Aaron, a political consultant, advises political candidates when they are running for office. He advises the candidates on how to give their message to the press, and thus to voters, in a way that will resonate with the voters. He tells us that if you are looking to enter into politics, it is essential to be a good writer, because political communications is about trying to articulation a point of view from a politician.
Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.
Moderate on-the-job training can be expected.
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