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REGIONAL SALES MANAGER: From Quantitative Economics To Organic Produce

About this video 

Catherine is a Regional Sales Manager for a company that produces organic fruits, vegetables, and packaged salads. A Quantitative Economics major in college, she worked at an internet company until 12 years ago when the industry suddenly declined so she started a new career in organic produce.

Degree: Quantitative Economics
Job Title: Regional Sales Manager

Job Summary: Sales Managers

Job Description

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for the organization's sales representatives.

Sales managers typically do the following:

-Oversee regional and local sales managers and their staffs.
-Resolve customer complaints regarding sales and service.
-Prepare budgets and approve budget expenditures.
-Monitor customer preferences to determine the focus of sales efforts.
-Analyze sales statistics.
-Project sales and determine the profitability of products and services.
-Determine discount rates or special pricing plans.
-Plan and coordinate training programs for sales staff.

Sales managers’ responsibilities vary with the size of the organization they work for. Most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

On-the-Job Training

Some early on the job training can be expected.

Additional Info

Sales managers have a lot of responsibility, and the position can be stressful. Many sales managers travel to national, regional, and local offices and to dealers’ and distributors’ offices.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$50,000 - $165,000
Projected job growth
Projected Job Growth
10 to 14 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Analytical skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Networking
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='180'>Hi,</span> <span m='340'>my</span> <span m='490'>name's</span> <span m='740'>Katherine</span> <span m='1310'>and</span> <span m='1450'>I</span> <span m='1500'>work</span> <span m='1740'>for</span> <span m='1850'>Earthbound</span> <span m='2290'>Farm</span> <span m='2870'>and</span> <span m='3230'>we're</span> <span m='3510'>the</span> <span m='3910'>largest</span> <span m='4340'>organic</span> <span m='4860'>company</span> <span m='5340'>that</span> <span m='5540'>grows</span> <span m='5860'>fruits</span> <span m='6230'>and</span> <span m='6330'>vegetables</span> <span m='6710'>and</span> <span m='7090'>salads.</span> <span m='7670'>We're</span> <span m='7840'>mainly</span> <span m='8150'>not for</span> <span m='8220'>packaged</span> <span m='8640'>salads.</span> <span m='9390'>And</span> <span m='9770'>I</span> <span m='9820'>got</span> <span m='10000'>into</span> <span m='10250'>the</span> <span m='10490'>field</span> <span m='10840'>because</span> <span m='11440'>the</span> <span m='11570'>internet</span> <span m='12210'>bubble</span> <span m='12550'>burst</span> <span m='13230'>about</span> <span m='13560'>12</span> <span m='13830'>years</span> <span m='14070'>ago</span> <span m='14470'>and</span> <span m='14870'>I</span> <span m='14940'>love</span> <span m='15170'>food,</span> <span m='15600'>and</span> <span m='15740'>so</span> <span m='16640'>I'm a</span> <span m='16780'>Quantitative</span> <span m='17230'>Economics</span> <span m='17760'>major</span> <span m='18220'>and</span> <span m='18370'>didn't</span> <span m='18610'>expect</span> <span m='19050'>to</span> <span m='19160'>be</span> <span m='19320'>in produce,</span> <span m='19900'>but</span> <span m='20040'>I</span> <span m='20230'>also</span> <span m='20400'>love</span> <span m='20610'>what</span> <span m='20730'>I</span> <span m='20810'>do.</span> <span m='21710'>And</span> <span m='22330'>I</span> <span m='22460'>am</span> <span m='22796'>a</span> <span m='23470'>Regional</span> <span m='23870'>Sales</span> <span m='24200'>Manager,</span> <span m='24980'>managing</span> <span m='25530'>our</span> <span m='25940'>organic</span> <span m='26430'>frozen</span> <span m='26790'>sales</span> <span m='27770'>so</span> <span m='27950'>my</span> <span m='28090'>days</span> <span m='28350'>are</span> <span m='28450'>totally</span> <span m='29010'>different.</span> <span m='29440'>Sometimes</span> <span m='29930'>I'm</span> <span m='30060'>on</span> <span m='30170'>a</span> <span m='30230'>plane</span> <span m='30950'>going</span> <span m='31250'>somewhere</span> <span m='31740'>to</span> <span m='31840'>meet</span> <span m='32080'>for a</span> <span m='32210'>meeting,</span> <span m='32600'>other</span> <span m='32810'>days</span> <span m='33070'>I'm</span> <span m='33190'>analyzing</span> <span m='33670'>sales</span> <span m='34010'>numbers,</span> <span m='35130'>and</span> <span m='35320'>other</span> <span m='35490'>days</span> <span m='35720'>I'm</span> <span m='35770'>visiting</span> <span m='36140'>stores</span> <span m='36560'>to</span> <span m='36660'>make</span> <span m='36830'>sure</span> <span m='36970'>our</span> <span m='37060'>products</span> <span m='37450'>looks</span> <span m='37690'>great.