m='58070'>to soak</span> <span m='58350'>up everything that</span> <span m='58820'>they</span> <span m='60320'>gave</span> <span m='60620'>me,</span> <span m='60920'>I</span> <span m='61220'>guess.</span> </p>","file":{"id":167858,"video_id":"2733473108001","name":"124730175","duration":61718,"thumbnail_url":null}});