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CEO & PUBLICIST: Inspiring News Media As A Publicist

About this video 

As a CEO and Publicist, the day is spent talking to the press about ideas for potential stories based on clients' products and services.

Degree: Communication and Media Studies
Job Title: CEO and Publicist
Employer: Heather Jones Consulting

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='1010'>My</span> <span m='1080'>name's</span> <span m='1310'>Heather</span> <span m='1530'>Jones.</span> <span m='2160'>My</span> <span m='2640'>company is</span> <span m='3140'>Heather</span> <span m='3290'>Jones</span> <span m='3760'>Consulting.</span> <span m='4070'>I'm</span> <span m='4516'>a</span> <span m='4962'>publicist</span> <span m='5408'>for</span> <span m='5854'>food</span> <span m='6300'>products</span> <span m='6950'>and</span> <span m='7510'>chefs</span> <span m='7990'>and</span> <span m='8310'>restaurants.</span> <span m='10130'>And</span> <span m='10950'>I</span> <span m='11070'>feel</span> <span m='11240'>like</span> <span m='11370'>I have</span> <span m='11580'>the</span> <span m='11660'>greatest</span> <span m='12250'>job</span> <span m='12550'>in</span> <span m='12620'>the</span> <span m='12690'>world.</span> <span m='13310'>I;</span> <span m='13740'>get</span> <span m='14010'>to</span> <span m='14590'>basically</span> <span m='15880'>pitch</span> <span m='16170'>story</span> <span m='16680'>ideas</span> <span m='17310'>to</span> <span m='17480'>the</span> <span m='17640'>press--</span> <span m='18130'>to</span> <span m='18170'>journalists,</span> <span m='18750'>TV</span> <span m='19080'>stations,</span> <span m='20250'>radio--</span> <span m='21710'>about</span> <span m='22340'>the</span> <span m='22675'>food</span> <span m='23010'>that</span> <span m='24250'>either</span> <span m='24460'>my</span> <span m='24620'>chefs</span> <span m='25000'>make</span> <span m='25260'>or</span> <span m='25570'>my</span> <span m='25700'>companies</span> <span m='26190'>make.</span> </p><p><span m='27800'>A</span> <span m='27880'>typical</span> <span m='28360'>day</span> <span m='28570'>on</span> <span m='28670'>the</span> <span m='28760'>job--</span> <span m='30090'>I mean,</span> <span m='30385'>I</span> <span m='30680'>think</span> <span m='30820'>everybody</span> <span m='31140'>says</span> <span m='31360'>there</span> <span m='31490'>is</span> <span m='31590'>no</span> <span m='31690'>typical</span> <span m='32100'>day,</span> <span m='32299'>and</span> <span m='32409'>I</span> <span m='32460'>think</span> <span m='32630'>that's</span> <span m='32850'>true</span> <span m='33130'>for</span> <span m='33515'>a</span> <span m='33900'>publicist,</span> <span m='34210'>because</span> <span m='35980'>you</span> <span m='36120'>have</span> <span m='36290'>to</span> <span m='36530'>be</span> <span m='36600'>a good</span> <span m='36720'>writer.</span> <span m='37580'>You have</span> <span m='37800'>to</span> <span m='38170'>be</span> <span m='38680'>not</span> <span m='39170'>only</span> <span m='39380'>writing</span> <span m='39650'>press</span> <span m='39900'>releases,</span> <span m='40340'>but</span> <span m='40560'>writing</span> <span m='40990'>up</span> <span m='41110'>story</span> <span m='41610'>ideas</span> <span m='42120'>that</span> <span m='42310'>journalists</span> <span m='43770'>might</span> <span m='44080'>use</span> <span m='45150'>in</span> <span m='45570'>their</span> <span m='45720'>magazines</span> <span m='46380'>or newspapers.</span> <span m='47090'>I'm</span> <span m='47410'>on the</span> <span m='47730'>phone</span> <span m='48550'>a</span> <span m='48690'>lot.</span> <span m='49490'>I'm</span> <span m='49790'>kind of</span> <span m='49910'>hoarse</span> <span m='50815'>since</span> <span m='51300'>I've</span> <span m='51785'>been</span> <span m='52270'>talking</span> <span m='52565'>for the past</span> <span m='52860'>couple</span> <span m='53080'>days.