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PUBLIC RELATIONS CONSULTANT: You Need To Be Open To New Experiences

About this video 

Darcey shares her story about being a public relations consultant. Darcy talks in depth about her job as a contract employee working from home and being a full time mom. She says because she works with other moms her schedule, like theirs, is very flexible and it's something she's very grateful for. Darcy also shares her career path from being an intern at a high tech public relations firm to getting experience in event planning at a resort. Darcy says she did several jobs in that industry and no job was beneath her because she learned all sides of the business. Now Darcy says she's been able to takes her experience in event planning and public relations and combined them working for nonprofits. Darcy also provides advice to young people saying that in this job market you have to expand your work experience.

Degree: Speech Communications
Job Title: Public Relations Consultant

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='376'>I'm a</span> <span m='752'>public relations</span> <span m='1130'>consultant.</span> <span m='2290'>Well,</span> <span m='2850'>it's</span> <span m='3010'>really</span> <span m='3320'>interesting</span> <span m='3620'>being a</span> <span m='3870'>consultant,</span> <span m='4180'>because</span> <span m='4830'>I</span> <span m='4970'>have</span> <span m='5140'>a</span> <span m='5190'>lot</span> <span m='5480'>of</span> <span m='5770'>flexibility.</span> <span m='6230'>I</span> <span m='6360'>don't</span> <span m='6910'>go</span> <span m='7130'>into</span> <span m='7410'>an</span> <span m='7540'>office.</span> <span m='7850'>I'm a</span> <span m='8160'>contract</span> <span m='8460'>employee,</span> <span m='8905'>so I</span> <span m='9350'>work from</span> <span m='9660'>home,</span> <span m='9970'>which</span> <span m='10350'>is really</span> <span m='10580'>great,</span> <span m='10830'>because</span> <span m='11130'>I</span> <span m='11210'>have</span> <span m='11420'>three</span> <span m='11640'>children</span> <span m='12050'>and</span> <span m='12190'>one on</span> <span m='12510'>the way.</span> </p><p><span m='12960'>And so</span> <span m='13320'>my typical</span> <span m='13550'>day</span> <span m='13870'>really</span> <span m='14290'>is</span> <span m='14530'>structured</span> <span m='14990'>around</span> <span m='15770'>being</span> <span m='17030'>a</span> <span m='17310'>full-time</span> <span m='17810'>mom</span> <span m='18090'>and</span> <span m='18410'>being</span> <span m='18950'>a</span> <span m='19335'>public relations</span> <span m='19720'>employee.</span> <span m='20490'>So</span> <span m='22170'>I</span> <span m='22410'>answer</span> <span m='22850'>emails,</span> <span m='23470'>I'm</span> <span m='23935'>strategizing</span> <span m='25070'>with</span> <span m='25320'>my</span> <span m='25460'>clients</span> <span m='25890'>and with</span> <span m='26050'>my</span> <span m='26240'>coworkers</span> <span m='26670'>who</span> <span m='27360'>are</span> <span m='27680'>in</span> <span m='28230'>Atlanta</span> <span m='28490'>and</span> <span m='28750'>in</span> <span m='29190'>California.</span> <span m='30076'>And</span> <span m='31405'>we're</span> <span m='31848'>also</span> <span m='32740'>all</span> <span m='32880'>moms,</span> <span m='33150'>so</span> <span m='33420'>we're</span> <span m='33550'>able</span> <span m='33820'>to</span> <span m='34170'>structure</span> <span m='34520'>our</span> <span m='34660'>schedule</span> <span m='35020'>around our</span> <span m='35120'>days,</span> <span m='35910'>around</span> <span m='36900'>our</span> <span m='37410'>caregiving</span> <span m='38000'>for</span> <span m='38070'>our</span> <span m='38250'>children,</span> <span m='38565'>and</span> <span m='38880'>then</span> <span m='39120'>also</span> <span m='39510'>to meet</span> <span m='39770'>the</span> <span m='40220'>needs of</span> <span m='40570'>our clients.</span> <span m='40920'>So it's the</span> <span m='41060'>ultimate</span> <span m='41480'>flexibility.</span> <span m='42180'>I'm</span> <span m='42430'>very,</span> <span m='42720'>very</span> <span m='42960'>lucky.</span> <span m='43350'>Very</span> <span m='43810'>lucky.</span> </p><p><span m='44270'>Well,</span> <span m='44560'>I</span> <span m='44850'>was a</span> <span m='45050'>communications</span> <span m='46100'>major</span> <span m='46470'>in</span> <span m='46570'>college.