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CHANNEL MARKETING MANAGER, IN-DEPTH: It Is Important To Understand How To Do Business With Other Cultures

About this video 

Ouafae, a channel marketing manager, describes the challenges of her job, what she likes most, her key decisions, and how difficult getting into the industry is. She tells us that traveling a lot was key to her career because you have to understand how to do business with other cultures, which is not as easy as you would think.

Degree: International Business - Marketing
Job Title: Channel Marketing Manager

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='410'>So</span> <span m='540'>what</span> <span m='690'>I</span> <span m='750'>love</span> <span m='980'>about</span> <span m='1240'>my</span> <span m='1370'>job</span> <span m='1710'>is</span> <span m='1850'>the</span> <span m='1970'>ability</span> <span m='2580'>to</span> <span m='2730'>actually</span> <span m='3440'>go</span> <span m='3730'>and</span> <span m='3910'>meet</span> <span m='4130'>my</span> <span m='4370'>partners.</span> <span m='5090'>And</span> <span m='5960'>talk</span> <span m='6220'>to</span> <span m='6320'>them</span> <span m='6670'>and</span> <span m='7100'>see</span> <span m='7350'>them</span> <span m='7510'>face</span> <span m='7770'>to</span> <span m='7880'>face.</span> <span m='8240'>I</span> <span m='8360'>also</span> <span m='8620'>like</span> <span m='8920'>the</span> <span m='9130'>event</span> <span m='9550'>side</span> <span m='9850'>of</span> <span m='9950'>marketing.</span> <span m='10870'>I</span> <span m='11290'>love</span> <span m='11530'>traveling</span> <span m='11825'>and</span> <span m='12120'>going</span> <span m='12310'>to</span> <span m='12480'>events,</span> <span m='13060'>and</span> <span m='14090'>introducing</span> <span m='14650'>my</span> <span m='14770'>product,</span> <span m='15130'>meeting</span> <span m='15440'>my</span> <span m='15540'>customers</span> <span m='16020'>face</span> <span m='16260'>to</span> <span m='16350'>face.</span> <span m='16660'>So</span> <span m='16740'>that's</span> <span m='17260'>the</span> <span m='17360'>best</span> <span m='17700'>part.</span> </p><p><span m='19060'>The</span> <span m='19180'>non</span> <span m='20110'>fun</span> <span m='20650'>part,</span> <span m='21020'>I</span> <span m='21140'>would</span> <span m='21380'>say,</span> <span m='21750'>is</span> <span m='22480'>probably</span> <span m='23020'>when</span> <span m='23260'>things</span> <span m='23620'>don't</span> <span m='23810'>work,</span> <span m='24660'>like</span> <span m='24980'>systems.</span> <span m='25650'>We</span> <span m='25800'>use</span> <span m='25980'>a</span> <span m='26040'>lot</span> <span m='26270'>of</span> <span m='26460'>portals</span> <span m='26970'>and</span> <span m='27310'>salesforce</span> <span m='29320'>and</span> <span m='29610'>if</span> <span m='29830'>those</span> <span m='30050'>don't</span> <span m='30230'>work</span> <span m='30560'>together,</span> <span m='31250'>it</span> <span m='31900'>can</span> <span m='32049'>become</span> <span m='33130'>a</span> <span m='33160'>big</span> <span m='33380'>challenge.</span> <span m='33830'>We</span> <span m='34260'>basically</span> <span m='34700'>become a</span> <span m='35070'>handicap</span> <span m='35600'>if</span> <span m='35800'>our</span> <span m='36030'>sales</span> <span m='36370'>force</span> <span m='36610'>is</span> <span m='36740'>not</span> <span m='36920'>working.</span> </p><p><span m='38130'>One</span> <span m='38480'>key</span> <span m='38620'>decision</span> <span m='39100'>I have</span> <span m='39320'>made</span> <span m='39740'>is</span> <span m='40790'>I</span> <span m='40930'>have</span> <span m='41110'>traveled</span> <span m='41460'>a</span> <span m='41520'>lot</span> <span m='41790'>in</span> <span m='41900'>my</span> <span m='42020'>life.</span> <span m='42610'>And</span> <span m='43390'>I'm</span> <span m='43680'>originally</span> <span m='44200'>from</span> <span m='44410'>Africa.</span> <span m='44960'>So</span> <span m='45640'>I</span> <span m='45790'>worked</span> <span m='46100'>in</span> <span m='46180'>Europe</span> <span m='46500'>for</span> <span m='46600'>many</span> <span m='46820'>years.</span> <span m='47640'>And</span> <span m='47960'>I</span> <span m='48060'>moved</span> <span m='48320'>to</span> <span m='48430'>the</span> <span m='48510'>US.</span> <span m='49100'>And</span> <span m='49730'>traveling</span> <span m='50200'>abroad</span> <span m='50990'>really</span> <span m='51280'>got</span> <span m='51490'>me</span> <span m='52440'>thinking</span> <span m='52960'>that</span> <span m='53160'>I</span> <span m='53250'>need</span> <span m='53450'>to</span> <span m='53550'>study</span> <span m='53810'>international</span> <span m='54520'>business</span> <span m='55340'>and</span> <span m='55630'>understand</span> <span m='56140'>other</span> <span m='56420'>cultures.