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PUBLIC RELATIONS OFFICER: Summer Internships Helped Her Decide Career Path

About this video 

Amy, a Public Relations Officer with the San Francisco Public Utilities Commission, describes her work educating the public about the city's water, waste water, and hydraulic power systems. She didn't enjoy high school but was so glad she finished and went on for her college degree. Her advice: go to college and take risks!

Degree: Organizational Studies - International Marketing
Job Title: Public Relations Officer
Employer: San Francisco Public Utilities Commission

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='230'>Hi,</span> <span m='730'>I'm</span> <span m='950'>Amy</span> <span m='1250'>Sinclair.</span> <span m='1950'>I'm</span> <span m='2140'>a</span> <span m='2220'>public</span> <span m='2540'>relations</span> <span m='3130'>officer</span> <span m='3720'>with</span> <span m='4080'>the</span> <span m='4240'>San</span> <span m='4570'>Francisco</span> <span m='5220'>Public</span> <span m='5620'>Utilities</span> <span m='6190'>Commission.</span> <span m='7100'>I've</span> <span m='7220'>got</span> <span m='7340'>a</span> <span m='7370'>very</span> <span m='7610'>exciting</span> <span m='8160'>job.</span> <span m='8590'>It</span> <span m='8910'>changes</span> <span m='9490'>daily.</span> </p><p><span m='9930'>But</span> <span m='10150'>a</span> <span m='10200'>few</span> <span m='10420'>things</span> <span m='10660'>that</span> <span m='10780'>I</span> <span m='10860'>do</span> <span m='11060'>on</span> <span m='11190'>a</span> <span m='11230'>daily</span> <span m='11550'>basis</span> <span m='12020'>include</span> <span m='12660'>educating</span> <span m='13200'>the</span> <span m='13300'>public</span> <span m='13660'>about</span> <span m='13950'>our</span> <span m='14320'>important</span> <span m='14680'>water,</span> <span m='15620'>wastewater,</span> <span m='16470'>and</span> <span m='16610'>hydroelectric</span> <span m='17550'>power</span> <span m='17930'>systems</span> <span m='18530'>in</span> <span m='18630'>San</span> <span m='18800'>Francisco.</span> <span m='20330'>Oftentimes,</span> <span m='20880'>I</span> <span m='20930'>get</span> <span m='21100'>to</span> <span m='21210'>use</span> <span m='21390'>social</span> <span m='21820'>media</span> <span m='22860'>in</span> <span m='23080'>order</span> <span m='23290'>to</span> <span m='23480'>engage</span> <span m='23880'>with</span> <span m='24030'>the</span> <span m='24100'>public.</span> <span m='24490'>And</span> <span m='24580'>that can</span> <span m='24860'>mean</span> <span m='25640'>going</span> <span m='25830'>on</span> <span m='25940'>to</span> <span m='26020'>Facebook,</span> <span m='26720'>Twitter,</span> <span m='27350'>YouTube,</span> <span m='28240'>and</span> <span m='28340'>all</span> <span m='28560'>the</span> <span m='28700'>other</span> <span m='28860'>new</span> <span m='29030'>technologies</span> <span m='30320'>to</span> <span m='30710'>share</span> <span m='31080'>with</span> <span m='31230'>the</span> <span m='31300'>public</span> <span m='31670'>information</span> <span m='32330'>about</span> <span m='32705'>our</span> <span m='33080'>agency</span> <span m='33590'>and</span> <span m='33730'>what</span> <span m='33870'>we</span> <span m='34000'>do.</span> </p><p><span m='35340'>It's</span> <span m='35440'>really</span> <span m='35730'>important</span> <span m='36090'>to</span> <span m='36190'>stay</span> <span m='36400'>in</span> <span m='36510'>school.