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MARKETING OPERATIONS SPECIALIST, IN-DEPTH: Loves Working With People Who Make A Difference

About this video 

Lydia, a Marketing Operations Specialist, describes what she loves most about her job, its challenges, the key realization that put her on this path, and her work-life balance. There's more substance in corporate and political marketing than in entertainment and celebrity marketing. It's rewarding to work with companies and people who are trying to make a change.

Degree: Business Management
Job Title: Marketing Operations Specialist

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Typical workplace
Typical workplace
Indoor, Office, Travel
Personal qualities
Personal Qualities
Analytical skills, Detail oriented, Problem solving skills, Verbal communication skills, Written communication skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>What</span> <span m='360'>I</span> <span m='450'>really</span> <span m='740'>like</span> <span m='920'>about</span> <span m='1150'>my</span> <span m='1290'>job</span> <span m='1570'>is</span> <span m='1700'>the</span> <span m='1780'>people</span> <span m='2110'>that</span> <span m='2300'>I</span> <span m='2360'>get</span> <span m='2590'>to</span> <span m='2730'>meet.</span> <span m='3420'>The</span> <span m='3580'>benefits</span> <span m='4190'>outweigh</span> <span m='4520'>the</span> <span m='4600'>stresses,</span> <span m='5060'>completely.</span> <span m='6080'>Event</span> <span m='6420'>planning</span> <span m='6820'>is</span> <span m='6940'>stressful,</span> <span m='7650'>but</span> <span m='8109'>the</span> <span m='8350'>people</span> <span m='8600'>that</span> <span m='8760'>you</span> <span m='8850'>get</span> <span m='9010'>to</span> <span m='9120'>meet,</span> <span m='9320'>the</span> <span m='9400'>things</span> <span m='9690'>that</span> <span m='9830'>you</span> <span m='9990'>learn</span> <span m='10310'>and</span> <span m='10450'>experience,</span> <span m='11690'>you</span> <span m='11830'>can't</span> <span m='12740'>trade that</span> <span m='12950'>in for</span> <span m='13090'>anything.</span> </p><p><span m='14760'>The</span> <span m='15060'>key</span> <span m='15250'>thing</span> <span m='15440'>that</span> <span m='15640'>really</span> <span m='15830'>got</span> <span m='16030'>me</span> <span m='16129'>moving</span> <span m='16450'>in</span> <span m='16520'>this</span> <span m='16690'>direction</span> <span m='17300'>was</span> <span m='17780'>when I</span> <span m='18020'>starting</span> <span m='18390'>meeting</span> <span m='19210'>celebrities.</span> <span m='19980'>There's</span> <span m='20250'>a</span> <span m='20320'>difference</span> <span m='20630'>between</span> <span m='20990'>meeting</span> <span m='21420'>entertainment</span> <span m='21940'>celebrities</span> <span m='22450'>and</span> <span m='22820'>corporate</span> <span m='23470'>politicians</span> <span m='23895'>and</span> <span m='24320'>other</span> <span m='24630'>celebrities,</span> <span m='25640'>judges,</span> <span m='27810'>politicians,</span> <span m='28870'>senators.</span> <span m='30020'>It</span> <span m='30510'>was</span> <span m='30730'>really,</span> <span m='31220'>really</span> <span m='31590'>inspiring</span> <span m='32270'>to</span> <span m='32460'>know</span> <span m='32820'>that</span> <span m='35090'>you</span> <span m='35220'>get</span> <span m='35450'>a</span> <span m='35540'>lot</span> <span m='35870'>more</span> <span m='36240'>out</span> <span m='36320'>of</span> <span m='36410'>meeting</span> <span m='36720'>people</span> <span m='37050'>who</span> <span m='37250'>are</span> <span m='38210'>having</span> <span m='38570'>something</span> <span m='38850'>to</span> <span m='38920'>do</span> <span m='39030'>with</span> <span m='39180'>our</span> <span m='39330'>government</span> <span m='39840'>and</span> <span m='39970'>how</span> <span m='40100'>you</span> <span m='40240'>can</span> <span m='40350'>make</span> <span m='40510'>a</span> <span m='40570'>change,</span> <span m='41000'>as</span> <span m='41140'>opposed</span> <span m='41510'>to</span> <span m='41640'>just</span> <span m='41900'>making</span> <span m='42220'>a</span> <span m='42280'>lot</span> <span m='42480'>of</span> <span m='42540'>money</span> <span m='43250'>and</span> <span m='43700'>being</span> <span m='43970'>flashy.</span> <span m='44700'>So</span> <span m='45580'>there's</span> <span m='45770'>more</span> <span m='45960'>substance</span> <span m='46550'>to</span> <span m='46630'>going</span> <span m='46920'>the</span> <span m='47000'>corporate</span> <span m='47270'>direction,</span> <span m='47760'>so</span> <span m='47890'>that's</span> <span m='48130'>what</span> <span m='48230'>I</span> <span m='48310'>love</span> <span m='48715'>about it.</span> </p><p><span m='50430'>My</span> <span m='50660'>work/life</span> <span m='51280'>balance</span> <span m='51630'>is</span> <span m='51790'>probably</span> <span m='52370'>crazy,</span> <span m='53100'>but</span> <span m='53490'>I</span> <span m='53680'>love</span> <span m='54060'>it</span> <span m='54190'>anyway</span> <span m='54620'>because</span> <span m='55190'>I</span> <span m='55360'>like</span> <span m='55530'>to</span> <span m='55620'>stay</span> <span m='55850'>busy.</span> <span m='56185'>When</span> <span m='56520'>you</span> <span m='56740'>love</span> <span m='57320'>what</span> <span m='57480'>you</span> <span m='57620'>do</span> <span m='57870'>and</span> <span m='58030'>you</span> <span m='58130'>put</span> <span m='58350'>in</span> <span m='58470'>the</span> <span m='58570'>time</span> <span m='58870'>and the</span> <span m='58970'>effort</span> <span m='59800'>and</span> <span m='60360'>the</span> <span m='60450'>dedication</span> <span m='61196'>and</span> <span m='62100'>perseverance,</span> <span m='62870'>it's</span> <span m='63260'>so</span> <span m='63710'>rewarding.</span> <span m='64730'>You</span> <span m='64830'>want</span> <span m='65010'>to</span> <span m='65340'>keep</span> <span m='65620'>doing</span> <span m='65910'>it</span> <span m='66010'>and</span> <span m='66120'>keep</span> <span m='66320'>doing</span> <span m='66560'>it.</span> <span m='66720'>The</span> <span m='66790'>more</span> <span m='67000'>people</span> <span m='67300'>you</span> <span m='67460'>meet,</span> <span m='67990'>the</span> <span m='68090'>more</span> <span m='68250'>beneficial</span> <span m='68830'>it</span> <span m='68930'>is.</span> <span m='69290'>Just</span> <span m='69885'>keep</span> <span m='70170'>on</span> <span m='70370'>pushing.</span> </p>","file":{"id":311472,"video_id":"2844564638001","name":"1458-Lydia-MarketingOperSpec2","duration":72331,"thumbnail_url":null}});