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NEW MEDIA COORDINATOR: Creating All Kinds Of Media For Labor Union

About this video 

Randy shares his story working for a labor union as a New Media Coordinator. He talks about the variety of responsibilities he has in his job and shares how technology has changed the professional field of communications.

Job Title: New Media Coordinator

Job Summary: Digital Journalist

Job Description

Digital journalist is a new breed of reporter who focuses on creating interactive news stories and blogs with videos, photos and animations.

On-the-Job Training

Moderate-term on-the-job training

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $150,000
Projected job growth
Projected Job Growth
1 to 8 percent
Typical schedule
Typical schedule
Full-time, Irregular, Flexible, Long hours
Typical workplace
Typical workplace
Home, Indoor, Office, Travel, Outdoor
Personal qualities
Personal Qualities
Analytical skills, Artistic, Creativity, Verbal communication skills, Written communication skills, Networking, People skills, Public speaking ability

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='625'>I</span> <span m='920'>am</span> <span m='1100'>the</span> <span m='1330'>new</span> <span m='1580'>media</span> <span m='2000'>coordinator</span> <span m='2720'>for</span> <span m='3040'>a</span> <span m='3140'>labor</span> <span m='3510'>union,</span> <span m='4210'>SEIU</span> <span m='5010'>Local</span> <span m='5540'>1021.</span> <span m='6830'>A</span> <span m='6920'>typical</span> <span m='7400'>day,</span> <span m='7810'>I</span> <span m='8029'>spend</span> <span m='8200'>a</span> <span m='8260'>lot</span> <span m='8460'>of</span> <span m='8540'>time</span> <span m='8840'>at</span> <span m='9000'>the</span> <span m='9110'>computer,</span> <span m='9960'>like</span> <span m='10350'>designing</span> <span m='10890'>things,</span> <span m='11420'>designing</span> <span m='11570'>newsletters,</span> <span m='12380'>designing</span> <span m='12580'>publications,</span> <span m='13450'>working</span> <span m='13760'>on</span> <span m='13880'>social</span> <span m='14260'>media.</span> <span m='15010'>But I</span> <span m='15330'>also</span> <span m='15760'>get</span> <span m='16000'>out</span> <span m='16490'>in the</span> <span m='16770'>streets</span> <span m='17050'>a</span> <span m='17110'>lot.</span> <span m='17390'>I'm</span> <span m='17670'>going</span> <span m='17970'>to</span> <span m='18010'>marches,</span> <span m='18510'>and</span> <span m='18610'>rallies,</span> <span m='19160'>and</span> <span m='19290'>strikes.</span> <span m='20860'>So</span> <span m='20950'>I</span> <span m='21040'>get</span> <span m='21210'>a</span> <span m='21260'>lot of</span> <span m='21530'>action</span> <span m='21900'>photography,</span> <span m='23410'>video</span> <span m='23750'>more</span> <span m='23980'>than</span> <span m='24140'>the</span> <span m='24230'>actual</span> <span m='24680'>photography.</span> </p><p><span m='25760'>I do</span> <span m='25870'>writing.</span> <span m='26260'>I do</span> <span m='26410'>social</span> <span m='26820'>media.</span> <span m='28010'>I</span> <span m='28110'>can</span> <span m='28250'>be</span> <span m='28360'>home</span> <span m='28880'>in</span> <span m='29020'>my</span> <span m='29970'>room</span> <span m='30250'>working.</span> <span m='30440'>I can</span> <span m='30840'>be in</span> <span m='30950'>an</span> <span m='31120'>office</span> <span m='31240'>working.</span> <span m='31670'>I can</span> <span m='31730'>be</span> <span m='31880'>out</span> <span m='32040'>in</span> <span m='32130'>the</span> <span m='32240'>streets</span> <span m='32860'>taking</span> <span m='33020'>video.</span> </p><p><span m='34160'>I</span> <span m='34560'>have</span> <span m='34980'>been</span> <span m='35440'>writing</span> <span m='35920'>ever</span> <span m='36200'>since</span> <span m='36460'>I</span> <span m='36540'>was</span> <span m='36740'>a little</span> <span m='37030'>kid,</span> <span m='37470'>like</span> <span m='39170'>first</span> <span m='39540'>grade</span> <span m='39900'>or</span> <span m='40040'>whatever.