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CUSTOM FRAME STORE OWNER: Many Factors Go Into Designing A Custom Frame

About this video 

Rodolfo owns a Custom Framing store. He describes what a typical day looks like running his shop and designing frames for customers. He shares how he got into this business and what he knows now about his career as an artist and business owner. His advice: try to get an apprenticeship at a framing shop to get insight into this profession.

Job Title: Custom Frame Shop Owner
Employer: Self-Employed

Job Summary: Artists and Related Workers, All Other

Job Description

Craft and fine artists use a variety of materials and techniques to create art for sale and exhibition. Craft artists create handmade objects, such as pottery, glassware, textiles, or other objects that are designed to be functional. Fine artists, including painters, sculptors, and illustrators, create original works of art for their aesthetic value, rather than a functional one.

On-the-Job Training

Long-term on-the-job training

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$20,000 - $60,000
Projected job growth
Projected Job Growth
-2 to 3 percent
Typical schedule
Typical schedule
Flexible, Irregular, Part-time, Full-time
Typical workplace
Typical workplace
Outdoor, Indoor, Office, Home
Personal qualities
Personal Qualities
Hand-eye coordination, Artistic, Creativity, Likes working with hands, Detail oriented, Patience, Problem solving skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='630'>I own</span> <span m='1050'>a</span> <span m='1260'>custom</span> <span m='1860'>framing</span> <span m='2520'>shop.</span> <span m='3180'>And</span> <span m='3390'>I</span> <span m='3470'>am</span> <span m='3660'>an</span> <span m='3790'>art</span> <span m='4040'>consultant</span> <span m='4860'>and</span> <span m='4990'>a</span> <span m='5090'>framing</span> <span m='5640'>designer.</span> </p><p><span m='6820'>Well,</span> <span m='7280'>a</span> <span m='7380'>typical</span> <span m='7850'>day,</span> <span m='8370'>we</span> <span m='8720'>take</span> <span m='9000'>care</span> <span m='9360'>of</span> <span m='9620'>the</span> <span m='9720'>appointments.</span> <span m='10290'>The</span> <span m='10420'>customers</span> <span m='11010'>come</span> <span m='11180'>in.</span> <span m='11820'>They</span> <span m='11890'>bring</span> <span m='12170'>their</span> <span m='12390'>art.</span> <span m='12900'>We</span> <span m='13090'>design.</span> <span m='14410'>We</span> <span m='14670'>see</span> <span m='14920'>what's</span> <span m='15260'>more</span> <span m='15600'>appropriate</span> <span m='16370'>for</span> <span m='16600'>their</span> <span m='16820'>art.</span> </p><p><span m='17860'>And</span> <span m='18430'>we</span> <span m='18650'>see</span> <span m='18810'>what</span> <span m='19090'>colors,</span> <span m='19760'>what</span> <span m='19940'>kind</span> <span m='20110'>of</span> <span m='20200'>budget</span> <span m='20740'>they are</span> <span m='21020'>working</span> <span m='21540'>with,</span> <span m='21860'>and</span> <span m='22080'>where do</span> <span m='22380'>they</span> <span m='22470'>want</span> <span m='22690'>to</span> <span m='22800'>place</span> <span m='23310'>it.</span> <span m='23790'>Do they</span> <span m='23950'>want</span> <span m='24180'>to</span> <span m='24260'>put</span> <span m='24620'>it</span> <span m='24750'>in</span> <span m='24910'>a</span> <span m='24970'>prominent</span> <span m='25700'>place</span> <span m='26070'>in</span> <span m='26180'>the</span> <span m='26270'>house?</span> <span m='27210'>Or</span> <span m='27480'>do</span> <span m='27620'>they</span> <span m='27720'>want</span> <span m='27980'>to</span> <span m='28470'>just</span> <span m='28840'>fill</span> <span m='28990'>up</span> <span m='29150'>a</span> <span m='29210'>wall</span> <span m='29580'>in</span> <span m='29650'>the</span> <span m='29730'>hallway.</span> <span m='30690'>So</span> <span m='31200'>we</span> <span m='31430'>have</span> <span m='31600'>to</span> <span m='31750'>consider</span> <span m='32290'>all</span> <span m='32450'>these</span> <span m='32750'>factors</span> <span m='33640'>when</span> <span m='33880'>we</span> <span m='34070'>are</span> <span m='34190'>designing</span> <span m='35030'>something.</span> </p><p><span m='36020'>What</span> <span m='36250'>kind</span> <span m='36430'>of</span> <span m='36540'>a</span> <span m='36600'>value?</span> <span m='37110'>Does</span> <span m='37290'>it</span> <span m='37350'>have</span> <span m='37550'>an</span> <span m='37640'>emotional</span> <span m='38190'>value?</span> <span m='39520'>And</span> <span m='39930'>you</span> <span m='40030'>know,</span> <span m='41310'>symmetry</span> <span m='42100'>and</span> <span m='42300'>colors.</span> <span m='42880'>And</span> <span m='42970'>these</span> <span m='43210'>are</span> <span m='43340'>all</span> <span m='43720'>things</span> <span m='44010'>that</span> <span m='44710'>have</span> <span m='44910'>to</span> <span m='45010'>be</span> <span m='45180'>factored in.