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Tourist 1737 lisa1
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FLORIST/OWNER: It's Not Just About Beautiful Flowers, It's A Business

About this video 

Lisa is a Florist who owns two shops. Her typical day involves getting up at 5am to choose flowers at the markets, and then clean and arrange the flowers for the shops and for upcoming events, such as weddings. She advises: if you're interested in being a florist, it helps to know computers because so many transactions happen online these days.

Job Title: Florist

Job Summary: Floral Designers

Job Description

Floral designers, also called florists, cut and arrange live, dried, or silk flowers and greenery to make decorative displays. They also help customers select flowers, containers, ribbons, and other accessories.

On-the-Job Training

Short-term on-the-job training

Additional Info

Many programs in floral design and floriculture are available through private floral schools, vocational schools, and community colleges. Most offer a certificate or diploma. Some community colleges and universities offer an associate’s or bachelor’s degree in floral design.

Certification Requirement
recommended by the American Institute of Floral Designers.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$15,000 - $35,000
Projected job growth
Projected Job Growth
-10 to 0 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Travel, Indoor, Military, Home
Personal qualities
Personal Qualities
Creativity, Artistic, People skills, Organizational skills

Educational Path

Education requirement
Education Requirement
High school degree
Recommended majors
Recommended Majors
Design
Visual Arts
Liberal Arts
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='310'>Hi.</span> <span m='430'>I'm</span> <span m='650'>Lisa.</span> <span m='1370'>I'm</span> <span m='1510'>a</span> <span m='1610'>florist</span> <span m='2480'>in</span> <span m='2610'>the</span> <span m='2720'>Castro,</span> <span m='4230'>in</span> <span m='4310'>San</span> <span m='4490'>Francisco.</span> <span m='5770'>And</span> <span m='5900'>my</span> <span m='6040'>typical</span> <span m='6480'>day</span> <span m='6850'>starts</span> <span m='7120'>at</span> <span m='7390'>around</span> <span m='7790'>5:00</span> <span m='8130'>AM,</span> <span m='9310'>which</span> <span m='9580'>is</span> <span m='9680'>not</span> <span m='9970'>that</span> <span m='10230'>early</span> <span m='10740'>for</span> <span m='10890'>a</span> <span m='10930'>florist.</span> <span m='12880'>I</span> <span m='12990'>go</span> <span m='13170'>to</span> <span m='13250'>the</span> <span m='13340'>flower</span> <span m='13640'>market,</span> <span m='14490'>pick</span> <span m='14730'>out</span> <span m='14910'>all</span> <span m='15140'>the</span> <span m='15210'>flowers</span> <span m='15890'>that</span> <span m='16020'>the</span> <span m='16100'>shop</span> <span m='16300'>is</span> <span m='16500'>going</span> <span m='16620'>to</span> <span m='16700'>need,</span> <span m='18010'>for</span> <span m='18150'>the</span> <span m='18280'>week,</span> <span m='18810'>for</span> <span m='18970'>the</span> <span m='19090'>day,</span> <span m='19776'>for</span> <span m='20120'>the</span> <span m='20500'>up</span> <span m='20605'>and</span> <span m='20710'>coming</span> <span m='21170'>wedding</span> <span m='21590'>that's</span> <span m='21820'>happening,</span> <span m='22240'>for</span> <span m='22690'>an</span> <span m='22970'>event.</span> <span m='24460'>I</span> <span m='24680'>look</span> <span m='24980'>at</span> <span m='25240'>20</span> <span m='25790'>shades</span> <span m='26260'>of</span> <span m='26390'>pink</span> <span m='27350'>and</span> <span m='27790'>have</span> <span m='27990'>to</span> <span m='28100'>decide</span> <span m='28590'>which</span> <span m='28820'>one</span> <span m='29030'>the</span> <span m='29110'>bride</span> <span m='29430'>wants.</span> </p><p><span m='31352'>We</span> <span m='31800'>come</span> <span m='32200'>back</span> <span m='32460'>to</span> <span m='32580'>the</span> <span m='32710'>store.</span> <span m='34230'>And</span> <span m='34380'>then</span> <span m='34500'>it's</span> <span m='34660'>a</span> <span m='34720'>lot</span> <span m='34880'>of</span> <span m='34970'>processing,</span> <span m='35880'>cleaning</span> <span m='36190'>the</span> <span m='36370'>flowers,</span> <span m='37430'>taking</span> <span m='37860'>off</span> <span m='37990'>the</span> <span m='38100'>thorns,</span> <span m='38800'>cleaning</span> <span m='39140'>the</span> <span m='39240'>leaves,</span> <span m='39820'>changing</span> <span m='40200'>the</span> <span m='40290'>buckets,</span> <span m='42000'>checking</span> <span m='42380'>the</span> <span m='42530'>internet,</span> <span m='43400'>getting</span> <span m='43490'>all</span> <span m='43580'>the</span> <span m='43670'>phone</span> <span m='44350'>orders</span> <span m='44810'>done.