× We offer our visitors 5 free video views. Download the free iOS app here for access to thousands of videos. Schools may contact us for full platform access.
Tourist 181769ab16339deb734c23b996252100
Tags:

POLITICAL CONSULTANT, IN-DEPTH: Anybody Can Affect Big Change

About this video 

Aaron, a political consultant, describes the challenges of his job, what he likes most, his key decisions, how difficult getting into the industry is, and work-life balance. Aaron tells us that he worked on the Bush campaign in 2004 in Ohio and it was here that he got to see that every little thing they were doing in that office mattered and made a difference.

Degree: Journalism - Political Science
Job Title: Political Consultant

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='460'>So I</span> <span m='530'>think</span> <span m='660'>the</span> <span m='750'>most</span> <span m='980'>interesting</span> <span m='1420'>part</span> <span m='1670'>about</span> <span m='1890'>my</span> <span m='2020'>job</span> <span m='2450'>is</span> <span m='2560'>that</span> <span m='2680'>every</span> <span m='2830'>day</span> <span m='2980'>is</span> <span m='3140'>different.</span> <span m='3710'>We</span> <span m='4010'>get</span> <span m='4110'>to</span> <span m='4200'>work</span> <span m='4400'>with</span> <span m='4500'>lots</span> <span m='4800'>of</span> <span m='4850'>different</span> <span m='5120'>politicians</span> <span m='5770'>and</span> <span m='5850'>lots</span> <span m='6110'>of</span> <span m='6160'>different</span> <span m='6450'>kind</span> <span m='6590'>of</span> <span m='6670'>political</span> <span m='7060'>projects</span> <span m='7980'>that</span> <span m='8270'>I'm</span> <span m='8410'>interested</span> <span m='8780'>in.</span> <span m='9040'>And</span> <span m='9520'>so</span> <span m='10040'>we</span> <span m='10180'>feel</span> <span m='10450'>like</span> <span m='10925'>in</span> <span m='11400'>some</span> <span m='11460'>small part</span> <span m='11630'>we're</span> <span m='11750'>helping</span> <span m='12180'>effect</span> <span m='12520'>change.</span> <span m='13220'>We're</span> <span m='13460'>helping</span> <span m='13730'>elect</span> <span m='13990'>the</span> <span m='14060'>right</span> <span m='14320'>people.</span> <span m='14930'>We're</span> <span m='15190'>helping to</span> <span m='15320'>promote</span> <span m='15610'>the</span> <span m='15740'>right</span> <span m='16020'>causes</span> <span m='16580'>that</span> <span m='16900'>I believe</span> <span m='17540'>are</span> <span m='17730'>going</span> <span m='17910'>to</span> <span m='17950'>effect</span> <span m='18330'>positive</span> <span m='18710'>change</span> <span m='19040'>in</span> <span m='19090'>our</span> <span m='19210'>society.</span> </p><p><span m='20320'>It's</span> <span m='20520'>obviously</span> <span m='20990'>usually</span> <span m='21470'>the</span> <span m='21560'>politicians</span> <span m='22320'>or</span> <span m='22460'>the</span> <span m='22750'>people</span> <span m='22970'>in</span> <span m='23020'>charge</span> <span m='23350'>of</span> <span m='23390'>these</span> <span m='23620'>causes</span> <span m='24020'>that</span> <span m='24170'>are</span> <span m='24490'>doing</span> <span m='24680'>the</span> <span m='24750'>hard</span> <span m='25060'>work.