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FIELD MARKETING MANAGER: It's Not Just Handing Someone A Flyer

About this video 

Jorge, a field marketing manager, creates brand awareness for companies by informing people of their products on the street. Jorge began his career at 16 producing music. From there he went into radio, where he got his first taste of marketing, and which has propelled him into his role today.

Job Title: Field Marketing Manager

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='540'>My</span> <span m='630'>current</span> <span m='910'>job,</span> <span m='1230'>I'm a</span> <span m='1440'>field</span> <span m='1860'>market</span> <span m='2280'>manager</span> <span m='3440'>for,</span> <span m='5820'>depending</span> <span m='6260'>on</span> <span m='6410'>what</span> <span m='6710'>company</span> <span m='7290'>or</span> <span m='7420'>brand</span> <span m='7980'>is</span> <span m='8109'>actually</span> <span m='8910'>in</span> <span m='9130'>need</span> <span m='9410'>of</span> <span m='9670'>brand</span> <span m='10150'>awareness.</span> <span m='11170'>So</span> <span m='11350'>whatever</span> <span m='11650'>market</span> <span m='12170'>we</span> <span m='12380'>are</span> <span m='12570'>targeting,</span> <span m='13810'>that's</span> <span m='14020'>where</span> <span m='14140'>they</span> <span m='14260'>put</span> <span m='14440'>me.</span> <span m='14780'>Whatever</span> <span m='15100'>stores</span> <span m='15470'>are</span> <span m='15580'>opening,</span> <span m='16200'>they</span> <span m='16300'>actually</span> <span m='16750'>have</span> <span m='17030'>us</span> <span m='17280'>go</span> <span m='17440'>out</span> <span m='17620'>there</span> <span m='17740'>with</span> <span m='17970'>our</span> <span m='18310'>brand</span> <span m='18560'>ambassadors,</span> <span m='19060'>which</span> <span m='19240'>would</span> <span m='19320'>be</span> <span m='19450'>the</span> <span m='19530'>ladies--</span> </p><p><span m='20030'>We</span> <span m='20160'>make</span> <span m='20360'>sure</span> <span m='20950'>to hit up</span> <span m='21240'>all</span> <span m='21590'>the</span> <span m='22360'>high</span> <span m='22550'>foot</span> <span m='22780'>traffic</span> <span m='23220'>areas</span> <span m='23620'>in</span> <span m='23720'>order</span> <span m='23920'>to</span> <span m='23990'>get</span> <span m='24170'>the</span> <span m='24240'>word</span> <span m='24520'>out.</span> <span m='25000'>That's</span> <span m='25160'>the</span> <span m='25230'>reason</span> <span m='25410'>why</span> <span m='25540'>it's</span> <span m='25650'>called</span> <span m='25820'>brand</span> <span m='26080'>awareness.</span> <span m='26950'>Basically</span> <span m='27330'>what</span> <span m='27470'>it</span> <span m='27560'>is,</span> <span m='27900'>is</span> <span m='28770'>once</span> <span m='28970'>we</span> <span m='29090'>see</span> <span m='29290'>foot</span> <span m='29500'>traffic</span> <span m='30120'>like</span> <span m='30470'>what</span> <span m='30640'>we</span> <span m='30750'>see</span> <span m='30960'>out</span> <span m='31110'>here</span> <span m='31350'>in</span> <span m='31410'>Berkeley,</span> <span m='32040'>Oakland,</span> <span m='32450'>and</span> <span m='32520'>San</span> <span m='32810'>Francisco,</span> <span m='33630'>we</span> <span m='33860'>set</span> <span m='34080'>up.</span> <span m='34220'>We</span> <span m='34330'>go</span> <span m='34470'>out</span> <span m='34630'>there,</span> <span m='34830'>we</span> <span m='34860'>set</span> <span m='35070'>up</span> <span m='35170'>a</span> <span m='35250'>banner,</span> <span m='35640'>we</span> <span m='35750'>put</span> <span m='35960'>the</span> <span m='36040'>speaker</span> <span m='36295'>up.</span> <span m='37150'>We're</span> <span m='37350'>talking</span> <span m='37670'>on</span> <span m='37740'>the mike,</span> <span m='37890'>and</span> <span m='38460'>we</span> <span m='38800'>let</span> <span m='38970'>people</span> <span m='39190'>know</span> <span m='39290'>exactly</span> <span m='39610'>what's</span> <span m='39760'>going</span> <span m='40000'>on.</span> </p><p><span m='40190'>It's</span> <span m='40480'>marketing</span> <span m='40980'>at</span> <span m='41080'>its</span> <span m='41220'>finest,</span> <span m='41960'>so</span> <span m='42190'>it</span> <span m='43830'>gets</span> <span m='44040'>the</span> <span m='44140'>job</span> <span m='44480'>done.