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SALES CLERK: Learn Which Customers To Listen To

About this video 

Hyunok, a Sales Clerk at a retail jewelry shop, describes what a typical day looks like for her, what she's learned about being in the retail business and gives sage advice about dealing with customers.

Degree: Art
Job Title: Sales Clerk

Job Summary: Retail Salespersons

Job Description

Retail sales workers include both those who sell retail merchandise and products, such as clothing, furniture, and automobiles, (called retail salespersons) and those who sell spare and replacement parts and equipment, especially car parts, (called parts salespersons). Both groups help customers find the products they want and process customers' payments.

On-the-Job Training

Moderate on-the-job training can be expected.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$10,000 - $30,000
Projected job growth
Projected Job Growth
14 to 20 percent
Typical schedule
Typical schedule
Part-time, Full-time, Flexible, Irregular
Typical workplace
Typical workplace
Indoor
Personal qualities
Personal Qualities
Verbal communication skills, People skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>I</span> <span m='380'>am a</span> <span m='760'>salesperson</span> <span m='1760'>in</span> <span m='1980'>a</span> <span m='2220'>retail</span> <span m='2410'>jewelry</span> <span m='2880'>shop.</span> <span m='3610'>There</span> <span m='3760'>is</span> <span m='3870'>no</span> <span m='4010'>typical</span> <span m='4500'>day,</span> <span m='4850'>because</span> <span m='5150'>there</span> <span m='5400'>are</span> <span m='5850'>days that are</span> <span m='6130'>so</span> <span m='6440'>busy</span> <span m='6910'>that</span> <span m='7510'>I</span> <span m='7650'>hardly</span> <span m='8050'>ever</span> <span m='8260'>sit</span> <span m='8540'>down,</span> <span m='9160'>which</span> <span m='9380'>is</span> <span m='9490'>not</span> <span m='9750'>that</span> <span m='9940'>often</span> <span m='10230'>nowadays.</span> <span m='11360'>And</span> <span m='11880'>there</span> <span m='12070'>are</span> <span m='12150'>days</span> <span m='12510'>that,</span> <span m='12950'>like</span> <span m='13260'>today,</span> <span m='14340'>nobody</span> <span m='14590'>comes</span> <span m='14920'>in.</span> <span m='15160'>I</span> <span m='15320'>just</span> <span m='15570'>sit</span> <span m='16005'>and</span> <span m='16280'>wait.</span> </p><p><span m='17450'>My</span> <span m='17570'>parents</span> <span m='18100'>own</span> <span m='18460'>this</span> <span m='18680'>business</span> <span m='19170'>for</span> <span m='19620'>over</span> <span m='19940'>30</span> <span m='20230'>years.</span> <span m='20645'>And I</span> <span m='21060'>was</span> <span m='21220'>a</span> <span m='21370'>student</span> <span m='21790'>at</span> <span m='22210'>UC</span> <span m='22280'>Berkeley</span> <span m='22635'>at the</span> <span m='22990'>time.</span> <span m='23870'>And</span> <span m='24290'>I</span> <span m='24370'>was</span> <span m='24630'>actually</span> <span m='25110'>thinking of</span> <span m='25350'>something</span> <span m='25780'>else.</span> <span m='26070'>I was</span> <span m='26170'>thinking of</span> <span m='26475'>a</span> <span m='26780'>teaching</span> <span m='26910'>job</span> <span m='27680'>afterwards.</span> <span m='28530'>But</span> <span m='29340'>that</span> <span m='30110'>field</span> <span m='30570'>didn't</span> <span m='30830'>really</span> <span m='30940'>work out</span> <span m='31180'>for</span> <span m='31400'>me.</span> <span m='31750'>So</span> <span m='32100'>I</span> <span m='32350'>ended</span> <span m='32720'>up</span> <span m='33420'>helping</span> <span m='33790'>my</span> <span m='34105'>parents.