Catherine is a Regional Sales Manager for a company that produces organic fruits, vegetables, and packaged salads. A Quantitative Economics major in college, she worked at an internet company until 12 years ago when the industry suddenly declined so she started a new career in organic produce.
Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for the organization's sales representatives.
Sales managers typically do the following:
-Oversee regional and local sales managers and their staffs.
-Resolve customer complaints regarding sales and service.
-Prepare budgets and approve budget expenditures.
-Monitor customer preferences to determine the focus of sales efforts.
-Analyze sales statistics.
-Project sales and determine the profitability of products and services.
-Determine discount rates or special pricing plans.
-Plan and coordinate training programs for sales staff.
Sales managers’ responsibilities vary with the size of the organization they work for. Most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.
Some early on the job training can be expected.
Sales managers have a lot of responsibility, and the position can be stressful. Many sales managers travel to national, regional, and local offices and to dealers’ and distributors’ offices.