</span> <span m='25300'>But</span> <span m='25700'>for me to</span> <span m='25950'>be</span> <span m='26090'>able</span> <span m='26210'>to</span> <span m='26270'>help</span> <span m='26480'>them</span> <span m='26610'>message</span> <span m='27430'>what</span> <span m='27750'>they're</span> <span m='27870'>trying</span> <span m='28090'>to</span> <span m='28130'>get</span> <span m='28300'>out</span> <span m='28490'>to</span> <span m='28590'>voters</span> <span m='29070'>or</span> <span m='29140'>to</span> <span m='29240'>the</span> <span m='29360'>general</span> <span m='29700'>public,</span> <span m='30170'>it's</span> <span m='30640'>really a</span> <span m='30940'>thrill,</span> <span m='31290'>because</span> <span m='31500'>I</span> <span m='31690'>get</span> <span m='31830'>to</span> <span m='31940'>really</span> <span m='32409'>help</span> <span m='32670'>them</span> <span m='33180'>explain</span> <span m='33610'>to</span> <span m='33690'>people</span> <span m='34350'>on</span> <span m='34480'>the</span> <span m='34560'>street,</span> <span m='34890'>just</span> <span m='35070'>normal</span> <span m='35380'>Joes,</span> <span m='35950'>exactly</span> <span m='36360'>what</span> <span m='36480'>they're</span> <span m='36590'>doing and</span> <span m='36930'>why it's</span> <span m='37200'>going</span> <span m='37280'>to</span> <span m='37320'>help</span> <span m='37470'>society.</span> </p><p><span m='38710'>So</span> <span m='38890'>I've</span> <span m='39090'>been</span> <span m='39190'>doing</span> <span m='39360'>politics</span> <span m='39800'>since</span> <span m='39950'>I</span> <span m='39990'>graduated</span> <span m='40460'>college</span> <span m='40820'>in</span> <span m='40880'>1999.</span> <span m='41740'>And</span> <span m='41890'>in</span> <span m='42290'>2004</span> <span m='42630'>I</span> <span m='42970'>was</span> <span m='43060'>actually</span> <span m='43270'>working</span> <span m='43530'>for</span> <span m='43630'>President</span> <span m='44040'>Bush's</span> <span m='44310'>reelection</span> <span m='44640'>in</span> <span m='44970'>Ohio.</span> <span m='45640'>And</span> <span m='45990'>it</span> <span m='46040'>was</span> <span m='46180'>back</span> <span m='46410'>and</span> <span m='46510'>forth.</span> <span m='46820'>If you</span> <span m='46920'>remember</span> <span m='47260'>that</span> <span m='47400'>election,</span> <span m='47840'>it</span> <span m='47890'>was</span> <span m='48080'>John</span> <span m='48350'>Kerry</span> <span m='48600'>versus</span> <span m='48940'>George</span> <span m='49280'>Bush, and it</span> <span m='49550'>was</span> <span m='49820'>50-50</span> <span m='50460'>all</span> <span m='50630'>along.</span> <span m='50960'>And it</span> <span m='51150'>all</span> <span m='51320'>came</span> <span m='51520'>down</span> <span m='51740'>to</span> <span m='51820'>Ohio,</span> <span m='52250'>as</span> <span m='52360'>it</span> <span m='52440'>always</span> <span m='52720'>does.</span> </p><p><span m='53370'>And</span> <span m='53890'>the</span> <span m='53960'>day</span> <span m='54120'>after</span> <span m='54380'>the</span> <span m='54450'>election,</span> <span m='54800'>we</span> <span m='54900'>still</span> <span m='55100'>didn't</span> <span m='55280'>know</span> <span m='55450'>who</span> <span m='55570'>won.</span> <span m='56280'>It</span> <span m='56370'>turned</span> <span m='56620'>out</span> <span m='56860'>that</span> <span m='57010'>George</span> <span m='57300'>Bush</span> <span m='57610'>won</span> <span m='57990'>very</span> <span m='58320'>narrowly</span> <span m='58780'>in</span> <span m='58960'>Ohio,</span> <span m='59170'>which</span> <span m='59410'>meant</span> <span m='59570'>he</span> <span m='60140'>was</span> <span m='60390'>able</span> <span m='60540'>to</span> <span m='60590'>win the</span> <span m='60820'>reelection</span> <span m='61340'>in</span> <span m='61430'>2004.</span> <span m='62620'>But it</span> <span m='62740'>really</span> <span m='62980'>showed</span> <span m='63330'>me</span> <span m='63840'>that</span> <span m='64450'>every</span> <span m='64760'>single</span> <span m='65099'>day,</span> <span m='65379'>every</span> <span m='65650'>little</span> <span m='65870'>thing</span> <span m='66040'>that</span> <span m='66200'>all</span> <span m='66440'>of</span> <span m='66560'>us</span> <span m='66710'>were</span> <span m='66830'>doing</span> <span m='67570'>really</span> <span m='67790'>mattered.