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GENERAL MANAGER: I Naturally Gravitated Towards Producing Which Is More On The Business Side

About this video 

Johnny is the general manager of a creative services production company. He says his day can be very long over seeing teams of producers and project managers who are creating videos and other media for clients. Johnny shares his career path and how he got into film/video production. He also talks about what he wished he would have known about this field before he started and he encourages people to pursue their passion in the creative arts. He's says there's no obvious pathway or exact way to do it.

School: University of Pennsylvania ; California Art Institute ; California Art Institute - University of Pennsylvania
Degree: Mathematics - MFA in Film Directing
Job Title: General Manager

Job Summary: Producers and Directors

Job Description

Producers and directors are in charge of creating motion pictures, television shows, live theater, and other performing arts productions. They interpret a writer's script to entertain or inform an audience.

Large productions often have associate, assistant, and line producers who share responsibilities. For example, on a large movie set an executive producer is in charge of the entire production, and a line producer runs the day-to-day operations. A TV show may employ several assistant producers, whom the head or executive producer gives certain duties, such as supervising the costume and makeup team.

Similarly, large productions usually employ several assistant directors, who help the director with tasks such as making set changes or notifying the performers when it is their time to go onstage. The specific responsibilities of assistant producers or directors vary with the size and type of production they work on.

Producers make the business and financial decisions for a motion picture, TV show, or stage production. They raise money for the project and hire the director and crew. The crew may include set and costume designers, a musical director, a choreographer, and other workers. Some producers may assist in the selection of cast members. Producers set the budget and approve any major changes to the project. They make sure that the film or show is completed on time, and they are responsible for the way the finished project turns out.

Directors are responsible for the creative decisions of a production. They select cast members, conduct rehearsals, and direct the work of the cast and crew. During rehearsal, they work with the actors to help them portray their characters better.

Directors work with designers to build a project’s set. During a film’s postproduction phase, they work closely with film editors to make sure that the final product comes out the way the producer and director want.

Although directors are in charge of the creative aspects of a show, they ultimately answer to the executive producer.

