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VP, SALES & MARKETING: There Is No Right Answer - There Are A Million Answers

About this video 

Ben is the VP of sales and marketing at an investment firm that invests in technology companies and startups. He started at the bottom as a business analyst and worked his way up to vice president. He tells us that there is no right answer like they teach you in school, only a best answer.

Degree: Business
Job Title: Vice President of Sales and Marketing
Employer: Wesley Clover

Job Summary: Business Development

Job Description

Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.

On-the-Job Training

No

Additional Info

There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.

Certification Requirement
Recommended by the American Society for Training and Development or the International Society for Performance Improvement.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$50,000 - $150,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Travel, Indoor, Office
Personal qualities
Personal Qualities
Detail oriented, Networking, People skills, Verbal communication skills, Written communication skills, Teamwork, Leadership ability, Mathematical skills, Organizational skills, Problem solving skills
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='450'>Hey</span> <span m='475'>there</span> <span m='500'>guys,</span> <span m='1010'>my</span> <span m='1200'>name</span> <span m='1330'>is</span> <span m='1430'>Ben</span> <span m='1570'>Morrison.</span> <span m='1980'>I</span> <span m='2020'>work</span> <span m='2250'>for</span> <span m='2370'>a</span> <span m='2400'>company</span> <span m='2670'>called</span> <span m='2930'>Wesley</span> <span m='3310'>Clover.</span> <span m='4650'>Wesley</span> <span m='4940'>Clover</span> <span m='5200'>is</span> <span m='5460'>an</span> <span m='5550'>investment</span> <span m='6140'>firm.</span> <span m='7270'>And</span> <span m='7810'>we</span> <span m='9540'>invest</span> <span m='10000'>money</span> <span m='10390'>in</span> <span m='11516'>high-tech</span> <span m='11992'>companies</span> <span m='12468'>and</span> <span m='12944'>startup</span> <span m='13182'>companies</span> <span m='13420'>and</span> <span m='13790'>try</span> <span m='13980'>and</span> <span m='14110'>grow</span> <span m='14290'>them</span> <span m='14480'>as</span> <span m='14660'>quickly</span> <span m='14990'>as</span> <span m='15090'>we</span> <span m='15220'>can</span> <span m='16180'>and</span> <span m='16880'>make</span> <span m='17300'>them</span> <span m='17470'>as</span> <span m='17620'>valuable</span> <span m='18200'>as</span> <span m='18290'>possible,</span> <span m='18770'>and</span> <span m='18850'>hire</span> <span m='19140'>as</span> <span m='19220'>many</span> <span m='19440'>people</span> <span m='19700'>as</span> <span m='20020'>well</span> <span m='20090'>as</span> <span m='20320'>we</span> <span m='20690'>can</span> <span m='20920'>employ.</span> </p><p><span m='22240'>My</span> <span m='23100'>role</span> <span m='23440'>is</span> <span m='23660'>VP</span> <span m='24140'>of</span> <span m='24270'>sales</span> <span m='24680'>and</span> <span m='24770'>marketing</span> <span m='25400'>for</span> <span m='25670'>Wesley</span> <span m='26100'>Clover.</span> <span m='27390'>And</span> <span m='28680'>my</span> <span m='29010'>day</span> <span m='29740'>could</span> <span m='31050'>literally</span> <span m='31760'>involve</span> <span m='32380'>a</span> <span m='32610'>number</span> <span m='32960'>of</span> <span m='33000'>different</span> <span m='33290'>things.</span> <span m='33970'>One</span> <span m='34230'>day</span> <span m='34410'>I</span> <span m='34490'>can</span> <span m='34760'>be</span> <span m='35020'>the</span> <span m='35270'>janitor.