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CEO: Tools For Success Include An Excellent Mentor

About this video 

After finding a mentor to encourage a career in marketing, this CEO found success with a healthcare business.

Degree: Communication and Media Studies - English Language and Literature
Job Title: CEO and Director of Marketing
Employer: Self-Employed

Job Summary: Chief Executives

Job Description

Top executives devise strategies and policies to ensure that an organization meets its goals. They plan, direct, and coordinate operational activities of companies and public or private-sector organizations.

On-the-Job Training


Additional Info

Top executives must have related work experience. Top executives in some companies are promoted from within their organization. However, other companies may prefer to hire from outside the organization.

Chief executives typically need extensive managerial experience. Executives also are expected to have experience in the organization’s area of specialty. Most general and operations managers hired from outside an organization need lower level supervisory or management experience in a related field.

Certification Requirement
Recommended by the Institute of Certified Professional Managers.

Quick Facts

Average salary
Average salary
National Statistic Change Location
$75,000 - $170,000
Projected job growth
Projected Job Growth
0 to 10 percent
Typical schedule
Typical schedule
Full-time, Irregular
Typical workplace
Typical workplace
Indoor, Office, Travel, Hospital / Clinic
Personal qualities
Personal Qualities
Leadership ability, Organizational skills, Problem solving skills, Verbal communication skills, Written communication skills, Analytical skills, Creativity, Networking, People skills, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='992'>Hi.</span> <span m='1490'>I'm</span> <span m='1750'>Mary,</span> <span m='3050'>and I'm</span> <span m='4014'>the</span> <span m='4496'>CEO</span> <span m='4978'>and</span> <span m='5460'>founder</span> <span m='5942'>of</span> <span m='6424'>Beatrix Group.</span> <span m='7388'>I'm also</span> <span m='7870'>the</span> <span m='8352'>director of</span> <span m='8834'>marketing</span> <span m='9798'>for</span> <span m='10280'>a company</span> <span m='10762'>in the</span> <span m='11244'>health</span> <span m='11726'>care business.</span> <span m='12690'>And the</span> <span m='13172'>way I</span> <span m='13654'>got into</span> <span m='14136'>this</span> <span m='14618'>business is,</span> <span m='15100'>actually,</span> <span m='15730'>I</span> <span m='15940'>found</span> <span m='16200'>a</span> <span m='16239'>mentor</span> <span m='16679'>when I</span> <span m='17120'>was</span> <span m='17610'>12 years old</span> <span m='19190'>who</span> <span m='20230'>was</span> <span m='20660'>really</span> <span m='20950'>an</span> <span m='21040'>inspiration</span> <span m='21850'>for me.</span> <span m='22215'>And</span> <span m='22580'>35</span> <span m='23080'>years</span> <span m='23350'>later,</span> <span m='23640'>we</span> <span m='23910'>are</span> <span m='24010'>still</span> <span m='24600'>friends.</span> <span m='26594'>And</span> <span m='27071'>it was</span> <span m='27550'>just</span> <span m='27800'>a</span> <span m='27820'>great</span> <span m='28100'>opportunity</span> <span m='28790'>to</span> <span m='28890'>get</span> <span m='29050'>into</span> <span m='29260'>marketing.</span> <span m='29890'>So if</span> <span m='30650'>you're</span> <span m='30770'>interested</span> <span m='31260'>in</span> <span m='31480'>that,</span> <span m='32240'>I</span> <span m='32380'>would</span> <span m='33380'>encourage</span> <span m='33900'>you</span> <span m='34060'>to</span> <span m='34230'>look</span> <span m='34640'>at</span> <span m='35170'>finding</span> <span m='35661'>a mentor</span> <span m='36152'>that really</span> <span m='36643'>means</span> <span m='37134'>a lot to</span> <span m='37625'>you,</span> <span m='38116'>somebody</span> <span m='38607'>that can</span> <span m='39098'>encourage you.</span> </p><p><span m='40080'>No two</span> <span m='40580'>days</span> <span m='40860'>are alike.</span> <span m='41305'>They're</span> <span m='41750'>all going</span> <span m='42010'>to be</span> <span m='42270'>different.</span> <span m='43170'>And a lot</span> <span m='43440'>of</span> <span m='43490'>it is</span> <span m='43950'>trial</span> <span m='44290'>by</span> <span m='44460'>fire.