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GLOBAL CRM MANAGER: CRM Is An Interesting Way Of Doing Business

About this video 

Natalie is a Global CRM Manager for a multinational company based in Amsterdam. She describes what a typical day is like for her and the role she plays working with sales people and developers to improve the way business is done in her company. Natalie also describes her career path, what she's learned since she started down her path and she provides advice for those wondering what career they might want to follow.

Degree: Masters in Business Administration
Job Title: Global CRM Manager

Job Summary: Administrative Services Managers

Job Description

Administrative services managers plan, direct, and coordinate supportive services of an organization. Their specific responsibilities vary by the type of organization and may include keeping records, distributing mail, and planning and maintaining facilities.

On-the-Job Training

None

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $135,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Detail oriented, Analytical skills, Written communication skills, Verbal communication skills, Leadership ability

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>I work</span> <span m='445'>as the</span> <span m='890'>global</span> <span m='1360'>CRM</span> <span m='1760'>manager</span> <span m='2180'>for my</span> <span m='2480'>company.</span> <span m='3400'>So</span> <span m='3810'>as</span> <span m='4260'>CRM</span> <span m='4410'>manager,</span> <span m='4960'>it's</span> <span m='5130'>the</span> <span m='5230'>customer</span> <span m='5670'>relationship</span> <span m='6420'>manager.</span> <span m='7560'>So</span> <span m='8050'>I</span> <span m='8220'>actually</span> <span m='8660'>work</span> <span m='9080'>with</span> <span m='10520'>sales</span> <span m='11000'>force</span> <span m='11480'>for our</span> <span m='11730'>company.</span> </p><p><span m='13410'>A</span> <span m='13480'>typical</span> <span m='13980'>day</span> <span m='14430'>would</span> <span m='14660'>be</span> <span m='15190'>a</span> <span m='15290'>lot</span> <span m='15510'>of</span> <span m='15610'>meetings.</span> <span m='16129'>I</span> <span m='16270'>work</span> <span m='16660'>with</span> <span m='17340'>a</span> <span m='17380'>lot</span> <span m='17600'>of</span> <span m='17710'>our</span> <span m='17900'>sales</span> <span m='18570'>people,</span> <span m='19220'>so</span> <span m='19470'>our sales</span> <span m='19810'>department.</span> <span m='20530'>I get</span> <span m='21020'>together</span> <span m='21330'>with</span> <span m='21490'>them</span> <span m='22780'>to</span> <span m='23120'>check</span> <span m='23440'>and</span> <span m='24010'>understand</span> <span m='24620'>their</span> <span m='24790'>needs,</span> <span m='25880'>how</span> <span m='26080'>they</span> <span m='26680'>can</span> <span m='26800'>utilize</span> <span m='27440'>the</span> <span m='27530'>tool</span> <span m='27920'>better,</span> <span m='28570'>they</span> <span m='28700'>can</span> <span m='28940'>utilize</span> <span m='29920'>the</span> <span m='30120'>system</span> <span m='30380'>better.</span> <span m='31550'>And</span> <span m='31680'>then</span> <span m='31840'>I</span> <span m='31920'>work</span> <span m='32229'>together</span> <span m='32570'>with</span> <span m='33040'>developers</span> <span m='33940'>to</span> <span m='34060'>make</span> <span m='34250'>sure</span> <span m='34480'>that</span> <span m='34700'>we</span> <span m='35330'>get</span> <span m='35550'>those</span> <span m='36210'>needs</span> <span m='36710'>and</span> <span m='36860'>those</span> <span m='37050'>processes</span> <span m='38120'>in</span> <span m='38520'>place,</span> <span m='38880'>actually,</span> <span m='39310'>in</span> <span m='39440'>our</span> <span m='40040'>CRM</span> <span m='40530'>tool.</span> </p><p><span m='41310'>So</span> <span m='41750'>I</span> <span m='41900'>have</span> <span m='42450'>a</span> <span m='43170'>master's</span> <span m='43920'>in</span> <span m='44380'>business</span> <span m='44850'>and</span> <span m='45360'>administration</span> <span m='46500'>with</span> <span m='46710'>a</span> <span m='47150'>focus</span> <span m='47510'>on</span> <span m='47610'>marketing.