</span> <span m='47150'>And</span> <span m='47320'>after</span> <span m='47610'>I</span> <span m='47640'>graduated,</span> <span m='48300'>I</span> <span m='49535'>was</span> <span m='49930'>able</span> <span m='50100'>to</span> <span m='50440'>secure</span> <span m='50650'>myself</span> <span m='50925'>as</span> <span m='51200'>well</span> <span m='51460'>as an</span> <span m='51820'>intern in</span> <span m='52180'>a high-tech</span> <span m='52510'>public</span> <span m='52790'>relations</span> <span m='53340'>agency</span> <span m='53420'>in</span> <span m='53770'>Portland.</span> <span m='54800'>I</span> <span m='54890'>worked</span> <span m='55120'>there</span> <span m='55270'>for</span> <span m='55380'>a couple of</span> <span m='55660'>months</span> <span m='55840'>as the</span> <span m='55930'>intern, and</span> <span m='56090'>then they</span> <span m='56490'>offered me a</span> <span m='56897'>position.</span> <span m='58120'>I</span> <span m='58240'>worked</span> <span m='58460'>there</span> <span m='58620'>for</span> <span m='58730'>a</span> <span m='58790'>couple of</span> <span m='59040'>years,</span> <span m='59400'>worked</span> <span m='59630'>my</span> <span m='59760'>way</span> <span m='59960'>up,</span> <span m='60690'>and</span> <span m='61170'>decided</span> <span m='61570'>to</span> <span m='61690'>leave</span> <span m='61930'>the</span> <span m='62030'>agency</span> <span m='62710'>to</span> <span m='62900'>round</span> <span m='63300'>out</span> <span m='63540'>my experience.</span> <span m='64790'>I was</span> <span m='65040'>in</span> <span m='65370'>public</span> <span m='65650'>relations,</span> <span m='66330'>completely</span> <span m='66980'>all</span> <span m='67130'>high-tech,</span> <span m='68330'>very</span> <span m='68640'>good,</span> <span m='68920'>but</span> <span m='69060'>I</span> <span m='69130'>wanted</span> <span m='69490'>to expand</span> <span m='69960'>that into</span> <span m='70430'>event</span> <span m='70810'>planning.</span> </p><p><span m='71700'>And</span> <span m='72100'>so</span> <span m='72330'>I</span> <span m='72470'>went</span> <span m='72750'>to</span> <span m='72890'>work</span> <span m='73170'>for</span> <span m='73730'>a</span> <span m='74477'>couple different</span> <span m='74894'>places.</span> <span m='75730'>I</span> <span m='75850'>worked</span> <span m='76150'>for</span> <span m='76500'>a</span> <span m='76930'>resort</span> <span m='77590'>in</span> <span m='77880'>Phoenix,</span> <span m='78250'>Arizona,</span> <span m='78545'>a</span> <span m='78840'>very</span> <span m='79340'>well-known</span> <span m='79710'>resort,</span> <span m='80160'>to</span> <span m='80200'>get</span> <span m='80410'>event</span> <span m='80570'>planning</span> <span m='80890'>experience.</span> <span m='82250'>I</span> <span m='82590'>even</span> <span m='82930'>did</span> <span m='83160'>as</span> <span m='83370'>much as</span> <span m='83560'>work</span> <span m='84090'>catering</span> <span m='84560'>and</span> <span m='85010'>cocktail</span> <span m='85370'>waitressing</span> <span m='85950'>there</span> <span m='86680'>simply</span> <span m='87020'>because</span> <span m='87320'>I</span> <span m='87390'>needed</span> <span m='87730'>to</span> <span m='87790'>know</span> <span m='88170'>from</span> <span m='88550'>the</span> <span m='88885'>top</span> <span m='89220'>to the</span> <span m='89630'>bottom of</span> <span m='90060'>event</span> <span m='90480'>planning</span> <span m='90920'>how it</span> <span m='91410'>worked,</span> <span m='91790'>because I</span> <span m='92090'>had been</span> <span m='92220'>on the</span> <span m='92340'>other</span> <span m='92590'>side</span> <span m='93390'>of</span> <span m='93580'>the</span> <span m='93830'>event</span> <span m='93870'>planner.</span> </p><p><span m='94280'>I</span> <span m='94350'>needed</span> <span m='94530'>to</span> <span m='94760'>be</span> <span m='95010'>on</span> <span m='95240'>the</span> <span m='95450'>hospitality</span> <span m='95835'>side</span> <span m='96220'>to understand</span> <span m='96660'>how that</span> <span m='97100'>worked.</span> <span m='97940'>So I</span> <span m='98140'>was</span> <span m='98260'>able</span> <span m='98400'>to</span> <span m='98480'>round</span> <span m='98760'>out</span> <span m='98860'>my</span> <span m='98960'>experience.