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BRAND AMBASSADOR: I Was Hooked Into Communications

About this video 

Araceli, a brand ambassador, spends her typical day promoting on the streets for a cell phone company. Originally a nursing major, she switched to communications when she took her first communications class and was hooked. She will be graduating from university later this year.

Degree: Public Relations, Advertising, and Applied Communication - Communications
Job Title: Brand Ambassador
Employer: Aio Wireless

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='450'>So,</span> <span m='740'>currently</span> <span m='1080'>I'm</span> <span m='1240'>a</span> <span m='1400'>brand</span> <span m='1630'>ambassador.</span> <span m='2570'>I</span> <span m='2710'>work</span> <span m='3050'>for</span> <span m='3200'>an</span> <span m='3310'>agency</span> <span m='3870'>and</span> <span m='4000'>we're</span> <span m='4220'>out</span> <span m='4400'>here</span> <span m='4560'>promoting</span> <span m='5030'>Aio</span> <span m='5270'>Wireless,</span> <span m='5740'>which</span> <span m='5880'>is</span> <span m='5970'>a</span> <span m='6040'>cell</span> <span m='6470'>phone</span> <span m='6660'>company.</span> <span m='7470'>And</span> <span m='8260'>basically</span> <span m='8700'>what</span> <span m='8840'>we</span> <span m='8950'>do</span> <span m='9160'>is</span> <span m='9250'>we</span> <span m='9350'>go</span> <span m='9580'>out</span> <span m='9680'>to</span> <span m='9780'>different</span> <span m='10060'>communities,</span> <span m='10860'>different</span> <span m='12050'>stores</span> <span m='13120'>all</span> <span m='13410'>over</span> <span m='14490'>Vallejo,</span> <span m='15120'>the</span> <span m='15200'>Bay</span> <span m='15410'>Area,</span> <span m='15920'>Sacramento.</span> <span m='16770'>And</span> <span m='16920'>we</span> <span m='17110'>just</span> <span m='17340'>promote</span> <span m='18100'>the</span> <span m='18230'>company,</span> <span m='18590'>and</span> <span m='18670'>the</span> <span m='18760'>services,</span> <span m='19260'>and</span> <span m='19330'>the</span> <span m='19420'>products</span> <span m='19800'>that</span> <span m='19930'>we</span> <span m='20020'>have.</span> </p><p><span m='20730'>So</span> <span m='20890'>normally</span> <span m='21370'>we</span> <span m='21520'>go</span> <span m='21800'>out,</span> <span m='22080'>we</span> <span m='22190'>start</span> <span m='22940'>from</span> <span m='23220'>10:00</span> <span m='23480'>to</span> <span m='23590'>7:00.</span> <span m='24310'>And</span> <span m='24540'>we're</span> <span m='24670'>basically</span> <span m='24955'>out</span> <span m='25240'>on</span> <span m='25520'>the</span> <span m='25610'>streets,</span> <span m='26110'>talking</span> <span m='26470'>to</span> <span m='26590'>people,</span> <span m='27100'>letting</span> <span m='27330'>them</span> <span m='27470'>know,</span> <span m='27710'>hey</span> <span m='28100'>we're</span> <span m='28320'>with</span> <span m='28520'>Aio</span> <span m='28640'>Wireless.</span> <span m='29640'>We</span> <span m='29770'>have</span> <span m='29980'>this</span> <span m='30210'>going</span> <span m='30500'>on.</span> <span m='30810'>Plans</span> <span m='31310'>are</span> <span m='31400'>now as</span> <span m='31600'>low</span> <span m='31710'>as</span> <span m='31830'>$40</span> <span m='32240'>a</span> <span m='32299'>month.</span> <span m='33160'>And</span> <span m='34230'>if</span> <span m='34560'>they're</span> <span m='34700'>interested,</span> <span m='35035'>we'll</span> <span m='35370'>get them</span> <span m='35610'>in</span> <span m='35760'>the</span> <span m='35900'>store,</span> <span m='36240'>we'll</span> <span m='36490'>interact</span> <span m='36980'>with</span> <span m='37130'>them.</span> <span m='37810'>And</span> <span m='38020'>basically</span> <span m='38410'>get</span> <span m='38540'>them</span> <span m='38690'>excited,</span> <span m='39820'>give</span> <span m='40040'>them</span> <span m='40170'>a</span> <span m='40230'>different</span> <span m='40570'>choice</span> <span m='40980'>of</span> <span m='41400'>different</span> <span m='42150'>service</span> <span m='42490'>companies</span> <span m='42990'>and</span> <span m='43900'>what</span> <span m='44120'>they</span> <span m='44220'>can</span> <span m='44860'>come</span> <span m='45160'>and</span> <span m='45370'>get.