</span> <span m='45410'>If you</span> <span m='45890'>like</span> <span m='46660'>variety</span> <span m='49290'>and</span> <span m='49470'>are willing</span> <span m='50140'>to</span> <span m='50420'>step</span> <span m='50700'>out,</span> <span m='51780'>then</span> <span m='52730'>marketing</span> <span m='53205'>can be</span> <span m='53680'>it for</span> <span m='54155'>you.</span> <span m='54780'>I would</span> <span m='54880'>also</span> <span m='55253'>advise</span> <span m='55626'>having</span> <span m='56000'>a</span> <span m='56320'>plan B,</span> <span m='56840'>because</span> <span m='56980'>things</span> <span m='57440'>do</span> <span m='57580'>go</span> <span m='57780'>wrong</span> <span m='58130'>in</span> <span m='58490'>this</span> <span m='58640'>world</span> <span m='59240'>when</span> <span m='59690'>you're</span> <span m='60340'>on</span> <span m='60660'>a</span> <span m='60940'>deadline</span> <span m='61430'>or you</span> <span m='61872'>have</span> <span m='62314'>a</span> <span m='62756'>major</span> <span m='63198'>contribution</span> <span m='63640'>to make.</span> <span m='64970'>So I</span> <span m='65670'>strongly</span> <span m='66030'>advise</span> <span m='66440'>having</span> <span m='66880'>a</span> <span m='67030'>plan A</span> <span m='67490'>and having</span> <span m='67897'>a</span> <span m='68304'>plan B.</span> <span m='69120'>And</span> <span m='69630'>that way,</span> <span m='69990'>things</span> <span m='70305'>will move</span> <span m='70620'>smoothly,</span> <span m='71560'>and</span> <span m='72474'>it'll</span> <span m='72931'>be</span> <span m='73390'>great.</span> </p><p><span m='74521'>I did major</span> <span m='74982'>in radio,</span> <span m='75443'>television,</span> <span m='75904'>and motion</span> <span m='76365'>pictures,</span> <span m='76826'>and I</span> <span m='77287'>minored in</span> <span m='77750'>English.</span> <span m='78290'>I am a</span> <span m='78560'>writer</span> <span m='79100'>at heart.</span> <span m='80180'>I think</span> <span m='80320'>all</span> <span m='80510'>things</span> <span m='81360'>start</span> <span m='81990'>from</span> <span m='82430'>the</span> <span m='82720'>written</span> <span m='83000'>word,</span> <span m='83902'>and the</span> <span m='84364'>visuals</span> <span m='84826'>come</span> <span m='85288'>from around</span> <span m='85750'>that.</span> <span m='86674'>So if you</span> <span m='87140'>have a</span> <span m='87613'>passion</span> <span m='88086'>for</span> <span m='88560'>writing,</span> <span m='90009'>if you</span> <span m='90975'>have a</span> <span m='91458'>creative</span> <span m='91941'>mind and you</span> <span m='92424'>dream in</span> <span m='92907'>four</span> <span m='93148'>color,</span> <span m='93873'>like I do,</span> <span m='94356'>then</span> <span m='94839'>marketing</span> <span m='95322'>might be</span> <span m='95805'>the thing</span> <span m='96288'>for you.</span> </p><p><span m='97737'>What I</span> <span m='98220'>would do</span> <span m='98703'>differently,</span> <span m='99680'>probably</span> <span m='100140'>at</span> <span m='100600'>this</span> <span m='100830'>point,</span> <span m='101650'>is</span> <span m='102045'>I think</span> <span m='102440'>moving</span> <span m='102920'>forward,</span> <span m='103400'>obviously</span> <span m='103730'>social</span> <span m='104100'>media</span> <span m='104620'>is a</span> <span m='104860'>huge</span> <span m='106480'>undertaking.</span> <span m='107750'>Learn</span> <span m='107940'>as</span> <span m='108060'>much</span> <span m='108280'>as</span> <span m='108340'>you</span> <span m='108490'>can.</span> <span m='109282'>Get</span> <span m='109764'>connected</span> <span m='110728'>with all</span> <span m='111210'>the social</span> <span m='111692'>media--</span> <span m='112174'>Twitter,</span> <span m='113138'>LinkedIn.</span> <span m='114130'>Get</span> <span m='114440'>yourself</span> <span m='114830'>out</span> <span m='115040'>there.</span> <span m='115410'>Create</span> <span m='115800'>your own</span> <span m='116050'>brand.</span> <span m='116710'>If you</span> <span m='117020'>have</span> <span m='117220'>your</span> <span m='117410'>own</span> <span m='117510'>brand,</span> <span m='117810'>it'll</span> <span m='118110'>take</span> <span m='118152'>you</span> <span m='118195'>anywhere</span> <span m='118238'>you</span> <span m='118281'>want</span> <span m='118324'>to</span> <span m='118367'>go.</span> </p>","file":{"id":167970,"video_id":"2700428261001","name":"121488302","duration":120070,"thumbnail_url":null}});