On-the-Job Training


Quick Facts

Average salary
Average salary
National Statistic Change Location
$30,000 - $170,000
Projected job growth
Projected Job Growth
5 to 15 percent
Typical schedule
Typical schedule
Irregular, Varies Widely
Typical workplace
Typical workplace
Indoor, Travel, Outdoor, Remote
Personal qualities
Personal Qualities
Creativity, Leadership ability, Organizational skills, Verbal communication skills, Artistic, People skills, Public speaking ability, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='335'>I'm</span> <span m='670'>the</span> <span m='740'>general</span> <span m='1010'>manager</span> <span m='1480'>of</span> <span m='1600'>a</span> <span m='1680'>creative</span> <span m='2040'>production</span> <span m='2490'>services</span> <span m='2970'>company.</span> <span m='3810'>It's</span> <span m='3940'>usually</span> <span m='4140'>getting</span> <span m='4380'>there</span> <span m='4580'>around</span> <span m='4770'>8:30</span> <span m='5150'>in</span> <span m='5200'>the</span> <span m='5270'>morning</span> <span m='5650'>and</span> <span m='5730'>I</span> <span m='5810'>stay</span> <span m='6230'>until</span> <span m='6460'>anywhere</span> <span m='6780'>from</span> <span m='6970'>6:30</span> <span m='7410'>until</span> <span m='7850'>8 o'clock</span> <span m='8180'>at</span> <span m='8240'>night</span> <span m='8470'>depending</span> <span m='8810'>on</span> <span m='8880'>how</span> <span m='9030'>busy</span> <span m='9310'>my</span> <span m='9440'>day</span> <span m='9640'>is.</span> <span m='10280'>Well</span> <span m='10470'>I</span> <span m='10610'>oversee</span> <span m='11200'>a</span> <span m='11280'>team</span> <span m='11660'>of</span> <span m='11780'>people</span> <span m='12390'>and</span> <span m='12790'>work</span> <span m='13000'>with</span> <span m='13210'>creative</span> <span m='13500'>teams,</span> <span m='13900'>work</span> <span m='14100'>with</span> <span m='14250'>production</span> <span m='14970'>and</span> <span m='15120'>project</span> <span m='15520'>management</span> <span m='15970'>teams.</span> <span m='16820'>We</span> <span m='16960'>basically</span> <span m='17450'>work</span> <span m='17750'>with</span> <span m='17910'>clients</span> <span m='18460'>who</span> <span m='18620'>are</span> <span m='18760'>often</span> <span m='19050'>the</span> <span m='19170'>tech</span> <span m='19410'>industry</span> <span m='19840'>or</span> <span m='19870'>the</span> <span m='19940'>health</span> <span m='20190'>industry</span> <span m='20580'>or</span> <span m='20690'>other</span> <span m='20840'>industries</span> <span m='21390'>to</span> <span m='21550'>create</span> <span m='22000'>video</span> <span m='22460'>and</span> <span m='22570'>other</span> <span m='22720'>media</span> <span m='23040'>for</span> <span m='23160'>them</span> <span m='23370'>based</span> <span m='23660'>on</span> <span m='23700'>what</span> <span m='23850'>their</span> <span m='23960'>needs</span> <span m='24200'>are.</span> </p><p><span m='25000'>I</span> <span m='25260'>started</span> <span m='25570'>with</span> <span m='25710'>an</span> <span m='25790'>interest</span> <span m='26120'>in</span> <span m='26220'>filmmaking</span> <span m='26810'>in</span> <span m='26900'>feature</span> <span m='27190'>films</span> <span m='27510'>so</span> <span m='27690'>I</span> <span m='27780'>went</span> <span m='27940'>to</span> <span m='28000'>graduate</span> <span m='28480'>school.</span> <span m='28860'>Well</span> <span m='28960'>college</span> <span m='29440'>I</span> <span m='29470'>was</span> <span m='29580'>a</span> <span m='29630'>math</span> <span m='29860'>major</span> <span m='30430'>which is sort of</span> <span m='30700'>an</span> <span m='30990'>odd</span> <span m='31480'>way</span> <span m='31640'>to</span> <span m='31730'>start,</span> <span m='32030'>but</span> <span m='32159'>then</span> <span m='32330'>I</span> <span m='32390'>was</span> <span m='32509'>a</span> <span m='32570'>fine</span> <span m='32860'>arts</span> <span m='33060'>minor.