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PROMOTIONAL MODEL: Wearing A Costume Is Part Of The Job

About this video 

Lissette works as promotional model and brand ambassador. She shares what she does on the job and why she's wearing a costume. Lissette also talks about her career path and why she decided to take this entry-level position in marketing, and about what she's learned so far.

Degree: Advertising
Job Title: Promotional Model - Brand Ambassador

Job Summary: Demonstrators and Product Promoters

Job Description

Demonstrators and product promoters create public interest in products, such as cosmetics, housewares, and food. They encourage people and stores to buy their products by showing the products to prospective customers and answering questions.

On-the-Job Training

Short-term on-the-job training

Additional Info

Demonstrators and product promoters usually receive on-the-job training.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$20,000 - $45,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Part-time, Full-time, Long hours, Varies Widely
Typical workplace
Typical workplace
Office, Travel, Outdoor, Indoor, Hospital / Clinic
Personal qualities
Personal Qualities
Written communication skills, Verbal communication skills, People skills, Public speaking ability
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>My current</span> <span m='380'>job</span> <span m='760'>is a</span> <span m='1280'>promotional</span> <span m='1900'>model</span> <span m='2300'>and</span> <span m='2400'>brand</span> <span m='2670'>ambassador.</span> <span m='3660'>And</span> <span m='3960'>I</span> <span m='4070'>do</span> <span m='4260'>it</span> <span m='4370'>all</span> <span m='4570'>over</span> <span m='4710'>the</span> <span m='4810'>Bay</span> <span m='5050'>area</span> <span m='5370'>for</span> <span m='5500'>different</span> <span m='5830'>advertising</span> <span m='6410'>companies</span> <span m='6695'>and</span> <span m='6980'>promotional</span> <span m='7680'>companies</span> <span m='8109'>that</span> <span m='8320'>send</span> <span m='8500'>me</span> <span m='8640'>out</span> <span m='8810'>everywhere.</span> <span m='9320'>We do</span> <span m='9410'>guerrilla</span> <span m='9910'>marketing,</span> <span m='10420'>street</span> <span m='10760'>teams,</span> <span m='12480'>door-to-door.</span> </p><p><span m='13430'>Well</span> <span m='13560'>basically,</span> <span m='14590'>we</span> <span m='14780'>get</span> <span m='14940'>the</span> <span m='15010'>guidelines</span> <span m='15650'>from</span> <span m='15990'>our</span> <span m='16690'>clients.</span> <span m='17530'>And</span> <span m='17870'>they</span> <span m='18010'>let</span> <span m='18230'>us</span> <span m='18430'>know</span> <span m='18600'>what</span> <span m='18750'>they</span> <span m='18850'>want</span> <span m='19070'>us</span> <span m='19230'>to</span> <span m='19380'>wear.</span> <span m='20580'>For</span> <span m='20780'>instance,</span> <span m='21280'>I'm</span> <span m='21410'>wearing</span> <span m='21860'>these glasses,</span> <span m='22350'>this</span> <span m='22760'>cape,</span> <span m='23200'>and this</span> <span m='23640'>moustache,</span> <span m='23940'>because</span> <span m='24210'>I'm</span> <span m='24360'>representing</span> <span m='25270'>the</span> <span m='25470'>coach</span> <span m='25945'>on the</span> <span m='26420'>back of my</span> <span m='27370'>Signals</span> <span m='27590'>jacket.</span> </p><p><span m='28970'>So</span> <span m='29150'>depending</span> <span m='29630'>on</span> <span m='29790'>who</span> <span m='30000'>hires</span> <span m='30410'>us,</span> <span m='31030'>they</span> <span m='31500'>have</span> <span m='31930'>different</span> <span m='32200'>qualifications</span> <span m='33010'>for</span> <span m='33160'>all</span> <span m='33300'>of</span> <span m='33410'>us.