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MARKETING MANAGER: The Challenges And Rewards Of Marketing For A Scientific Instruments Company

About this video 

A marketing manager for a supplier of technical equipment finds success in the business of science. Find out what he wishes he knew before he took the job!

Degree: Chemistry
Job Title: Marketing Manager
Employer: Mettler Toledo

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='1338'>Hi.</span> <span m='2230'>I've</span> <span m='2350'>been</span> <span m='2500'>asked</span> <span m='2720'>to</span> <span m='3470'>make</span> <span m='3780'>a few</span> <span m='3880'>comments</span> <span m='4300'>about</span> <span m='4590'>what</span> <span m='4880'>I do</span> <span m='5796'>in my</span> <span m='6254'>professional life</span> <span m='7630'>and</span> <span m='8200'>what I</span> <span m='8310'>do on a</span> <span m='8520'>day to day</span> <span m='8960'>basis.</span> <span m='9830'>I'm</span> <span m='10220'>a</span> <span m='10290'>marketing</span> <span m='10860'>manager</span> <span m='11330'>for an</span> <span m='11798'>instrumentation</span> <span m='12266'>company,</span> <span m='13670'>and</span> <span m='14140'>a</span> <span m='14330'>typical</span> <span m='14740'>day of the</span> <span m='15030'>week,</span> <span m='15700'>I'm</span> <span m='16085'>involved in the</span> <span m='17240'>marketing</span> <span m='17750'>and</span> <span m='17840'>sales</span> <span m='18500'>of</span> <span m='18690'>scientific</span> <span m='19045'>equipment.</span> </p><p><span m='20344'>And</span> <span m='21288'>what</span> <span m='21760'>led</span> <span m='21960'>me</span> <span m='22070'>to</span> <span m='22140'>this</span> <span m='22800'>part</span> <span m='23680'>of</span> <span m='23720'>my</span> <span m='23840'>professional</span> <span m='24370'>life</span> <span m='24580'>is</span> <span m='25432'>I have an</span> <span m='25860'>analytical</span> <span m='26530'>chemistry</span> <span m='26820'>bachelor's</span> <span m='27110'>degree.</span> <span m='28102'>I</span> <span m='28600'>focused on</span> <span m='28810'>material</span> <span m='29230'>sciences.</span> <span m='30470'>And</span> <span m='31530'>that,</span> <span m='31890'>honestly,</span> <span m='32330'>wasn't</span> <span m='32520'>really</span> <span m='33135'>a</span> <span m='33390'>place</span> <span m='33670'>that I felt</span> <span m='34052'>comfortable</span> <span m='34434'>with.</span> <span m='34816'>So I'm a</span> <span m='35200'>little</span> <span m='35440'>introverted.</span> <span m='36330'>And</span> <span m='36920'>so</span> <span m='37410'>I</span> <span m='37470'>really</span> <span m='37670'>wanted</span> <span m='37910'>to</span> <span m='37950'>get</span> <span m='38100'>involved</span> <span m='38560'>with</span> <span m='39410'>the business</span> <span m='39690'>of science.</span> </p><p><span m='41930'>I</span> <span m='42000'>find it</span> <span m='42370'>really</span> <span m='42600'>interesting</span> <span m='43460'>and</span> <span m='43900'>motivating</span> <span m='44460'>every</span> <span m='44630'>day</span> <span m='44910'>to</span> <span m='46160'>always</span> <span m='46390'>deal</span> <span m='46550'>with</span> <span m='46660'>something</span> <span m='46950'>different,</span> <span m='47420'>when you</span> <span m='47840'>market</span> <span m='48820'>and sell</span> <span m='49710'>analytical</span> <span m='50200'>instruments.</span> <span m='51180'>You deal with</span> <span m='51670'>people</span> <span m='51930'>on</span> <span m='52060'>a</span> <span m='52100'>daily</span> <span m='52410'>basis</span> <span m='52880'>that have a</span> <span m='53322'>variety of</span> <span m='53764'>different</span> <span m='54206'>needs and</span> <span m='54648'>wants</span> <span m='55090'>and</span> <span m='55532'>desires.