× We offer our visitors 5 free video views. Download the free iOS app here for access to thousands of videos. Schools may contact us for full platform access.
Tourist 2660431221001 3200848635001 vs 52fdc782e4b0b5583ed1c3cc 782203294001
Tags:

PARTNER MARKETING ASSOCIATE, IN-DEPTH: How Do You Best Represent A Brand?

About this video 

This marketing associate describes the challenges of his job, what he likes most, his key decisions, how difficult getting into the industry is, and his work-life balance. He tells us that he discovered the marketing field when he was working at Home Depot and found out that he loved selling not only a product but a brand.

Degree: Marketing
Job Title: Partner Marketing Associate
Employer: Zero

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

PathSource provides free English transcriptions for each of our informational interviews on video which will appear here after you have signed in. Our advanced transcriptions are highly interactive. They scroll down automatically as the video plays and users can jump to a specific part of the video by clicking on any word in the transcript.

For a small fee, we offer transcriptions in different languages, making PathSource a great tool for English Language Learners. This feature is currently available for customers in the education field only.

Please contact us at support@pathsoruce.com if you have any questions or would like to get a price quote for advanced transcripts offered in a second language.

P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='370'>What</span> <span m='470'>I</span> <span m='570'>like</span> <span m='650'>most</span> <span m='930'>about</span> <span m='1160'>my</span> <span m='1270'>job</span> <span m='1590'>is--</span> <span m='1950'>I</span> <span m='2210'>am a</span> <span m='2470'>talkative</span> <span m='2850'>person,</span> <span m='3400'>so</span> <span m='3440'>I</span> <span m='3510'>love</span> <span m='3850'>to be</span> <span m='4019'>able</span> <span m='4170'>to</span> <span m='4250'>interact</span> <span m='4700'>with</span> <span m='4800'>people</span> <span m='5110'>outside,</span> <span m='6650'>not</span> <span m='6930'>be</span> <span m='7110'>able</span> <span m='7230'>to</span> <span m='7560'>sit</span> <span m='7810'>at</span> <span m='7970'>a</span> <span m='8270'>desk every single</span> <span m='8520'>day--</span> <span m='8750'>and my</span> <span m='8970'>job</span> <span m='9130'>actually</span> <span m='9500'>involves</span> <span m='9980'>me travelling</span> <span m='10400'>around</span> <span m='10600'>the</span> <span m='10670'>country,</span> <span m='11120'>traveling</span> <span m='11500'>around</span> <span m='11680'>the</span> <span m='11750'>world,</span> <span m='12590'>making</span> <span m='12830'>sure</span> <span m='13000'>that</span> <span m='13140'>we</span> <span m='13250'>actually</span> <span m='13530'>represent</span> <span m='14070'>Zero</span> <span m='14330'>in a</span> <span m='15120'>great</span> <span m='15420'>light</span> <span m='16040'>to</span> <span m='16160'>our</span> <span m='16340'>other</span> <span m='16520'>channel</span> <span m='16800'>partners.</span> <span m='17800'>So I am</span> <span m='18090'>the</span> <span m='18170'>face</span> <span m='18410'>of</span> <span m='18470'>our</span> <span m='18550'>company</span> <span m='18900'>when</span> <span m='19060'>comes</span> <span m='19270'>to</span> <span m='19370'>interacting</span> <span m='19920'>with</span> <span m='20260'>other</span> <span m='21580'>potential</span> <span m='22020'>prospects</span> <span m='23055'>and</span> <span m='23430'>potential</span> <span m='23650'>resellers</span> <span m='24610'>that</span> <span m='24750'>want</span> <span m='24880'>to</span> <span m='24950'>sell</span> <span m='25180'>our</span> <span m='25280'>product.