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CO-FOUNDER, JOIA SODA: Passion For Discovering New Flavors

About this video 

Steve is Co-Founder of Joia Soda, a company that creates natural sodas from unusual combinations of ingredients. Having majored in Speech Communication and minored in Japanese, he entered the soda business because his friend had an idea for how to create a product that wasn't already on the market. He advises: school is relatively short and the rest of your life will be work, so use your study time wisely to prepare as well as possible.

Degree: Speech Communication - Japanese
Job Title: Co-Founder
Employer: Joia Soda

Job Summary: Entrepreneurs

Job Description

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.

On-the-Job Training

No

Additional Info

Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$0 - $200,000
Projected job growth
Projected Job Growth
Not applicable
Typical schedule
Typical schedule
Full-time, Long hours, Varies Widely
Typical workplace
Typical workplace
Office, Remote, Indoor, Home
Personal qualities
Personal Qualities
Problem solving skills, Creativity, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Adventurous, Organizational skills, Courageous

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='460'>Hi.</span> <span m='920'>Uh,</span> <span m='1210'>Steve</span> <span m='1460'>Walker.</span> <span m='1930'>I'm</span> <span m='2090'>with</span> <span m='2250'>Joia Soda,</span> <span m='3490'>and</span> <span m='4900'>I'm</span> <span m='5050'>one</span> <span m='5200'>of</span> <span m='5240'>the</span> <span m='5320'>co-founders.</span> <span m='6180'>And</span> <span m='6610'>I</span> <span m='7240'>helped</span> <span m='7520'>develop</span> <span m='8020'>the</span> <span m='8109'>flavors.</span> <span m='9090'>So</span> <span m='9920'>that's</span> <span m='10570'>part</span> <span m='10780'>of</span> <span m='10830'>my</span> <span m='10980'>day,</span> <span m='11270'>but</span> <span m='11410'>of</span> <span m='11450'>course,</span> <span m='11700'>you</span> <span m='11955'>can't</span> <span m='12210'>develop</span> <span m='12530'>flavors</span> <span m='12880'>all</span> <span m='13010'>day</span> <span m='13170'>long.</span> <span m='13510'>So</span> <span m='14120'>a</span> <span m='14210'>lot</span> <span m='14410'>of</span> <span m='14480'>time</span> <span m='14820'>with</span> <span m='14970'>a</span> <span m='15020'>small</span> <span m='15340'>company</span> <span m='15690'>is</span> <span m='15850'>spent</span> <span m='16320'>doing</span> <span m='16600'>sales,</span> <span m='17000'>so</span> <span m='17170'>I'm</span> <span m='17320'>on</span> <span m='17440'>the</span> <span m='17520'>phone</span> <span m='17810'>a</span> <span m='17850'>lot,</span> <span m='18100'>and I'm</span> <span m='18160'>answering</span> <span m='18670'>emails,</span> <span m='19053'>and</span> <span m='19820'>trying</span> <span m='20150'>to</span> <span m='20210'>sell</span> <span m='20470'>soda</span> <span m='20820'>to</span> <span m='20940'>people.</span> <span m='22190'>How</span> <span m='22410'>did</span> <span m='22580'>I</span> <span m='22630'>get</span> <span m='22810'>into</span> <span m='23630'>the</span> <span m='23690'>soda</span> <span m='23970'>business?</span> <span m='24790'>There's</span> <span m='25140'>no</span> <span m='25340'>direct</span> <span m='25710'>way,</span> <span m='25920'>actually.</span> </p><p><span m='27600'>I</span> <span m='27860'>have</span> <span m='28100'>a</span> <span m='28150'>friend</span> <span m='28550'>who</span> <span m='28640'>came</span> <span m='28930'>to</span> <span m='29030'>me</span> <span m='29200'>with</span> <span m='29390'>the</span> <span m='29530'>idea</span> <span m='30010'>for</span> <span m='30200'>the</span> <span m='30330'>soda,</span> <span m='31040'>and</span> <span m='31280'>he</span> <span m='31500'>said,</span> <span m='32520'>do</span> <span m='32600'>you</span> <span m='32689'>want</span> <span m='32850'>to</span> <span m='32920'>explore</span> <span m='33440'>this</span> <span m='33730'>with</span> <span m='33930'>me?</span> <span m='34140'>So</span> <span m='34430'>my</span> <span m='34600'>educational</span> <span m='35060'>background</span> <span m='35355'>is</span> <span m='35650'>I</span> <span m='35670'>graduated</span> <span m='36170'>from the</span> <span m='36330'>University</span> <span m='36800'>of</span> <span m='36850'>Minnesota</span> <span m='37360'>with</span> <span m='37560'>a</span> <span m='37670'>speech</span> <span m='38000'>communication</span> <span m='38660'>degree</span> <span m='39360'>and</span> <span m='39670'>a</span> <span m='39730'>Japanese</span> <span m='40340'>minor.