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CORPORATE COMMUNICATIONS: Telling A Company's Story, Explaining What You Do Best

About this video 

This UC Davis Grad works in corporate communications and public relations for YouSendIt, a technology company that helps people send large files over email. She talks about her experience and the value of internships!

Job Title: Corporate Communications
Employer: YouSendIt

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='2435'>I work</span> <span m='2922'>in</span> <span m='3409'>corporate</span> <span m='3896'>communications.</span> <span m='4870'>Corporate</span> <span m='5357'>communications</span> <span m='5844'>is</span> <span m='6331'>basically</span> <span m='6818'>being</span> <span m='7305'>the</span> <span m='7792'>voice of a</span> <span m='8279'>company.</span> <span m='8766'>You</span> <span m='9253'>tell</span> <span m='9740'>the company's</span> <span m='10227'>story to</span> <span m='10714'>the public</span> <span m='11201'>and</span> <span m='11688'>[INAUDIBLE]</span> <span m='12175'>news stories</span> <span m='12662'>out to the</span> <span m='13149'>social</span> <span m='13636'>media</span> <span m='14123'>pages,</span> <span m='14610'>so the</span> <span m='15097'>Facebooks,</span> <span m='15584'>the</span> <span m='16071'>Twitters,</span> <span m='16558'>Instagram,</span> <span m='17045'>all of</span> <span m='17532'>that.</span> <span m='18040'>And</span> <span m='18390'>basically,</span> <span m='20052'>tell the</span> <span m='20533'>story</span> <span m='21014'>to our</span> <span m='21495'>consumers and our</span> <span m='21976'>customers</span> <span m='22457'>about who we</span> <span m='22938'>are</span> <span m='23419'>as a company.</span> <span m='23900'>I work for</span> <span m='24381'>YouSendIt,</span> <span m='24862'>by the way,</span> <span m='25343'>which,</span> <span m='26305'>send large</span> <span m='26786'>files</span> <span m='27267'>is what</span> <span m='27748'>we do</span> <span m='28229'>best.</span> </p><p><span m='30650'>I went to</span> <span m='30830'>UC</span> <span m='31200'>Davis</span> <span m='32759'>for</span> <span m='33014'>four</span> <span m='33270'>years.</span> <span m='33600'>I</span> <span m='33830'>ran</span> <span m='34100'>track</span> <span m='34400'>there.</span> <span m='35800'>So</span> <span m='36100'>I</span> <span m='36310'>did a lot</span> <span m='36570'>of</span> <span m='36710'>things</span> <span m='37090'>like</span> <span m='37558'>around</span> <span m='38026'>communications.</span> <span m='38494'>I</span> <span m='38962'>majored</span> <span m='39430'>in communications</span> <span m='39898'>so I did</span> <span m='41175'>AggieTV,</span> <span m='41660'>which</span> <span m='42145'>is</span> <span m='43115'>being</span> <span m='43600'>a</span> <span m='44085'>newscaster.</span> <span m='44570'>I</span> <span m='45055'>was</span> <span m='45540'>the president of a</span> <span m='46025'>couple of clubs.</span> <span m='46510'>I was</span> <span m='46995'>on</span> <span m='47480'>yearbook</span> <span m='47965'>at my</span> <span m='48450'>school.</span> <span m='49420'>So</span> <span m='50210'>I</span> <span m='50470'>did</span> <span m='50820'>a lot of</span> <span m='51318'>different</span> <span m='51816'>types of things</span> <span m='52314'>that were like</span> <span m='52812'>social</span> <span m='53310'>media,</span> <span m='53808'>communications</span> <span m='54306'>focused</span> </p><p><span m='55310'>And</span> <span m='55695'>one of the</span> <span m='56080'>things I wish</span> <span m='56260'>I did</span> <span m='56420'>before I</span> <span m='56850'>got into</span> <span m='57301'>the</span> <span m='57752'>workforce</span> <span m='58203'>was doing</span> <span m='58654'>an internships,</span> <span m='59556'>because</span> <span m='60007'>I was</span> <span m='60460'>really</span> <span m='60680'>focused</span> <span m='61060'>on</span> <span m='61820'>more of</span> <span m='62200'>like</span> <span m='62570'>getting a job</span> <span m='63010'>than getting</span> <span m='63315'>an</span> <span m='63620'>internship.</span> <span m='64104'>Getting an</span> <span m='64588'>internship</span> <span m='64830'>can</span> <span m='65072'>really</span> <span m='65556'>fast-forward</span> <span m='66040'>your</span> <span m='66524'>career once you</span> <span m='67008'>graduate because you</span> <span m='67492'>already have the</span> <span m='67976'>skills</span> <span m='68460'>that you</span> <span m='68944'>need to</span> <span m='69428'>get</span> <span m='69912'>a</span> <span m='70396'>real</span> <span m='70880'>nine-to-five</span> <span m='71364'>job as</span> <span m='71848'>opposed</span> <span m='72332'>to me.</span> <span m='72816'>I had to get</span> <span m='73300'>internships</span> <span m='73784'>after I</span> <span m='74268'>graduated.</span> <span m='74752'>And</span> <span m='75240'>now,</span> <span m='75575'>I</span> <span m='75910'>have a job,</span> <span m='76340'>but it took</span> <span m='76730'>me a little</span> <span m='76880'>while</span> <span m='77150'>to get there,</span> <span m='77230'>so</span> <span m='77590'>I</span> <span m='77960'>really</span> <span m='78330'>recommend</span> <span m='78735'>getting</span> <span m='79140'>internships</span> <span m='80550'>if you</span> <span m='80690'>can.</span> <span m='80950'>Even</span> <span m='81210'>if they're</span> <span m='81510'>unpaid,</span> <span m='81810'>they'll</span> <span m='82110'>be</span> <span m='82410'>beneficial</span> <span m='82710'>in the</span> <span m='83010'>long</span> <span m='83310'>run.</span> </p>","file":{"id":195434,"video_id":"2705753900001","name":"58837750","duration":83900,"thumbnail_url":null}});