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SPORTS RADIO OPERATIONS MANAGER, IN-DEPTH: Broadcasting Is Not Just Being In Front Of A Microphone

About this video 

Bismarck, the operations manager for ESPN Spanish radio, describes the challenges of his job, what he likes most, and how difficult getting into the industry is. He tells us that broadcasting isn't just being in front of a microphone or camera because there are hundreds of jobs that you need to lead you to that goal, or to support others in the production.

Degree: Radio and Television
Job Title: Operations Manager
Employer: ESPN

Job Summary: General and Operations Managers

Job Description

Plan, direct, or coordinate the operations of public or private sector organizations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services.

On-the-Job Training

None

Certification Requirement
Recommended by the Institute of Certified Professional Managers.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$45,000 - $145,000
Projected job growth
Projected Job Growth
0 to 10 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Detail oriented, Problem solving skills, Written communication skills, Verbal communication skills, Leadership ability, People skills, Public speaking ability, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='200'>What</span> <span m='410'>I</span> <span m='440'>like</span> <span m='950'>most</span> <span m='1200'>about</span> <span m='1440'>my</span> <span m='1560'>job</span> <span m='1990'>is</span> <span m='2150'>that</span> <span m='2360'>radio</span> <span m='2820'>is</span> <span m='2940'>something</span> <span m='3380'>that</span> <span m='4140'>you're</span> <span m='4240'>doing</span> <span m='4410'>something</span> <span m='4800'>different</span> <span m='5310'>every</span> <span m='5540'>day,</span> <span m='5910'>and</span> <span m='6110'>I</span> <span m='6190'>love</span> <span m='6450'>that.</span> <span m='7720'>Every</span> <span m='8020'>day</span> <span m='8160'>there</span> <span m='8360'>is</span> <span m='8490'>a</span> <span m='8610'>challenge,</span> <span m='10770'>and</span> <span m='11410'>I</span> <span m='11470'>like</span> <span m='11690'>those</span> <span m='11900'>challenges.</span> <span m='12750'>How</span> <span m='13190'>are we</span> <span m='13290'>going</span> <span m='13460'>to</span> <span m='13600'>solve</span> <span m='13910'>a</span> <span m='13980'>problem?</span> </p><p><span m='15410'>And</span> <span m='15610'>then</span> <span m='16309'>sometimes</span> <span m='16690'>we</span> <span m='16810'>create</span> <span m='17250'>a</span> <span m='17620'>lot.</span> <span m='18570'>We</span> <span m='18900'>do</span> <span m='19100'>a</span> <span m='19130'>lot</span> <span m='19330'>of</span> <span m='19370'>events.</span> <span m='20300'>And</span> <span m='21290'>part</span> <span m='21600'>of</span> <span m='21690'>the</span> <span m='21790'>job</span> <span m='22200'>is</span> <span m='22380'>being</span> <span m='22760'>in</span> <span m='22860'>meetings,</span> <span m='24040'>thinking</span> <span m='24390'>about</span> <span m='24700'>how</span> <span m='24930'>we're</span> <span m='25010'>going</span> <span m='25120'>to</span> <span m='25220'>do</span> <span m='25340'>this</span> <span m='25700'>job</span> <span m='25960'>better,</span> <span m='26290'>how</span> <span m='26520'>we're</span> <span m='26710'>going to</span> <span m='26810'>create</span> <span m='27075'>this</span> <span m='27340'>event,</span> <span m='27690'>how</span> <span m='27910'>we're</span> <span m='27980'>going</span> <span m='28100'>to</span> <span m='28180'>create</span> <span m='28430'>this</span> <span m='28590'>commercial,</span> <span m='29110'>how we're</span> <span m='29300'>going</span> <span m='29440'>to</span> <span m='29550'>write</span> <span m='29820'>this</span> <span m='30110'>script for this</span> <span m='30580'>commercial</span> <span m='31310'>for</span> <span m='31630'>this</span> <span m='31880'>client.