</span> </p><p><span m='35930'>And</span> <span m='36040'>the</span> <span m='36130'>next</span> <span m='36380'>thing</span> <span m='36560'>I</span> <span m='36670'>can</span> <span m='36910'>be</span> <span m='37090'>the</span> <span m='37450'>CEO</span> <span m='37930'>or</span> <span m='38050'>the</span> <span m='38150'>president</span> <span m='38620'>of</span> <span m='39086'>the</span> <span m='39319'>company.</span> <span m='40020'>So</span> <span m='40280'>a</span> <span m='40330'>typical</span> <span m='40730'>day</span> <span m='41000'>would</span> <span m='41170'>involve</span> <span m='41880'>getting</span> <span m='42120'>into</span> <span m='42270'>the</span> <span m='42370'>office</span> <span m='42760'>around</span> <span m='43050'>7:30,</span> <span m='44340'>checking</span> <span m='44700'>email,</span> <span m='45680'>trying</span> <span m='45950'>to</span> <span m='46010'>figure</span> <span m='46330'>out</span> <span m='46500'>what</span> <span m='48160'>critical</span> <span m='48630'>things</span> <span m='49140'>are</span> <span m='49390'>on</span> <span m='49530'>the</span> <span m='49690'>task</span> <span m='50130'>list</span> <span m='50370'>for</span> <span m='50480'>the</span> <span m='50610'>day.</span> <span m='52030'>And</span> <span m='52210'>then</span> <span m='52690'>diligently</span> <span m='53340'>trying</span> <span m='53540'>to</span> <span m='53870'>get</span> <span m='54050'>through</span> <span m='54180'>that</span> <span m='54350'>list</span> <span m='54670'>as</span> <span m='54830'>quickly</span> <span m='55150'>as</span> <span m='55240'>you</span> <span m='55330'>can</span> <span m='55650'>and</span> <span m='55960'>then,</span> <span m='56270'>ultimately,</span> <span m='56720'>spending</span> <span m='57060'>as</span> <span m='57160'>much</span> <span m='57350'>time</span> <span m='57600'>as</span> <span m='57710'>possible</span> <span m='58180'>with</span> <span m='58780'>customers.</span> <span m='59450'>Because</span> <span m='59750'>at</span> <span m='59860'>the</span> <span m='59960'>end</span> <span m='60110'>of</span> <span m='60150'>the</span> <span m='60240'>day,</span> <span m='60530'>customers</span> <span m='61050'>are</span> <span m='61150'>what</span> <span m='61720'>pay</span> <span m='61930'>you</span> <span m='62650'>and</span> <span m='62940'>help</span> <span m='63150'>you</span> <span m='63300'>build</span> <span m='63530'>the</span> <span m='63600'>business.</span> </p><p><span m='64989'>I</span> <span m='65120'>went</span> <span m='65290'>to</span> <span m='65360'>school</span> <span m='65770'>for</span> <span m='66740'>a</span> <span m='66920'>business</span> <span m='67340'>degree.</span> <span m='68360'>And</span> <span m='69930'>was</span> <span m='70140'>fortunate</span> <span m='70450'>enough</span> <span m='70650'>to</span> <span m='70880'>start</span> <span m='71380'>working</span> <span m='71680'>with</span> <span m='71730'>a</span> <span m='71780'>company</span> <span m='72160'>right</span> <span m='72360'>out</span> <span m='72470'>of</span> <span m='72540'>school.</span> <span m='74190'>And</span> <span m='74670'>started</span> <span m='75100'>at</span> <span m='75190'>the</span> <span m='75260'>bottom</span> <span m='75650'>as</span> <span m='75820'>a</span> <span m='76130'>business</span> <span m='76580'>analyst.</span> </p><p><span m='77520'>Worked</span> <span m='77780'>really</span> <span m='77980'>hard,</span> <span m='78680'>and</span> <span m='79660'>eventually</span> <span m='80320'>made</span> <span m='80620'>my</span> <span m='80760'>way</span> <span m='81180'>up</span> <span m='81380'>to</span> <span m='81540'>a</span> <span m='81880'>position</span> <span m='82340'>of</span> <span m='82410'>Vice</span> <span m='82630'>President,</span> <span m='83520'>which</span> <span m='84150'>is</span> <span m='84890'>extremely</span> <span m='85440'>rewarding</span> <span m='86260'>and</span> <span m='88220'>really</span> <span m='88480'>enjoyable</span> <span m='88980'>in</span> <span m='89070'>the</span> <span m='89150'>sense</span> <span m='89400'>that</span> <span m='89480'>every</span> <span m='89680'>day</span> <span m='89950'>is</span> <span m='90230'>something</span> <span m='90760'>new.