</span> <span m='33880'>Ended</span> <span m='34050'>up</span> <span m='34180'>getting</span> <span m='34460'>a</span> <span m='34500'>master's</span> <span m='34960'>degree</span> <span m='35530'>in</span> <span m='35750'>directing</span> <span m='36850'>with</span> <span m='37050'>the</span> <span m='37140'>idea</span> <span m='37440'>that</span> <span m='37600'>maybe I'd be</span> <span m='38060'>in</span> <span m='38160'>Hollywood</span> <span m='38440'>as a</span> <span m='38720'>film</span> <span m='38960'>director.</span> </p><p><span m='40030'>But</span> <span m='40160'>I</span> <span m='40220'>naturally</span> <span m='40580'>gravitated</span> <span m='41230'>towards</span> <span m='41530'>producing</span> <span m='42010'>which</span> <span m='42170'>is</span> <span m='42270'>more of</span> <span m='42470'>the</span> <span m='42570'>business</span> <span m='42980'>side</span> <span m='43470'>and</span> <span m='43690'>a</span> <span m='43730'>little</span> <span m='43910'>bit</span> <span m='44110'>more</span> <span m='45640'>sort</span> <span m='45870'>of</span> <span m='45960'>a</span> <span m='46200'>bigger</span> <span m='46460'>picture</span> <span m='46800'>view</span> <span m='47480'>where</span> <span m='47590'>you</span> <span m='47700'>get</span> <span m='47930'>involved</span> <span m='48370'>in</span> <span m='48420'>the</span> <span m='48530'>creative</span> <span m='49120'>aspects</span> <span m='49587'>but you're doing</span> <span m='50054'>more</span> <span m='50521'>business</span> <span m='50988'>and</span> <span m='51455'>production-oriented.</span> <span m='52860'>And</span> <span m='53010'>I</span> <span m='53070'>just</span> <span m='53270'>worked</span> <span m='53460'>my</span> <span m='53560'>way</span> <span m='53800'>up</span> <span m='54010'>through</span> <span m='54370'>what's</span> <span m='54650'>called</span> <span m='54870'>the</span> <span m='54940'>production</span> <span m='55470'>line</span> <span m='55770'>from</span> <span m='56070'>doing</span> <span m='56740'>live</span> <span m='57210'>action</span> <span m='57540'>shoots,</span> <span m='58430'>and</span> <span m='58520'>then</span> <span m='58640'>working</span> <span m='58990'>with</span> <span m='59140'>motion</span> <span m='59490'>graphics</span> <span m='60600'>as</span> <span m='60810'>a</span> <span m='60860'>producer,</span> <span m='61570'>and</span> <span m='61830'>then</span> <span m='62120'>now</span> <span m='62360'>I'm</span> <span m='62520'>a</span> <span m='62580'>general</span> <span m='62850'>manager.</span> <span m='63400'>I</span> <span m='63500'>work</span> <span m='63640'>with</span> <span m='64129'>teams</span> <span m='64440'>of</span> <span m='64510'>people</span> <span m='64870'>that</span> <span m='64980'>are</span> <span m='65069'>producers,</span> <span m='65680'>project</span> <span m='66070'>managers,</span> <span m='66570'>and</span> <span m='66780'>creative</span> <span m='67110'>members.</span> </p><p><span m='67950'>That's</span> <span m='68130'>a</span> <span m='68180'>great</span> <span m='68410'>question.</span> <span m='68860'>What</span> <span m='68950'>would</span> <span m='69210'>I</span> <span m='69620'>wish</span> <span m='69900'>I</span> <span m='69960'>knew</span> <span m='70120'>now</span> <span m='70450'>that I</span> <span m='70630'>didn't</span> <span m='70690'>know</span> <span m='70870'>then?</span> <span m='71640'>I</span> <span m='71710'>guess</span> <span m='71910'>I'd</span> <span m='71980'>like</span> <span m='72150'>to</span> <span m='72250'>know</span> <span m='72410'>what</span> <span m='72510'>my</span> <span m='72630'>day-to-day</span> <span m='73110'>was.</span> <span m='73690'>I think</span> <span m='74040'>a</span> <span m='74130'>project</span> <span m='74470'>like</span> <span m='74630'>this</span> <span m='74810'>sounds</span> <span m='75050'>appealing</span> <span m='75400'>to</span> <span m='75500'>me</span> <span m='75650'>because</span> <span m='76030'>people</span> <span m='76330'>can</span> <span m='76440'>get</span> <span m='76560'>an</span> <span m='76670'>idea</span> <span m='76960'>of</span> <span m='77020'>what</span> <span m='77230'>the</span> <span m='77310'>day-to-day</span> <span m='77520'>might</span> <span m='77690'>be.