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MARKETING OPERATIONS MANAGER: Guiding Changes At A Startup

About this video 

Jame, a marketing operations manager at a start up, assesses the impact of marketing campaigns on the business revenues in order to determine whether or not the campaigns were effective. Beginning her career in public relations, she has come full circle after being diverted to retail and sales. She tells us that working at a startup has been a great learning opportunity because she is learning the process of building up a company from the beginning.

Job Title: Marketing Operations Manager

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>My</span> <span m='280'>current</span> <span m='560'>job</span> <span m='830'>is</span> <span m='1000'>I</span> <span m='1110'>work</span> <span m='1360'>at</span> <span m='1430'>a</span> <span m='1480'>start</span> <span m='1750'>up</span> <span m='2280'>as</span> <span m='2500'>the</span> <span m='2610'>marketing</span> <span m='3080'>operations</span> <span m='3750'>manager.</span> <span m='4600'>And</span> <span m='5180'>my</span> <span m='5420'>role</span> <span m='5730'>is</span> <span m='5840'>a</span> <span m='5910'>little</span> <span m='6140'>different</span> <span m='6540'>than</span> <span m='6680'>the</span> <span m='6770'>typical</span> <span m='7570'>other</span> <span m='7820'>marketing</span> <span m='8250'>jobs</span> <span m='8470'>you hear</span> <span m='8730'>about.</span> <span m='8980'>My</span> <span m='9170'>goal</span> <span m='9460'>is</span> <span m='9600'>to</span> <span m='9710'>figure</span> <span m='10070'>out</span> <span m='10670'>how</span> <span m='10970'>our</span> <span m='11110'>marketing</span> <span m='11660'>is</span> <span m='11790'>impacting</span> <span m='12440'>the</span> <span m='12520'>business</span> <span m='12880'>and</span> <span m='13090'>the</span> <span m='13180'>revenue</span> <span m='13520'>for</span> <span m='13670'>the</span> <span m='13780'>business.</span> <span m='14190'>So</span> <span m='14370'>I</span> <span m='14540'>measure</span> <span m='15450'>all</span> <span m='15680'>of</span> <span m='15800'>our</span> <span m='15930'>marketing</span> <span m='16379'>initiatives</span> <span m='16820'>and</span> <span m='16930'>figure</span> <span m='17210'>out</span> <span m='17360'>which</span> <span m='17540'>ones</span> <span m='17760'>were</span> <span m='17870'>successful.</span> <span m='18760'>That</span> <span m='18940'>way</span> <span m='19080'>we</span> <span m='19190'>can</span> <span m='19330'>make</span> <span m='19500'>it</span> <span m='19560'>repeatable</span> <span m='20030'>and</span> <span m='20150'>do</span> <span m='20270'>those</span> <span m='20410'>same</span> <span m='20670'>thing</span> <span m='20890'>again</span> <span m='21470'>and</span> <span m='21660'>stop</span> <span m='21880'>spending</span> <span m='22190'>our</span> <span m='22270'>money</span> <span m='22510'>on</span> <span m='22620'>the</span> <span m='22700'>marketing</span> <span m='23060'>initiatives</span> <span m='23500'>that</span> <span m='23680'>don't</span> <span m='23850'>work.</span> </p><p><span m='24680'>A</span> <span m='24770'>typical</span> <span m='25180'>day</span> <span m='25340'>for</span> <span m='25520'>me,</span> <span m='25660'>it could</span> <span m='25890'>be</span> <span m='26020'>a</span> <span m='26070'>mix</span> <span m='26280'>of</span> <span m='26390'>all</span> <span m='26630'>kinds</span> <span m='26920'>of</span> <span m='27010'>things--</span> <span m='27680'>from</span> <span m='27820'>meetings,</span> <span m='28490'>to</span> <span m='28730'>writing, to</span> <span m='29230'>working</span> <span m='29560'>on</span> <span m='29690'>content.