</span> <span m='92190'>One</span> <span m='92560'>day</span> <span m='92820'>we</span> <span m='93050'>can</span> <span m='93280'>be</span> <span m='93460'>on</span> <span m='93550'>a</span> <span m='93640'>private</span> <span m='94330'>plane</span> <span m='94720'>down</span> <span m='94920'>to</span> <span m='94980'>Mexico</span> <span m='95410'>City</span> <span m='95820'>to</span> <span m='96110'>meet</span> <span m='96390'>with</span> <span m='96620'>the</span> <span m='96740'>president</span> <span m='97370'>of</span> <span m='98450'>the</span> <span m='98550'>largest</span> <span m='99040'>telephone</span> <span m='99440'>operator</span> <span m='99960'>in</span> <span m='100050'>Mexico.</span> <span m='101080'>The</span> <span m='101210'>next</span> <span m='101500'>day</span> <span m='101890'>you</span> <span m='102070'>can</span> <span m='102250'>be</span> <span m='102415'>on</span> <span m='102580'>an</span> <span m='103050'>overnight</span> <span m='103500'>flight</span> <span m='104090'>to</span> <span m='104380'>the</span> <span m='104490'>UK</span> <span m='104890'>where</span> <span m='105140'>you</span> <span m='105450'>literally</span> <span m='105960'>land</span> <span m='106320'>at</span> <span m='106430'>6</span> <span m='106650'>o'clock</span> <span m='106950'>in</span> <span m='107020'>the</span> <span m='107080'>morning,</span> <span m='107410'>get</span> <span m='107570'>in</span> <span m='107640'>the</span> <span m='107710'>taxi,</span> <span m='108560'>and</span> <span m='108820'>go</span> <span m='108970'>to</span> <span m='109090'>a</span> <span m='109160'>customer</span> <span m='109560'>meeting</span> <span m='110000'>at</span> <span m='110320'>7:30</span> <span m='110910'>breakfast,</span> <span m='111350'>for</span> <span m='111480'>example.</span> </p><p><span m='113210'>So</span> <span m='113760'>the</span> <span m='113955'>day</span> <span m='114150'>can</span> <span m='114300'>literally</span> <span m='114880'>be</span> <span m='115740'>amongst</span> <span m='117660'>a</span> <span m='117800'>number</span> <span m='118170'>of</span> <span m='118230'>things.</span> <span m='118480'>But</span> <span m='119010'>ultimately,</span> <span m='120130'>you've</span> <span m='120320'>got</span> <span m='120500'>to</span> <span m='120550'>go</span> <span m='120680'>to</span> <span m='120750'>school</span> <span m='121070'>first.</span> <span m='121900'>Get</span> <span m='122060'>an</span> <span m='122180'>education</span> <span m='123220'>and</span> <span m='123780'>the</span> <span m='123860'>world</span> <span m='124210'>is</span> <span m='124280'>your</span> <span m='124430'>oyster</span> <span m='125770'>once</span> <span m='125970'>you</span> <span m='126240'>get</span> <span m='126380'>to</span> <span m='126450'>that</span> <span m='126620'>point.</span> </p><p><span m='127080'>What</span> <span m='127630'>I</span> <span m='127700'>wish</span> <span m='128000'>I</span> <span m='128130'>knew</span> <span m='128960'>when</span> <span m='129270'>I</span> <span m='129310'>was</span> <span m='129490'>younger</span> <span m='130759'>is</span> <span m='131060'>that</span> <span m='131746'>in</span> <span m='132090'>school</span> <span m='132430'>everybody</span> <span m='132840'>teaches</span> <span m='133230'>you</span> <span m='133590'>that</span> <span m='133800'>there's</span> <span m='134000'>got</span> <span m='134140'>to</span> <span m='134200'>be</span> <span m='134320'>a</span> <span m='134400'>right</span> <span m='134620'>answer.