</span> </p><p><span m='68330'>And</span> <span m='68990'>even</span> <span m='69090'>in</span> <span m='69220'>a</span> <span m='69280'>presidential</span> <span m='69890'>election, it</span> <span m='70370'>showed</span> <span m='70730'>that</span> <span m='71110'>every</span> <span m='71330'>little</span> <span m='71620'>job,</span> <span m='72960'>every</span> <span m='73200'>staffer</span> <span m='73660'>on</span> <span m='73910'>the</span> <span m='74100'>staff</span> <span m='74810'>really</span> <span m='75320'>mattered</span> <span m='75720'>to</span> <span m='75840'>the</span> <span m='76010'>outcome.</span> <span m='76820'>And it</span> <span m='77040'>showed</span> <span m='77390'>that</span> <span m='77800'>anybody</span> <span m='78730'>can</span> <span m='78880'>effect</span> <span m='79165'>big</span> <span m='79450'>change.</span> <span m='79930'>And</span> <span m='79990'>that</span> <span m='80120'>was</span> <span m='80260'>really</span> <span m='80930'>illuminating</span> <span m='81510'>to</span> <span m='81660'>me</span> <span m='81890'>and</span> <span m='82060'>really</span> <span m='82540'>encouraged</span> <span m='82900'>me</span> <span m='82990'>to</span> <span m='83070'>keep</span> <span m='83360'>on</span> <span m='83650'>with</span> <span m='83830'>the career</span> <span m='84105'>path.</span> </p><p><span m='84750'>Anyone</span> <span m='85030'>who's</span> <span m='85220'>interested</span> <span m='85740'>in</span> <span m='85850'>getting</span> <span m='86060'>into</span> <span m='86210'>politics,</span> <span m='86870'>it's</span> <span m='86990'>actually</span> <span m='87270'>really</span> <span m='87500'>easy.</span> <span m='88040'>The</span> <span m='88470'>first thing you</span> <span m='88480'>want</span> <span m='88660'>to</span> <span m='88850'>do is go</span> <span m='88980'>volunteer</span> <span m='89410'>for a</span> <span m='89590'>campaign</span> <span m='90270'>somewhere.</span> <span m='90980'>And I</span> <span m='91210'>would say that</span> <span m='91440'>with</span> <span m='91590'>any</span> <span m='91750'>job</span> <span m='92050'>you</span> <span m='92120'>want</span> <span m='92270'>to</span> <span m='92330'>do,</span> <span m='92490'>go</span> <span m='92630'>volunteer</span> <span m='93140'>somewhere.</span> <span m='93800'>Just</span> <span m='94070'>poke</span> <span m='94390'>your head</span> <span m='94710'>in</span> <span m='94780'>the</span> <span m='94880'>office,</span> <span m='95240'>and</span> <span m='95320'>say,</span> <span m='95610'>look,</span> <span m='95905'>I want to learn. I</span> <span m='96200'>want</span> <span m='96380'>to</span> <span m='96430'>help.</span> </p><p><span m='97490'>If you can get</span> <span m='97720'>paid</span> <span m='97970'>for</span> <span m='98210'>it, all the</span> <span m='98480'>better,</span> <span m='98740'>but</span> <span m='98920'>the</span> <span m='99000'>first</span> <span m='99320'>key</span> <span m='99530'>thing,</span> <span m='99960'>especially in</span> <span m='100170'>politics,</span> <span m='100910'>is</span> <span m='101150'>go</span> <span m='101360'>to</span> <span m='101660'>the</span> <span m='101760'>local</span> <span m='102050'>city</span> <span m='102260'>council</span> <span m='102600'>race,</span> <span m='102860'>or a</span> <span m='103010'>presidential</span> <span m='103540'>race</span> <span m='103780'>that has</span> <span m='103970'>a local</span> <span m='104180'>office,</span> <span m='104440'>or</span> <span m='104700'>anything</span> <span m='104950'>that</span> <span m='105280'>may be</span> <span m='105550'>happening in</span> <span m='105890'>politics.