</span> </p><p><span m='46640'>I</span> <span m='46890'>sort</span> <span m='47480'>of</span> <span m='48410'>started</span> <span m='48800'>like</span> <span m='49080'>an</span> <span m='49300'>apprentice</span> <span m='51010'>in</span> <span m='51480'>1979</span> <span m='52960'>with</span> <span m='53370'>an artist,</span> <span m='55450'>working</span> <span m='56270'>in</span> <span m='56420'>his</span> <span m='56730'>studio.</span> <span m='58280'>I</span> <span m='58470'>became</span> <span m='58900'>independent</span> <span m='59640'>in</span> <span m='59770'>1982,</span> <span m='61210'>and</span> <span m='61780'>I</span> <span m='61930'>opened</span> <span m='62270'>up</span> <span m='62430'>my</span> <span m='62660'>own</span> <span m='62920'>gallery</span> <span m='63110'>in</span> <span m='63550'>Pier</span> <span m='63800'>39</span> <span m='65069'>here</span> <span m='65330'>in San Francisco.</span> <span m='66720'>And</span> <span m='66960'>that's</span> <span m='67240'>when</span> <span m='67460'>I</span> <span m='67620'>started</span> <span m='68060'>learning</span> <span m='68780'>matting</span> <span m='70040'>and</span> <span m='70250'>framing.</span> </p><p><span m='71890'>And</span> <span m='72640'>through</span> <span m='73070'>a process</span> <span m='73710'>of</span> <span m='73880'>a</span> <span m='74000'>lot</span> <span m='74510'>of</span> <span m='74630'>practice</span> <span m='75110'>and</span> <span m='75590'>trying</span> <span m='76710'>many</span> <span m='77050'>things</span> <span m='77480'>through</span> <span m='77660'>the</span> <span m='77780'>years,</span> <span m='78900'>I</span> <span m='80730'>perfected</span> <span m='81780'>my</span> <span m='81920'>craft.</span> <span m='84110'>After</span> <span m='84440'>34</span> <span m='85010'>years,</span> <span m='85390'>I</span> <span m='85460'>could</span> <span m='85680'>say</span> <span m='85970'>that</span> <span m='86140'>I</span> <span m='86220'>have</span> <span m='86430'>some</span> <span m='86670'>experience</span> <span m='87920'>and</span> <span m='88120'>some</span> <span m='88320'>knowledge.</span> </p><p><span m='88950'>There</span> <span m='89160'>is</span> <span m='89440'>a lot</span> <span m='89715'>of</span> <span m='89990'>dynamic</span> <span m='91170'>when</span> <span m='91550'>you</span> <span m='91800'>are</span> <span m='92110'>running</span> <span m='92480'>a</span> <span m='92540'>business</span> <span m='93550'>where</span> <span m='93750'>you</span> <span m='94160'>have</span> <span m='94310'>employees,</span> <span m='95130'>overhead,</span> <span m='96680'>and</span> <span m='97240'>customer</span> <span m='97670'>service.</span> <span m='98710'>And</span> <span m='98980'>all</span> <span m='99340'>these</span> <span m='99640'>factors</span> <span m='100160'>are</span> <span m='100350'>very</span> <span m='100810'>important.</span> <span m='103050'>You're</span> <span m='103300'>going</span> <span m='103450'>to</span> <span m='103560'>have</span> <span m='103830'>to</span> <span m='103980'>factor</span> <span m='104420'>in</span> <span m='104640'>your</span> <span m='104880'>experience,</span> <span m='105710'>and</span> <span m='107940'>being</span> <span m='108260'>professional,</span> <span m='108932'>and</span> <span m='109270'>very</span> <span m='109630'>timely.</span> </p><p><span m='110720'>The</span> <span m='110920'>best</span> <span m='111450'>way</span> <span m='111890'>to</span> <span m='112010'>see</span> <span m='112400'>if</span> <span m='112530'>this</span> <span m='112820'>works</span> <span m='113310'>for</span> <span m='113480'>you</span> <span m='113820'>is,</span> <span m='114540'>I</span> <span m='114660'>would</span> <span m='114920'>say,</span> <span m='115230'>trying</span> <span m='115880'>it,</span> <span m='116530'>trying</span> <span m='116975'>it</span> <span m='117420'>a</span> <span m='117580'>little bit.</span> <span m='118550'>See if</span> <span m='119040'>you</span> <span m='119920'>can</span> <span m='120260'>be</span> <span m='122980'>an</span> <span m='123110'>apprentice</span> <span m='123710'>in</span> <span m='123840'>some</span> <span m='124240'>store,</span> <span m='124790'>in</span> <span m='124940'>some</span> <span m='125180'>shop</span> <span m='125580'>somebody</span> <span m='125950'>will</span> <span m='126180'>allow</span> <span m='126670'>you</span> <span m='126980'>to</span> <span m='127430'>be</span> <span m='127730'>a</span> <span m='127810'>couple</span> <span m='128110'>of</span> <span m='128289'>weeks</span> <span m='129320'>in</span> <span m='129520'>summer.</span> <span m='131300'>As</span> <span m='131570'>an</span> <span m='131690'>apprentice,</span> <span m='132840'>you're</span> <span m='133180'>going</span> <span m='133360'>to</span> <span m='133430'>get</span> <span m='133670'>a</span> <span m='133930'>lot</span> <span m='134220'>of</span> <span m='134290'>mileage</span> <span m='134840'>and</span> <span m='134980'>a</span> <span m='135080'>lot of</span> <span m='135390'>insight</span> <span m='136130'>as to</span> <span m='136400'>how</span> <span m='137210'>this</span> <span m='137700'>works.</span> <span m='139020'>And</span> <span m='139960'>that</span> <span m='140230'>could</span> <span m='140370'>be</span> <span m='140510'>a</span> <span m='140560'>good</span> <span m='140740'>start.</span> </p>","file":{"id":346928,"video_id":"3134120837001","name":"1896-Rodolfo-p-FrameStoreOwner","duration":141851,"thumbnail_url":null}});