</span> <span m='55974'>And</span> <span m='56420'>it</span> <span m='57020'>really</span> <span m='57220'>makes</span> <span m='57820'>every day</span> <span m='58270'>unique</span> <span m='58680'>and</span> <span m='58910'>interesting</span> <span m='59180'>and</span> <span m='59450'>challenging.</span> <span m='60447'>It really</span> <span m='60944'>keeps me</span> <span m='61441'>focused on</span> <span m='63430'>the</span> <span m='63800'>next</span> <span m='64220'>task</span> <span m='64525'>at hand.</span> </p><p><span m='65830'>And</span> <span m='66490'>maybe</span> <span m='66690'>one</span> <span m='66840'>of</span> <span m='66880'>the</span> <span m='66920'>things</span> <span m='67180'>that</span> <span m='67290'>I</span> <span m='67350'>really</span> <span m='67600'>wish</span> <span m='67830'>I</span> <span m='67890'>knew</span> <span m='68110'>when</span> <span m='68240'>I</span> <span m='68290'>started</span> <span m='69537'>my</span> <span m='70014'>career</span> <span m='70491'>was</span> <span m='72400'>maybe</span> <span m='72690'>the</span> <span m='72780'>growth</span> <span m='73120'>expectations</span> <span m='74120'>involved</span> <span m='74390'>in</span> <span m='74660'>working in</span> <span m='75155'>the corporate</span> <span m='75650'>world.</span> <span m='76190'>Every</span> <span m='76440'>year,</span> <span m='76780'>you're expected</span> <span m='77145'>to do</span> <span m='77510'>a little</span> <span m='77998'>more,</span> <span m='79950'>grow</span> <span m='80400'>every</span> <span m='80630'>year,</span> <span m='81010'>grow the</span> <span m='81120'>business.</span> <span m='81950'>And</span> <span m='82710'>you</span> <span m='82800'>don't</span> <span m='82960'>always</span> <span m='83200'>get all the</span> <span m='83450'>resources</span> <span m='84770'>to</span> <span m='85460'>do that.</span> <span m='85760'>So</span> <span m='87190'>you have</span> <span m='87400'>to kind</span> <span m='87540'>of</span> <span m='87590'>innovate</span> <span m='88160'>and</span> <span m='88490'>come</span> <span m='88670'>up with</span> <span m='89085'>new and</span> <span m='89500'>novel</span> <span m='89820'>ideas</span> <span m='90165'>of how</span> <span m='90510'>to</span> <span m='90760'>market and</span> <span m='91220'>communicate</span> <span m='91870'>effectively</span> <span m='92330'>to people</span> <span m='92762'>using</span> <span m='94060'>the</span> <span m='94340'>resources</span> <span m='94660'>that</span> <span m='94980'>you</span> <span m='95080'>have.</span> <span m='96490'>It's</span> <span m='96740'>an</span> <span m='96840'>interesting</span> <span m='97330'>challenge,</span> <span m='97920'>and it</span> <span m='98660'>keeps</span> <span m='98900'>me</span> <span m='99460'>motivated</span> <span m='99800'>to</span> <span m='99880'>doing</span> <span m='100040'>this</span> <span m='100220'>job</span> <span m='100450'>for</span> <span m='100550'>12</span> <span m='100830'>years</span> <span m='101070'>now.</span> <span m='101360'>And</span> <span m='101753'>I really</span> <span m='102146'>enjoy it.</span> </p><p><span m='102540'>So</span> <span m='102835'>hopefully</span> <span m='103130'>that</span> <span m='103600'>helps</span> <span m='103680'>you</span> <span m='103790'>guys</span> <span m='104863'>understand</span> <span m='105730'>about</span> <span m='106025'>what</span> <span m='106320'>I</span> <span m='106470'>do on</span> <span m='106610'>a</span> <span m='106710'>daily</span> <span m='106930'>basis,</span> <span m='107690'>and</span> <span m='107810'>help you</span> <span m='108110'>guys</span> <span m='108250'>make</span> <span m='108410'>a</span> <span m='108460'>decision</span> <span m='108825'>about</span> <span m='109190'>whether or</span> <span m='109330'>not a</span> <span m='109690'>science</span> <span m='109920'>business</span> <span m='110220'>career</span> <span m='110520'>is right</span> <span m='110820'>for you.</span> </p>","file":{"id":167962,"video_id":"2708113023001","name":"121501856","duration":111502,"thumbnail_url":null}});