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MARKETING OPERATIONS, Asian-Based Bakery: Do What Comes Naturally

About this video 

Kaoki, who is in marketing operations at an Asian-based bakery, explains marketing and tells students to do what comes naturally in their careers.

Job Title: Marketing Operations
Employer: Asian-based bakery

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='140'>My</span> <span m='200'>name's</span> <span m='390'>Keoki.</span> <span m='890'>I</span> <span m='1140'>do a</span> <span m='1520'>marketing</span> <span m='1970'>operation</span> <span m='2345'>for</span> <span m='2720'>an</span> <span m='2840'>Asian-based</span> <span m='3460'>bakery</span> <span m='4010'>over</span> <span m='4230'>here</span> <span m='4450'>in</span> <span m='4780'>Brisbane.</span> <span m='6010'>We</span> <span m='6380'>are</span> <span m='7280'>about</span> <span m='9020'>400</span> <span m='9380'>employees.</span> <span m='10580'>Essentially,</span> <span m='11070'>marketing</span> <span m='11890'>is</span> <span m='13390'>the</span> <span m='13520'>best</span> <span m='13990'>way</span> <span m='14230'>to</span> <span m='14500'>gear</span> <span m='15260'>different</span> <span m='15630'>avenues</span> <span m='16210'>of</span> <span m='16370'>clienteles</span> <span m='16910'>and</span> <span m='17070'>customers</span> <span m='17990'>to</span> <span m='18150'>whatever</span> <span m='18460'>product,</span> <span m='19120'>whatever</span> <span m='19440'>services</span> <span m='19990'>you</span> <span m='20120'>might</span> <span m='20310'>be</span> <span m='20490'>offering.</span> <span m='21950'>Marketing</span> <span m='22450'>might</span> <span m='22650'>involve</span> <span m='23260'>social</span> <span m='23610'>media,</span> <span m='24190'>Twitter,</span> <span m='24570'>Facebook,</span> <span m='24840'>yadda,</span> <span m='25110'>yadda,</span> <span m='25150'>yadda,</span> <span m='25620'>LinkedIn.</span> <span m='26400'>This</span> <span m='26650'>also</span> <span m='27260'>might</span> <span m='27460'>be</span> <span m='28730'>mass</span> <span m='29130'>email,</span> <span m='29750'>cold-calling.</span> </p><p><span m='32729'>Marketing</span> <span m='33190'>is</span> <span m='33360'>the</span> <span m='33450'>best</span> <span m='33840'>way</span> <span m='33980'>for</span> <span m='34110'>you</span> <span m='34330'>to</span> <span m='34570'>pitch</span> <span m='34760'>your</span> <span m='35030'>idea</span> <span m='36010'>to</span> <span m='36420'>the</span> <span m='36530'>masses,</span> <span m='37240'>and</span> <span m='38030'>basically</span> <span m='39530'>being</span> <span m='39820'>geared</span> <span m='40180'>toward,</span> <span m='41420'>essentially,</span> <span m='41880'>one</span> <span m='42140'>idea</span> <span m='42470'>that</span> <span m='42740'>appeals</span> <span m='42840'>to</span> <span m='43110'>all</span> <span m='43330'>different</span> <span m='43410'>type</span> <span m='43560'>of people.</span> <span m='44838'>And you</span> <span m='45264'>just have</span> <span m='45690'>to</span> <span m='46120'>make</span> <span m='46290'>your</span> <span m='46390'>pitch.</span> <span m='47040'>That's</span> <span m='47310'>it.</span> </p><p><span m='47930'>My</span> <span m='48040'>career</span> <span m='48480'>goal</span> <span m='48700'>and</span> <span m='48970'>my</span> <span m='49190'>path.</span> <span m='51350'>I</span> <span m='51750'>went</span> <span m='51880'>to</span> <span m='51970'>Brown</span> <span m='52210'>University</span> <span m='52690'>for</span> <span m='52790'>two</span> <span m='52910'>years.</span> <span m='53630'>I</span> <span m='53960'>got</span> <span m='54130'>kicked</span> <span m='54360'>out.</span> <span m='56100'>Ended</span> <span m='56390'>up</span> <span m='56580'>in</span> <span m='57010'>USF,</span> <span m='58000'>graduate,</span> <span m='58680'>originally</span> <span m='59120'>from</span> <span m='59270'>Hawaii.</span> </p><p><span m='61650'>What</span> <span m='62090'>would I</span> <span m='62180'>suggest,</span> <span m='62830'>as</span> <span m='63070'>far</span> <span m='63340'>as</span> <span m='63500'>career</span> <span m='63979'>goal-oriented</span> <span m='64459'>children?</span> <span m='66230'>Believe</span> <span m='66460'>it</span> <span m='66530'>or</span> <span m='66600'>not,</span> <span m='66770'>I</span> <span m='66930'>myself</span> <span m='67780'>have</span> <span m='67900'>a</span> <span m='67950'>kid</span> <span m='68440'>that's</span> <span m='68800'>just</span> <span m='68990'>turned</span> <span m='69150'>21.