</span> <span m='45350'>Once</span> <span m='45550'>you</span> <span m='45650'>know</span> <span m='45760'>that</span> <span m='45900'>you're</span> <span m='46030'>actually</span> <span m='46310'>building</span> <span m='46670'>a</span> <span m='46740'>business,</span> <span m='47120'>that's</span> <span m='47560'>actually</span> <span m='47930'>what</span> <span m='48110'>my</span> <span m='48280'>day</span> <span m='48490'>consists</span> <span m='48690'>of,</span> <span m='48830'>is</span> <span m='48900'>building</span> <span m='49340'>a business.</span> </p><p><span m='50010'>My</span> <span m='50150'>career</span> <span m='50620'>path.</span> <span m='51470'>Basically,</span> <span m='52430'>once</span> <span m='52990'>I</span> <span m='53110'>turned</span> <span m='53420'>16,</span> <span m='54140'>I</span> <span m='54180'>was</span> <span m='54390'>actually</span> <span m='55170'>producing</span> <span m='56300'>music.</span> <span m='56790'>From</span> <span m='56960'>there</span> <span m='57320'>they</span> <span m='57780'>branched</span> <span m='58080'>me</span> <span m='58380'>out</span> <span m='58640'>to</span> <span m='59300'>radio.</span> </p><p><span m='60490'>And</span> <span m='60650'>I</span> <span m='60690'>was</span> <span m='60920'>doing</span> <span m='61570'>radio</span> <span m='61940'>remotes,</span> <span m='62450'>and</span> <span m='62920'>setting</span> <span m='63300'>up</span> <span m='63470'>and doing</span> <span m='63750'>flyering,</span> <span m='64650'>and</span> <span m='65000'>putting</span> <span m='65560'>up</span> <span m='65670'>posters</span> <span m='66240'>for</span> <span m='68090'>radio</span> <span m='68360'>stations</span> <span m='68710'>that</span> <span m='68870'>needed</span> <span m='70220'>awareness</span> <span m='70720'>for the</span> <span m='70980'>new</span> <span m='71100'>CDs</span> <span m='71510'>that</span> <span m='71620'>were</span> <span m='71740'>coming</span> <span m='72000'>out</span> <span m='72150'>at</span> <span m='72260'>the</span> <span m='72360'>time,</span> <span m='72680'>or</span> <span m='72760'>whatever</span> <span m='73150'>it</span> <span m='73200'>was.</span> <span m='74010'>Once</span> <span m='74260'>I</span> <span m='74330'>got</span> <span m='74520'>into</span> <span m='74720'>that</span> <span m='74920'>I</span> <span m='74980'>did</span> <span m='75500'>movies,</span> <span m='75940'>promotions</span> <span m='76620'>for</span> <span m='76770'>movies</span> <span m='77240'>and</span> <span m='77350'>stuff</span> <span m='77620'>like</span> <span m='77850'>that.</span> </p><p><span m='78360'>You</span> <span m='78490'>start</span> <span m='78770'>small</span> <span m='79140'>like</span> <span m='79350'>that.</span> <span m='79850'>That's</span> <span m='80090'>one</span> <span m='80270'>thing</span> <span m='80390'>that</span> <span m='80530'>I</span> <span m='80590'>didn't</span> <span m='80880'>know</span> <span m='81020'>before.</span> <span m='81450'>I</span> <span m='81500'>thought</span> <span m='81710'>it</span> <span m='81760'>was</span> <span m='81940'>just</span> <span m='83160'>passing</span> <span m='83510'>out</span> <span m='83670'>flyers,</span> <span m='84080'>but</span> <span m='84210'>it</span> <span m='84350'>really</span> <span m='84615'>didn't</span> <span m='84880'>happen</span> <span m='85220'>that</span> <span m='85380'>way.</span> </p><p><span m='85520'>You</span> <span m='85650'>actually</span> <span m='86020'>have</span> <span m='86240'>to</span> <span m='86330'>go</span> <span m='86550'>out</span> <span m='86720'>there,</span> <span m='87320'>and</span> <span m='88046'>hand</span> <span m='88410'>somebody</span> <span m='88760'>a</span> <span m='88800'>flyer,</span> <span m='89730'>And</span> <span m='89840'>actually</span> <span m='90160'>tell him</span> <span m='90540'>what</span> <span m='90700'>it</span> <span m='90800'>is,</span> <span m='91020'>and</span> <span m='91110'>that</span> <span m='91450'>becomes</span> <span m='91850'>a</span> <span m='91950'>brochure.</span> <span m='92490'>Instead</span> <span m='92800'>of</span> <span m='92940'>giving</span> <span m='93320'>a</span> <span m='93470'>flyer</span> <span m='93920'>to</span> <span m='94040'>somebody</span> <span m='94470'>and</span> <span m='94680'>they're</span> <span m='94800'>like,</span> <span m='95080'>huh,</span> <span m='95530'>and they throw it away.</span> <span m='96140'>That</span> <span m='96300'>became</span> <span m='96680'>a</span> <span m='96780'>paper.</span> <span m='97730'>So</span> <span m='97910'>it's</span> <span m='98060'>a</span> <span m='98130'>difference,</span> <span m='98630'>that's</span> <span m='98940'>the</span> <span m='99050'>difference</span> <span m='99540'>between</span> <span m='99990'>back</span> <span m='100230'>then</span> <span m='100460'>and</span> <span m='100610'>now.</span> 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