</span> <span m='30510'>So</span> <span m='30730'>right</span> <span m='30950'>now</span> <span m='31220'>we're</span> <span m='31360'>in</span> <span m='31450'>the</span> <span m='31530'>middle</span> <span m='31790'>of</span> <span m='31900'>making</span> <span m='32280'>a</span> <span m='32330'>video</span> <span m='33080'>for</span> <span m='33370'>our</span> <span m='33470'>company.</span> <span m='33900'>So</span> <span m='34170'>we</span> <span m='34300'>spent</span> <span m='34570'>some</span> <span m='34710'>time</span> <span m='34990'>reviewing</span> <span m='35340'>the</span> <span m='35420'>script</span> <span m='35710'>for</span> <span m='35810'>the</span> <span m='35910'>video,</span> <span m='36670'>and</span> <span m='36850'>then</span> <span m='37080'>after</span> <span m='37450'>that</span> <span m='37710'>I</span> <span m='37780'>worked</span> <span m='38060'>on some</span> <span m='38390'>emails.</span> <span m='38870'>We</span> <span m='38990'>just</span> <span m='39220'>finished</span> <span m='39510'>doing</span> <span m='40100'>a</span> <span m='40220'>web</span> <span m='40410'>event,</span> <span m='40750'>so</span> <span m='40830'>I</span> <span m='40940'>need</span> <span m='41120'>to</span> <span m='41230'>send</span> <span m='41480'>off</span> <span m='41640'>a</span> <span m='41730'>thank</span> <span m='41980'>you</span> <span m='42100'>email</span> <span m='42390'>for</span> <span m='42590'>everyone</span> <span m='42960'>who</span> <span m='43070'>attended,</span> <span m='43920'>and</span> <span m='44100'>also</span> <span m='44460'>send</span> <span m='44720'>off</span> <span m='45030'>a</span> <span m='45130'>link</span> <span m='45360'>for</span> <span m='45480'>them</span> <span m='45690'>to</span> <span m='45810'>finish</span> <span m='46120'>up</span> <span m='46460'>working</span> <span m='46760'>on</span> <span m='46870'>it.</span> </p><p><span m='47230'>And</span> <span m='47560'>then for</span> <span m='47640'>the</span> <span m='47780'>other</span> <span m='47940'>part</span> <span m='48130'>of</span> <span m='48220'>the day,</span> <span m='48310'>I</span> <span m='48330'>actually</span> <span m='48790'>do</span> <span m='48930'>things</span> <span m='49170'>like</span> <span m='49430'>work</span> <span m='49660'>on</span> <span m='49800'>web</span> <span m='49980'>pages</span> <span m='50350'>and</span> <span m='50440'>work</span> <span m='50670'>on</span> <span m='50780'>our</span> <span m='50860'>blog.</span> <span m='51470'>So</span> <span m='51650'>sometimes</span> <span m='52200'>I'll</span> <span m='52340'>be</span> <span m='52600'>updating</span> <span m='53030'>our</span> <span m='53110'>Facebook</span> <span m='53510'>statuses</span> <span m='54220'>and</span> <span m='54490'>posting</span> <span m='54850'>pictures</span> <span m='55350'>or</span> <span m='55450'>links</span> <span m='55750'>of</span> <span m='55830'>the</span> <span m='55930'>things</span> <span m='56160'>that</span> <span m='56280'>we're</span> <span m='56390'>working</span> <span m='56760'>on.</span> <span m='57330'>Other</span> <span m='57550'>times</span> <span m='57870'>I'll be</span> <span m='58020'>building</span> <span m='58340'>web</span> <span m='58510'>pages</span> <span m='58900'>or</span> <span m='59010'>emails.</span> <span m='59730'>And</span> <span m='59920'>then other</span> <span m='60170'>times</span> <span m='60480'>I'll</span> <span m='60570'>be</span> <span m='60670'>talking</span> <span m='61100'>to</span> <span m='61300'>our</span> <span m='61440'>product</span> <span m='61820'>management</span> <span m='62230'>team</span> <span m='62430'>and</span> <span m='62530'>figure</span> <span m='62830'>out</span> <span m='63020'>which</span> <span m='63470'>new</span> <span m='63620'>features</span> <span m='64080'>we</span> <span m='64200'>need</span> <span m='64360'>to</span> <span