</span> </p><p><span m='55260'>In</span> <span m='55450'>terms</span> <span m='55700'>of</span> <span m='55820'>a</span> <span m='55890'>typical</span> <span m='56790'>career</span> <span m='57030'>path,</span> <span m='58600'>I went to</span> <span m='58870'>a</span> <span m='59020'>four</span> <span m='59240'>year</span> <span m='59410'>university</span> <span m='60930'>that</span> <span m='61680'>has</span> <span m='62080'>a</span> <span m='62180'>communications</span> <span m='62930'>program-- a</span> <span m='63390'>really</span> <span m='63640'>good</span> <span m='63810'>communications</span> <span m='64489'>program.</span> <span m='65400'>You</span> <span m='65560'>have</span> <span m='65790'>to</span> <span m='65860'>be</span> <span m='65920'>able</span> <span m='66050'>to</span> <span m='66100'>write</span> <span m='66690'>clearly</span> <span m='69200'>and</span> <span m='69580'>communicate</span> <span m='70320'>really</span> <span m='70580'>clearly.</span> <span m='72510'>And</span> <span m='72940'>so</span> <span m='74260'>lots</span> <span m='74670'>of schools</span> <span m='74950'>out</span> <span m='75140'>there</span> <span m='75280'>have</span> <span m='75460'>actual</span> <span m='75730'>PR</span> <span m='76240'>programs</span> <span m='76605'>now,</span> <span m='76970'>which</span> <span m='77190'>is</span> <span m='77290'>fantastic.</span> <span m='78050'>If not,</span> <span m='78740'>journalism,</span> <span m='79580'>English</span> <span m='79970'>majors,</span> <span m='81280'>or</span> <span m='81430'>communications</span> <span m='81800'>are</span> <span m='82170'>great paths</span> <span m='82660'>to</span> <span m='83150'>go.</span> </p><p><span m='84620'>Advice</span> <span m='84800'>in</span> <span m='84990'>terms of</span> <span m='85480'>starting</span> <span m='86000'>out</span> <span m='86100'>your</span> <span m='86170'>career--</span> <span m='88040'>publicists,</span> <span m='89180'>you</span> <span m='89320'>get</span> <span m='89530'>to</span> <span m='89600'>talk</span> <span m='89880'>about</span> <span m='90280'>whatever</span> <span m='91410'>you want</span> <span m='91830'>to</span> <span m='92370'>pursue</span> <span m='94830'>in</span> <span m='94970'>terms</span> <span m='95220'>of</span> <span m='95360'>industries.</span> <span m='96060'>I</span> <span m='96120'>mean,</span> <span m='96360'>there are</span> <span m='96660'>publicists</span> <span m='97210'>for</span> <span m='97300'>technology,</span> <span m='98200'>for</span> <span m='98750'>food,</span> <span m='99730'>for</span> <span m='100860'>cars--</span> <span m='102220'>anything</span> <span m='102840'>that you</span> <span m='103770'>find</span> <span m='104310'>interesting,</span> <span m='104900'>I'd</span> <span m='105130'>say</span> <span m='105250'>go</span> <span m='105510'>there,</span> <span m='105760'>because</span> <span m='106010'>you're</span> <span m='106090'>going</span> <span m='106190'>to</span> <span m='106260'>need to</span> <span m='106530'>love</span> <span m='107050'>it</span> <span m='107190'>in</span> <span m='107607'>order</span> <span m='108024'>to</span> <span m='108441'>sell it.</span> <span m='108860'>And</span> <span m='109840'>if</span> <span m='110270'>you</span> <span m='110370'>find</span> <span m='110910'>that</span> <span m='111520'>sweet</span> <span m='111820'>spot</span> <span m='112760'>for</span> <span m='112860'>talking</span> <span m='113200'>about</span> <span m='113390'>what</span> <span m='113520'>you</span> <span m='113630'>love</span> <span m='113920'>all</span> <span m='114060'>day</span> <span m='114210'>long,</span> <span m='114810'>then</span> <span m='115360'>if</span> <span m='115650'>won't feel</span> <span m='115750'>like work</span> <span m='116050'>at all.</span> </p>","file":{"id":167880,"video_id":"2731177256001","name":"124726042","duration":116582,"thumbnail_url":null}});