</span> <span m='32800'>And</span> <span m='33290'>that's</span> <span m='33450'>what</span> <span m='33590'>I</span> <span m='33660'>love.</span> <span m='34140'>There's</span> <span m='34300'>something</span> <span m='34850'>different</span> <span m='35610'>every</span> <span m='35920'>day.</span> </p><p><span m='36760'>The</span> <span m='36880'>challenge</span> <span m='37210'>is</span> <span m='37520'>how</span> <span m='38250'>we're</span> <span m='38380'>going</span> <span m='38570'>to</span> <span m='38660'>make</span> <span m='39160'>this</span> <span m='39360'>product</span> <span m='39760'>better</span> <span m='40830'>and</span> <span m='41000'>how</span> <span m='41240'>we're</span> <span m='41310'>going</span> <span m='41470'>to</span> <span m='41550'>make</span> <span m='41880'>it</span> <span m='42060'>that</span> <span m='42200'>people</span> <span m='42460'>are going to</span> <span m='42660'>like</span> <span m='42890'>it</span> <span m='43020'>because</span> <span m='43400'>at</span> <span m='43530'>the</span> <span m='43740'>end</span> <span m='44020'>is</span> <span m='45000'>if</span> <span m='45200'>people</span> <span m='45480'>like</span> <span m='45740'>it,</span> <span m='45840'>they're</span> <span m='45930'>going</span> <span m='46100'>to</span> <span m='46240'>tune</span> <span m='46480'>in to</span> <span m='46550'>the</span> <span m='46630'>station.</span> <span m='47030'>If they</span> <span m='47130'>don't</span> <span m='47280'>like</span> <span m='47510'>it,</span> <span m='47590'>they</span> <span m='47650'>won't</span> <span m='47920'>tune</span> <span m='48030'>in.</span> <span m='48500'>So</span> <span m='48690'>that's</span> <span m='49010'>the</span> <span m='49130'>challenge,</span> <span m='49610'>and</span> <span m='50140'>it's</span> <span m='50310'>a</span> <span m='50390'>big</span> <span m='50570'>challenge.</span> <span m='51210'>We</span> <span m='51380'>have</span> <span m='51500'>to</span> <span m='51610'>be</span> <span m='51730'>creative.</span> </p><p><span m='52900'>Is</span> <span m='53080'>it</span> <span m='53140'>really</span> <span m='53370'>hard</span> <span m='53630'>to</span> <span m='53730'>get</span> <span m='53930'>into</span> <span m='54170'>broadcasting?</span> <span m='56040'>Well,</span> <span m='56100'>it</span> <span m='56350'>all</span> <span m='56650'>depends.</span> <span m='57190'>It</span> <span m='57410'>all</span> <span m='57510'>depends</span> <span m='57780'>on</span> <span m='57930'>you,</span> <span m='58290'>what</span> <span m='58490'>do you</span> <span m='58540'>want</span> <span m='58920'>to do,</span> <span m='59050'>what</span> <span m='59480'>is</span> <span m='59540'>your</span> <span m='59740'>focus?</span> <span m='60720'>Most</span> <span m='61000'>people</span> <span m='61290'>think</span> <span m='61470'>that</span> <span m='61620'>broadcasting</span> <span m='62120'>is</span> <span m='62290'>just</span> <span m='62930'>to</span> <span m='63470'>be</span> <span m='63670'>in</span> <span m='63750'>front</span> <span m='64019'>of</span> <span m='64069'>the</span> <span m='64190'>microphone</span> <span m='64930'>or</span> <span m='65290'>to</span> <span m='65390'>be</span> <span m='65530'>in</span> <span m='65600'>front</span> <span m='65890'>of</span> <span m='66000'>a</span> <span m='66080'>camera,</span> <span m='66800'>but</span> <span m='67160'>no,</span> <span m='67555'>there are</span> <span m='67950'>hundreds</span> <span