PathSource - FLORIST/OWNER: It's Not Just About Beautiful Flowers, It's A Business

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FLORIST/OWNER: It's Not Just About Beautiful Flowers, It's A Business

About this video

Lisa is a Florist who owns two shops. Her typical day involves getting up at 5am to choose flowers at the markets, and then clean and arrange the flowers for the shops and for upcoming events, such as weddings. She advises: if you're interested in being a florist, it helps to know computers because so many transactions happen online these days.

Job Title: Florist

Job Summary: Floral Designers

Job Description

Floral designers, also called florists, cut and arrange live, dried, or silk flowers and greenery to make decorative displays. They also help customers select flowers, containers, ribbons, and other accessories.

On-the-Job Training

Short-term on-the-job training

Additional Info

Many programs in floral design and floriculture are available through private floral schools, vocational schools, and community colleges. Most offer a certificate or diploma. Some community colleges and universities offer an associate’s or bachelor’s degree in floral design.

Certification Requirement

recommended by the American Institute of Floral Designers.

Quick Facts

Average salary

National Statistic Change Location

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$15,000 - $35,000

Projected Job Growth

-10 to 0 percent

Typical schedule

Full-time

Typical workplace

Indoor, Travel, Home, Military

Personal Qualities

Artistic, Creativity, Organizational skills, People skills

Educational Path

Education Requirement

High school degree

Recommended Education Degree

High school degree

Recommended Majors

Design
Visual Arts
Liberal Arts

Related Careers

Art Directors
Craft and Fine Artists
Fashion Designers
Graphic Designers
Industrial Designers
Interior Designers
Meeting
Convention
and Event Planners

View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"Hi. I'm Lisa. I'm a florist in the Castro, in San Francisco. And my typical day starts at around 5:00 AM, which is not that early for a florist. I go to the flower market, pick out all the flowers that the shop is going to need, for the week, for the day, for the up and coming wedding that's happening, for an event. I look at 20 shades of pink and have to decide which one the bride wants. We come back to the store. And then it's a lot of processing, cleaning the flowers, taking off the thorns, cleaning the leaves, changing the buckets, checking the internet, getting all the phone orders done. Just generally checking everything is in tip-top condition. Clean water is a must here. My mother was kind of very creative and liked crafty things. So that kind of trickled down to me. I went to flower school in England. And then I came here. I worked in Marin as just more of a private designer. I didn't own a store. And then I met with my husband. And we opened up two shops in the San Francisco area. If you are thinking about going into the floral design business, it's not just about beautiful flowers. There's a whole other side to it, especially with the internet now. You really need a solid core base. You need to know how to use the internet, post the pictures. Email back and forth really fast with brides because they want an answer right away. So I really wish I had worked more in the computer area just so it's easy for me. It's a little bit of a struggle, just copy and paste it right now. ","file":{"id":331597,"video_id":"2996407619001","name":"1737-Lisa-Florist1","duration":112989,"thumbnail_url":null}});