</span> <span m='34050'>Sometimes</span> <span m='34520'>we</span> <span m='34640'>have</span> <span m='34790'>to paint</span> <span m='35040'>our faces.</span> <span m='35700'>Sometimes</span> <span m='36100'>we</span> <span m='36230'>have</span> <span m='36390'>to</span> <span m='36490'>dress</span> <span m='36810'>up</span> <span m='36960'>in</span> <span m='37870'>funny</span> <span m='38210'>outfits.</span> <span m='39000'>Sometimes</span> <span m='39380'>we</span> <span m='39470'>just</span> <span m='39720'>promote</span> <span m='40050'>the</span> <span m='40130'>brand</span> <span m='40760'>according</span> <span m='41220'>to</span> <span m='41490'>however</span> <span m='41885'>they want.</span> </p><p><span m='43210'>I</span> <span m='43370'>actually</span> <span m='43770'>studied</span> <span m='44110'>advertising</span> <span m='44960'>in</span> <span m='45110'>Cal State</span> <span m='45380'>Fullerton.</span> <span m='46240'>I</span> <span m='46310'>got</span> <span m='47170'>my</span> <span m='47350'>bachelor's</span> <span m='47890'>degree</span> <span m='48130'>in</span> <span m='48230'>advertising,</span> <span m='48950'>and</span> <span m='49050'>I</span> <span m='49140'>loved</span> <span m='49430'>it</span> <span m='49540'>so</span> <span m='49680'>much.</span> <span m='49940'>I</span> <span m='50000'>love</span> <span m='50300'>promotions,</span> <span m='51030'>so</span> <span m='51270'>I</span> <span m='51390'>decided</span> <span m='51940'>to</span> <span m='52430'>explore</span> <span m='53000'>some</span> <span m='53620'>companies</span> <span m='54100'>that</span> <span m='54240'>might</span> <span m='54490'>hire me</span> <span m='54660'>to do</span> <span m='54960'>some</span> <span m='55310'>fun</span> <span m='55640'>stuff.</span> <span m='56000'>And</span> <span m='56280'>this is</span> <span m='56430'>entry</span> <span m='56730'>level</span> <span m='57020'>for</span> <span m='57150'>me,</span> <span m='57310'>but</span> <span m='57430'>I</span> <span m='57520'>love</span> <span m='57780'>it.</span> </p><p><span m='58430'>It's</span> <span m='58600'>a</span> <span m='58670'>lot</span> <span m='58910'>harder</span> <span m='59210'>than</span> <span m='59400'>it</span> <span m='59610'>seems</span> <span m='60160'>to</span> <span m='60300'>try</span> <span m='60570'>to</span> <span m='60850'>engage</span> <span m='61410'>people.</span> <span m='62020'>And</span> <span m='62170'>to</span> <span m='62290'>try</span> <span m='62550'>to</span> <span m='62630'>entice</span> <span m='63090'>them.</span> <span m='63940'>And to</span> <span m='65269'>give</span> <span m='65450'>them</span> <span m='66010'>brand</span> <span m='66240'>awareness</span> <span m='66680'>about</span> <span m='66900'>your</span> <span m='67000'>product.</span> <span m='67600'>It's</span> <span m='67730'>a</span> <span m='67770'>lot</span> <span m='67960'>harder</span> <span m='68320'>than</span> <span m='68500'>it</span> <span m='68680'>seems,</span> <span m='68940'>to</span> <span m='69400'>try</span> <span m='69550'>to</span> <span m='69600'>get</span> <span m='69780'>their</span> <span m='69900'>attention</span> <span m='70310'>in</span> <span m='70400'>less</span> <span m='70630'>than</span> <span m='70770'>three</span> <span m='70950'>seconds,</span> <span m='72090'>which</span> <span m='72310'>is</span> <span m='73250'>our</span> <span m='73390'>goal.</span> </p>","file":{"id":315641,"video_id":"2883651678001","name":"1539-Lissette-p-PromotionalModel","duration":74235,"thumbnail_url":null}});