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PRODUCT MARKETING MANAGER, IN-DEPTH: Creativity In Biotechnology

About this video 

Ryan, a Product Marketing Manager in the field of biotechnology and molecular diagnostics, describes what he loves most about his job, its challenges, and his work-life balance. He works 8-6 and gets every other Friday off but that's rare; in this industry people will usually work 60-70 hours per week.

Degree: International/Global Studies - MBA
Job Title: Product Marketing Manager

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='140'>What</span> <span m='340'>I</span> <span m='410'>like</span> <span m='580'>about</span> <span m='760'>what</span> <span m='890'>I</span> <span m='990'>do</span> <span m='1290'>is</span> <span m='1570'>the</span> <span m='1830'>people</span> <span m='2070'>I</span> <span m='2120'>work</span> <span m='2380'>with.</span> <span m='3500'>Every</span> <span m='3680'>day</span> <span m='3860'>there's</span> <span m='4019'>something</span> <span m='4300'>new,</span> <span m='4470'>there's</span> <span m='4710'>a new</span> <span m='4850'>challenge to</span> <span m='5270'>overcome.</span> <span m='6290'>And</span> <span m='6980'>I</span> <span m='7150'>love</span> <span m='8660'>thinking</span> <span m='8860'>creatively</span> <span m='9380'>and</span> <span m='9730'>coming</span> <span m='10040'>up</span> <span m='10160'>with</span> <span m='10290'>solutions</span> <span m='10790'>to</span> <span m='10900'>those</span> <span m='11090'>problems</span> <span m='11590'>that</span> <span m='11760'>people</span> <span m='12020'>have.</span> <span m='13460'>So</span> <span m='14160'>a</span> <span m='14180'>lot</span> <span m='14330'>of</span> <span m='14410'>our</span> <span m='14540'>job</span> <span m='14940'>is--</span> <span m='15410'>my</span> <span m='15540'>job</span> <span m='15900'>is</span> <span m='16090'>based</span> <span m='16379'>on</span> <span m='16510'>sales,</span> <span m='17060'>increasing</span> <span m='17640'>the sales,</span> <span m='18750'>and</span> <span m='19890'>how</span> <span m='20060'>to</span> <span m='20160'>go</span> <span m='20300'>about</span> <span m='20510'>doing</span> <span m='20740'>that.</span> <span m='20950'>And we</span> <span m='21150'>are</span> <span m='22280'>liable</span> <span m='23100'>for</span> <span m='24560'>a</span> <span m='24620'>certain</span> <span m='24860'>amount</span> <span m='25080'>of</span> <span m='25120'>revenue</span> <span m='25590'>that</span> <span m='25690'>the</span> <span m='25760'>company</span> <span m='26030'>makes.</span> </p><p><span m='27200'>My</span> <span m='27300'>work</span> <span m='27520'>life</span> <span m='27690'>balance</span> <span m='28050'>is</span> <span m='28550'>very</span> <span m='28750'>interesting.</span> <span m='29670'>Typically--</span> <span m='31050'>my job is</span> <span m='31150'>very</span> <span m='31380'>unique</span> <span m='31660'>in</span> <span m='31730'>that</span> <span m='32310'>I</span> <span m='32390'>get</span> <span m='32540'>to the</span> <span m='32710'>office</span> <span m='33010'>around</span> <span m='33290'>eight</span> <span m='33430'>or</span> <span m='33540'>nine,</span> <span m='34510'>work</span> <span m='34790'>until</span> <span m='34930'>six,</span> <span m='36170'>then</span> <span m='36700'>every</span> <span m='36970'>other</span> <span m='37130'>Friday</span> <span m='37490'>we</span> <span m='37610'>have</span> <span m='37790'>off</span> <span m='38190'>which</span> <span m='38410'>is</span> <span m='38610'>wonderful.</span> <span m='39670'>So</span> <span m='39910'>our</span> <span m='40070'>company is</span> <span m='40490'>really</span> <span m='40810'>unique</span> <span m='41330'>and</span> <span m='41490'>if</span> <span m='41580'>you</span> <span m='41680'>could</span> <span m='41830'>land</span> <span m='42050'>a</span> <span m='42100'>job</span> <span m='42340'>like</span> <span m='42540'>that,</span> <span m='43300'>perfect.</span> <span m='46240'>But</span> <span m='46580'>typically</span> <span m='46980'>you</span> <span m='47320'>won't see</span> <span m='47510'>that</span> <span m='47690'>in</span> <span m='47810'>the</span> <span m='47970'>industry.</span> <span m='48800'>A</span> <span m='48950'>lot</span> <span m='49130'>of people</span> <span m='49210'>will</span> <span m='49360'>be</span> <span m='49490'>working</span> <span m='49810'>60,</span> <span m='50230'>70</span> <span m='50570'>hour</span> <span m='50880'>weeks.</span> <span m='51830'>So</span> <span m='52810'>look</span> <span m='52970'>forward</span> <span m='53180'>to</span> <span m='53260'>that.</span> </p>","file":{"id":339912,"video_id":"3072699302001","name":"1760-Ryan-ProdMktMgr-BioFire2","duration":54358,"thumbnail_url":null}});