</span> <span m='99215'>And</span> <span m='99470'>when</span> <span m='99630'>I</span> <span m='99670'>came</span> <span m='99880'>back</span> <span m='100270'>to PR</span> <span m='100440'>and</span> <span m='100600'>doing</span> <span m='100890'>marketing</span> <span m='101800'>and</span> <span m='102220'>event</span> <span m='102490'>planning,</span> <span m='102940'>I</span> <span m='102980'>was</span> <span m='103180'>able</span> <span m='103480'>to say,</span> <span m='103770'>well, listen,</span> <span m='104100'>I have</span> <span m='104440'>this</span> <span m='104780'>event</span> <span m='105120'>side</span> <span m='105710'>experience,</span> <span m='106025'>hospitality</span> <span m='106340'>side</span> <span m='107290'>experience</span> <span m='107600'>now.</span> <span m='109290'>It was</span> <span m='109630'>never</span> <span m='110070'>beneath me</span> <span m='110430'>to</span> <span m='110550'>go</span> <span m='110710'>back</span> <span m='111030'>and be</span> <span m='111445'>like, yeah,</span> <span m='111860'>put on</span> <span m='112795'>your</span> <span m='113170'>uniform,</span> <span m='113435'>and</span> <span m='113700'>serve</span> <span m='114540'>cocktails.</span> <span m='114920'>And</span> <span m='115300'>it was</span> <span m='115510'>an</span> <span m='115620'>amazing</span> <span m='115980'>experience.</span> <span m='116390'>I learned</span> <span m='116871'>so much.</span> </p><p><span m='117352'>And</span> <span m='117833'>I also</span> <span m='118314'>do a little</span> <span m='118795'>bit of</span> <span m='119276'>non-profit</span> <span m='119757'>event</span> <span m='120238'>planning,</span> <span m='120719'>So</span> <span m='121690'>for</span> <span m='121900'>fundraising</span> <span m='122470'>and</span> <span m='122560'>things</span> <span m='122750'>like</span> <span m='122930'>that.</span> <span m='123260'>And</span> <span m='123750'>then</span> <span m='124020'>I</span> <span m='124110'>really</span> <span m='124380'>discovered</span> <span m='124880'>that</span> <span m='126510'>a</span> <span m='126610'>lot</span> <span m='126820'>of what</span> <span m='127070'>really</span> <span m='127640'>ignites</span> <span m='128100'>my</span> <span m='128240'>passion</span> <span m='128505'>is</span> <span m='129490'>not</span> <span m='129690'>only</span> <span m='129880'>event</span> <span m='130110'>planning</span> <span m='130410'>but</span> <span m='130610'>also</span> <span m='131170'>working</span> <span m='131580'>for</span> <span m='131990'>non-profits.</span> <span m='132790'>So I've</span> <span m='133140'>been</span> <span m='133300'>able</span> <span m='133510'>to</span> <span m='133850'>parlay</span> <span m='134070'>that.</span> <span m='134300'>As</span> <span m='134750'>an</span> <span m='135220'>independent</span> <span m='135620'>contractor,</span> <span m='135985'>you can</span> <span m='136350'>pick and</span> <span m='136775'>choose</span> <span m='137200'>who you</span> <span m='137420'>work</span> <span m='137760'>for.</span> <span m='138920'>Maybe</span> <span m='139380'>it might</span> <span m='139460'>not pay</span> <span m='139640'>as</span> <span m='139995'>well</span> <span m='140350'>sometimes.</span> <span m='141610'>It's</span> <span m='141850'>not</span> <span m='142070'>as</span> <span m='142310'>steady.</span> </p><p><span m='142660'>But</span> <span m='143460'>I</span> <span m='143790'>was</span> <span m='144100'>able to</span> <span m='144930'>eventually</span> <span m='145330'>pick</span> <span m='145790'>up</span> <span m='146080'>an</span> <span m='146235'>account</span> <span m='146390'>of a</span> <span m='146700'>client</span> <span m='146990'>that I</span> <span m='147410'>had had</span> <span m='147843'>some experience</span> <span m='148276'>working with</span> <span m='148710'>before.</span> <span m='148980'>So it</span> <span m='149250'>meets</span> <span m='149610'>both.</span> <span m='150025'>So</span> <span m='150290'>I'm back</span> <span m='150776'>in</span> <span m='151262'>high tech,</span> <span m='151750'>but</span> <span m='152130'>I'm</span> <span m='152260'>working</span> <span m='152560'>for</span> <span m='152760'>a</span> <span m='152860'>client</span> <span m='153360'>that</span> <span m='153650'>is</span> <span m='153920'>a</span> <span m='153970'>non-profit</span> <span m='154790'>industry</span> <span m='155180'>standards</span> <span m='155710'>organization.</span> <span m='156970'>And</span> <span m='157280'>I</span> <span m='157320'>get</span> <span m='157510'>to do</span> <span m='157965'>their</span> <span m='158420'>events.