</span> </p><p><span m='46060'>I</span> <span m='46480'>first</span> <span m='46830'>was</span> <span m='46960'>a</span> <span m='47070'>nursing</span> <span m='47520'>major.</span> <span m='48210'>So</span> <span m='48370'>completely</span> <span m='48890'>different</span> <span m='49250'>than</span> <span m='49430'>what</span> <span m='49600'>I</span> <span m='49690'>am</span> <span m='49920'>doing</span> <span m='50240'>now.</span> <span m='51060'>And</span> <span m='51560'>I</span> <span m='51660'>was</span> <span m='51880'>going</span> <span m='52110'>to</span> <span m='52220'>community</span> <span m='52560'>college</span> <span m='52870'>studying</span> <span m='53160'>for</span> <span m='53270'>nursing.</span> <span m='54120'>And</span> <span m='54420'>I</span> <span m='54470'>worked</span> <span m='54630'>at</span> <span m='54760'>a</span> <span m='54830'>care</span> <span m='55060'>home.</span> <span m='55400'>And</span> <span m='55830'>that</span> <span m='56100'>just</span> <span m='56300'>wasn't</span> <span m='56580'>me.</span> </p><p><span m='57080'>And</span> <span m='58130'>it</span> <span m='58280'>took</span> <span m='58460'>me</span> <span m='58660'>like</span> <span m='59060'>three</span> <span m='59290'>years</span> <span m='59600'>to</span> <span m='59700'>figure</span> <span m='59940'>that</span> <span m='60130'>out.</span> <span m='60730'>And</span> <span m='60880'>then</span> <span m='61010'>I</span> <span m='61040'>started</span> <span m='61330'>taking</span> <span m='61540'>communication</span> <span m='62190'>classes.</span> <span m='63100'>And</span> <span m='63550'>after</span> <span m='63990'>my</span> <span m='64140'>first</span> <span m='64750'>class,</span> <span m='65140'>my</span> <span m='65250'>first</span> <span m='65530'>semester,</span> <span m='66040'>I</span> <span m='66140'>was</span> <span m='66360'>hooked</span> <span m='66790'>into</span> <span m='66920'>communications.</span> <span m='68060'>And</span> <span m='68280'>I</span> <span m='68370'>transferred</span> <span m='68850'>to</span> <span m='68940'>Sacramento</span> <span m='69440'>State</span> <span m='69770'>University.</span> <span m='70860'>And</span> <span m='71300'>from</span> <span m='71550'>there</span> <span m='72160'>I</span> <span m='72340'>basically</span> <span m='73090'>was</span> <span m='73360'>hooked</span> <span m='73600'>to</span> <span m='73710'>PR.</span> </p><p><span m='74490'>So</span> <span m='74800'>my</span> <span m='75120'>major</span> <span m='75510'>now</span> <span m='75780'>is</span> <span m='75940'>public</span> <span m='76250'>relations</span> <span m='76810'>and</span> <span m='76920'>communications</span> <span m='77500'>studies.</span> <span m='78350'>And</span> <span m='78870'>I'm</span> <span m='79000'>a</span> <span m='79060'>graduating</span> <span m='79650'>senior,</span> <span m='80090'>so</span> <span m='80180'>I</span> <span m='80290'>graduate</span> <span m='80940'>this</span> <span m='81030'>May.</span> <span m='81730'>And</span> <span m='82800'>now</span> <span m='83230'>I</span> <span m='83360'>have</span> <span m='83580'>this</span> <span m='83760'>job in</span> <span m='84070'>promotion</span> <span m='84630'>where</span> <span m='84780'>I</span> <span m='84830'>get</span> <span m='85010'>to</span> <span m='85130'>go</span> <span m='85340'>out</span> <span m='85690'>and</span> <span m='85800'>talk</span> <span m='86030'>to</span> <span m='86160'>people</span> <span m='86570'>about</span> <span m='86700'>our</span> <span m='87010'>products and</span> <span m='87450'>our</span> <span m='87600'>services,</span> <span m='88090'>and</span> <span m='88690'>mainly</span> <span m='88930'>promoting</span> <span m='89630'>the</span> <span m='89720'>brand.</span> <span m='90390'>So</span> <span m='91560'>I</span> <span m='91700'>like</span> <span m='91960'>it</span> <span m='92070'>now.</span> <span m='92270'>So</span> <span m='92400'>this</span> <span m='92490'>is</span> <span m='92600'>what</span> <span m='92730'>I'm</span> <span m='92840'>doing.</span> <span m='93150'>And</span> <span m='93340'>I</span> <span m='93380'>hope</span> <span m='93630'>to</span> <span m='93850'>advance</span> <span m='94150'>from</span> <span m='94450'>here.</span> </p>","file":{"id":357000,"video_id":"3217916033001","name":"2018-Araceli-p-BrandAmabassador","duration":94877,"thumbnail_url":null}});