</span> <span m='49310'>So</span> <span m='49760'>after</span> <span m='50050'>I</span> <span m='50130'>graduated,</span> <span m='50940'>I</span> <span m='51080'>immediately</span> <span m='51750'>started</span> <span m='52140'>working,</span> <span m='52570'>actually.</span> <span m='53990'>And</span> <span m='54140'>I</span> <span m='54180'>was</span> <span m='54360'>working</span> <span m='55050'>in</span> <span m='55300'>sales.</span> <span m='55860'>So</span> <span m='56890'>I</span> <span m='56980'>was</span> <span m='57140'>working</span> <span m='57440'>with</span> <span m='57600'>customers,</span> <span m='58060'>actually,</span> <span m='58940'>at</span> <span m='59380'>Verizon</span> <span m='59460'>at the</span> <span m='59710'>time.</span> <span m='60675'>So</span> <span m='61010'>I</span> <span m='61150'>got</span> <span m='61340'>a</span> <span m='61380'>little</span> <span m='61590'>bit</span> <span m='61700'>of</span> <span m='61800'>understanding</span> <span m='62400'>of</span> <span m='63030'>what</span> <span m='63690'>sales</span> <span m='64069'>is</span> <span m='64450'>and</span> <span m='65060'>what</span> <span m='65260'>they</span> <span m='65379'>need.</span> </p><p><span m='66240'>And</span> <span m='66560'>then</span> <span m='66690'>I</span> <span m='66730'>actually</span> <span m='67170'>also</span> <span m='67410'>worked</span> <span m='67560'>a little</span> <span m='67720'>bit</span> <span m='67940'>in</span> <span m='68020'>finance,</span> <span m='69680'>which</span> <span m='69930'>was</span> <span m='70440'>very</span> <span m='71180'>useful.</span> <span m='73460'>It's</span> <span m='73710'>a</span> <span m='73760'>good</span> <span m='73960'>background</span> <span m='74430'>to</span> <span m='74530'>have in</span> <span m='74970'>any</span> <span m='75200'>kind</span> <span m='75470'>of</span> <span m='75590'>organization,</span> <span m='76310'>any</span> <span m='76970'>business</span> <span m='77370'>that</span> <span m='77530'>you</span> <span m='77630'>might</span> <span m='77940'>be</span> <span m='78070'>working</span> <span m='78480'>in.</span> <span m='80020'>And</span> <span m='80460'>I</span> <span m='80620'>actually</span> <span m='81420'>ended</span> <span m='81700'>up</span> <span m='81930'>traveling</span> <span m='82380'>for</span> <span m='82570'>a year,</span> <span m='83790'>got</span> <span m='84010'>a</span> <span m='84070'>lot</span> <span m='84230'>of</span> <span m='84650'>personal</span> <span m='86030'>knowledge</span> <span m='86620'>about</span> <span m='86900'>the</span> <span m='87720'>different</span> <span m='88010'>cultures</span> <span m='88550'>and</span> <span m='88650'>different</span> <span m='88900'>worlds.</span> <span m='89770'>And</span> <span m='91450'>then</span> <span m='91600'>I</span> <span m='92590'>went</span> <span m='92980'>into</span> <span m='93270'>CRM</span> <span m='93870'>because that</span> <span m='94150'>was</span> <span m='94740'>one</span> <span m='94990'>of</span> <span m='95060'>my</span> <span m='95200'>interests.</span> <span m='96560'>And</span> <span m='97040'>in</span> <span m='97630'>my</span> <span m='97810'>own</span> <span m='98000'>company,</span> <span m='98380'>I</span> <span m='98470'>then</span> <span m='98730'>developed</span> <span m='99190'>into</span> <span m='99890'>the</span> <span m='100240'>CRM</span> <span m='100650'>manager.</span> </p><p><span m='101605'>Probably</span> <span m='101990'>everything.</span> <span m='104130'>So</span> <span m='105460'>I</span> <span m='106000'>graduated</span> <span m='106830'>about</span> <span m='107350'>11</span> <span m='107700'>years</span> <span m='108000'>ago.</span> <span m='108350'>And</span> <span m='108500'>at</span> <span m='108590'>that</span> <span m='108800'>time,</span> <span m='109120'>CRM</span> <span m='109510'>was</span> <span m='109680'>not</span> <span m='110040'>really</span> <span m='110450'>a</span> <span m='110520'>big</span> <span m='110970'>concept.