</span> <span m='38110'>I</span> <span m='38420'>stayed</span> <span m='38680'>through</span> <span m='38830'>high</span> <span m='38960'>school--</span> <span m='39260'>even</span> <span m='39420'>though</span> <span m='39480'>I</span> <span m='39560'>didn't</span> <span m='39770'>like</span> <span m='39960'>it--</span> <span m='41140'>went</span> <span m='41360'>on</span> <span m='41530'>to</span> <span m='41680'>a</span> <span m='41730'>four-year</span> <span m='42330'>university.</span> <span m='42930'>And</span> <span m='43280'>I've</span> <span m='43390'>got</span> <span m='43530'>a</span> <span m='43570'>great</span> <span m='43830'>job.</span> </p><p><span m='45055'>It</span> <span m='45320'>pays</span> <span m='45650'>great.</span> <span m='46020'>I</span> <span m='46100'>enjoy</span> <span m='46430'>what</span> <span m='46580'>I</span> <span m='46650'>do</span> <span m='46840'>every</span> <span m='47070'>day.</span> <span m='47820'>And</span> <span m='48550'>it's</span> <span m='48730'>really</span> <span m='48950'>interesting.</span> <span m='49470'>I</span> <span m='49530'>found</span> <span m='49830'>it</span> <span m='49910'>to</span> <span m='50030'>be</span> <span m='50200'>worthwhile</span> <span m='50980'>to</span> <span m='51070'>stay</span> <span m='51300'>in</span> <span m='51410'>school</span> <span m='51970'>and</span> <span m='52290'>pursue</span> <span m='52590'>something</span> <span m='52940'>that</span> <span m='53070'>I</span> <span m='53130'>really</span> <span m='53390'>enjoy</span> <span m='53740'>doing</span> <span m='54050'>on</span> <span m='54160'>a</span> <span m='54200'>daily</span> <span m='54470'>basis.</span> </p><p><span m='55680'>So</span> <span m='55880'>when</span> <span m='56120'>I</span> <span m='56200'>started</span> <span m='56560'>out,</span> <span m='57140'>graduating</span> <span m='57700'>high</span> <span m='57860'>school,</span> <span m='58410'>I</span> <span m='58530'>didn't</span> <span m='58740'>know</span> <span m='58850'>what</span> <span m='58990'>I</span> <span m='59030'>wanted</span> <span m='59210'>to</span> <span m='59360'>do.</span> <span m='59870'>And</span> <span m='60160'>I</span> <span m='60200'>went</span> <span m='60450'>off to</span> <span m='60580'>college,</span> <span m='60990'>still</span> <span m='61260'>not really</span> <span m='61420'>knowing</span> <span m='61820'>what</span> <span m='61980'>I</span> <span m='62020'>wanted</span> <span m='62310'>to</span> <span m='62410'>do.</span> <span m='62870'>So</span> <span m='62970'>I</span> <span m='63030'>took</span> <span m='63230'>a</span> <span m='63280'>lot</span> <span m='63650'>of</span> <span m='63750'>different</span> <span m='64050'>classes</span> <span m='64690'>while</span> <span m='64930'>I</span> <span m='64970'>was</span> <span m='65150'>in</span> <span m='65250'>college,</span> <span m='66180'>ranging</span> <span m='66900'>from</span> <span m='67260'>science</span> <span m='68130'>to</span> <span m='68470'>communications</span> <span m='69460'>to</span> <span m='69680'>history.</span> </p><p><span m='70700'>And</span> <span m='70840'>I</span> <span m='70910'>finally</span> <span m='71740'>started</span> <span m='72080'>taking</span> <span m='73060'>summer</span> <span m='73420'>internship</span> <span m='74050'>positions</span> <span m='74850'>that</span> <span m='75020'>helped</span> <span m='75390'>me</span> <span m='75490'>decide,</span> <span m='76480'>first</span> <span m='76730'>of</span> <span m='76810'>all,</span> <span m='77010'>what</span> <span m='77040'>I</span> <span m='77250'>didn't</span> <span m='77510'>want</span> <span m='77690'>to</span> <span m='77780'>do,</span> <span m='78160'>which</span> <span m='78380'>I</span> <span m='78430'>realized</span> <span m='78880'>I</span> <span m='78910'>don't</span> <span m='79060'>want</span> <span m='79180'>to</span> <span m='79220'>sit in</span> <span m='79520'>an</span> <span m='79620'>office</span> <span m='79930'>all</span> <span m='80090'>day</span> <span m='80400'>and</span> <span m='81990'>count</span> <span m='82050'>numbers,</span> <span m='82325'>count</span> <span m='83000'>beans,</span> <span m='83480'>things</span> <span m='83700'>like</span> <span m='83860'>that.