</span> <span m='106650'>And</span> <span m='106770'>go</span> <span m='106910'>volunteer.</span> <span m='107470'>Go</span> <span m='107730'>stuff</span> <span m='108040'>envelopes.</span> <span m='108440'>Go</span> <span m='108720'>make</span> <span m='108970'>phone</span> <span m='109210'>calls.</span> <span m='109750'>Go</span> <span m='110170'>door to</span> <span m='110320'>door.</span> </p><p><span m='111090'>Anything that</span> <span m='111470'>you</span> <span m='111650'>can</span> <span m='111760'>do,</span> <span m='111880'>just</span> <span m='112050'>really</span> <span m='112470'>ingrain</span> <span m='112760'>yourself in</span> <span m='113140'>what's</span> <span m='113390'>happening.</span> <span m='114375'>It</span> <span m='114660'>will</span> <span m='114780'>do</span> <span m='114900'>a</span> <span m='114980'>couple</span> <span m='115230'>things.</span> <span m='115580'>One,</span> <span m='115760'>it's</span> <span m='115870'>going</span> <span m='115970'>to</span> <span m='116050'>tell</span> <span m='116280'>you</span> <span m='116410'>whether</span> <span m='116570'>or</span> <span m='116610'>not</span> <span m='116840'>this</span> <span m='117250'>is the</span> <span m='117740'>kind of career path</span> <span m='117980'>you</span> <span m='118070'>want</span> <span m='118190'>to</span> <span m='118250'>pursue.</span> <span m='119030'>And</span> <span m='119330'>two,</span> <span m='119600'>if it is</span> <span m='119840'>the</span> <span m='119920'>kind of career</span> <span m='120410'>path</span> <span m='120720'>you want to</span> <span m='121090'>pursue,</span> <span m='121700'>people</span> <span m='121830'>love</span> <span m='122220'>that.</span> </p><p><span m='122560'>They see you're a</span> <span m='122840'>go-getter.</span> <span m='123560'>They</span> <span m='123820'>see</span> <span m='124000'>that</span> <span m='124130'>you're</span> <span m='124240'>really</span> <span m='124590'>interested</span> <span m='124950'>in</span> <span m='125010'>this,</span> <span m='125285'>and</span> <span m='125560'>very</span> <span m='125860'>quickly</span> <span m='126160'>they'll</span> <span m='126270'>start</span> <span m='126460'>giving you</span> <span m='126740'>more</span> <span m='126960'>and</span> <span m='127020'>more</span> <span m='127170'>responsibility.</span> <span m='128030'>So</span> <span m='128380'>I</span> <span m='128460'>would</span> <span m='128570'>absolutely</span> <span m='129229'>advise</span> <span m='129539'>anyone</span> <span m='129620'>thinking</span> <span m='129970'>about</span> <span m='130199'>politics,</span> <span m='130620'>go</span> <span m='130750'>volunteer</span> <span m='131190'>for a</span> <span m='131370'>campaign.</span> </p><p><span m='132540'>So</span> <span m='132610'>the</span> <span m='132710'>work-life</span> <span m='133200'>balance</span> <span m='133710'>in</span> <span m='134010'>politics,</span> <span m='134600'>at least</span> <span m='134870'>for</span> <span m='134980'>me,</span> <span m='136770'>its</span> <span m='136980'>all</span> <span m='137230'>gray</span> <span m='137570'>area.</span> <span m='138030'>There's really</span> <span m='138220'>no</span> <span m='138360'>black</span> <span m='138720'>and</span> <span m='138830'>white.</span> <span m='139460'>So</span> <span m='139630'>I'm</span> <span m='139760'>working</span> <span m='140070'>at</span> <span m='140200'>nights, and</span> <span m='140600'>on</span> <span m='140720'>the</span> <span m='140790'>weekend,</span> <span m='141450'>and</span> <span m='141620'>it's</span> <span m='141770'>really--</span> <span m='142130'>I</span> <span m='142320'>can</span> <span m='142470'>never</span> <span m='142670'>shut</span> <span m='142890'>off</span> <span m='143040'>my</span> <span m='143230'>iPhone.