Alison is the CEO and Founder of 18 Rabbits, a company that makes organic granola bars. After getting her bachelor's and master's in Business, and following a career path in finance, she realized that she wanted to be in the kitchen and create something natural and delicious. She advises: if you're interested in something, just do it!
Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.
Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.
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