</span> <span m='40500'>I've</span> <span m='40620'>always</span> <span m='40890'>liked</span> <span m='41120'>books.</span> <span m='41440'>I've</span> <span m='41570'>always</span> <span m='41800'>liked</span> <span m='41990'>reading.</span> <span m='42280'>And</span> <span m='42700'>so</span> <span m='43190'>a</span> <span m='43470'>communications</span> <span m='44740'>career</span> <span m='45240'>of</span> <span m='45590'>some</span> <span m='45605'>sort,</span> <span m='45620'>or</span> <span m='45635'>at</span> <span m='45650'>least</span> <span m='45830'>as</span> <span m='45960'>a</span> <span m='46010'>writer</span> <span m='46740'>was</span> <span m='47090'>always</span> <span m='47630'>what</span> <span m='47850'>I</span> <span m='47920'>wanted</span> <span m='48250'>to</span> <span m='48340'>do.</span> </p><p><span m='48730'>And</span> <span m='49200'>I</span> <span m='49280'>went</span> <span m='49640'>through</span> <span m='49840'>various</span> <span m='51415'>phases</span> <span m='51770'>in</span> <span m='52120'>my</span> <span m='52300'>life.</span> <span m='52640'>I</span> <span m='52900'>have had</span> <span m='53190'>a</span> <span m='53260'>lot</span> <span m='53580'>of</span> <span m='53740'>different</span> <span m='54000'>kinds</span> <span m='54220'>of</span> <span m='54320'>writing and</span> <span m='54700'>communications</span> <span m='55400'>jobs.</span> <span m='55870'>I've</span> <span m='56130'>done</span> <span m='56350'>PR.</span> <span m='56760'>I've</span> <span m='57030'>worked</span> <span m='57400'>as</span> <span m='57675'>an</span> <span m='57950'>arts</span> <span m='58205'>reviewer.</span> <span m='58725'>I've</span> <span m='58990'>worked</span> <span m='59280'>as a</span> <span m='59560'>journalist</span> <span m='60110'>in</span> <span m='60450'>politics.</span> </p><p><span m='63120'>And</span> <span m='63510'>just</span> <span m='63720'>kind</span> <span m='63980'>of</span> <span m='64080'>one</span> <span m='64519'>thing</span> <span m='65150'>led</span> <span m='65489'>to</span> <span m='65740'>another.</span> <span m='66330'>And</span> <span m='66630'>I've</span> <span m='66740'>been</span> <span m='66920'>doing</span> <span m='67230'>this</span> <span m='67470'>now for</span> <span m='67930'>29</span> <span m='68770'>years,</span> <span m='69070'>working</span> <span m='69370'>in</span> <span m='69735'>communications.</span> <span m='70100'>So</span> <span m='70270'>now,</span> <span m='70520'>I</span> <span m='70620'>run</span> <span m='70950'>a</span> <span m='71210'>social</span> <span m='71580'>media</span> <span m='71885'>and</span> <span m='72190'>website</span> <span m='73320'>program</span> <span m='73840'>for a</span> <span m='74110'>labor</span> <span m='74340'>union.</span> </p><p><span m='75600'>How</span> <span m='75790'>much</span> <span m='76030'>work</span> <span m='76400'>it was going to</span> <span m='76827'>be.</span> <span m='79230'>Also,</span> <span m='80790'>certainly</span> <span m='81160'>no one</span> <span m='81470'>could</span> <span m='81600'>have</span> <span m='81720'>predicted</span> <span m='83322'>the</span> <span m='83800'>way</span> <span m='84110'>that</span> <span m='84500'>technology</span> <span m='85240'>has</span> <span m='85620'>influenced</span> <span m='86360'>my</span> <span m='86580'>career.</span> <span m='87320'>Obviously,</span> <span m='87690'>technology</span> <span m='88200'>influences</span> <span m='88600'>everything</span> <span m='88960'>we</span> <span m='89070'>do</span> <span m='89350'>in</span> <span m='89510'>life, but when</span> <span m='89720'>you</span> <span m='89800'>work</span> <span m='90060'>in communications,</span> <span m='91750'>technology</span> <span m='93370'>has</span> <span m='93490'>completely</span> <span m='94060'>altered</span> <span m='94550'>everything.</span> </p><p><span m='94990'>I</span> <span m='95010'>mean</span> <span m='95220'>instead</span> <span m='95490'>of</span> <span m='95560'>working</span> <span m='95890'>on</span> <span m='96010'>a</span> <span m='96120'>typewriter,</span> <span m='97775'>I</span> <span m='98110'>use</span> <span m='98330'>an iPad.</span> <span m='98665'>I</span> <span m='99000'>use an</span> <span m='99150'>iPhone.