</span> </p><p><span m='56890'>Because</span> <span m='57140'>doing</span> <span m='57430'>business</span> <span m='57770'>with</span> <span m='57930'>other</span> <span m='58160'>cultures</span> <span m='58710'>is</span> <span m='58880'>not</span> <span m='59120'>as</span> <span m='59270'>easy</span> <span m='59600'>as</span> <span m='59740'>you</span> <span m='59880'>think.</span> <span m='60590'>And</span> <span m='60760'>it's</span> <span m='60940'>really</span> <span m='61390'>important</span> <span m='61830'>that</span> <span m='61970'>you</span> <span m='62060'>understand</span> <span m='62490'>how</span> <span m='62590'>to</span> <span m='62720'>do</span> <span m='62830'>business</span> <span m='63320'>with</span> <span m='63970'>Asia,</span> <span m='64300'>for</span> <span m='64450'>instance,</span> <span m='65019'>versus</span> <span m='65349'>Europe,</span> <span m='65810'>versus</span> <span m='66270'>South</span> <span m='66500'>America.</span> <span m='67370'>Because</span> <span m='67850'>you</span> <span m='67970'>can't</span> <span m='68180'>just</span> <span m='68380'>take</span> <span m='68540'>the</span> <span m='68690'>way</span> <span m='68830'>we</span> <span m='68950'>do</span> <span m='69040'>business</span> <span m='69380'>in</span> <span m='69490'>America</span> <span m='69920'>and think</span> <span m='70230'>you</span> <span m='70370'>can</span> <span m='70600'>do</span> <span m='70750'>the</span> <span m='70860'>same</span> <span m='71130'>thing</span> <span m='71290'>in</span> <span m='71380'>Asia.</span> <span m='71670'>It</span> <span m='71820'>doesn't</span> <span m='72030'>work.</span> <span m='72970'>So</span> <span m='73150'>it's</span> <span m='73360'>very</span> <span m='73570'>important</span> <span m='73960'>you</span> <span m='74060'>understand</span> <span m='74490'>the</span> <span m='74600'>culture,</span> <span m='75140'>you</span> <span m='75260'>understand</span> <span m='76170'>the</span> <span m='76400'>way</span> <span m='76660'>business</span> <span m='77060'>is</span> <span m='77180'>done</span> <span m='77420'>there</span> <span m='77590'>to</span> <span m='77710'>be</span> <span m='77820'>successful.</span> <span m='78420'>Otherwise</span> <span m='78850'>you</span> <span m='78960'>can't.</span> </p><p><span m='80140'>I don't</span> <span m='80470'>think</span> <span m='80640'>it's</span> <span m='80790'>hard.</span> <span m='81250'>I</span> <span m='81390'>think</span> <span m='81610'>it</span> <span m='81720'>all</span> <span m='81880'>depends</span> <span m='82340'>on</span> <span m='83120'>how</span> <span m='83370'>much</span> <span m='83670'>you're</span> <span m='83770'>willing</span> <span m='84110'>to</span> <span m='84230'>put</span> <span m='84420'>in.</span> <span m='85360'>I</span> <span m='85690'>personally</span> <span m='86100'>graduated</span> <span m='86710'>from</span> <span m='86950'>college</span> <span m='87420'>and</span> <span m='87660'>within</span> <span m='88220'>three</span> <span m='88450'>months</span> <span m='88920'>I</span> <span m='89110'>had</span> <span m='89300'>a</span> <span m='89360'>job.</span> <span m='89890'>And</span> <span m='91220'>I've</span> <span m='91410'>been</span> <span m='91910'>working</span> <span m='92430'>in</span> <span m='92610'>the</span> <span m='92680'>marketing</span> <span m='93100'>field</span> <span m='93490'>ever</span> <span m='93720'>since.</span> </p><p><span m='94130'>And</span> <span m='94440'>I've</span> <span m='94820'>never</span> <span m='95090'>had</span> <span m='95290'>any</span> <span m='95480'>difficulty</span> <span m='95980'>finding</span> <span m='96400'>job,</span> <span m='97220'>especially</span> <span m='97720'>in</span> <span m='97800'>the</span> <span m='97910'>storage</span> <span m='99440'>industry</span> <span m='99880'>which</span> <span m='100230'>I</span> <span m='100410'>work</span> <span m='100770'>at.</span> <span m='102130'>I</span> <span m='102410'>think</span> <span m='102730'>it's</span> <span m='102980'>all</span> <span m='104140'>whatever</span> <span m='104520'>you</span> <span m='104720'>learn</span> <span m='104960'>in</span> <span m='105040'>school</span> <span m='105380'>will</span> <span m='105720'>100%</span> <span m='106550'>be</span> <span m='106670'>applied</span> <span m='107750'>in</span> <span m='108050'>your</span> <span m='108230'>job.</span> <span m='109120'>No</span> <span m='110100'>question</span> <span m='110450'>about</span> <span m='110680'>that.</span> </p>","file":{"id":355640,"video_id":"3200523809001","name":"1993-Ouafae-ChannelMarketing2","duration":111619,"thumbnail_url":null}});

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