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POLITICAL CONSULTANT: Writing Well Is Essential

About this video 

Aaron, a political consultant, advises political candidates when they are running for office. He advises the candidates on how to give their message to the press, and thus to voters, in a way that will resonate with the voters. He tells us that if you are looking to enter into politics, it is essential to be a good writer, because political communications is about trying to articulation a point of view from a politician.

Degree: Journalism - Political Science
Job Title: Political Consultant

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='630'>So I'm</span> <span m='760'>Aaron</span> <span m='960'>McLear.</span> <span m='1330'>I'm</span> <span m='1820'>based</span> <span m='2110'>in</span> <span m='2180'>Sacramento,</span> <span m='2750'>California,</span> <span m='3350'>and</span> <span m='3520'>I'm</span> <span m='3640'>a</span> <span m='3690'>political</span> <span m='4260'>consultant,</span> <span m='5090'>which</span> <span m='5530'>means</span> <span m='5700'>that</span> <span m='5800'>basically</span> <span m='6030'>I</span> <span m='6290'>look at</span> <span m='6530'>candidates</span> <span m='7250'>and</span> <span m='7710'>help</span> <span m='7950'>them</span> <span m='8189'>run</span> <span m='8350'>for</span> <span m='8520'>office.</span> <span m='9160'>Most of</span> <span m='9530'>what</span> <span m='9670'>we</span> <span m='9770'>do</span> <span m='9920'>is</span> <span m='10040'>national,</span> <span m='11030'>or</span> <span m='11220'>statewide</span> <span m='11720'>office,</span> <span m='12160'>or</span> <span m='12280'>congressional</span> <span m='12830'>offices.</span> <span m='13690'>And</span> <span m='14000'>sometimes</span> <span m='14140'>people</span> <span m='14310'>want to</span> <span m='14520'>put</span> <span m='14620'>things</span> <span m='14800'>on</span> <span m='14860'>the</span> <span m='14940'>ballot, and</span> <span m='15380'>we</span> <span m='15490'>help</span> <span m='15680'>them</span> <span m='16420'>navigate</span> <span m='16980'>the</span> <span m='17040'>process</span> <span m='17480'>to</span> <span m='17550'>put</span> <span m='17720'>that on</span> <span m='17980'>the</span> <span m='18050'>ballot.</span> </p><p><span m='18830'>My end</span> <span m='19120'>of</span> <span m='19190'>things</span> <span m='19540'>is</span> <span m='19660'>really</span> <span m='19940'>a</span> <span m='20010'>lot</span> <span m='20220'>of the</span> <span m='20300'>messaging</span> <span m='20960'>and</span> <span m='21730'>the</span> <span m='21800'>press</span> <span m='22150'>and</span> <span m='22250'>communications</span> <span m='22920'>end of</span> <span m='23080'>things.</span> <span m='23380'>So</span> <span m='23790'>I</span> <span m='23890'>basically</span> <span m='24310'>tell</span> <span m='24510'>candidates</span> <span m='24920'>how</span> <span m='25350'>they</span> <span m='25470'>ought to</span> <span m='25760'>approach</span> <span m='26050'>the press,</span> <span m='26530'>how</span> <span m='26630'>they ought</span> <span m='26880'>to</span> <span m='27020'>give</span> <span m='27550'>their</span> <span m='27660'>message,</span> <span m='28070'>deliver their</span> <span m='28500'>message</span> <span m='29200'>to</span> <span m='29680'>reach</span> <span m='29900'>voters</span> <span m='30300'>and to</span> <span m='30440'>resonate</span> <span m='30870'>with</span> <span m='31100'>the</span> <span m='31310'>most</span> <span m='31560'>people</span> <span m='31820'>that they can.</span> </p><p><span m='32710'>So</span> <span m='33040'>I've always</span> <span m='33150'>had</span> <span m='33290'>an</span> <span m='33360'>interest</span> <span m='33630'>in</span> <span m='33700'>politics</span> <span m='34260'>since</span> <span m='34350'>I was</span> <span m='34570'>a</span> <span m='34630'>kid.</span> <span m='34900'>My neighbor</span> <span m='35210'>was</span> <span m='35440'>our</span> <span m='35660'>state</span> <span m='36090'>representative.