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CEO/FOUNDER: Quit Banking To Create Organic Granola Bars

About this video 

Alison is the CEO and Founder of 18 Rabbits, a company that makes organic granola bars. After getting her bachelor's and master's in Business, and following a career path in finance, she realized that she wanted to be in the kitchen and create something natural and delicious. She advises: if you're interested in something, just do it!

School: DePaul University
Degree: Business
Job Title: CEO/Founder
Employer: 18 Rabbits

Job Summary: Entrepreneurs

Job Description

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.

On-the-Job Training

No

Additional Info

Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$0 - $200,000
Projected job growth
Projected Job Growth
Not applicable
Typical schedule
Typical schedule
Varies Widely, Full-time, Long hours
Typical workplace
Typical workplace
Home, Indoor, Office, Remote
Personal qualities
Personal Qualities
Adventurous, Courageous, Creativity, Leadership ability, Problem solving skills, Public speaking ability, Teamwork, Verbal communication skills, Networking, Organizational skills, People skills

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='350'>I'm</span> <span m='700'>Alison</span> <span m='920'>Bailey</span> <span m='1040'>Vercruysse.</span> <span m='1500'>I</span> <span m='1860'>have</span> <span m='2020'>a</span> <span m='2060'>company</span> <span m='2360'>called</span> <span m='2650'>18</span> <span m='3080'>Rabbits,</span> <span m='3600'>it's</span> <span m='3760'>organic</span> <span m='4220'>granola</span> <span m='4660'>and bars.</span> <span m='6760'>I</span> <span m='6970'>started</span> <span m='7270'>creating</span> <span m='7610'>them</span> <span m='7750'>in</span> <span m='7820'>my</span> <span m='7970'>own</span> <span m='8189'>kitchen,</span> <span m='8810'>and</span> <span m='8970'>took</span> <span m='9310'>them to</span> <span m='9420'>cafes</span> <span m='10110'>and</span> <span m='10210'>they</span> <span m='10340'>seemed</span> <span m='10550'>to</span> <span m='10620'>really</span> <span m='10840'>like</span> <span m='11070'>them.</span> <span m='11400'>So</span> <span m='11590'>then</span> <span m='11750'>I</span> <span m='11830'>took</span> <span m='12080'>them to</span> <span m='12290'>grocery</span> <span m='12690'>stores</span> <span m='13150'>and</span> <span m='13350'>they</span> <span m='13510'>put</span> <span m='13700'>them</span> <span m='13830'>on</span> <span m='13920'>the</span> <span m='13970'>shelf.</span> </p><p><span m='14960'>So</span> <span m='15090'>the</span> <span m='15210'>day</span> <span m='15490'>for</span> <span m='15660'>us</span> <span m='15910'>is,</span> <span m='16160'>when</span> <span m='16340'>I</span> <span m='16400'>started</span> <span m='16750'>out,</span> <span m='16920'>I</span> <span m='16980'>did</span> <span m='17320'>start</span> <span m='17540'>making</span> <span m='17830'>them.</span> <span m='17960'>Because</span> <span m='18130'>I</span> <span m='18190'>thought,</span> <span m='18450'>I</span> <span m='18590'>need</span> <span m='18820'>to</span> <span m='18920'>know</span> <span m='19190'>how</span> <span m='19310'>to</span> <span m='19390'>make</span> <span m='19580'>this</span> <span m='19750'>product</span> <span m='20140'>to</span> <span m='20290'>put</span> <span m='20460'>it</span> <span m='20540'>on</span> <span m='20660'>the</span> <span m='20720'>shelf.</span> <span m='21500'>And</span> <span m='21710'>then</span> <span m='21920'>I</span> <span m='22200'>refined</span> <span m='22420'>the</span> <span m='22490'>packaging</span> <span m='22800'>and</span> <span m='23110'>the</span> <span m='23230'>labelling.</span> </p><p><span m='23930'>And</span> <span m='24090'>then</span> <span m='24330'>I</span> <span m='24430'>said,</span> <span m='24640'>OK,</span> <span m='24890'>I'm</span> <span m='25050'>big</span> <span m='25340'>enough--</span> <span m='25675'>I</span> <span m='26010'>want</span> <span m='26200'>somebody</span> <span m='26510'>else</span> <span m='26690'>to</span> <span m='26780'>make</span> <span m='26940'>it</span> <span m='27030'>for</span> <span m='27220'>me.</span> <span m='27680'>So</span> <span m='27830'>now</span> <span m='28350'>I go</span> <span m='28560'>into</span> <span m='28830'>the</span> <span m='28960'>office</span> <span m='29390'>and</span> <span m='29510'>I</span> <span m='29580'>sell</span> <span m='29910'>it</span> <span m='30040'>and</span> <span m='30170'>market</span> <span m='30635'>it</span> <span m='31100'>and</span> <span m='31430'>decide</span> <span m='31790'>the</span> <span m='31860'>direction</span> <span m='32500'>on</span> <span m='32840'>where</span> <span m='32980'>the</span> <span m='33110'>design</span> <span m='33520'>goes,</span> <span m='33930'>and</span> <span m='34100'>also</span> <span m='34330'>get</span> <span m='34500'>the</span> <span m='34590'>financing</span> <span m='35110'>to</span> <span m='35210'>do</span> <span m='35390'>it.