</span> <span m='143960'>It's</span> <span m='144270'>constant.</span> <span m='144980'>Now,</span> <span m='145370'>the</span> <span m='145450'>good</span> <span m='145620'>part</span> <span m='145800'>about</span> <span m='146070'>that</span> <span m='146300'>is</span> <span m='146430'>I</span> <span m='146500'>can</span> <span m='146650'>kind</span> <span m='146810'>of</span> <span m='146910'>work</span> <span m='147100'>from</span> <span m='147270'>whenever.</span> </p><p><span m='148120'>So</span> <span m='148390'>I</span> <span m='148470'>live out in</span> <span m='148780'>California.</span> <span m='149085'>A</span> <span m='149390'>lot of</span> <span m='149650'>times</span> <span m='149860'>my</span> <span m='149970'>wife and</span> <span m='150250'>I will go</span> <span m='150580'>to</span> <span m='150690'>Napa</span> <span m='151040'>for</span> <span m='151160'>the</span> <span m='151250'>weekend</span> <span m='151660'>or</span> <span m='151710'>go up</span> <span m='151920'>to</span> <span m='151980'>Tahoe</span> <span m='152300'>and</span> <span m='152460'>go</span> <span m='152750'>skiing,</span> <span m='153220'>and</span> <span m='153340'>I</span> <span m='153390'>can</span> <span m='153570'>still</span> <span m='153790'>be</span> <span m='153940'>on</span> <span m='154810'>because</span> <span m='155110'>of</span> <span m='155210'>all the</span> <span m='155590'>digital</span> <span m='155770'>devices</span> <span m='156360'>that</span> <span m='156480'>we</span> <span m='156590'>have.</span> <span m='156970'>So</span> <span m='157350'>it's</span> <span m='157510'>a</span> <span m='157540'>bit</span> <span m='157730'>annoying</span> <span m='158160'>that</span> <span m='159040'>you can</span> <span m='159320'>never</span> <span m='159540'>just</span> <span m='159700'>go</span> <span m='159850'>dark.</span> <span m='160640'>But</span> <span m='160750'>it's</span> <span m='160900'>also</span> <span m='161140'>nice</span> <span m='161390'>because</span> <span m='161620'>you</span> <span m='161780'>can</span> <span m='162010'>work</span> <span m='162280'>from</span> <span m='162470'>anywhere.</span> </p><p><span m='163090'>But</span> <span m='163360'>in</span> <span m='163630'>politics,</span> <span m='164260'>it's</span> <span m='164390'>really</span> <span m='164710'>whoever</span> <span m='165580'>is</span> <span m='165720'>able</span> <span m='165850'>to</span> <span m='165930'>respond</span> <span m='166370'>quickly</span> <span m='166790'>and</span> <span m='166850'>aggressively</span> <span m='167440'>is</span> <span m='167560'>who</span> <span m='167650'>wins</span> <span m='168160'>in</span> <span m='168410'>the game</span> <span m='168620'>of</span> <span m='168680'>politics.</span> <span m='169430'>And</span> <span m='169550'>so</span> <span m='169620'>you</span> <span m='169750'>can</span> <span m='169870'>never</span> <span m='170110'>be</span> <span m='170930'>caught</span> <span m='171150'>off</span> <span m='171300'>guard,</span> <span m='171690'>be caught</span> <span m='172060'>flat-footed.</span> <span m='172490'>And</span> <span m='172660'>so</span> <span m='172790'>because</span> <span m='173090'>of</span> <span m='173150'>that,</span> <span m='173510'>you</span> <span m='173620'>always</span> <span m='173980'>need</span> <span m='174070'>to</span> <span m='174130'>be</span> <span m='174280'>on.</span> <span m='174470'>You</span> <span m='174530'>always</span> <span m='174800'>need to</span> <span m='175100'>be ahead of</span> <span m='175250'>your</span> <span m='175370'>opposition.</span> </p>","file":{"id":355644,"video_id":"3200341440001","name":"1995-Aaron-PoliticalConsultant2","duration":176820,"thumbnail_url":null}});

Watch more from this interviewee