</span> <span m='99630'>I'm</span> <span m='99790'>tweeting</span> <span m='100140'>things</span> <span m='100470'>live.</span> <span m='100735'>I'm</span> <span m='101430'>streaming</span> <span m='102070'>live.</span> <span m='102550'>I'm</span> <span m='102750'>working</span> <span m='103060'>on</span> <span m='103180'>a</span> <span m='103230'>laptop</span> <span m='103540'>that</span> <span m='103850'>I</span> <span m='103960'>carry</span> <span m='104380'>everywhere.</span> </p><p><span m='105020'>The</span> <span m='105510'>different</span> <span m='106510'>kinds</span> <span m='106840'>of</span> <span m='106960'>technologies,</span> <span m='107830'>the</span> <span m='108180'>different</span> <span m='108370'>kinds</span> <span m='108440'>of</span> <span m='108790'>sites,</span> <span m='109140'>it's</span> <span m='109310'>just</span> <span m='109430'>completely</span> <span m='110020'>changed</span> <span m='110490'>the</span> <span m='110550'>whole</span> <span m='111346'>professional</span> <span m='111682'>field</span> <span m='112330'>of</span> <span m='112737'>communications,</span> <span m='113551'>the</span> <span m='113960'>world</span> <span m='114320'>we</span> <span m='114680'>live in.</span> <span m='115040'>So</span> <span m='115230'>I</span> <span m='115330'>have</span> <span m='115520'>to</span> <span m='115620'>keep</span> <span m='115860'>up</span> <span m='116070'>with</span> <span m='116410'>what's</span> <span m='116640'>going</span> <span m='116910'>on</span> <span m='117165'>in</span> <span m='117420'>technology</span> <span m='118820'>as</span> <span m='119304'>well</span> <span m='119788'>as</span> <span m='120272'>communications,</span> <span m='121240'>which</span> <span m='121730'>is</span> <span m='121970'>not</span> <span m='122370'>a</span> <span m='122450'>problem.</span> <span m='122920'>I've</span> <span m='123030'>always</span> <span m='123190'>loved</span> <span m='124170'>technology</span> <span m='124440'>too</span> <span m='124710'>ever</span> <span m='124980'>since I</span> <span m='125250'>was a little</span> <span m='125652'>kid.</span> </p><p><span m='127010'>Don't</span> <span m='127380'>think</span> <span m='127730'>that you're</span> <span m='127850'>going</span> <span m='128190'>into</span> <span m='128370'>communications</span> <span m='129150'>for</span> <span m='129340'>the</span> <span m='129460'>money.</span> <span m='129830'>Although</span> <span m='130190'>you</span> <span m='130360'>can</span> <span m='131090'>get</span> <span m='131420'>good-paying</span> <span m='131970'>jobs in</span> <span m='132260'>communications,</span> <span m='133350'>there's</span> <span m='133520'>obviously</span> <span m='134590'>the</span> <span m='134670'>rise</span> <span m='134960'>of</span> <span m='135050'>technology</span> <span m='135700'>has</span> <span m='135940'>made</span> <span m='136120'>it</span> <span m='136240'>possible</span> <span m='136690'>for</span> <span m='136820'>people</span> <span m='137150'>to</span> <span m='137230'>do</span> <span m='137390'>their</span> <span m='137600'>own</span> <span m='137870'>thing,</span> <span m='138230'>to</span> <span m='138350'>start</span> <span m='138660'>their</span> <span m='138880'>blogs,</span> <span m='139480'>and to</span> <span m='139845'>get</span> <span m='140565'>a</span> <span m='140840'>reputation</span> <span m='141670'>and</span> <span m='141730'>name</span> <span m='141970'>that</span> <span m='142210'>way,</span> <span m='142390'>and to</span> <span m='142570'>earn</span> <span m='142810'>money</span> <span m='143080'>that</span> <span m='143330'>way.</span> <span m='143930'>So</span> <span m='144420'>even</span> <span m='144670'>though</span> <span m='144770'>I</span> <span m='144860'>would</span> <span m='145010'>say,</span> <span m='145145'>like</span> <span m='145280'>getting a</span> <span m='145720'>communications</span> <span m='146430'>job,</span> <span m='147320'>you're</span> <span m='147350'>not</span> <span m='147380'>going</span> <span m='147410'>to</span> <span m='147440'>do it</span> <span m='147620'>for</span> <span m='147760'>the</span> <span m='147860'>money.