</span> <span m='35820'>But</span> <span m='36050'>I</span> <span m='36170'>have</span> <span m='36560'>a</span> <span m='36750'>baking</span> <span m='37120'>partner</span> <span m='37750'>who</span> <span m='37910'>actually</span> <span m='38220'>uses</span> <span m='38540'>my</span> <span m='38760'>recipes</span> <span m='39860'>to</span> <span m='39990'>bake</span> <span m='40770'>our</span> <span m='41135'>granola and</span> <span m='41500'>bars.</span> </p><p><span m='42440'>My</span> <span m='42590'>educational</span> <span m='42880'>path</span> <span m='43170'>is</span> <span m='43830'>I</span> <span m='44160'>went</span> <span m='44430'>to</span> <span m='44610'>SMU</span> <span m='45120'>in</span> <span m='45220'>Dallas,</span> <span m='45510'>Texas,</span> <span m='46050'>for</span> <span m='46200'>business.</span> <span m='47040'>And</span> <span m='47470'>then</span> <span m='47640'>I</span> <span m='47690'>worked</span> <span m='48140'>in</span> <span m='48270'>banking</span> <span m='49240'>for</span> <span m='49340'>the</span> <span m='49430'>Federal</span> <span m='49640'>Reserve</span> <span m='49900'>Bank in</span> <span m='50060'>Chicago.</span> <span m='51100'>And</span> <span m='51260'>then</span> <span m='51390'>I</span> <span m='51440'>got</span> <span m='51720'>my</span> <span m='51860'>graduate</span> <span m='52300'>degree</span> <span m='52590'>from</span> <span m='52800'>DePaul</span> <span m='53180'>University,</span> <span m='53780'>also</span> <span m='54150'>in</span> <span m='54230'>business.</span> </p><p><span m='55110'>And</span> <span m='55310'>then</span> <span m='55600'>I</span> <span m='55670'>was</span> <span m='55840'>still in</span> <span m='56150'>banking</span> <span m='56560'>and</span> <span m='56700'>said,</span> <span m='57030'>I</span> <span m='57080'>can't</span> <span m='57360'>do</span> <span m='57490'>this</span> <span m='57680'>anymore.</span> <span m='58490'>So</span> <span m='58590'>I</span> <span m='58690'>went</span> <span m='58870'>in</span> <span m='58920'>the</span> <span m='59050'>kitchen,</span> <span m='59610'>and</span> <span m='60020'>started</span> <span m='60490'>also</span> <span m='60850'>apprenticing</span> <span m='61155'>for</span> <span m='61460'>a</span> <span m='61690'>pastry</span> <span m='62120'>chef,</span> <span m='62840'>Elizabeth</span> <span m='63200'>Falkner.</span> <span m='63870'>She's</span> <span m='65220'>on</span> <span m='65379'>the</span> <span m='65450'>Food</span> <span m='65650'>Network</span> <span m='65990'>all</span> <span m='66110'>the</span> <span m='66180'>time.</span> <span m='67010'>And</span> <span m='67480'>then</span> <span m='67730'>after</span> <span m='68010'>that</span> <span m='68180'>I</span> <span m='68240'>said,</span> <span m='68430'>OK,</span> <span m='68630'>it's</span> <span m='68950'>time</span> <span m='69200'>to</span> <span m='69260'>start</span> <span m='69460'>my</span> <span m='69570'>own</span> <span m='69680'>business.</span> <span m='70160'>And</span> <span m='70270'>I</span> <span m='70320'>went</span> <span m='70500'>in</span> <span m='70570'>the</span> <span m='70660'>kitchen</span> <span m='70990'>and</span> <span m='71190'>started</span> <span m='71630'>dabbling</span> <span m='71990'>around.</span> </p><p><span m='72340'>What</span> <span m='72690'>I</span> <span m='72770'>wish</span> <span m='72980'>I</span> <span m='73040'>knew</span> <span m='73260'>when</span> <span m='73380'>I</span> <span m='73440'>was</span> <span m='73560'>younger</span> <span m='73865'>is</span> <span m='74170'>just</span> <span m='74430'>get</span> <span m='74610'>out</span> <span m='74850'>there</span> <span m='75080'>and</span> <span m='75290'>do</span> <span m='75450'>something.</span> <span m='76000'>It's</span> <span m='76260'>so</span> <span m='76510'>important--</span> <span m='77040'>if</span> <span m='77130'>you're</span> <span m='77250'>thinking</span> <span m='77670'>about</span> <span m='77930'>it,</span> <span m='78060'>just</span> <span m='78410'>do</span> <span m='78600'>it.</span> <span m='78750'>Because</span> <span m='78970'>the</span> <span m='79150'>only</span> <span m='79390'>way</span> <span m='79580'>you'll</span> <span m='79730'>know</span> <span m='79920'>if</span> <span m='79990'>you'll</span> <span m='80160'>actually</span> <span m='80490'>like</span> <span m='80740'>it</span> <span m='80920'>is</span> <span m='81110'>if</span> <span m='81220'>you</span> <span m='81390'>actually</span> <span m='81740'>do</span> <span m='81940'>it.</span> <span m='82410'>And</span> <span m='82610'>then</span> <span m='82860'>from</span> <span m='83150'>that</span> <span m='83470'>you'll</span> <span m='83660'>see</span> <span m='83950'>from</span> <span m='84160'>your</span> <span m='84290'>experiences</span> <span m='85560'>what</span> <span m='85750'>you</span> <span m='85870'>like,</span> <span m='86160'>what</span> <span m='86320'>you</span> <span m='86420'>don't</span> <span m='86670'>like.</span> <span m='87010'>And</span> <span m='87270'>then</span> <span m='87480'>you</span> <span m='87590'>can</span> <span m='87780'>move</span> <span m='87960'>into</span> <span m='88190'>a</span> <span m='88240'>different</span> <span m='88530'>direction</span> <span m='89030'>that's</span> <span m='89120'>your</span> <span m='89310'>direction.</span> </p>","file":{"id":343038,"video_id":"3106736229001","name":"1803-Alison-CEOFounder18Rabbits1","duration":90489,"thumbnail_url":null}});