Jame, a marketing operations manager at a start up, assesses the impact of marketing campaigns on the business revenues in order to determine whether or not the campaigns were effective. Beginning her career in public relations, she has come full circle after being diverted to retail and sales. She tells us that working at a startup has been a great learning opportunity because she is learning the process of building up a company from the beginning.
Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.
Short-term on-the-job training
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.
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