× We offer our visitors 5 free video views. Download the free iOS app here for access to thousands of videos. Schools may contact us for full platform access.
Tourist 2660431221001 2733491351001 vs 52563909e4b0bd174f253c67 1592194014001
Tags:

MARKETING DIRECTOR: Learn The Value Of Internships

About this video 

As a Director of Marketing in publishing, this interviewee's chief responsibilities include analyzing products, discovering benefits for the customers and the analyzing best vehicle to bring the product to the customer.

Degree: Communication and Media Studies
Job Title: Director of Marketing

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='760'>So</span> <span m='870'>what's</span> <span m='1070'>your</span> <span m='1180'>job?</span> <span m='1740'>What</span> <span m='1890'>are</span> <span m='1910'>you</span> <span m='2040'>doing</span> <span m='2400'>a</span> <span m='2600'>day</span> <span m='2750'>to</span> <span m='2850'>day</span> <span m='2980'>basis?</span> </p><p><span m='3650'>Well,</span> <span m='4115'>I'm the</span> <span m='4580'>Director</span> <span m='4780'>of</span> <span m='4850'>Marketing</span> <span m='5130'>for</span> <span m='5550'>Data</span> <span m='5720'>Trace</span> <span m='6060'>Publishing</span> <span m='6400'>Company.</span> <span m='6797'>And so</span> <span m='7194'>on a</span> <span m='7591'>day</span> <span m='7990'>to day</span> <span m='8260'>basis</span> <span m='8530'>I'm</span> <span m='9790'>analyzing</span> <span m='10230'>our</span> <span m='10530'>new books,</span> <span m='10830'>finding</span> <span m='11309'>out the</span> <span m='11788'>benefits</span> <span m='12267'>from them,</span> <span m='12746'>and determining</span> <span m='13225'>the best place</span> <span m='13704'>to sell them,</span> <span m='14183'>to our</span> <span m='14662'>audience.</span> <span m='16100'>So</span> <span m='16490'>between</span> <span m='17000'>developing</span> <span m='17320'>the</span> <span m='17420'>pieces,</span> <span m='18110'>the marketing</span> <span m='18530'>materials</span> <span m='19460'>and</span> <span m='20220'>the</span> <span m='20633'>vehicles</span> <span m='21046'>that I want to</span> <span m='21460'>get the</span> <span m='21690'>word out.</span> </p><p><span m='23030'>And</span> <span m='23260'>what</span> <span m='23330'>was</span> <span m='23690'>you're</span> <span m='23880'>career</span> <span m='24270'>and</span> <span m='24340'>educational</span> <span m='24635'>path</span> <span m='24930'>to</span> <span m='25270'>this</span> <span m='25580'>point?</span> </p><p><span m='26320'>I</span> <span m='27160'>went</span> <span m='27400'>to</span> <span m='27650'>James</span> <span m='27960'>Madison</span> <span m='28300'>University.</span> <span m='29020'>I</span> <span m='29285'>was</span> <span m='29550'>a</span> <span m='30510'>Media</span> <span m='30650'>Arts and Design</span> <span m='30820'>major</span> <span m='31590'>with</span> <span m='32000'>a concentration in</span> <span m='32379'>corporate</span> <span m='32759'>communications.</span> <span m='34340'>And</span> <span m='34670'>I</span> <span m='34830'>actually</span> <span m='35360'>started</span> <span m='35650'>in</span> <span m='35750'>advertising</span> <span m='36155'>before</span> <span m='36560'>I got</span> <span m='36750'>on this side.</span> </p><p><span m='38330'>And</span> <span m='38640'>what</span> <span m='38800'>do you</span> <span m='39030'>wish</span> <span m='39240'>that you</span> <span m='39500'>knew</span> <span m='40090'>when</span> <span m='40260'>you</span> <span m='40370'>started</span> <span m='40710'>your</span> <span m='40840'>career</span> <span m='41260'>that you know</span> <span m='41590'>now?</span> </p><p><span m='42820'>I</span> <span m='43380'>wish,</span> <span m='44240'>I</span> <span m='44850'>wish</span> <span m='45310'>I took</span> <span m='45770'>more</span> <span m='45950'>value</span> <span m='46290'>in the</span> <span m='46758'>internships</span> <span m='47226'>I had.</span> <span m='47694'>I went</span> <span m='48162'>through</span> <span m='48630'>an</span> <span m='48864'>advertising</span> <span m='49098'>internship.</span> <span m='49570'>And</span> <span m='50240'>I</span> <span m='51490'>learned</span> <span m='51860'>a</span> <span m='51880'>lot.</span> <span m='52220'>But I,</span> <span m='52340'>at the</span> <span m='52740'>time,</span> <span m='52870'>used</span> <span m='53150'>it</span> <span m='53410'>for,</span> <span m='54160'>thought</span> <span m='54470'>I was</span> <span m='54780'>just putting</span> <span m='55140'>it on</span> <span m='55500'>my resume.</span> <span m='55810'>I wish</span> <span m='55990'>I had spent</span> <span m='56470'>more time</span> <span m='56870'>there</span> <span m='57775'>trying</span> <span m='58070'>to soak</span> <span m='58350'>up everything that</span> <span m='58820'>they</span> <span m='60320'>gave</span> <span m='60620'>me,</span> <span m='60920'>I</span> <span m='61220'>guess.</span> </p>","file":{"id":167858,"video_id":"2733473108001","name":"124730175","duration":61718,"thumbnail_url":null}});