</span> <span m='112580'>It</span> <span m='112670'>was</span> <span m='112830'>just a</span> <span m='113110'>startup.</span> <span m='113750'>So</span> <span m='114100'>it</span> <span m='114450'>was a</span> <span m='114530'>really</span> <span m='114790'>new</span> <span m='115020'>thing.</span> <span m='115440'>And</span> <span m='116980'>there</span> <span m='117100'>was</span> <span m='117220'>a</span> <span m='117270'>lot</span> <span m='117450'>of</span> <span m='117550'>doubts.</span> <span m='118490'>So</span> <span m='119130'>I</span> <span m='119260'>didn't</span> <span m='119550'>know</span> <span m='119670'>a</span> <span m='119770'>lot</span> <span m='120000'>about</span> <span m='120290'>it.</span> <span m='120420'>But</span> <span m='120560'>I</span> <span m='120660'>knew</span> <span m='120930'>that</span> <span m='121110'>it's</span> <span m='121340'>an</span> <span m='121650'>interesting</span> <span m='122100'>way</span> <span m='122390'>of</span> <span m='123520'>doing</span> <span m='123810'>business</span> <span m='124270'>and</span> <span m='124350'>making</span> <span m='124640'>sure</span> <span m='124890'>that</span> <span m='125080'>you</span> <span m='125190'>keep</span> <span m='125450'>your</span> <span m='125590'>customers,</span> <span m='126200'>and</span> <span m='126440'>that</span> <span m='127060'>you</span> <span m='127150'>can</span> <span m='127330'>actually</span> <span m='127820'>do</span> <span m='127940'>the</span> <span m='128020'>best</span> <span m='129060'>for</span> <span m='129229'>your</span> <span m='129430'>company.</span> </p><p><span m='129930'>I</span> <span m='130150'>think</span> <span m='130440'>that</span> <span m='130550'>it's</span> <span m='130729'>really</span> <span m='131039'>good</span> <span m='131300'>to</span> <span m='131430'>know</span> <span m='131840'>what</span> <span m='132190'>kind</span> <span m='132480'>of</span> <span m='133250'>positions</span> <span m='133850'>are</span> <span m='134040'>out</span> <span m='134250'>there.</span> <span m='136310'>If</span> <span m='136530'>you're</span> <span m='136640'>doing</span> <span m='136920'>any</span> <span m='137220'>type</span> <span m='137660'>of</span> <span m='138530'>internships,</span> <span m='139270'>or</span> <span m='140240'>talk</span> <span m='140550'>to</span> <span m='141250'>parents</span> <span m='141910'>or</span> <span m='142040'>family</span> <span m='142490'>or</span> <span m='142980'>any</span> <span m='143340'>type</span> <span m='143380'>of</span> <span m='143590'>neighbors,</span> <span m='144600'>see</span> <span m='144740'>what</span> <span m='144910'>kind</span> <span m='145120'>of</span> <span m='145300'>positions</span> <span m='145590'>are</span> <span m='145780'>out</span> <span m='145890'>there</span> <span m='146050'>in</span> <span m='146180'>companies.</span> <span m='146810'>Because</span> <span m='147250'>I</span> <span m='147650'>think that</span> <span m='147780'>was</span> <span m='148130'>a</span> <span m='148220'>big</span> <span m='148400'>challenge</span> <span m='148800'>for</span> <span m='148920'>me.</span> <span m='149170'>I</span> <span m='149420'>had</span> <span m='149690'>no</span> <span m='149960'>clue</span> <span m='150245'>even</span> <span m='150530'>what</span> <span m='150880'>CRM</span> <span m='151250'>was</span> <span m='151510'>when</span> <span m='151640'>I</span> <span m='151680'>was</span> <span m='151860'>in</span> <span m='152030'>school.</span> <span m='152390'>So</span> <span m='153970'>knowing</span> <span m='154690'>what's</span> <span m='154960'>out</span> <span m='155180'>there</span> <span m='155340'>definitely</span> <span m='155810'>helps</span> <span m='156170'>to</span> <span m='156330'>make</span> <span m='156550'>sure</span> <span m='156760'>you</span> <span m='157020'>make</span> <span m='157260'>the</span> <span m='157340'>right</span> <span m='157640'>decisions.</span> </p>","file":{"id":317180,"video_id":"2886297080001","name":"1569-Natalie-GlobalCRM manager","duration":158361,"thumbnail_url":null}});