</span> </p><p><span m='158800'>Well, I</span> <span m='159180'>just think</span> <span m='159430'>that</span> <span m='160510'>it's</span> <span m='160710'>really</span> <span m='160950'>important</span> <span m='161360'>that,</span> <span m='161690'>especially</span> <span m='162020'>these days,</span> <span m='162500'>when</span> <span m='162730'>I graduated</span> <span m='163170'>from</span> <span m='163380'>college,</span> <span m='163745'>it was</span> <span m='164110'>the dot com</span> <span m='164600'>boom.</span> <span m='165090'>So</span> <span m='165580'>there</span> <span m='165830'>was this</span> <span m='166090'>expectation</span> <span m='166445'>that</span> <span m='166800'>you</span> <span m='167110'>were going</span> <span m='167420'>to leave</span> <span m='167660'>college</span> <span m='168260'>and</span> <span m='168760'>get</span> <span m='169180'>a</span> <span m='169320'>really</span> <span m='169500'>nice-paying</span> <span m='169930'>job</span> <span m='170430'>and just</span> <span m='170842'>start moving</span> <span m='171254'>up through</span> <span m='171666'>the ranks.</span> <span m='172080'>Well,</span> <span m='172390'>that's just</span> <span m='172770'>not true</span> <span m='172920'>anymore.</span> <span m='173270'>Times</span> <span m='173450'>are</span> <span m='173560'>different,</span> <span m='173940'>things</span> <span m='174160'>change.</span> <span m='174870'>I</span> <span m='175020'>think</span> <span m='175250'>that</span> <span m='175400'>you</span> <span m='175480'>need to</span> <span m='175580'>be open</span> <span m='175830'>to</span> <span m='176190'>new</span> <span m='176370'>experiences.</span> <span m='177420'>You need</span> <span m='177740'>to not</span> <span m='178060'>tie</span> <span m='178220'>yourself</span> <span m='178610'>down,</span> <span m='178905'>so you</span> <span m='179200'>can have</span> <span m='179610'>different</span> <span m='180060'>experiences.</span> </p><p><span m='180960'>If</span> <span m='181100'>that</span> <span m='181310'>means</span> <span m='181540'>leaving</span> <span m='181840'>your</span> <span m='181960'>job</span> <span m='182810'>to go</span> <span m='182930'>work</span> <span m='183190'>at</span> <span m='183320'>a</span> <span m='183340'>hotel</span> <span m='183670'>to</span> <span m='184000'>get</span> <span m='184430'>that</span> <span m='184610'>other</span> <span m='184870'>side of</span> <span m='185110'>the experience</span> <span m='185650'>that</span> <span m='185850'>you</span> <span m='185930'>need</span> <span m='186300'>and</span> <span m='186440'>you're</span> <span m='186540'>not</span> <span m='186780'>tied</span> <span m='187020'>into</span> <span m='187230'>a</span> <span m='187280'>bunch of</span> <span m='187660'>debt,</span> <span m='187980'>you don't</span> <span m='188320'>have an</span> <span m='188660'>expensive</span> <span m='189000'>place,</span> <span m='189260'>you</span> <span m='189340'>haven't</span> <span m='189470'>bought</span> <span m='189750'>a house</span> <span m='190170'>as a</span> <span m='190280'>young</span> <span m='190570'>person,</span> <span m='191470'>then you</span> <span m='191650'>can</span> <span m='191810'>do</span> <span m='191980'>these</span> <span m='192180'>things</span> <span m='192460'>in</span> <span m='192590'>order</span> <span m='192780'>to</span> <span m='193100'>fulfill</span> <span m='193360'>that.</span> <span m='193645'>Because</span> <span m='193930'>it</span> <span m='194230'>wasn't</span> <span m='194560'>until</span> <span m='194770'>I</span> <span m='194850'>had</span> <span m='195070'>all</span> <span m='195220'>these</span> <span m='195440'>different,</span> <span m='195780'>what</span> <span m='196510'>at</span> <span m='197010'>times</span> <span m='197050'>seemed like</span> <span m='197250'>random</span> <span m='197600'>experiences,</span> <span m='198390'>but</span> <span m='198700'>all</span> <span m='199010'>really</span> <span m='199240'>made</span> <span m='199480'>sense</span> <span m='199765'>in the</span> <span m='200050'>scheme</span> <span m='200320'>of things,</span> <span m='200630'>that I</span> <span m='200940'>was</span> <span m='201040'>able</span> <span m='201180'>to kind of</span> <span m='201470'>all tie it</span> <span m='201960'>together</span> <span m='202560'>and get</span> <span m='202860'>back to</span> <span m='203160'>where I am</span> <span m='203460'>now.</span> </p>","file":{"id":306591,"video_id":"2805159384001","name":"1294-Darcy-p-PRConsultant","duration":203918,"thumbnail_url":null}});