</span> <span m='46260'>Just</span> <span m='46830'>generally</span> <span m='47640'>checking</span> <span m='48130'>everything</span> <span m='48780'>is</span> <span m='49110'>in</span> <span m='49290'>tip-top</span> <span m='49820'>condition.</span> <span m='50490'>Clean</span> <span m='50840'>water</span> <span m='51460'>is</span> <span m='51630'>a</span> <span m='51700'>must</span> <span m='52160'>here.</span> </p><p><span m='53260'>My</span> <span m='53500'>mother</span> <span m='53980'>was</span> <span m='55120'>kind</span> <span m='55380'>of</span> <span m='55520'>very</span> <span m='56200'>creative</span> <span m='57110'>and</span> <span m='57320'>liked</span> <span m='57720'>crafty</span> <span m='58230'>things.</span> <span m='58960'>So</span> <span m='59320'>that</span> <span m='59640'>kind</span> <span m='59850'>of</span> <span m='59920'>trickled</span> <span m='60250'>down</span> <span m='60490'>to</span> <span m='60620'>me.</span> <span m='61330'>I</span> <span m='61460'>went</span> <span m='61670'>to</span> <span m='61760'>flower</span> <span m='62190'>school</span> <span m='62550'>in</span> <span m='62660'>England.</span> <span m='65069'>And</span> <span m='65260'>then</span> <span m='65410'>I</span> <span m='65480'>came</span> <span m='65840'>here.</span> </p><p><span m='66640'>I</span> <span m='66770'>worked</span> <span m='67300'>in</span> <span m='67590'>Marin</span> <span m='67950'>as</span> <span m='68200'>just</span> <span m='68430'>more</span> <span m='68650'>of</span> <span m='68760'>a</span> <span m='68830'>private</span> <span m='69740'>designer.</span> <span m='70520'>I</span> <span m='70670'>didn't</span> <span m='70960'>own</span> <span m='71160'>a</span> <span m='71210'>store.</span> <span m='72530'>And</span> <span m='72800'>then</span> <span m='73100'>I</span> <span m='73220'>met</span> <span m='73420'>with</span> <span m='73550'>my</span> <span m='73690'>husband.</span> <span m='74400'>And</span> <span m='74610'>we</span> <span m='74780'>opened</span> <span m='75070'>up</span> <span m='75230'>two</span> <span m='75390'>shops</span> <span m='75810'>in</span> <span m='75900'>the</span> <span m='75980'>San</span> <span m='76160'>Francisco</span> <span m='76810'>area.</span> </p><p><span m='77930'>If</span> <span m='78120'>you</span> <span m='78300'>are</span> <span m='78460'>thinking</span> <span m='78830'>about</span> <span m='79310'>going</span> <span m='79570'>into</span> <span m='79790'>the</span> <span m='79910'>floral</span> <span m='80370'>design</span> <span m='80890'>business,</span> <span m='82080'>it's</span> <span m='82360'>not</span> <span m='82670'>just</span> <span m='83040'>about</span> <span m='83420'>beautiful</span> <span m='83890'>flowers.</span> <span m='85130'>There's</span> <span m='85540'>a</span> <span m='85670'>whole</span> <span m='86100'>other</span> <span m='86190'>side</span> <span m='86590'>to</span> <span m='86740'>it,</span> <span m='86910'>especially</span> <span m='87450'>with</span> <span m='87690'>the</span> <span m='87830'>internet</span> <span m='88580'>now.</span> <span m='90100'>You</span> <span m='90430'>really</span> <span m='90740'>need</span> <span m='91010'>a</span> <span m='91070'>solid</span> <span m='91620'>core</span> <span m='91960'>base.</span> <span m='92460'>You</span> <span m='92610'>need</span> <span m='92810'>to</span> <span m='92930'>know</span> <span m='93200'>how</span> <span m='93390'>to</span> <span m='94180'>use</span> <span m='94590'>the</span> <span m='94730'>internet,</span> <span m='95330'>post</span> <span m='95640'>the</span> <span m='95730'>pictures.</span> <span m='97130'>Email</span> <span m='97570'>back</span> <span m='97800'>and</span> <span m='97930'>forth</span> <span m='98280'>really</span> <span m='98640'>fast</span> <span m='99070'>with</span> <span m='99190'>brides</span> <span m='99790'>because</span> <span m='100120'>they</span> <span m='100290'>want</span> <span m='100820'>an</span> <span m='100970'>answer</span> <span m='101410'>right</span> <span m='101660'>away.</span> </p><p><span m='102110'>So</span> <span m='103010'>I</span> <span m='103230'>really</span> <span m='103540'>wish</span> <span m='103860'>I</span> <span m='104105'>had</span> <span m='104350'>worked</span> <span m='104800'>more</span> <span m='105130'>in</span> <span m='105210'>the</span> <span m='105330'>computer</span> <span m='105810'>area</span> <span m='106520'>just</span> <span m='106740'>so</span> <span m='107110'>it's</span> <span m='107510'>easy</span> <span m='107850'>for</span> <span m='108000'>me.</span> <span m='108180'>It's</span> <span m='108400'>a</span> <span m='108480'>little</span> <span m='108720'>bit</span> <span m='108860'>of</span> <span m='108930'>a</span> <span m='108980'>struggle,</span> <span m='109610'>just</span> <span m='110180'>copy</span> <span m='110530'>and</span> <span m='110650'>paste</span> <span m='111050'>it</span> <span m='111470'>right</span> <span m='111730'>now.</span> </p>","file":{"id":331597,"video_id":"2996407619001","name":"1737-Lisa-Florist1","duration":112989,"thumbnail_url":null}});