</span> </p><p><span m='148540'>If</span> <span m='148670'>you</span> <span m='148820'>strike</span> <span m='149200'>out</span> <span m='149430'>and do</span> <span m='149490'>your</span> <span m='149970'>own</span> <span m='150100'>thing</span> <span m='150380'>as</span> <span m='150660'>an</span> <span m='151093'>independent,</span> <span m='151526'>you</span> <span m='151960'>can.</span> <span m='152610'>You</span> <span m='152730'>need</span> <span m='153100'>to just</span> <span m='153280'>be</span> <span m='153530'>prepared</span> <span m='154040'>to</span> <span m='155980'>take</span> <span m='156220'>an</span> <span m='156310'>interest</span> <span m='156770'>in</span> <span m='156870'>all</span> <span m='157150'>things.</span> <span m='158000'>That</span> <span m='158210'>would</span> <span m='158350'>make</span> <span m='158720'>even</span> <span m='159000'>more</span> <span m='159400'>than--</span> <span m='160400'>no,</span> <span m='161210'>the</span> <span m='161400'>same</span> <span m='161870'>as</span> <span m='162660'>learning</span> <span m='163090'>the</span> <span m='163170'>skills,</span> <span m='163670'>and</span> <span m='163810'>learning</span> <span m='164160'>good</span> <span m='164320'>writing,</span> <span m='164900'>learning</span> <span m='165240'>good</span> <span m='165450'>communication</span> <span m='166280'>skills.</span> </p><p><span m='167190'>So</span> <span m='168280'>that's</span> <span m='168990'>the</span> <span m='169040'>great</span> <span m='169340'>thing</span> <span m='169530'>about</span> <span m='169930'>being</span> <span m='170110'>a</span> <span m='170190'>writer</span> <span m='170620'>is</span> <span m='170750'>that</span> <span m='174730'>you</span> <span m='174880'>have</span> <span m='175050'>a</span> <span m='175110'>license</span> <span m='175600'>to</span> <span m='175690'>be</span> <span m='176070'>interested,</span> <span m='176510'>to</span> <span m='176650'>stick</span> <span m='176740'>your</span> <span m='176920'>nose</span> <span m='177140'>anywhere.</span> <span m='178060'>You</span> <span m='178140'>have</span> <span m='178280'>a</span> <span m='178590'>license</span> <span m='178650'>to be interested</span> <span m='178750'>in</span> <span m='179140'>anything,</span> <span m='179607'>to</span> <span m='180074'>ask</span> <span m='180541'>questions,</span> <span m='181010'>to</span> <span m='181620'>find</span> <span m='181880'>things</span> <span m='182140'>out.</span> <span m='182470'>And</span> <span m='182790'>you are</span> <span m='183110'>providing</span> <span m='183570'>a</span> <span m='183630'>service.</span> </p><p><span m='184520'>Whether</span> <span m='184670'>you're</span> <span m='184860'>writing</span> <span m='185250'>fiction</span> <span m='185810'>and</span> <span m='185950'>coming</span> <span m='186370'>at</span> <span m='186720'>what you</span> <span m='188020'>consider</span> <span m='188280'>to</span> <span m='188340'>be</span> <span m='188430'>the</span> <span m='188530'>truth</span> <span m='189010'>in</span> <span m='189120'>that</span> <span m='189330'>way,</span> <span m='189610'>or you're</span> <span m='189840'>doing</span> <span m='190210'>journalism,</span> <span m='190800'>or</span> <span m='190920'>you're</span> <span m='191185'>doing</span> <span m='191450'>PR,</span> <span m='192550'>you</span> <span m='192730'>influence</span> <span m='193400'>what</span> <span m='193570'>people</span> <span m='193930'>think.</span> <span m='194270'>You</span> <span m='194746'>make</span> <span m='195222'>a change</span> <span m='195698'>in</span> <span m='196174'>the</span> <span m='196650'>world</span> <span m='197126'>around you.</span> <span m='197602'>And</span> <span m='198078'>that is</span> <span m='198173'>actually</span> <span m='198268'>the greatest</span> <span m='198363'>thing</span> <span m='198554'>that</span> <span m='199030'>a</span> <span m='199506'>communications</span> <span m='199982'>person or</span> <span m='200470'>a</span> <span m='200770'>writer</span> <span m='201070'>could ask</span> <span m='201370'>for.</span> </p>","file":{"id":305246,"video_id":"2785940205001","name":"1374-Randy-p-NewMediaCoordinator","duration":202200,"thumbnail_url":null}});