</span> </p><p><span m='26310'>I</span> <span m='26470'>would say</span> <span m='26630'>the</span> <span m='26710'>most</span> <span m='26950'>challenging</span> <span m='27450'>thing</span> <span m='27630'>about</span> <span m='27960'>my</span> <span m='28150'>job</span> <span m='28620'>would</span> <span m='28800'>be</span> <span m='29570'>making</span> <span m='30080'>sure</span> <span m='30240'>I</span> <span m='30440'>represent</span> <span m='30780'>my</span> <span m='30880'>company</span> <span m='31290'>in a</span> <span m='31710'>best light,</span> <span m='32090'>not</span> <span m='32340'>just</span> <span m='32659'>talking</span> <span m='33030'>about</span> <span m='33220'>my</span> <span m='33310'>company</span> <span m='33860'>in</span> <span m='33960'>the</span> <span m='34050'>wrong</span> <span m='34300'>way,</span> <span m='34980'>but making sure</span> <span m='35380'>I</span> <span m='35510'>speak</span> <span m='36010'>properly</span> <span m='36790'>about</span> <span m='37000'>what our brand</span> <span m='37460'>actually</span> <span m='37960'>does.</span> <span m='39160'>So</span> <span m='39360'>when</span> <span m='39470'>I</span> <span m='39560'>was</span> <span m='39750'>in</span> <span m='39880'>school,</span> <span m='40270'>I</span> <span m='40340'>wanted</span> <span m='40590'>to</span> <span m='40880'>be</span> <span m='41120'>a pilot,</span> <span m='41650'>and my</span> <span m='42090'>\"aha\"</span> <span m='42640'>moment</span> <span m='42930'>was</span> <span m='43400'>when</span> <span m='43550'>I</span> <span m='43710'>was</span> <span m='43870'>actually</span> <span m='44850'>working</span> <span m='45130'>at</span> <span m='45210'>Home</span> <span m='45390'>Depot.</span> <span m='46970'>And</span> <span m='47350'>I</span> <span m='47430'>was</span> <span m='47560'>actually</span> <span m='47840'>sitting</span> <span m='48210'>at</span> <span m='48420'>the</span> <span m='48500'>desk</span> <span m='48950'>during</span> <span m='49120'>college.</span> <span m='49800'>And</span> <span m='50040'>being</span> <span m='50180'>able</span> <span m='50390'>to</span> <span m='50500'>actually</span> <span m='50770'>talk</span> <span m='51120'>to those</span> <span m='51350'>people</span> <span m='52040'>and</span> <span m='52290'>actually</span> <span m='52410'>sell</span> <span m='52740'>that</span> <span m='52910'>product--</span> <span m='53260'>but</span> <span m='53370'>not</span> <span m='53590'>sell</span> <span m='53840'>the</span> <span m='53920'>product</span> <span m='54220'>itself,</span> <span m='54850'>but</span> <span m='55060'>sell the</span> <span m='55300'>Home</span> <span m='55530'>Depot</span> <span m='55830'>brand--</span> <span m='56270'>was when</span> <span m='56710'>I actually</span> <span m='56860'>realized</span> <span m='57305'>wait,</span> <span m='57750'>this is</span> <span m='58170'>actually</span> <span m='58480'>fun</span> <span m='58600'>to</span> <span m='58680'>do,</span> <span m='58880'>actually</span> <span m='59040'>being</span> <span m='59190'>able</span> <span m='59330'>to</span> <span m='59430'>talk</span> <span m='59680'>to</span> <span m='59760'>people,</span> <span m='60190'>not</span> <span m='60620'>about</span> <span m='60890'>selling</span> <span m='61270'>but</span> <span m='61440'>about</span> <span m='61770'>what</span> <span m='61990'>our</span> <span m='62190'>company</span> <span m='62540'>actually</span> <span m='62820'>does</span> <span m='63135'>and</span> <span m='64560'>how</span> <span m='64800'>the</span> <span m='65360'>best way</span> <span m='65680'>to represent the</span> <span m='65760'>brand.</span> </p><p><span m='66710'>I did</span> <span m='66820'>some</span> <span m='66950'>research,</span> <span m='67360'>and I</span> <span m='67430'>realized</span> <span m='67790'>that's</span> <span m='67940'>actually</span> <span m='68170'>marketing.