m='64459'>create</span> <span m='64800'>new</span> <span m='64950'>website</span> <span m='65400'>content</span> <span m='65900'>for,</span> <span m='66270'>or</span> <span m='66680'>figure</span> <span m='66990'>out</span> <span m='67100'>a</span> <span m='67160'>way</span> <span m='67310'>to</span> <span m='67410'>promote</span> <span m='67770'>to</span> <span m='67890'>our</span> <span m='68030'>customers</span> <span m='68590'>as</span> <span m='68780'>well</span> <span m='68960'>as</span> <span m='69070'>our</span> <span m='69190'>prospective</span> <span m='69660'>customers.</span> </p><p><span m='70390'>My</span> <span m='70640'>first</span> <span m='70860'>job</span> <span m='71090'>when</span> <span m='71180'>I</span> <span m='71310'>finished</span> <span m='71570'>college,</span> <span m='72340'>I</span> <span m='72470'>worked</span> <span m='72720'>at</span> <span m='72870'>a</span> <span m='72930'>public</span> <span m='73250'>relations</span> <span m='73760'>firm.</span> <span m='74240'>And</span> <span m='74460'>our</span> <span m='74620'>goal</span> <span m='74880'>was</span> <span m='74960'>really</span> <span m='75220'>to</span> <span m='75340'>get</span> <span m='75520'>the</span> <span m='75620'>word</span> <span m='76210'>out</span> <span m='76450'>about</span> <span m='76710'>our</span> <span m='77160'>company</span> <span m='77900'>that</span> <span m='78050'>we were</span> <span m='78240'>working</span> <span m='78580'>with.</span> <span m='79170'>And</span> <span m='79320'>the</span> <span m='79410'>job</span> <span m='79730'>of a</span> <span m='79950'>PR</span> <span m='80250'>person,</span> <span m='80630'>they</span> <span m='80730'>have</span> <span m='80980'>two</span> <span m='81480'>key</span> <span m='81690'>roles.</span> <span m='82250'>One of</span> <span m='82510'>them</span> <span m='82610'>is</span> <span m='82670'>to</span> <span m='83270'>help</span> <span m='83600'>sell</span> <span m='83760'>stories,</span> <span m='84480'>and</span> <span m='84620'>the</span> <span m='84690'>second</span> <span m='85040'>thing</span> <span m='85190'>is</span> <span m='85310'>to</span> <span m='85460'>really</span> <span m='85760'>build</span> <span m='86050'>relationships</span> <span m='86950'>with</span> <span m='87210'>the</span> <span m='87290'>people</span> <span m='87630'>that</span> <span m='87810'>may</span> <span m='88070'>influence</span> <span m='88840'>a</span> <span m='88920'>person's</span> <span m='89340'>organization</span> <span m='90020'>or</span> <span m='90120'>business.</span> <span m='90790'>So</span> <span m='91100'>my</span> <span m='91270'>job</span> <span m='91530'>was</span> <span m='91700'>to</span> <span m='91790'>help</span> <span m='92020'>out</span> <span m='92250'>our</span> <span m='92820'>more</span> <span m='93010'>senior</span> <span m='93350'>level</span> <span m='93650'>employees</span> <span m='94190'>on</span> <span m='94300'>building</span> <span m='94740'>out those</span> <span m='94930'>relationships,</span> <span m='95620'>and</span> <span m='95740'>figuring</span> <span m='96100'>out</span> <span m='96220'>the</span> <span m='96300'>stories</span> <span m='96710'>that</span> <span m='96850'>our</span> <span m='97290'>customers</span> <span m='97850'>are</span> <span m='97990'>trying</span> <span m='98250'>to</span> <span m='98330'>tell.</span> </p><p><span m='100830'>I</span> <span m='100980'>actually</span> <span m='101730'>finished</span> <span m='101980'>college</span> <span m='102300'>in</span> <span m='102400'>2000.</span> <span m='103030'>So</span> <span m='103180'>when</span> <span m='103310'>I</span> <span m='103390'>finished,</span> <span m='103770'>it</span> <span m='103820'>was</span> <span m='103940'>the</span> <span m='104010'>dot</span> <span m='104210'>com</span> <span m='104480'>boom</span> <span m='104710'>and</span> <span m='104810'>jobs</span> <span m='105110'>were</span> <span m='105190'>really,</span> <span m='105680'>really</span> <span m='105860'>easy</span> <span m='106070'>to</span> <span m='106140'>find.