</span> </p><p><span m='34950'>When</span> <span m='35120'>I</span> <span m='35190'>first</span> <span m='35510'>started,</span> <span m='35970'>it</span> <span m='36230'>was</span> <span m='36460'>mostly</span> <span m='36910'>helping</span> <span m='37180'>my</span> <span m='37350'>parents,</span> <span m='38890'>just</span> <span m='39110'>when</span> <span m='39260'>they are</span> <span m='39630'>busy,</span> <span m='40590'>selling.</span> <span m='41440'>But</span> <span m='41850'>now,</span> <span m='42370'>I</span> <span m='42540'>know</span> <span m='42930'>ins</span> <span m='43140'>and</span> <span m='43560'>outs</span> <span m='43966'>about</span> <span m='44372'>a</span> <span m='44778'>retail</span> <span m='45184'>business.</span> <span m='45590'>For</span> <span m='45690'>instance,</span> <span m='49130'>I</span> <span m='49530'>learned</span> <span m='49810'>how</span> <span m='50120'>to</span> <span m='50260'>buy</span> <span m='50690'>jewelry.</span> <span m='51680'>I</span> <span m='51880'>learned</span> <span m='52320'>what</span> <span m='52620'>is</span> <span m='52850'>popular.</span> </p><p><span m='54040'>I</span> <span m='54220'>even</span> <span m='54740'>sort of</span> <span m='55030'>figured</span> <span m='55710'>out</span> <span m='56210'>what</span> <span m='56450'>ethnic</span> <span m='56840'>group</span> <span m='57140'>prefers</span> <span m='57580'>what</span> <span m='57820'>style</span> <span m='58150'>of</span> <span m='58300'>jewelry,</span> <span m='58920'>and</span> <span m='59530'>things</span> <span m='59820'>like</span> <span m='60070'>that.</span> <span m='60600'>So</span> <span m='61110'>it</span> <span m='61150'>depends</span> <span m='61490'>on</span> <span m='62500'>what</span> <span m='62700'>type</span> <span m='62940'>of</span> <span m='63040'>customer</span> <span m='63480'>comes</span> <span m='63790'>in.</span> <span m='63980'>I</span> <span m='64060'>know</span> <span m='64660'>what</span> <span m='64879'>type</span> <span m='65110'>of</span> <span m='65250'>jewelry</span> <span m='65379'>I should</span> <span m='65780'>purchase.</span> </p><p><span m='67612'>And</span> <span m='68070'>what do</span> <span m='68528'>you</span> <span m='68986'>know</span> <span m='69450'>now</span> <span m='69860'>about</span> <span m='70343'>this--</span> <span m='71792'>what</span> <span m='72275'>advice</span> <span m='72758'>would you give</span> <span m='73241'>anyone</span> <span m='73724'>interested</span> <span m='74207'>in</span> <span m='75173'>becoming a</span> <span m='75660'>salesperson</span> <span m='75970'>in</span> <span m='76280'>a</span> <span m='76690'>retail</span> <span m='77130'>store?</span> </p><p><span m='78030'>OK,</span> <span m='78260'>this</span> <span m='78470'>is</span> <span m='78580'>something</span> <span m='78910'>I</span> <span m='79030'>learned</span> <span m='79560'>before</span> <span m='79690'>I</span> <span m='80120'>got</span> <span m='81230'>this</span> <span m='81450'>job.</span> <span m='81820'>But</span> <span m='82020'>I</span> <span m='82170'>found</span> <span m='82530'>out</span> <span m='82930'>that's</span> <span m='83180'>not</span> <span m='83410'>the</span> <span m='83520'>case,</span> <span m='83890'>so</span> <span m='84130'>I'm</span> <span m='84320'>going to</span> <span m='84750'>tell you.