</span> <span m='135890'>You</span> <span m='135996'>know,</span> <span m='136103'>so</span> <span m='136210'>you</span> <span m='136380'>go</span> <span m='136540'>through</span> <span m='136770'>school</span> <span m='137390'>and</span> <span m='137470'>you</span> <span m='137550'>go</span> <span m='137660'>to</span> <span m='137750'>math</span> <span m='138250'>and</span> <span m='138420'>science</span> <span m='139280'>and</span> <span m='139560'>chemistry</span> <span m='140470'>and</span> <span m='140630'>there's</span> <span m='141270'>always</span> <span m='141870'>a</span> <span m='141940'>formula</span> <span m='142200'>that</span> <span m='142460'>you've</span> <span m='142640'>got</span> <span m='142750'>to</span> <span m='142810'>work</span> <span m='143080'>out.</span> <span m='143890'>And</span> <span m='144340'>there's</span> <span m='144710'>always</span> <span m='144940'>one</span> <span m='145280'>right</span> <span m='145540'>answer.</span> </p><p><span m='146500'>And</span> <span m='146930'>in</span> <span m='147080'>life</span> <span m='147420'>and</span> <span m='147530'>in</span> <span m='147640'>business</span> <span m='148130'>there</span> <span m='148370'>is</span> <span m='148500'>no</span> <span m='148650'>right</span> <span m='148870'>answer.</span> <span m='149390'>There's</span> <span m='149640'>always</span> <span m='150230'>a</span> <span m='150330'>million</span> <span m='150910'>answers.</span> <span m='151400'>There's</span> <span m='151580'>just</span> <span m='151800'>a</span> <span m='151840'>better</span> <span m='152350'>answer.</span> </p><p><span m='153320'>So</span> <span m='153960'>I've</span> <span m='154260'>gone</span> <span m='154580'>through</span> <span m='154790'>my</span> <span m='154930'>career</span> <span m='155280'>trying</span> <span m='155560'>to</span> <span m='155800'>always</span> <span m='156250'>find</span> <span m='157200'>the</span> <span m='157320'>right</span> <span m='157750'>answer.</span> <span m='158670'>And</span> <span m='158870'>it's</span> <span m='159010'>only</span> <span m='159240'>been</span> <span m='159430'>recently</span> <span m='159880'>that</span> <span m='160080'>I've</span> <span m='160120'>figured</span> <span m='160450'>out</span> <span m='160720'>you</span> <span m='160810'>know</span> <span m='160900'>what?</span> <span m='160980'>There's</span> <span m='161060'>actually</span> <span m='161350'>a</span> <span m='161400'>million</span> <span m='161830'>right</span> <span m='162040'>answers.</span> <span m='163080'>And</span> <span m='164300'>in</span> <span m='164480'>order</span> <span m='164760'>to</span> <span m='165050'>get</span> <span m='165240'>ahead,</span> <span m='166630'>the</span> <span m='166960'>person</span> <span m='167410'>that</span> <span m='167590'>can</span> <span m='168080'>most</span> <span m='168360'>quickly</span> <span m='168720'>adapt</span> <span m='169690'>and</span> <span m='169980'>can</span> <span m='170310'>most</span> <span m='171390'>quickly</span> <span m='171730'>figure</span> <span m='172050'>out</span> <span m='172200'>that</span> <span m='172360'>there's</span> <span m='172530'>more</span> <span m='172710'>than</span> <span m='172830'>one</span> <span m='173000'>right</span> <span m='173240'>answer</span> <span m='174300'>often</span> <span m='174660'>is</span> <span m='174790'>the</span> <span m='174880'>person</span> <span m='175220'>that</span> <span m='175300'>does</span> <span m='175445'>the</span> <span m='175590'>best.</span> <span m='175840'>So</span> <span m='176680'>if</span> <span m='176830'>you</span> <span m='176980'>feel</span> <span m='177245'>it</span> <span m='177510'>in</span> <span m='177690'>your</span> <span m='177800'>gut</span> <span m='178085'>that</span> <span m='178227'>you're</span> <span m='178370'>doing</span> <span m='178600'>something</span> <span m='178970'>right,</span> <span m='179550'>go</span> <span m='179730'>for</span> <span m='180030'>it.</span> </p>","file":{"id":352444,"video_id":"3194422771001","name":"1976-Ben-VPSalesMarketing1","duration":180954,"thumbnail_url":null}});