</span> <span m='106720'>And</span> <span m='106850'>right</span> <span m='107030'>after</span> <span m='107280'>that</span> <span m='107700'>it</span> <span m='107840'>was</span> <span m='108050'>completely</span> <span m='108450'>impossible</span> <span m='108910'>to</span> <span m='108980'>find</span> <span m='109220'>any</span> <span m='109390'>jobs,</span> <span m='109680'>and</span> <span m='109860'>so</span> <span m='109940'>I ended</span> <span m='110070'>up</span> <span m='110290'>working</span> <span m='110610'>in</span> <span m='110690'>retail</span> <span m='111070'>for</span> <span m='111270'>a</span> <span m='111330'>little</span> <span m='111510'>while.</span> <span m='111920'>And</span> <span m='112040'>I</span> <span m='112100'>worked</span> <span m='112350'>in</span> <span m='112410'>the</span> <span m='112510'>customer</span> <span m='112960'>service</span> <span m='113290'>department,</span> <span m='113980'>and</span> <span m='114210'>that</span> <span m='114400'>sort</span> <span m='114560'>of</span> <span m='114650'>thing</span> <span m='114840'>was</span> <span m='115050'>obviously</span> <span m='115640'>completely</span> <span m='116320'>opposite</span> <span m='116800'>to</span> <span m='116900'>what</span> <span m='117060'>I</span> <span m='117150'>thought</span> <span m='117400'>I'd</span> <span m='117540'>be</span> <span m='117670'>doing.</span> </p><p><span m='117990'>But</span> <span m='118400'>what</span> <span m='118660'>I</span> <span m='118760'>found</span> <span m='119050'>is</span> <span m='119190'>there's</span> <span m='119380'>really</span> <span m='119690'>good</span> <span m='119850'>opportunities</span> <span m='120570'>in</span> <span m='120640'>your</span> <span m='120800'>career,</span> <span m='121120'>and</span> <span m='121240'>even</span> <span m='121510'>in</span> <span m='121630'>jobs</span> <span m='121930'>you</span> <span m='122040'>don't</span> <span m='122260'>think</span> <span m='122410'>are</span> <span m='122550'>going</span> <span m='122770'>to</span> <span m='122870'>be</span> <span m='122970'>helpful</span> <span m='123330'>for</span> <span m='123540'>you.</span> <span m='124060'>And</span> <span m='124310'>that</span> <span m='124530'>experience</span> <span m='125220'>helped</span> <span m='125500'>me</span> <span m='125610'>move</span> <span m='125790'>into</span> <span m='125990'>my</span> <span m='126110'>next</span> <span m='126380'>role,</span> <span m='126580'>which</span> <span m='126780'>was</span> <span m='126930'>working</span> <span m='127260'>in</span> <span m='127370'>sales.</span> <span m='128070'>I</span> <span m='128199'>worked</span> <span m='128460'>as</span> <span m='128639'>the</span> <span m='128800'>inside</span> <span m='129220'>sales</span> <span m='129580'>rep</span> <span m='129820'>for</span> <span m='131009'>a</span> <span m='131060'>tech</span> <span m='131250'>company.</span> </p><p><span m='132030'>I</span> <span m='132180'>switched</span> <span m='132450'>from</span> <span m='132610'>being</span> <span m='132840'>on</span> <span m='132960'>the</span> <span m='133050'>sale</span> <span m='133330'>side</span> <span m='133640'>to</span> <span m='133700'>being</span> <span m='133900'>on</span> <span m='134000'>the</span> <span m='134080'>marketing</span> <span m='134450'>side,</span> <span m='134710'>because</span> <span m='135080'>I</span> <span m='135210'>noticed</span> <span m='135520'>that</span> <span m='135700'>our</span> <span m='135810'>company</span> <span m='136180'>needed</span> <span m='136470'>that</span> <span m='136860'>and</span> <span m='137010'>that</span> <span m='137140'>was</span> <span m='137280'>something</span> <span m='137600'>that</span> <span m='137740'>I</span> <span m='137810'>was</span> <span m='137970'>interested</span> <span m='138450'>in.