</span> <span m='85170'>They</span> <span m='85320'>always</span> <span m='85510'>say,</span> <span m='85610'>customer</span> <span m='85900'>is</span> <span m='86190'>king,</span> <span m='86690'>and</span> <span m='86980'>you listen</span> <span m='87170'>to</span> <span m='87340'>customer</span> <span m='87690'>all</span> <span m='87870'>the</span> <span m='87970'>time,</span> <span m='88520'>which</span> <span m='88740'>is</span> <span m='88990'>good</span> <span m='89120'>advice,</span> <span m='89650'>but</span> <span m='89850'>not</span> <span m='90200'>always</span> <span m='90590'>the</span> <span m='91030'>case.</span> <span m='91470'>There</span> <span m='91910'>are</span> <span m='92070'>customers</span> <span m='92465'>who</span> <span m='92860'>will</span> <span m='93190'>give</span> <span m='93370'>you</span> <span m='93510'>a</span> <span m='93580'>hard</span> <span m='93970'>time.</span> <span m='94170'>They</span> <span m='94300'>come</span> <span m='94550'>in</span> <span m='94720'>to</span> <span m='94950'>give</span> <span m='95110'>you</span> <span m='95240'>a</span> <span m='95260'>hard</span> <span m='95560'>time.</span> </p><p><span m='96340'>Those</span> <span m='96540'>customers</span> <span m='97360'>are</span> <span m='97540'>not</span> <span m='97770'>king.</span> <span m='98480'>You've</span> <span m='98580'>got</span> <span m='98720'>to</span> <span m='98800'>find</span> <span m='99260'>out,</span> <span m='99770'>who</span> <span m='100010'>are</span> <span m='100240'>the</span> <span m='100370'>right</span> <span m='100630'>customers</span> <span m='101380'>that</span> <span m='101680'>you</span> <span m='101840'>should</span> <span m='102100'>listen</span> <span m='102520'>to?</span> <span m='103440'>That</span> <span m='103800'>I</span> <span m='104160'>learned.</span> <span m='104420'>And</span> <span m='104580'>that's</span> <span m='104830'>what</span> <span m='105020'>I</span> <span m='105130'>want</span> <span m='105440'>to</span> <span m='105780'>give you</span> <span m='106205'>as</span> <span m='106630'>advice</span> <span m='107110'>if you</span> <span m='107310'>want to go into</span> <span m='107650'>this kind</span> <span m='107870'>of</span> <span m='107980'>retail</span> <span m='108290'>business.</span> </p><p><span m='109190'>And</span> <span m='109470'>another</span> <span m='109840'>thing</span> <span m='110010'>I</span> <span m='110340'>learned</span> <span m='110670'>is that</span> <span m='111330'>if</span> <span m='111740'>customer</span> <span m='112050'>wants</span> <span m='112120'>to</span> <span m='112360'>talk to</span> <span m='112680'>you</span> <span m='112830'>about</span> <span m='113220'>not</span> <span m='113440'>just</span> <span m='113730'>jewelry,</span> <span m='113990'>about</span> <span m='114330'>anything,</span> <span m='114830'>you</span> <span m='115330'>listen.</span> <span m='116200'>And</span> <span m='116350'>then</span> <span m='117130'>sometimes,</span> <span m='118470'>they</span> <span m='118630'>buy.</span> <span m='119290'>Sometimes,</span> <span m='119700'>they</span> <span m='119840'>don't.</span> <span m='120240'>But</span> <span m='121120'>you</span> <span m='121460'>kind</span> <span m='121730'>of</span> <span m='123020'>establish</span> <span m='123390'>a</span> <span m='123430'>relationship</span> <span m='124130'>with</span> <span m='124280'>a</span> <span m='124390'>customer.</span> <span m='125830'>And</span> <span m='126500'>they</span> <span m='126770'>remember</span> <span m='127210'>you</span> <span m='127400'>when</span> <span m='127650'>they</span> <span m='127910'>need</span> <span m='128229'>something.</span> <span m='128845'>So</span> <span m='129130'>that's a</span> <span m='129430'>really</span> <span m='129720'>good</span> <span m='130509'>[INAUDIBLE].</span> </p>","file":{"id":323366,"video_id":"2948558357001","name":"1623-Hyunok-p-SalesClerk","duration":131425,"thumbnail_url":null}});

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