</span> <span m='77990'>I</span> <span m='78120'>didn't</span> <span m='78310'>really know what</span> <span m='78500'>it</span> <span m='78770'>was</span> <span m='78910'>like.</span> <span m='79190'>I</span> <span m='79230'>knew</span> <span m='79400'>that</span> <span m='79520'>I</span> <span m='79560'>really</span> <span m='79920'>wanted</span> <span m='80200'>to</span> <span m='80240'>be</span> <span m='80360'>involved</span> <span m='80770'>in</span> <span m='80860'>motion</span> <span m='81160'>media</span> <span m='81800'>and</span> <span m='81930'>somehow</span> <span m='82220'>be</span> <span m='82370'>participating</span> <span m='83020'>in</span> <span m='83080'>that.</span> </p><p><span m='83600'>It</span> <span m='83710'>all</span> <span m='83850'>started</span> <span m='84140'>with</span> <span m='84260'>feature</span> <span m='84540'>films</span> <span m='85230'>because</span> <span m='85540'>I</span> <span m='85590'>love</span> <span m='85890'>sitting</span> <span m='86250'>in</span> <span m='86310'>a</span> <span m='86360'>movie</span> <span m='86630'>theater</span> <span m='86890'>and</span> <span m='86970'>watching</span> <span m='87310'>a</span> <span m='87370'>movie.</span> <span m='88190'>But</span> <span m='88350'>the</span> <span m='88440'>process</span> <span m='88960'>of</span> <span m='89090'>making</span> <span m='90060'>whether</span> <span m='90410'>a</span> <span m='90450'>feature</span> <span m='90760'>film</span> <span m='91150'>or a</span> <span m='91280'>short</span> <span m='91530'>animation</span> <span m='92040'>or</span> <span m='92090'>somewhere</span> <span m='92360'>in</span> <span m='92420'>between--</span> <span m='93630'>that</span> <span m='93880'>process</span> <span m='94340'>is</span> <span m='94430'>so</span> <span m='94610'>different</span> <span m='95080'>than</span> <span m='95990'>the</span> <span m='96610'>experience</span> <span m='97170'>of</span> <span m='97260'>viewing</span> <span m='97710'>something,</span> <span m='98460'>though</span> <span m='98590'>there</span> <span m='98810'>is</span> <span m='98910'>a</span> <span m='98960'>connection,</span> <span m='99940'>I</span> <span m='100070'>wish</span> <span m='100330'>I had</span> <span m='100560'>known</span> <span m='100840'>what</span> <span m='101030'>it</span> <span m='101100'>actually</span> <span m='101440'>entailed.</span> <span m='101970'>And</span> <span m='102290'>you</span> <span m='102410'>learn</span> <span m='102570'>that</span> <span m='102710'>pretty</span> <span m='102900'>quickly</span> <span m='103180'>when</span> <span m='103330'>you</span> <span m='103400'>start</span> <span m='103700'>getting</span> <span m='103980'>onto</span> <span m='104200'>a</span> <span m='104390'>film set</span> <span m='104760'>or</span> <span m='104950'>a</span> <span m='105120'>video</span> <span m='105520'>set</span> <span m='105900'>or start</span> <span m='106000'>working</span> <span m='106310'>with</span> <span m='106600'>creative</span> <span m='106870'>and</span> <span m='107140'>production</span> <span m='107580'>teams.</span> </p><p><span m='108460'>I</span> <span m='108540'>guess</span> <span m='108750'>I</span> <span m='108810'>would</span> <span m='109000'>say</span> <span m='109160'>that</span> <span m='109310'>if</span> <span m='109430'>your</span> <span m='109620'>passion</span> <span m='110230'>is</span> <span m='111110'>in</span> <span m='111280'>the</span> <span m='111390'>creative</span> <span m='111770'>arts,</span> <span m='112230'>which</span> <span m='112440'>is</span> <span m='112530'>what</span> <span m='112680'>might</span> <span m='112940'>has</span> <span m='113100'>been,</span> <span m='113790'>is</span> <span m='114080'>to</span> <span m='114170'>pursue</span> <span m='114520'>that</span> <span m='114770'>and</span> <span m='114900'>there's</span> <span m='115140'>no</span> <span m='115780'>obvious</span> <span m='116230'>pathway</span> <span m='116540'>or</span> <span m='116960'>an</span> <span m='117040'>exact</span> <span m='117540'>way</span> <span m='117720'>to</span> <span m='117820'>do</span> <span m='118020'>it.</span> </p>","file":{"id":297222,"video_id":"2746185798001","name":"1288-Johnny-p-GeneralManager","duration":118469,"thumbnail_url":null}});