</span> <span m='138990'>There's</span> <span m='139230'>a</span> <span m='139290'>lot</span> <span m='139580'>of</span> <span m='139670'>opportunity</span> <span m='140260'>around</span> <span m='140520'>things</span> <span m='140750'>on</span> <span m='140860'>making</span> <span m='141160'>things</span> <span m='141390'>work</span> <span m='141640'>better</span> <span m='141970'>as</span> <span m='142070'>well--</span> <span m='142550'>improving</span> <span m='143010'>processes</span> <span m='143680'>and in</span> <span m='143880'>making</span> <span m='144210'>things</span> <span m='144420'>more</span> <span m='144610'>successful.</span> <span m='145380'>And</span> <span m='145750'>that's</span> <span m='145960'>the role I've</span> <span m='146130'>taken</span> <span m='146460'>for</span> <span m='146600'>my</span> <span m='146750'>last</span> <span m='146990'>couple</span> <span m='147240'>of</span> <span m='147350'>jobs.</span> </p><p><span m='147910'>So</span> <span m='148420'>one</span> <span m='148740'>of</span> <span m='148820'>the</span> <span m='148920'>things</span> <span m='149540'>I</span> <span m='149780'>didn't</span> <span m='150060'>know</span> <span m='150300'>is</span> <span m='151000'>this</span> <span m='151210'>is</span> <span m='151350'>the</span> <span m='151440'>first</span> <span m='151670'>time</span> <span m='151880'>I'm</span> <span m='151980'>working</span> <span m='152290'>at</span> <span m='152400'>a</span> <span m='152440'>company</span> <span m='152860'>that's</span> <span m='153070'>really,</span> <span m='153450'>really</span> <span m='153610'>new.</span> <span m='153950'>So I've</span> <span m='154110'>learned</span> <span m='154310'>a</span> <span m='154370'>lot</span> <span m='154630'>of</span> <span m='154770'>new</span> <span m='155040'>lessons.</span> <span m='155510'>I've</span> <span m='155640'>worked</span> <span m='155870'>at</span> <span m='156010'>companies</span> <span m='156360'>that</span> <span m='156500'>were</span> <span m='156650'>a</span> <span m='156740'>little</span> <span m='156970'>bit</span> <span m='157110'>older--</span> <span m='157720'>still</span> <span m='157870'>small,</span> <span m='158210'>but</span> <span m='158340'>they had</span> <span m='158540'>been</span> <span m='158690'>around</span> <span m='158970'>longer.</span> </p><p><span m='159480'>The</span> <span m='159630'>company</span> <span m='160060'>I'm at</span> <span m='160240'>now</span> <span m='160500'>has</span> <span m='160660'>only</span> <span m='160850'>been</span> <span m='161020'>selling</span> <span m='161330'>products</span> <span m='161750'>for</span> <span m='162230'>about</span> <span m='162530'>a</span> <span m='162580'>year</span> <span m='162770'>and</span> <span m='162830'>a</span> <span m='162850'>half.</span> <span m='163590'>So</span> <span m='163800'>actually</span> <span m='164420'>all</span> <span m='164660'>of my</span> <span m='164840'>first</span> <span m='165130'>couple</span> <span m='165390'>of</span> <span m='165470'>months</span> <span m='165780'>have</span> <span m='165900'>been</span> <span m='166480'>building</span> <span m='166820'>out</span> <span m='166950'>the</span> <span m='167040'>infrastructure</span> <span m='167370'>of</span> <span m='167700'>stuff</span> <span m='167960'>that</span> <span m='168140'>we</span> <span m='168260'>need.</span> <span m='168560'>We</span> <span m='168670'>changed</span> <span m='169060'>our</span> <span m='169180'>name.</span> <span m='169490'>We</span> <span m='169600'>changed</span> <span m='169940'>our</span> <span m='170040'>logo.