</span> </p><p><span m='38760'>So</span> <span m='39080'>I</span> <span m='39200'>got</span> <span m='39380'>into</span> <span m='39600'>that</span> <span m='39860'>produce</span> <span m='40210'>industry</span> <span m='40670'>because</span> <span m='41030'>I</span> <span m='41120'>was</span> <span m='41470'>a</span> <span m='42300'>internet</span> <span m='42730'>person</span> <span m='43220'>who</span> <span m='43570'>got</span> <span m='43760'>laid</span> <span m='43960'>off</span> <span m='44430'>back</span> <span m='44670'>when</span> <span m='44760'>the</span> <span m='44850'>internet</span> <span m='45130'>bubble</span> <span m='45380'>burst.</span> <span m='46150'>And</span> <span m='46380'>I</span> <span m='46420'>absolutely</span> <span m='46780'>love</span> <span m='47000'>food.</span> <span m='47460'>I</span> <span m='47510'>love</span> <span m='47910'>healthy</span> <span m='48250'>lifestyle.</span> <span m='48920'>I love</span> <span m='49010'>eating</span> <span m='49910'>and</span> <span m='50200'>literally,</span> <span m='50920'>a</span> <span m='50950'>friend</span> <span m='51200'>of</span> <span m='51250'>mine's</span> <span m='51580'>company</span> <span m='52070'>was</span> <span m='52250'>just</span> <span m='52430'>launching</span> <span m='52850'>and</span> <span m='52920'>needed</span> <span m='53270'>sales</span> <span m='53580'>and</span> <span m='53640'>marketing</span> <span m='53980'>experience,</span> <span m='54365'>which</span> <span m='54750'>I</span> <span m='54820'>had.</span> <span m='55690'>I</span> <span m='55800'>knew</span> <span m='55940'>nothing</span> <span m='56360'>about</span> <span m='56570'>the</span> <span m='56650'>produce</span> <span m='57040'>industry</span> <span m='57630'>and</span> <span m='58450'>just</span> <span m='59220'>utilized</span> <span m='59680'>my</span> <span m='59810'>skills</span> <span m='60250'>and</span> <span m='60270'>learned</span> <span m='60530'>as</span> <span m='60650'>I</span> <span m='60720'>went.</span> <span m='61170'>And</span> <span m='61830'>you</span> <span m='62110'>just never</span> <span m='62360'>know</span> <span m='62590'>what</span> <span m='62780'>you're</span> <span m='62920'>going</span> <span m='63030'>to</span> <span m='63120'>do</span> <span m='63320'>in</span> <span m='63420'>your</span> <span m='63540'>life</span> <span m='63870'>when</span> <span m='63940'>you</span> <span m='64019'>get</span> <span m='64150'>older</span> <span m='64430'>because</span> <span m='65099'>like</span> <span m='65280'>I</span> <span m='65330'>said,</span> <span m='65530'>I</span> <span m='65560'>was</span> <span m='65680'>a</span> <span m='65730'>Quantitative</span> <span m='66200'>Economics</span> <span m='66690'>major</span> <span m='67050'>in finance and</span> <span m='67540'>internet</span> <span m='67990'>and</span> <span m='68150'>now</span> <span m='68310'>I'm</span> <span m='68560'>in</span> <span m='68680'>organic</span> <span m='69040'>produce.</span> <span m='70270'>What</span> <span m='70500'>I</span> <span m='70600'>wish</span> <span m='70830'>I</span> <span m='70920'>knew</span> <span m='71230'>when</span> <span m='71370'>I</span> <span m='71450'>was</span> <span m='71600'>in</span> <span m='71660'>high</span> <span m='71860'>school</span> <span m='72740'>was</span> <span m='73010'>that</span> <span m='73700'>literally</span> <span m='74690'>the</span> <span m='74830'>world</span> <span m='75200'>is</span> <span m='75390'>your</span> <span m='75570'>oyster.</span> <span m='76100'>You</span> <span m='76270'>sometimes</span> <span m='76770'>don't</span> <span m='77010'>think</span> <span m='77180'>about</span> <span m='77450'>it,</span> <span m='77830'>but</span> <span m='78850'>do</span> <span m='79130'>something</span> <span m='79500'>you</span> <span m='79630'>like</span> <span m='79880'>in</span> <span m='79950'>high</span> <span m='80150'>school</span> <span m='80680'>and,</span> <span m='80940'>if</span> <span m='81040'>you</span> <span m='81150'>feel</span> <span m='81360'>like--</span> <span m='81570'>I</span> <span m='81730'>mean</span> <span m='81940'>in</span> <span m='82050'>college,</span> <span m='82530'>and</span> <span m='82630'>if</span> <span m='82740'>you</span> <span m='82850'>feel</span> <span m='83050'>like</span> <span m='83230'>you</span> <span m='83330'>want</span> <span m='83460'>to</span> <span m='83540'>change</span> <span m='83850'>your</span> <span m='83980'>career,</span> <span m='84710'>there's</span> <span m='84900'>nothing</span> <span m='85240'>to</span> <span m='85300'>stop</span> <span m='85890'>you if</span> <span m='86000'>always</span> <span m='86260'>work</span> <span m='86440'>hard</span> <span m='86780'>and</span> <span m='87300'>like</span> <span m='87470'>what</span> <span m='87550'>you're</span> <span m='87640'>doing.</span> </p>","file":{"id":342491,"video_id":"3097626462001","name":"1791-Catherine-EarthBoundFarm1","duration":88794,"thumbnail_url":null}});