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PUBLIC RELATIONS OFFICER, IN-DEPTH: Experiment, Then Find A Job To Fit Your Interests & Skills

About this video 

Amy, a Public Relations Officer with the San Francisco Public Utilities Commission, describes what she loves most about her job, its challenges, and the key realization of her career. Her parents worked at jobs for 20 years, which taught her that you must love what you do because you're doing it every day!

Degree: Organizational Studies - International Marketing
Job Title: Public Relations Officer
Employer: San Francisco Public Utilities Commission

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='220'>So</span> <span m='450'>what's</span> <span m='680'>my</span> <span m='860'>favorite</span> <span m='1430'>part</span> <span m='1640'>of</span> <span m='1710'>my</span> <span m='1890'>job?</span> <span m='2470'>Well</span> <span m='2800'>in</span> <span m='3220'>the</span> <span m='3320'>job</span> <span m='3540'>that</span> <span m='3650'>I'm in</span> <span m='3980'>in</span> <span m='4080'>public</span> <span m='4330'>relations,</span> <span m='5120'>it</span> <span m='5270'>changes</span> <span m='5820'>every</span> <span m='6120'>day,</span> <span m='6710'>so</span> <span m='6980'>I</span> <span m='7100'>never</span> <span m='7350'>get</span> <span m='7580'>bored.</span> <span m='8480'>I</span> <span m='8780'>always</span> <span m='9100'>have</span> <span m='9290'>an</span> <span m='9370'>opportunity</span> <span m='10100'>to</span> <span m='10320'>learn</span> <span m='10820'>new</span> <span m='11110'>things,</span> <span m='11740'>new</span> <span m='11900'>skills,</span> <span m='12800'>new</span> <span m='13900'>technologies</span> <span m='14920'>that</span> <span m='15060'>I</span> <span m='15100'>was</span> <span m='15300'>never</span> <span m='15570'>aware</span> <span m='15940'>of.</span> <span m='17330'>A</span> <span m='17400'>challenge</span> <span m='18190'>I</span> <span m='18270'>would</span> <span m='18480'>say</span> <span m='19200'>for</span> <span m='19400'>me</span> <span m='19690'>sometimes</span> <span m='20440'>is</span> <span m='20760'>just</span> <span m='21740'>showing</span> <span m='22220'>up</span> <span m='22340'>every</span> <span m='22600'>day</span> <span m='23130'>and</span> <span m='23810'>doing</span> <span m='24060'>what</span> <span m='24190'>I</span> <span m='24230'>have</span> <span m='24460'>to</span> <span m='24570'>get</span> <span m='24820'>done.</span> <span m='25040'>There's</span> <span m='25290'>always</span> <span m='25520'>things</span> <span m='25720'>that</span> <span m='25810'>you've</span> <span m='25980'>got</span> <span m='26150'>to</span> <span m='26190'>get</span> <span m='26420'>done</span> <span m='26630'>in</span> <span m='26730'>a</span> <span m='26790'>job,</span> <span m='27200'>but</span> <span m='27400'>what</span> <span m='27750'>I</span> <span m='27930'>always</span> <span m='28130'>try</span> <span m='28300'>to</span> <span m='28400'>do</span> <span m='28520'>to</span> <span m='28600'>counter</span> <span m='28970'>that</span> <span m='29290'>is</span> <span m='29450'>to</span> <span m='29600'>look</span> <span m='29800'>at</span> <span m='29880'>new</span> <span m='30010'>projects,</span> <span m='30750'>open</span> <span m='31030'>myself</span> <span m='31580'>up,</span> <span m='31800'>and</span> <span m='32030'>let</span> <span m='32240'>my</span> <span m='32390'>bosses</span> <span m='32860'>know</span> <span m='33130'>that</span> <span m='33270'>I'm</span> <span m='33510'>available</span> <span m='34000'>for</span> <span m='34170'>new</span> <span m='34290'>projects,</span> <span m='35190'>especially</span> <span m='35660'>projects</span> <span m='36100'>that</span> <span m='36190'>give</span> <span m='36360'>me</span> <span m='36440'>an</span> <span m='36530'>opportunity</span> <span m='37050'>to</span> <span m='37220'>learn</span> <span m='37530'>new</span> <span m='37660'>skills.</span> <span m='38610'>Going</span> <span m='38790'>to</span> <span m='38870'>conferences,</span> <span m='40270'>going</span> <span m='40550'>online</span> <span m='41030'>and</span> <span m='41130'>taking</span> <span m='41700'>classes,</span> <span m='42520'>webinars,</span> <span m='43160'>things</span> <span m='43490'>like</span> <span m='43690'>that</span> <span m='43950'>are</span> <span m='44100'>a</span> <span m='44160'>great</span> <span m='44530'>way</span> <span m='44860'>to</span> <span m='45260'>expand</span> <span m='45730'>your</span> <span m='45850'>skills</span> <span m='46730'>and</span> <span m='46900'>stay</span> <span m='47110'>interested</span> <span m='47560'>in</span> <span m='47640'>what</span> <span m='47770'>you're</span> <span m='47890'>doing</span> <span m='48200'>every</span> <span m='48360'>day.