</span> <span m='84130'>So</span> <span m='84390'>I knew</span> <span m='84480'>I didn't</span> <span m='84680'>want</span> <span m='84800'>to</span> <span m='84850'>do</span> <span m='84970'>accounting.</span> <span m='85860'>And</span> <span m='86000'>I</span> <span m='86050'>did</span> <span m='86200'>a</span> <span m='86250'>lot</span> <span m='86470'>of</span> <span m='86550'>internships</span> <span m='87280'>that</span> <span m='87410'>helped</span> <span m='87680'>me</span> <span m='87790'>decide</span> <span m='88420'>that</span> <span m='88550'>I</span> <span m='88610'>wanted</span> <span m='88940'>to</span> <span m='89030'>get</span> <span m='89200'>into</span> <span m='89400'>public</span> <span m='89760'>relations.</span> </p><p><span m='90185'>I'm</span> <span m='90610'>a</span> <span m='90865'>people-oriented</span> <span m='91660'>person.</span> <span m='92100'>I</span> <span m='92200'>like</span> <span m='92720'>talking</span> <span m='92920'>with</span> <span m='93060'>people</span> <span m='93410'>and</span> <span m='93490'>educating</span> <span m='93950'>people.</span> <span m='94790'>And</span> <span m='95150'>so</span> <span m='95540'>going</span> <span m='95880'>into</span> <span m='96120'>PR</span> <span m='96720'>turned</span> <span m='96980'>into</span> <span m='97190'>a</span> <span m='97290'>great</span> <span m='97630'>career.</span> </p><p><span m='98490'>It's</span> <span m='98740'>great</span> <span m='98960'>for</span> <span m='99070'>men</span> <span m='99260'>and</span> <span m='99390'>women.</span> <span m='99750'>You</span> <span m='99870'>can</span> <span m='100030'>go</span> <span m='100190'>into</span> <span m='100410'>many</span> <span m='100740'>different</span> <span m='101100'>industries.</span> <span m='102170'>And</span> <span m='102410'>you</span> <span m='102490'>get</span> <span m='102630'>to</span> <span m='102720'>use</span> <span m='102960'>a</span> <span m='103020'>lot</span> <span m='103190'>of</span> <span m='103250'>the</span> <span m='103330'>skills</span> <span m='103780'>that</span> <span m='103890'>you</span> <span m='103970'>probably</span> <span m='104290'>already</span> <span m='104520'>have,</span> <span m='104960'>like</span> <span m='105180'>communicating,</span> <span m='106390'>speaking</span> <span m='106870'>in</span> <span m='107020'>public,</span> <span m='108030'>understanding</span> <span m='108680'>and</span> <span m='108780'>using</span> <span m='109030'>the</span> <span m='109210'>internet,</span> <span m='109870'>social</span> <span m='110440'>media,</span> <span m='111770'>being</span> <span m='112130'>creative</span> <span m='112790'>and</span> <span m='112890'>artistic.</span> <span m='114040'>So</span> <span m='114210'>it</span> <span m='114250'>can</span> <span m='114350'>be</span> <span m='114460'>a</span> <span m='114490'>great</span> <span m='114830'>area</span> <span m='115150'>to</span> <span m='115260'>get</span> <span m='115400'>into.</span> <span m='115940'>And</span> <span m='116880'>always</span> <span m='117250'>consider</span> <span m='117700'>pursuing</span> <span m='118430'>college,</span> <span m='118950'>no</span> <span m='119030'>matter</span> <span m='119230'>what</span> <span m='119420'>age</span> <span m='119720'>you're</span> <span m='119840'>at</span> <span m='120165'>because it's</span> <span m='120490'>worthwhile.