PathSource - COMMUNICATIONS CONSULTANT: You Have To Scare Yourself To Grow

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COMMUNICATIONS CONSULTANT: You Have To Scare Yourself To Grow

About this video

Kathleen is a Communications Consultant. A former journalist and broadcaster, she made the transition to public relations, focusing exclusively on businesses dedicated to green and sustainability practices. She advises: you have to be fearless and not be afraid to fail.

Degree: Education - Communications

Job Title: Communications Consultant

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement

Recommended by The Public Relations Society of America.

Quick Facts

Average salary

National Statistic Change Location

Confirm

$30,000 - $165,000

Projected Job Growth

20 to 25 percent

Typical schedule

Full-time, Long hours, Flexible

Typical workplace

Office, Home, Indoor

Personal Qualities

Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

Educational Path

Education Requirement

Bachelor's degree

Recommended Education Degree

Bachelor's degree

Recommended Majors

Public Relations
Writing
Communication
Marketing
Business Administration and Management
Business
Business and Management
Economics
Finance
Psychology
Journalism
Sales and Marketing

Related Careers

Advertising Sales Agents
Advertising
Promotions
and Marketing Managers
Demonstrators and Product Promoters
Editors
Market Research Analysts
Multimedia Artists and Animators
Producers and Directors
Wholesale and Manufacturing Sales Representatives
Writers and Authors

View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"Kathleen Warren. And my company is Kathleen Warren Communications. I do what traditionally is called public relations, but really, public relations, marketing anymore are a big picture, because the way companies spend money is completely changing. So I do public relations, social media, Facebook for people, community relations. I do a lot of writing, a lot of strategic planning. And all of my clients are in the sustainable sector. So I tend to work in green-building and in a waste and fertilizer and composting. And I also work in natural medicine and integrative medicine. So that's my focus, and then I do anything communication oriented that they need. I actually love to tell this story, because I had a completely unplanned career, and I've had a beautiful career. But I was in college. I was working on my master's degree, because once I graduated, I still don't know what I wanted to do. It's not unusual to not know what you want to do. So I though, oh, I'll go to graduate school. It was less expensive then. And there was a guy next to me, and he said, you have a nice-- he said, you have a nice voice. Do you want to be on my radio show? So he is trying to pick me up. It was a date thing. But I went, OK, sure. And so, he had a radio show at the university radio station. And I walked in, and I fell in love with broadcasting. But I like to tell people it all came about because somebody was trying to pick me up, and go out on a date. And then, it turned into my career. But my degree was in education, and my major was communications. But I didn't really know what at all what I was going to do with it. Serendipity was a big part of my life. And then, everything just flowed from that, from that early job in public radio. My best advice to young people-- because I do get asked. Sometimes, if you've been a reporter, people are very curious about that. But I think it's important to be fearless, to not be afraid to take a risk, to not be afraid to fail. I have been in so many situations where inside, I was terrified. I didn't think I could do it. I didn't expect success. But I was fairly-- I won't say driven is quite the word, but I just wanted to be 100% in the world, and really involved. And I knew I wanted a job that I loved. I knew I couldn't work if I had to do something I hated. I don't think I could have done it. So you have to scare yourself. I think that is the most important thing, is scare yourself on a regular basis. Sweat, make your heart pound, and that's how you push yourself. And that is how you grow. ","file":{"id":346914,"video_id":"3133601430001","name":"1901-Kathleen-PRCommunications1","duration":201016,"thumbnail_url":null}});