</span> <span m='40960'>It has</span> <span m='41360'>absolutely</span> <span m='41770'>nothing</span> <span m='42040'>to</span> <span m='42110'>do</span> <span m='42270'>with</span> <span m='42320'>soda,</span> <span m='42730'>unless</span> <span m='43050'>we</span> <span m='43130'>start</span> <span m='43360'>selling</span> <span m='43630'>it in</span> <span m='43780'>Japan</span> <span m='44180'>someday.</span> <span m='45570'>But</span> <span m='46530'>it</span> <span m='46930'>was</span> <span m='47170'>just</span> <span m='47420'>someone</span> <span m='47740'>with</span> <span m='47890'>a</span> <span m='47940'>good</span> <span m='48170'>idea</span> <span m='48520'>who</span> <span m='48630'>came</span> <span m='48880'>to</span> <span m='48990'>me</span> <span m='49210'>and</span> <span m='49320'>said,</span> <span m='49480'>let's</span> <span m='49730'>explore it</span> <span m='50150'>together,</span> <span m='50570'>and</span> <span m='50680'>I</span> <span m='50740'>went</span> <span m='50940'>with it.</span> </p><p><span m='52270'>What</span> <span m='52390'>I</span> <span m='52480'>wish</span> <span m='52710'>I</span> <span m='52760'>knew</span> <span m='53000'>when</span> <span m='53170'>I</span> <span m='53280'>was</span> <span m='53480'>younger,</span> <span m='54020'>when</span> <span m='54240'>I</span> <span m='54340'>was</span> <span m='54590'>in</span> <span m='54840'>school?</span> <span m='56040'>I</span> <span m='56060'>think</span> <span m='56490'>I</span> <span m='56610'>would</span> <span m='56760'>have</span> <span m='56860'>taken</span> <span m='57170'>school</span> <span m='57530'>even</span> <span m='57740'>more</span> <span m='57920'>serious.</span> <span m='59420'>I</span> <span m='59510'>was</span> <span m='59640'>a</span> <span m='59680'>pretty</span> <span m='59910'>serious</span> <span m='60400'>student,</span> <span m='61330'>but</span> <span m='61900'>sometimes</span> <span m='62380'>we</span> <span m='62470'>bow</span> <span m='62720'>to</span> <span m='62810'>peer</span> <span m='63060'>pressure,</span> <span m='63670'>and</span> <span m='63770'>maybe</span> <span m='63970'>we</span> <span m='64099'>don't</span> <span m='64290'>take</span> <span m='64530'>hard</span> <span m='64830'>classes</span> <span m='65489'>because</span> <span m='65760'>we</span> <span m='65860'>don't</span> <span m='66040'>have</span> <span m='66360'>to.</span> <span m='68830'>The</span> <span m='69650'>educational</span> <span m='70430'>part</span> <span m='70900'>of</span> <span m='71050'>your</span> <span m='71240'>life</span> <span m='72210'>doesn't</span> <span m='72520'>seem</span> <span m='72690'>like</span> <span m='72890'>it</span> <span m='72990'>now,</span> <span m='73310'>but</span> <span m='73490'>eventually</span> <span m='74690'>is</span> <span m='74840'>a</span> <span m='74900'>relatively</span> <span m='75560'>short</span> <span m='76070'>part,</span> <span m='76640'>and</span> <span m='76800'>then</span> <span m='76960'>it's</span> <span m='77140'>work,</span> <span m='77530'>work,</span> <span m='77800'>work,</span> <span m='78050'>work,</span> <span m='78310'>work.</span> </p><p><span m='78920'>And</span> <span m='79020'>the</span> <span m='79070'>more</span> <span m='79350'>prepared</span> <span m='80020'>you</span> <span m='80260'>are</span> <span m='81380'>through</span> <span m='81650'>school</span> <span m='82360'>and</span> <span m='82550'>through</span> <span m='82850'>advanced</span> <span m='83590'>school,</span> <span m='84410'>the</span> <span m='84500'>better</span> <span m='84780'>off</span> <span m='84960'>you're</span> <span m='85070'>going</span> <span m='85220'>to</span> <span m='85270'>be.</span> <span m='85530'>And</span> <span m='85690'>it</span> <span m='85750'>really</span> <span m='86050'>does</span> <span m='86390'>pay</span> <span m='86620'>off,</span> <span m='87000'>and that</span> <span m='87160'>probably</span> <span m='87390'>sounds</span> <span m='87670'>exactly</span> <span m='88200'>like</span> <span m='88330'>what your</span> <span m='88420'>parents</span> <span m='88840'>say,</span> <span m='89360'>but</span> <span m='89510'>it's</span> <span m='89700'>true.</span> <span m='90070'>And</span> <span m='90180'>take</span> <span m='90350'>it</span> <span m='90430'>from</span> <span m='90570'>somebody</span> <span m='90830'>who's</span> <span m='91020'>not</span> <span m='91220'>your</span> <span m='91520'>parent.</span> </p>","file":{"id":342500,"video_id":"3097757960001","name":"1793-Steve-CoFounderJoai1","duration":92950,"thumbnail_url":null}});