</span> <span m='36650'>I</span> <span m='36730'>used</span> <span m='36920'>to</span> <span m='36980'>put</span> <span m='37330'>yard</span> <span m='37660'>signs</span> <span m='37950'>up</span> <span m='38040'>around</span> <span m='38320'>the</span> <span m='38400'>neighborhood</span> <span m='38840'>for</span> <span m='38980'>him</span> <span m='39220'>and</span> <span m='39490'>hand out</span> <span m='39780'>stickers</span> <span m='40060'>at</span> <span m='40110'>the</span> <span m='40230'>county</span> <span m='40520'>fair.</span> <span m='41240'>But</span> <span m='41460'>I went</span> <span m='41580'>to</span> <span m='41670'>school</span> <span m='41940'>for</span> <span m='42080'>journalism.</span> <span m='42950'>I</span> <span m='43210'>really</span> <span m='43530'>thought I wanted</span> <span m='43840'>to</span> <span m='43900'>be</span> <span m='44060'>a</span> <span m='44110'>newsman.</span> <span m='45180'>But</span> <span m='45400'>I</span> <span m='45600'>diverged</span> <span m='45880'>from</span> <span m='46160'>that path</span> <span m='46240'>and</span> <span m='46440'>went</span> <span m='46870'>back</span> <span m='47040'>to</span> <span m='47110'>politics</span> <span m='47540'>pretty</span> <span m='47770'>immediately.</span> </p><p><span m='48530'>I</span> <span m='48660'>actually</span> <span m='48860'>double</span> <span m='49110'>majored</span> <span m='49410'>in</span> <span m='49540'>political</span> <span m='49880'>science</span> <span m='50270'>and</span> <span m='50350'>journalism</span> <span m='50800'>at</span> <span m='50880'>The</span> <span m='50970'>Ohio</span> <span m='51220'>State</span> <span m='51320'>University.</span> <span m='52030'>And</span> <span m='52470'>my</span> <span m='52610'>career</span> <span m='52900'>has</span> <span m='53010'>always</span> <span m='53260'>been</span> <span m='53440'>in</span> <span m='53530'>politics.</span> <span m='54170'>I</span> <span m='54230'>started</span> <span m='54600'>off</span> <span m='55260'>literally</span> <span m='55670'>doing</span> <span m='55930'>clips,</span> <span m='56270'>which</span> <span m='56440'>meant</span> <span m='56740'>that I</span> <span m='56760'>was</span> <span m='56930'>cutting</span> <span m='57200'>up</span> <span m='57310'>newspapers,</span> <span m='57880'>and</span> <span m='57980'>gluing</span> <span m='58290'>them</span> <span m='58510'>on</span> <span m='58620'>paper,</span> <span m='59040'>and</span> <span m='59590'>Xeroxing</span> <span m='60060'>them, and</span> <span m='60320'>handing</span> <span m='60590'>them</span> <span m='60750'>out.</span> </p><p><span m='61120'>We now</span> <span m='61260'>have</span> <span m='61550'>all</span> <span m='61650'>that</span> <span m='61860'>digitized.</span> <span m='62980'>But</span> <span m='63130'>I've</span> <span m='63650'>worked</span> <span m='63700'>my</span> <span m='63910'>way</span> <span m='64230'>up, and I've</span> <span m='64580'>always</span> <span m='64840'>been</span> <span m='64980'>in</span> <span m='65069'>communications.</span> <span m='66190'>I</span> <span m='66340'>really</span> <span m='66540'>enjoy</span> <span m='67260'>working</span> <span m='67600'>with</span> <span m='67680'>politicians</span> <span m='68330'>and</span> <span m='68420'>helping</span> <span m='68670'>them</span> <span m='69020'>develop</span> <span m='69310'>a</span> <span m='69390'>message</span> <span m='69740'>that</span> <span m='69780'>the</span> <span m='69850'>voters</span> <span m='70140'>are</span> <span m='70170'>going</span> <span m='70280'>to</span> <span m='70340'>resonate.