</span> <span m='70045'>I</span> <span m='70460'>am</span> <span m='70560'>significantly</span> <span m='71260'>older</span> <span m='71470'>than</span> <span m='71640'>I</span> <span m='71710'>look,</span> <span m='73690'>but</span> <span m='74350'>you</span> <span m='74510'>never</span> <span m='74710'>ask</span> <span m='74950'>a</span> <span m='75030'>lady</span> <span m='75360'>her</span> <span m='75700'>real</span> <span m='76080'>age,</span> <span m='76380'>so</span> <span m='76590'>I'm</span> <span m='76720'>not</span> <span m='76930'>going</span> <span m='77030'>to</span> <span m='77150'>reveal</span> <span m='77300'>my</span> <span m='77490'>real</span> <span m='77720'>age.</span> </p><p><span m='79160'>I</span> <span m='79380'>honestly</span> <span m='79820'>would</span> <span m='80080'>say</span> <span m='82030'>time</span> <span m='82290'>flies,</span> <span m='83310'>so</span> <span m='83720'>really,</span> <span m='84060'>really--</span> <span m='85310'>I</span> <span m='85450'>know,</span> <span m='85720'>when</span> <span m='85940'>I</span> <span m='86030'>was</span> <span m='86210'>growing</span> <span m='86530'>up,</span> <span m='86610'>but</span> <span m='86720'>I</span> <span m='86780'>know</span> <span m='86910'>a</span> <span m='86960'>lot</span> <span m='87110'>of</span> <span m='87150'>kids</span> <span m='87400'>nowadays,</span> <span m='87900'>they're</span> <span m='88060'>really</span> <span m='88733'>into,</span> <span m='89176'>I</span> <span m='89620'>want</span> <span m='89780'>to</span> <span m='89850'>do</span> <span m='89990'>this,</span> <span m='90280'>I want</span> <span m='90410'>to do</span> <span m='90490'>that,</span> <span m='90820'>I want</span> <span m='91150'>to do</span> <span m='91210'>this.</span> <span m='91450'>Which</span> <span m='91680'>is</span> <span m='92060'>all</span> <span m='92240'>gravy,</span> <span m='92500'>but</span> <span m='92940'>at</span> <span m='93340'>the</span> <span m='93440'>end</span> <span m='93570'>of</span> <span m='93620'>the</span> <span m='93700'>day,</span> <span m='93870'>you</span> <span m='94050'>really</span> <span m='94270'>have</span> <span m='94470'>to</span> <span m='94550'>just grasp</span> <span m='94990'>onto</span> <span m='95270'>what</span> <span m='95500'>you</span> <span m='95620'>really,</span> <span m='96000'>really</span> <span m='96270'>like.</span> <span m='97603'>And</span> <span m='98530'>what</span> <span m='98800'>I</span> <span m='98960'>would</span> <span m='99120'>suggest--</span> <span m='99610'>what my</span> <span m='99710'>grandfather</span> <span m='100290'>suggested</span> <span m='100585'>to me</span> <span m='100880'>is,</span> <span m='101610'>do</span> <span m='101860'>what</span> <span m='102040'>comes</span> <span m='102240'>naturally</span> <span m='102330'>to</span> <span m='102570'>you.</span> </p><p><span m='103850'>Whatever</span> <span m='104120'>your</span> <span m='104230'>passionate</span> <span m='104630'>about,</span> <span m='105390'>whatever</span> <span m='106190'>is</span> <span m='106360'>the</span> <span m='106600'>easiest</span> <span m='107040'>thing</span> <span m='107210'>for</span> <span m='107330'>you</span> <span m='107470'>to</span> <span m='107560'>do--</span> <span m='107815'>some</span> <span m='108070'>people</span> <span m='108440'>might</span> <span m='108640'>call</span> <span m='108760'>that</span> <span m='108910'>lazy,</span> <span m='109220'>whatever</span> <span m='109480'>the</span> <span m='109550'>case</span> <span m='109780'>may</span> <span m='109990'>be--</span> <span m='110810'>if</span> <span m='110970'>you're</span> <span m='111080'>passionate</span> <span m='111540'>about</span> <span m='111820'>it,</span> <span m='112270'>and it</span> <span m='112680'>comes</span> <span m='113090'>really</span> <span m='113400'>naturally</span> <span m='113660'>to you,</span> <span m='114070'>that's</span> <span m='114150'>what</span> <span m='114440'>God intended</span> <span m='114730'>for you</span> <span m='115060'>to</span> <span m='115140'>do.</span> <span m='115945'>So</span> <span m='116390'>just</span> <span m='116835'>do</span> <span m='117280'>that.</span> <span m='117670'>And that's</span> <span m='118060'>It.</span> </p>","file":{"id":317177,"video_id":"2890115825001","name":"213","duration":119189,"thumbnail_url":null}});