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MARKETING MANAGER: Marketing Just Taps Into Everything

About this video 

Giancarlo shares his story about being a full time college student and "doing marketing on the side" for a startup video game company. He tells us what he does in his marketing job and what he's studying in college. Giancarlo also shares the importance of networking and making connections with different people. Making connections was the way Giancarlo says he found his present job with a company that is actually based in Peru. Giancarlo also shares what he's learned about the field of marketing.

Job Title: Marketing Manager

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Current</span> <span m='660'>job</span> <span m='1070'>is</span> <span m='1400'>that I</span> <span m='1570'>am</span> <span m='1870'>a</span> <span m='2060'>full-time</span> <span m='2410'>student</span> <span m='3330'>and</span> <span m='4150'>marketing</span> <span m='4580'>on</span> <span m='4700'>the</span> <span m='4760'>side</span> <span m='5820'>for</span> <span m='6080'>Leap</span> <span m='6230'>Gaming</span> <span m='6580'>Studios.</span> <span m='7620'>I</span> <span m='7780'>always</span> <span m='8050'>try</span> <span m='8290'>and</span> <span m='8490'>see</span> <span m='8560'>what</span> <span m='8860'>the new</span> <span m='9290'>trends</span> <span m='9440'>are in</span> <span m='9510'>the</span> <span m='9610'>industry</span> <span m='10140'>and</span> <span m='10650'>where</span> <span m='11020'>our</span> <span m='11400'>app</span> <span m='11810'>fits in,</span> <span m='12810'>that</span> <span m='13110'>way</span> <span m='13420'>we</span> <span m='13680'>can</span> <span m='14630'>tap</span> <span m='15060'>different</span> <span m='15250'>channels</span> <span m='15730'>in</span> <span m='16100'>different</span> <span m='16379'>creative</span> <span m='16720'>ways.</span> <span m='17180'>Just</span> <span m='17333'>whatever</span> <span m='17486'>is</span> <span m='17640'>possible,</span> <span m='18088'>I</span> <span m='18536'>look</span> <span m='18984'>into it.</span> </p><p><span m='19432'>For</span> <span m='19880'>now,</span> <span m='20250'>I'm just</span> <span m='20650'>connecting</span> <span m='21030'>with</span> <span m='21210'>other</span> <span m='21420'>people,</span> <span m='21920'>seeing</span> <span m='22640'>what</span> <span m='22960'>is</span> <span m='23080'>happening</span> <span m='23415'>in</span> <span m='23750'>the world</span> <span m='24100'>of</span> <span m='24210'>technology</span> <span m='25290'>and</span> <span m='25450'>seeing</span> <span m='25630'>how</span> <span m='25880'>I</span> <span m='25940'>can</span> <span m='26160'>let</span> <span m='26760'>the</span> <span m='26850'>rest</span> <span m='27060'>of</span> <span m='27110'>the</span> <span m='27200'>world</span> <span m='27530'>know</span> <span m='27760'>what's</span> <span m='28113'>happening.</span> <span m='28820'>So it's</span> <span m='28930'>mostly</span> <span m='29310'>about</span> <span m='29570'>networking</span> <span m='30140'>and</span> <span m='30270'>seeing</span> <span m='30960'>who</span> <span m='31880'>I'm</span> <span m='32144'>able</span> <span m='32409'>to</span> <span m='33260'>know</span> <span m='33760'>in the</span> <span m='34157'>future.</span> </p><p><span m='34951'>Right</span> <span m='35350'>now,</span> <span m='35580'>as a</span> <span m='35690'>student,</span> <span m='36095'>I'm studying</span> <span m='36500'>business</span> <span m='36970'>management and</span> <span m='37440'>economics.</span> <span m='38850'>So</span> <span m='39250'>in</span> <span m='39330'>that</span> <span m='39640'>field,</span> <span m='40060'>I</span> <span m='40140'>just</span> <span m='40560'>connect with</span> <span m='40980'>people</span> <span m='41650'>and</span> <span m='42150'>technology.</span> <span m='43150'>And through a friend</span> <span m='43950'>I</span> <span m='43980'>was</span> <span m='44160'>able</span> <span m='44380'>to</span> <span m='44460'>connect</span> <span m='44800'>with</span> <span m='45020'>Leap</span> <span m='45180'>Gaming</span> <span m='45490'>Studios,</span> <span m='46590'>a</span> <span m='46800'>continent</span> <span m='47320'>away,</span> <span m='47730'>but</span> <span m='48050'>still,</span> <span m='48230'>we</span> <span m='48360'>make</span> <span m='48540'>it</span> <span m='48610'>happen.</span> <span m='49936'>I</span> <span m='50384'>didn't</span> <span m='50832'>know how</span> <span m='51280'>vast</span> <span m='51728'>it was.</span> <span m='53080'>Marketing</span> <span m='53650'>just</span> <span m='54160'>taps</span> <span m='54400'>into</span> <span m='55150'>everything.</span> <span m='55820'>When</span> <span m='55960'>it</span> <span m='56040'>comes</span> <span m='56240'>to</span> <span m='56350'>designing,</span> <span m='57040'>artwork,</span> <span m='57950'>presenting,</span> <span m='59110'>there's</span> <span m='59530'>just</span> <span m='59660'>too many</span> <span m='59870'>things</span> <span m='60150'>that</span> <span m='60290'>go</span> <span m='60450'>into</span> <span m='60770'>it,</span> <span m='61360'>which</span> <span m='61590'>is</span> <span m='61750'>what</span> <span m='61890'>takes</span> <span m='62290'>up</span> <span m='62360'>a</span> <span m='62420'>lot</span> <span m='62590'>of</span> <span m='62660'>time,</span> <span m='62960'>just</span> <span m='63280'>trying</span> <span m='63520'>to</span> <span m='63700'>see</span> <span m='64629'>what's</span> <span m='65066'>acceptable.</span> <span m='66225'>You</span> <span m='66510'>just</span> <span m='66720'>have</span> <span m='67030'>to</span> <span m='67110'>be</span> <span m='67880'>social.</span> <span m='68400'>You</span> <span m='68520'>just</span> <span m='68740'>have</span> <span m='68940'>to talk</span> <span m='69350'>to</span> <span m='69410'>people</span> <span m='69470'>and</span> <span m='69770'>find</span> <span m='70060'>out</span> <span m='70600'>what's</span> <span m='71060'>happening,</span> <span m='71820'>and</span> <span m='72330'>see</span> <span m='73170'>what</span> <span m='73370'>area</span> <span m='73670'>you're</span> <span m='73970'>most</span> <span m='74270'>comfortable</span> <span m='74570'>with</span> <span m='74870'>when</span> <span m='75170'>it comes to</span> <span m='75470'>it.</span> </p>","file":{"id":305258,"video_id":"2786528928001","name":"1389-Giancarlo-p-MarketingManager","duration":76603,"thumbnail_url":null}});