</span> </p><p><span m='71570'>If</span> <span m='71740'>you're</span> <span m='71900'>interested</span> <span m='72180'>in</span> <span m='72240'>going</span> <span m='72460'>into</span> <span m='72580'>politics,</span> <span m='73270'>one</span> <span m='73530'>thing</span> <span m='73950'>that</span> <span m='74480'>I</span> <span m='74590'>absolutely</span> <span m='75140'>advise</span> <span m='75480'>you</span> <span m='75560'>do</span> <span m='75800'>is</span> <span m='76100'>go</span> <span m='76200'>volunteer</span> <span m='76620'>for</span> <span m='76740'>campaigns</span> <span m='77045'>so</span> <span m='77350'>you</span> <span m='77550'>can</span> <span m='77690'>see</span> <span m='77880'>if</span> <span m='77970'>that's</span> <span m='78150'>really</span> <span m='78410'>what</span> <span m='78570'>you</span> <span m='78670'>want</span> <span m='78890'>to</span> <span m='78990'>do.</span> <span m='79500'>Do</span> <span m='79710'>anything</span> <span m='80000'>on</span> <span m='80110'>a</span> <span m='80180'>campaign,</span> <span m='81080'>and</span> <span m='81810'>really</span> <span m='82030'>get</span> <span m='82490'>to</span> <span m='82650'>know</span> <span m='82800'>the</span> <span m='82900'>people who are</span> <span m='83250'>involved.</span> <span m='83560'>And ask</span> <span m='83870'>lots</span> <span m='84100'>of</span> <span m='84200'>questions.</span> <span m='84990'>No</span> <span m='85290'>question</span> <span m='85650'>is</span> <span m='85800'>stupid.</span> <span m='86180'>In fact,</span> <span m='86660'>people love</span> <span m='87190'>hearing</span> <span m='87260'>from</span> <span m='87620'>young</span> <span m='87820'>people</span> <span m='88230'>going</span> <span m='88300'>into</span> <span m='88380'>politics</span> <span m='88860'>about</span> <span m='89050'>why</span> <span m='89250'>they</span> <span m='89330'>were</span> <span m='89440'>interested.</span> <span m='90120'>So</span> <span m='90250'>definitely</span> <span m='90590'>do</span> <span m='90770'>that.</span> </p><p><span m='91200'>And</span> <span m='91360'>the</span> <span m='91430'>other</span> <span m='91550'>thing</span> <span m='91690'>is</span> <span m='91790'>make</span> <span m='91970'>sure</span> <span m='92090'>you're a</span> <span m='92330'>good</span> <span m='92510'>writer.</span> <span m='92930'>No</span> <span m='93010'>matter</span> <span m='93260'>what</span> <span m='93520'>you</span> <span m='93630'>want</span> <span m='93830'>to</span> <span m='93940'>do,</span> <span m='94240'>the</span> <span m='94550'>one</span> <span m='94760'>thing</span> <span m='94890'>people</span> <span m='95100'>always</span> <span m='95420'>say</span> <span m='95770'>is</span> <span m='95910'>that</span> <span m='96080'>writing</span> <span m='96830'>is</span> <span m='97010'>always</span> <span m='97250'>in</span> <span m='97310'>high</span> <span m='97570'>demand.</span> <span m='98480'>Particularly in</span> <span m='98800'>politics</span> <span m='99410'>and what</span> <span m='99580'>I</span> <span m='99680'>do</span> <span m='99880'>with</span> <span m='100220'>political</span> <span m='100630'>communications</span> <span m='101125'>is</span> <span m='101620'>really</span> <span m='101810'>try</span> <span m='101960'>to</span> <span m='102050'>articulate</span> <span m='102650'>a point</span> <span m='103020'>of view from a</span> <span m='103360'>politician</span> <span m='104210'>to</span> <span m='104370'>the</span> <span m='104510'>electorate.</span> </p><p><span m='105070'>And</span> <span m='105480'>a</span> <span m='105530'>lot</span> <span m='105770'>of</span> <span m='105850'>times,</span> <span m='107268'>it's</span> <span m='107722'>those</span> <span m='108176'>writing</span> <span m='108630'>skills that we're</span> <span m='109084'>always</span> <span m='109538'>looking for</span> <span m='109992'>when we hire people.</span> <span m='110450'>So</span> <span m='110740'>be</span> <span m='111020'>a</span> <span m='111240'>good</span> <span m='111380'>writer.</span> <span m='111630'>Go</span> <span m='112230'>volunteer.</span> <span m='112830'>You should</span> <span m='113130'>be in</span> <span m='113430'>good</span> <span m='113730'>shape.</span> </p>","file":{"id":355642,"video_id":"3200523821001","name":"1994-Aaron-PoliticalConsultant1","duration":115102,"thumbnail_url":null}});