Ben is the VP of sales and marketing at an investment firm that invests in technology companies and startups. He started at the bottom as a business analyst and worked his way up to vice president. He tells us that there is no right answer like they teach you in school, only a best answer.
Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.
There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.
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