</span> </p><p><span m='122030'>Oh,</span> <span m='122230'>wow,</span> <span m='122640'>if</span> <span m='122790'>I</span> <span m='122850'>could</span> <span m='123030'>go</span> <span m='123170'>back</span> <span m='123520'>and</span> <span m='123650'>talk</span> <span m='123860'>to</span> <span m='123990'>my</span> <span m='124200'>own</span> <span m='124420'>self</span> <span m='124800'>when</span> <span m='124940'>I</span> <span m='125000'>was</span> <span m='125170'>in</span> <span m='125260'>high</span> <span m='125440'>school,</span> <span m='126000'>the</span> <span m='126100'>number</span> <span m='126340'>one</span> <span m='126540'>thing</span> <span m='126730'>I</span> <span m='126790'>would</span> <span m='126990'>say</span> <span m='127370'>is</span> <span m='127530'>to</span> <span m='127690'>take</span> <span m='128100'>risks.</span> <span m='129039'>Get</span> <span m='129240'>out</span> <span m='129490'>and</span> <span m='129600'>take</span> <span m='129780'>a</span> <span m='129830'>chance.</span> <span m='130759'>That</span> <span m='130990'>might</span> <span m='131260'>mean</span> <span m='131620'>you</span> <span m='131740'>have</span> <span m='132010'>to</span> <span m='132130'>knock</span> <span m='132400'>on</span> <span m='132540'>doors,</span> <span m='133140'>make</span> <span m='133330'>phone</span> <span m='133560'>calls,</span> <span m='134210'>and</span> <span m='134520'>ask</span> <span m='134850'>people</span> <span m='135200'>to</span> <span m='135280'>help</span> <span m='135580'>you.</span> </p><p><span m='135860'>But</span> <span m='136320'>take</span> <span m='136610'>chances,</span> <span m='138060'>even</span> <span m='138280'>if</span> <span m='138370'>you're</span> <span m='138510'>not</span> <span m='138760'>young.</span> <span m='139410'>Go</span> <span m='139650'>out and</span> <span m='139900'>try</span> <span m='140230'>things.</span> <span m='141050'>Give it</span> <span m='141300'>a</span> <span m='141450'>chance.</span> <span m='141990'>The</span> <span m='142140'>worst</span> <span m='142410'>you</span> <span m='142490'>could</span> <span m='142630'>do</span> <span m='142750'>is</span> <span m='142850'>fail.</span> </p><p><span m='143400'>And</span> <span m='143800'>there's</span> <span m='144180'>so</span> <span m='144410'>many</span> <span m='144590'>lessons</span> <span m='144930'>to</span> <span m='145090'>learn</span> <span m='145490'>from</span> <span m='145900'>failure.</span> <span m='146900'>Oftentimes,</span> <span m='147530'>when</span> <span m='147630'>you</span> <span m='147720'>try</span> <span m='148030'>it</span> <span m='148110'>again,</span> <span m='148790'>you'll</span> <span m='148990'>do</span> <span m='149130'>really</span> <span m='149350'>well.</span> <span m='150030'>So</span> <span m='150240'>take</span> <span m='150510'>risks,</span> <span m='151530'>knock</span> <span m='151820'>on</span> <span m='151940'>doors,</span> <span m='152650'>call</span> <span m='152920'>people,</span> <span m='153215'>link</span> <span m='153510'>with</span> <span m='153820'>people,</span> <span m='154400'>network,</span> <span m='155270'>and</span> <span m='155560'>make</span> <span m='155720'>things</span> <span m='155970'>happen.</span> <span m='156440'>You only</span> <span m='156560'>live</span> <span m='156730'>once.</span> </p>","file":{"id":304863,"video_id":"2791233965001","name":"1405-Amy-PublicAffairs1-SFUtilities","duration":158152,"thumbnail_url":null}});