Alison, the CEO and Founder of 18 Rabbits, a company that makes organic granola bars, describes what she loves most about her job, its challenges, how hard it is to get a job in her field, and work-life balance. It's amazing to see her unique vision realized in the world.
Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.
Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.
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