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Tourist 1882 katie2
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MARKETING SPECIALIST, IN-DEPTH: Take Classes & Certifications To Build Skill Sets

About this video 

Katie, a Marketing Specialist for a company that makes compostable bags and utensils, describes what she loves most about her job, its challenges, and how hard it is to get a job in her field. She loves the creative aspects of her job, especially graphic design.

Degree: Marketing
Job Title: Marketing Specialist

Job Summary: Market Research Analysts and Marketing Specialists

Job Description

Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.

On-the-Job Training

short-term on-the-job training

Certification Requirement
Recommended by the Professional Researcher Certification (PRC).

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$35,000 - $115,000
Projected job growth
Projected Job Growth
35 to 45 percent
Typical schedule
Typical schedule
Full-time
Typical workplace
Typical workplace
Office, Travel, Indoor
Personal qualities
Personal Qualities
Detail oriented, Problem solving skills, Analytical skills, Written communication skills, Verbal communication skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='250'>I</span> <span m='560'>like</span> <span m='930'>the</span> <span m='1070'>creativity</span> <span m='1870'>that</span> <span m='2020'>I'm</span> <span m='2140'>able</span> <span m='2380'>to</span> <span m='2550'>exert.</span> <span m='2990'>For</span> <span m='3130'>instance,</span> <span m='3530'>doing</span> <span m='3780'>different</span> <span m='4110'>graphic</span> <span m='4490'>design</span> <span m='4960'>pieces,</span> <span m='5530'>making</span> <span m='5950'>trade</span> <span m='6260'>show</span> <span m='6690'>objects</span> <span m='7230'>for</span> <span m='7350'>literature.</span> <span m='8370'>The</span> <span m='8740'>thing</span> <span m='9070'>is</span> <span m='9300'>the</span> <span m='9370'>hardest</span> <span m='9880'>is</span> <span m='10090'>the</span> <span m='10200'>communication</span> <span m='11230'>from</span> <span m='11530'>a</span> <span m='11610'>diverse</span> <span m='12170'>group</span> <span m='12340'>of</span> <span m='12440'>people.</span> <span m='12780'>You</span> <span m='12910'>have</span> <span m='13290'>the</span> <span m='13410'>employees</span> <span m='14060'>that</span> <span m='14190'>you</span> <span m='14300'>work</span> <span m='14580'>with,</span> <span m='14950'>customers,</span> <span m='16110'>and</span> <span m='16250'>then</span> <span m='16390'>also</span> <span m='16780'>vendors</span> <span m='17430'>that</span> <span m='17550'>you're</span> <span m='17640'>working</span> <span m='17980'>with</span> <span m='18170'>on</span> <span m='18280'>a</span> <span m='18330'>continual</span> <span m='18950'>basis.</span> </p><p><span m='19840'>So</span> <span m='20000'>you</span> <span m='20150'>can</span> <span m='20300'>have</span> <span m='20530'>different</span> <span m='20810'>language</span> <span m='21240'>you</span> <span m='21310'>need</span> <span m='21480'>to</span> <span m='21530'>use,</span> <span m='22060'>problem</span> <span m='22580'>solving.</span> <span m='23410'>So</span> <span m='23540'>that</span> <span m='23710'>could</span> <span m='23830'>be</span> <span m='23950'>the</span> <span m='24050'>most</span> <span m='24540'>trying</span> <span m='24890'>part</span> <span m='25080'>of</span> <span m='25150'>the</span> <span m='25230'>day.</span> <span m='26370'>Is</span> <span m='26590'>it</span> <span m='26660'>hard</span> <span m='26900'>to</span> <span m='27000'>get</span> <span m='27090'>the</span> <span m='27200'>job</span> <span m='27460'>in</span> <span m='27640'>my</span> <span m='27750'>field?</span> <span m='28140'>The</span> <span m='28370'>answer</span> <span m='28690'>is</span> <span m='28810'>yes</span> <span m='29350'>and</span> <span m='29610'>no.</span> <span m='31040'>It</span> <span m='31330'>is</span> <span m='31480'>hard</span> <span m='31680'>to</span> <span m='31760'>get</span> <span m='31950'>a</span> <span m='32020'>job,</span> <span m='32420'>for</span> <span m='32650'>instance,</span> <span m='33060'>if</span> <span m='33180'>you're</span> <span m='33450'>going</span> <span m='33790'>for</span> <span m='35000'>the</span> <span m='35190'>top</span> <span m='35540'>of</span> <span m='35600'>the</span> <span m='35680'>line.</span> <span m='36040'>Saying</span> <span m='36270'>you</span> <span m='36390'>want</span> <span m='36580'>to</span> <span m='36660'>be</span> <span m='36860'>a</span> <span m='36930'>marketing</span> <span m='37520'>manager</span> <span m='38070'>right</span> <span m='38440'>out</span> <span m='38590'>of</span> <span m='38700'>college.</span> <span m='39640'>You</span> <span m='39900'>need</span> <span m='40150'>to</span> <span m='40290'>build</span> <span m='40620'>up</span> <span m='40800'>the</span> <span m='40880'>skills</span> <span m='41320'>necessary</span> <span m='41930'>to</span> <span m='42040'>become</span> <span m='42430'>one,</span> <span m='42680'>so</span> <span m='42820'>you're</span> <span m='42950'>going</span> <span m='43130'>to</span> <span m='43170'>be</span> <span m='43310'>wanting</span> <span m='43630'>to</span> <span m='43730'>take</span> <span m='44030'>ongoing</span> <span m='44950'>classes</span> <span m='45690'>or</span> <span m='45840'>certifications.</span> </p><p><span m='46910'>For</span> <span m='47070'>instance,</span> <span m='47820'>taking</span> <span m='48160'>a</span> <span m='48210'>design</span> <span m='48650'>class that's</span> <span m='49100'>one</span> <span m='49310'>or</span> <span m='49410'>two</span> <span m='49560'>days</span> <span m='49820'>long,</span> <span m='50030'>so</span> <span m='50160'>you</span> <span m='50420'>learn</span> <span m='50660'>how</span> <span m='50840'>to</span> <span m='50900'>use</span> <span m='51260'>the</span> <span m='51350'>computer</span> <span m='52500'>in</span> <span m='52770'>the</span> <span m='52830'>way</span> <span m='53030'>that's</span> <span m='53270'>necessary.</span> <span m='54320'>And then</span> <span m='54580'>also</span> <span m='55190'>you</span> <span m='55390'>need</span> <span m='55670'>to</span> <span m='55870'>have</span> <span m='56130'>experience</span> <span m='57020'>building</span> <span m='57370'>up</span> <span m='57520'>the</span> <span m='57610'>communication</span> <span m='58350'>skills</span> <span m='58690'>necessary,</span> <span m='59200'>so</span> <span m='59310'>people</span> <span m='59590'>trust</span> <span m='59900'>that</span> <span m='60040'>you</span> <span m='60160'>know</span> <span m='60340'>what</span> <span m='60490'>you're</span> <span m='60620'>doing</span> <span m='61190'>in</span> <span m='61370'>the</span> <span m='61450'>particular</span> <span m='61950'>field</span> <span m='62250'>that you're</span> <span m='62550'>in.</span> </p>","file":{"id":346193,"video_id":"3128669538001","name":"1882-Katie-MarketingSpecialist2","duration":63925,"thumbnail_url":null}});