</span> <span m='170405'>We've</span> <span m='170770'>been</span> <span m='171120'>updating</span> <span m='171600'>our</span> <span m='171710'>website.</span> <span m='171985'>I</span> <span m='172260'>hadn't</span> <span m='172710'>realized</span> <span m='173080'>how</span> <span m='173230'>much</span> <span m='173440'>work</span> <span m='173650'>there</span> <span m='173780'>was in</span> <span m='174120'>doing</span> <span m='174360'>all</span> <span m='174480'>those</span> <span m='174670'>things.</span> </p><p><span m='174960'>But</span> <span m='175120'>the</span> <span m='175200'>great</span> <span m='175490'>thing</span> <span m='175670'>is,</span> <span m='175870'>it's</span> <span m='176080'>not</span> <span m='176330'>only</span> <span m='176550'>an</span> <span m='176670'>opportunity</span> <span m='177270'>to</span> <span m='177400'>learn</span> <span m='177600'>something</span> <span m='177920'>new,</span> <span m='178410'>you</span> <span m='178550'>also</span> <span m='178780'>get</span> <span m='178970'>to</span> <span m='179040'>see</span> <span m='179190'>the</span> <span m='179300'>process</span> <span m='179700'>from</span> <span m='179830'>the</span> <span m='179900'>beginning</span> <span m='180610'>and</span> <span m='180760'>that</span> <span m='180950'>gives</span> <span m='181130'>you</span> <span m='181340'>perspective</span> <span m='182020'>that</span> <span m='182150'>you</span> <span m='182260'>can</span> <span m='182410'>use</span> <span m='182580'>in</span> <span m='182660'>your</span> <span m='182780'>next</span> <span m='183000'>job.</span> <span m='183250'>And</span> <span m='183330'>you</span> <span m='183440'>can</span> <span m='183750'>lead</span> <span m='184040'>everyone</span> <span m='184730'>the</span> <span m='184810'>next</span> <span m='185030'>time</span> <span m='185210'>they</span> <span m='185320'>have</span> <span m='185510'>to</span> <span m='185610'>go</span> <span m='185760'>through</span> <span m='185900'>something</span> <span m='186190'>like</span> <span m='186360'>that.</span> <span m='186850'>I</span> <span m='186970'>previously</span> <span m='187480'>had</span> <span m='187660'>experience</span> <span m='188220'>redesigning</span> <span m='188760'>a</span> <span m='188820'>website.</span> <span m='189320'>So</span> <span m='189420'>I've</span> <span m='189610'>been</span> <span m='189750'>able</span> <span m='190000'>to</span> <span m='190300'>guide</span> <span m='190610'>some</span> <span m='190760'>of</span> <span m='190880'>the</span> <span m='191000'>changes</span> <span m='191370'>that</span> <span m='191510'>we'd</span> <span m='191650'>like</span> <span m='191810'>to</span> <span m='191910'>make</span> <span m='192470'>as</span> <span m='192680'>we're</span> <span m='192880'>changing</span> <span m='193300'>our</span> <span m='193410'>website</span> <span m='193860'>to</span> <span m='193950'>be</span> <span m='194420'>more</span> <span m='194550'>effective</span> <span m='194920'>for</span> <span m='195070'>selling</span> <span m='195360'>our</span> <span m='195440'>products,</span> <span m='195850'>as</span> <span m='196060'>well</span> <span m='196300'>as</span> <span m='196430'>generating</span> <span m='196930'>new</span> <span m='197110'>leads,</span> <span m='197380'>and</span> <span m='197480'>new</span> <span m='197620'>people,</span> <span m='198170'>and</span> <span m='198340'>new</span> <span m='198440'>potential</span> <span m='198940'>customers</span> <span m='199510'>to</span> <span m='199670'>our</span> <span m='199840'>organization</span> <span m='200430'>as</span> <span m='200540'>well.</span> </p>","file":{"id":356996,"video_id":"3217811706001","name":"2022-Jame-p-MarkingOpsManager","duration":201132,"thumbnail_url":null}});