m='68530'>of</span> <span m='68660'>jobs</span> <span m='68910'>behind</span> <span m='69420'>that</span> <span m='70000'>that</span> <span m='70300'>might</span> <span m='70560'>lead</span> <span m='70970'>you</span> <span m='71860'>to</span> <span m='72110'>the</span> <span m='72390'>ultimate</span> <span m='73390'>goal,</span> <span m='73670'>which</span> <span m='73830'>will</span> <span m='74120'>be</span> <span m='74600'>to</span> <span m='74690'>be</span> <span m='74880'>on</span> <span m='75020'>camera</span> <span m='75320'>or</span> <span m='75560'>to</span> <span m='75640'>be</span> <span m='76810'>on</span> <span m='76950'>the</span> <span m='77030'>microphone.</span> </p><p><span m='78830'>If</span> <span m='79100'>you</span> <span m='79300'>are</span> <span m='79420'>flexible</span> <span m='80160'>and</span> <span m='80390'>you</span> <span m='80530'>understand</span> <span m='81090'>that</span> <span m='82520'>the</span> <span m='82870'>first</span> <span m='83200'>job--</span> <span m='83440'>I</span> <span m='83660'>started</span> <span m='84090'>as</span> <span m='84220'>a</span> <span m='84320'>receptionist,</span> <span m='84930'>actually.</span> <span m='85270'>That was</span> <span m='85470'>my</span> <span m='85630'>first</span> <span m='85900'>job.</span> <span m='86160'>I</span> <span m='86240'>was</span> <span m='86430'>a</span> <span m='86510'>receptionist</span> <span m='87090'>for</span> <span m='87150'>about</span> <span m='87500'>a year and a</span> <span m='87660'>half,</span> <span m='88130'>two</span> <span m='88250'>years,</span> <span m='89000'>in</span> <span m='89420'>a</span> <span m='89610'>radio</span> <span m='89870'>company.</span> <span m='90350'>That</span> <span m='90470'>was</span> <span m='90580'>my</span> <span m='90710'>first</span> <span m='91000'>job,</span> <span m='91380'>and</span> <span m='91480'>then</span> <span m='91930'>I</span> <span m='92060'>went</span> <span m='92260'>all</span> <span m='92460'>the</span> <span m='92550'>way</span> <span m='92720'>to</span> <span m='92920'>operation</span> <span m='93380'>manager,</span> <span m='93920'>which</span> <span m='94170'>is</span> <span m='94720'>one</span> <span m='95010'>of</span> <span m='95080'>the</span> <span m='95210'>top</span> <span m='95540'>executive</span> <span m='96300'>level</span> <span m='96630'>positions</span> <span m='97210'>in</span> <span m='97320'>that</span> <span m='97460'>radio</span> <span m='97800'>station.</span> <span m='98940'>So</span> <span m='99120'>you</span> <span m='99230'>have</span> <span m='99370'>to</span> <span m='99460'>be</span> <span m='99590'>flexible</span> <span m='100300'>and</span> <span m='100760'>be</span> <span m='100930'>focused</span> <span m='101390'>on</span> <span m='101600'>what you</span> <span m='101710'>want.</span> <span m='103230'>It's</span> <span m='103430'>not</span> <span m='103560'>always</span> <span m='103900'>the</span> <span m='103990'>first</span> <span m='104250'>job.</span> <span m='104490'>It's</span> <span m='104610'>not</span> <span m='104730'>always</span> <span m='104960'>the</span> <span m='105020'>one that</span> <span m='105260'>you</span> <span m='105400'>want,</span> <span m='106240'>but</span> <span m='106750'>if</span> <span m='106930'>you're</span> <span m='107070'>really</span> <span m='107300'>focused</span> <span m='107670'>on</span> <span m='107750'>this</span> <span m='107940'>career,</span> <span m='108480'>eventually</span> <span m='109020'>you</span> <span m='109160'>will</span> <span m='110030'>get</span> <span m='110330'>to</span> <span m='110630'>there.</span> </p>","file":{"id":361802,"video_id":"3246821925001","name":"2109-Bismarck-OperationsMgrESPN2","duration":111363,"thumbnail_url":null}});