</span> </p><p><span m='49120'>So</span> <span m='49500'>something</span> <span m='49780'>I</span> <span m='49870'>learned</span> <span m='50140'>a</span> <span m='50180'>long</span> <span m='50420'>time</span> <span m='50660'>ago</span> <span m='50840'>that's</span> <span m='51040'>really</span> <span m='51340'>important</span> <span m='51840'>is</span> <span m='51980'>you've</span> <span m='52190'>got</span> <span m='52400'>to</span> <span m='52490'>really</span> <span m='52840'>enjoy</span> <span m='53320'>the</span> <span m='53460'>job</span> <span m='53810'>that</span> <span m='53950'>you</span> <span m='54080'>do.</span> <span m='54870'>I</span> <span m='55000'>remember</span> <span m='55390'>when</span> <span m='55800'>my</span> <span m='56050'>parents</span> <span m='56640'>told</span> <span m='56890'>me</span> <span m='57020'>the</span> <span m='57110'>fact</span> <span m='57450'>that</span> <span m='57600'>they</span> <span m='57760'>have</span> <span m='58030'>worked</span> <span m='58360'>in</span> <span m='58440'>their</span> <span m='58650'>jobs</span> <span m='59240'>for</span> <span m='59410'>20</span> <span m='59850'>or</span> <span m='59930'>30</span> <span m='60250'>years,</span> <span m='60990'>every</span> <span m='61290'>single</span> <span m='61740'>day</span> <span m='62120'>going</span> <span m='62440'>into</span> <span m='62690'>work,</span> <span m='63700'>and</span> <span m='64250'>what</span> <span m='64510'>it taught</span> <span m='64900'>me is</span> <span m='65140'>you</span> <span m='65250'>have</span> <span m='65450'>to</span> <span m='65590'>really</span> <span m='65850'>enjoy</span> <span m='66140'>what</span> <span m='66310'>you</span> <span m='66430'>doing</span> <span m='66660'>because</span> <span m='66830'>you're</span> <span m='66950'>going</span> <span m='67070'>to</span> <span m='67140'>spend</span> <span m='67530'>a</span> <span m='67630'>lot</span> <span m='68010'>of</span> <span m='68080'>your</span> <span m='68230'>time</span> <span m='68780'>in</span> <span m='69100'>that</span> <span m='69380'>job.</span> <span m='70680'>It's</span> <span m='70880'>important</span> <span m='71290'>to</span> <span m='71380'>try</span> <span m='71790'>a</span> <span m='71850'>lot</span> <span m='72040'>of</span> <span m='72090'>different</span> <span m='72440'>things,</span> <span m='72840'>find</span> <span m='73100'>out</span> <span m='73240'>what</span> <span m='73440'>you</span> <span m='73610'>like and</span> <span m='73900'>what you</span> <span m='74380'>don't</span> <span m='74620'>like,</span> <span m='75490'>and</span> <span m='76320'>just</span> <span m='76690'>go</span> <span m='76830'>out</span> <span m='77000'>and</span> <span m='77100'>experiment</span> <span m='77830'>until</span> <span m='78310'>you</span> <span m='78470'>find</span> <span m='78770'>a</span> <span m='78830'>job,</span> <span m='79300'>or</span> <span m='79440'>what</span> <span m='79610'>I</span> <span m='79680'>would</span> <span m='79810'>call a</span> <span m='80980'>niche</span> <span m='81800'>type</span> <span m='82000'>job</span> <span m='82420'>that</span> <span m='82660'>fits</span> <span m='82990'>your</span> <span m='83130'>skills,</span> <span m='83620'>that</span> <span m='83720'>fits</span> <span m='84020'>your</span> <span m='84150'>interest</span> <span m='84570'>level,</span> <span m='85290'>and</span> <span m='85520'>then</span> <span m='85720'>excel</span> <span m='86210'>at</span> <span m='86370'>it</span> <span m='86530'>every</span> <span m='86800'>day</span> <span m='87160'>and be</span> <span m='87420'>thankful</span> <span m='87750'>that</span> <span m='87860'>you've</span> <span m='88010'>got</span> <span m='88180'>a</span> <span m='88240'>job</span> <span m='88690'>doing</span> <span m='88940'>something</span> <span m='89240'>that you</span> <span m='89540'>love.</span> </p>","file":{"id":305218,"video_id":"2793516093001","name":"1406-Amy-PublicAffairs2-SFUtilities","duration":90860,"thumbnail_url":null}});