</span> <span m='69500'>And</span> <span m='69900'>from</span> <span m='70100'>there on</span> <span m='70230'>forth,</span> <span m='70780'>I</span> <span m='70990'>was</span> <span m='71340'>hooked, line and sinker,</span> <span m='71690'>and I stayed</span> <span m='72010'>in</span> <span m='72090'>marketing.</span> <span m='73010'>But</span> <span m='73390'>when</span> <span m='73490'>you</span> <span m='73610'>first</span> <span m='73900'>get your</span> <span m='74360'>first</span> <span m='74490'>job</span> <span m='74610'>in marketing,</span> <span m='74910'>it</span> <span m='75210'>is</span> <span m='75600'>a</span> <span m='76280'>little</span> <span m='76410'>bit</span> <span m='76560'>difficult</span> <span m='77170'>because</span> <span m='77690'>marketing</span> <span m='78160'>is</span> <span m='78280'>one</span> <span m='78470'>of</span> <span m='78510'>those</span> <span m='78750'>sectors</span> <span m='79270'>that</span> <span m='79930'>is</span> <span m='80250'>the first to</span> <span m='80655'>go</span> <span m='81060'>and the first</span> <span m='81365'>to</span> <span m='81670'>succeed,</span> <span m='82580'>meaning</span> <span m='82860'>that</span> <span m='83110'>when</span> <span m='83500'>companies</span> <span m='83940'>start</span> <span m='84070'>laying</span> <span m='84320'>people</span> <span m='84690'>off,</span> <span m='85470'>marketing</span> <span m='85820'>is the</span> <span m='85900'>first to</span> <span m='86140'>go,</span> <span m='86610'>but</span> <span m='87000'>when</span> <span m='87220'>companies</span> <span m='87550'>do</span> <span m='87680'>really</span> <span m='87880'>well,</span> <span m='88170'>marketing is</span> <span m='88570'>the</span> <span m='88680'>first</span> <span m='89420'>department</span> <span m='89650'>they</span> <span m='89780'>hire.</span> </p><p><span m='91850'>One</span> <span m='92740'>thing that</span> <span m='92960'>can</span> <span m='93140'>help</span> <span m='93400'>you</span> <span m='93510'>really</span> <span m='93710'>get</span> <span m='93840'>a</span> <span m='93890'>job</span> <span m='94180'>is</span> <span m='94320'>doing</span> <span m='94560'>internships.</span> <span m='95520'>Internships</span> <span m='95940'>at</span> <span m='96110'>different companies,</span> <span m='96810'>no</span> <span m='96900'>matter</span> <span m='97190'>what</span> <span m='97370'>the</span> <span m='97450'>company</span> <span m='97920'>is,</span> <span m='98230'>no</span> <span m='98680'>matter if</span> <span m='98810'>it's</span> <span m='99150'>folding</span> <span m='99450'>letters,</span> <span m='100490'>or</span> <span m='100860'>even</span> <span m='101160'>just</span> <span m='101330'>sweeping</span> <span m='101440'>the</span> <span m='101550'>floor,</span> <span m='102110'>no</span> <span m='102180'>matter</span> <span m='102510'>what</span> <span m='102610'>the</span> <span m='102680'>internship,</span> <span m='104020'>it's</span> <span m='104160'>really</span> <span m='104450'>important</span> <span m='104730'>that</span> <span m='104860'>someone</span> <span m='105150'>who's</span> <span m='105320'>looking</span> <span m='105530'>at your</span> <span m='105650'>resume</span> <span m='106030'>can</span> <span m='106410'>actually</span> <span m='106790'>see</span> <span m='107040'>that</span> <span m='107170'>actually</span> <span m='107930'>you</span> <span m='108260'>were</span> <span m='108360'>a hard</span> <span m='108480'>working</span> <span m='109150'>during your off-time</span> <span m='109620'>at</span> <span m='109700'>school.</span> </p>","file":{"id":355641,"video_id":"3200838576001","name":"1997-Nana-PartnerMarketingAssoc2","duration":110458,"thumbnail_url":null}});

Watch more from this interviewee