Jonathan is the Director of Membership, Marketing & Business Development for the National Waste & Recycling Association; basically, he is in charge of bringing new members and keeping them happy. Not-for-profit organizations tend to be small, so he wears many hats. He advises: Have a plan, be prepared, and don't sweat the small stuff.
Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.
There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.
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