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PR ACCOUNT MANAGER: Trying To Get The Media To Write About His Clients

About this video 

Alex is an Account Manager representing several security companies in Public Relations. He explains what his job consists of and what a typical day looks like for him. This is Alex's first job out of college and he's learning the tricks of the trade to get reporters to write about his clients.

Degree: Communications
Job Title: Account Manager

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Indoor, Home
Personal qualities
Personal Qualities
Detail oriented, Patience, Problem solving skills, Creativity, Written communication skills, Verbal communication skills, Leadership ability, Teamwork, People skills, Public speaking ability, Networking, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>I'm</span> <span m='430'>Alex</span> <span m='810'>Cohen.</span> <span m='970'>I'm</span> <span m='1380'>an</span> <span m='1450'>account</span> <span m='1760'>manager.</span> <span m='2450'>I</span> <span m='2480'>represent</span> <span m='3310'>Vormetric,</span> <span m='4019'>Webroot,</span> <span m='4720'>TeleSign,</span> <span m='5760'>all</span> <span m='5910'>sorts</span> <span m='6240'>of</span> <span m='6380'>security</span> <span m='6840'>companies,</span> <span m='7400'>and</span> <span m='7570'>public</span> <span m='7860'>relations.</span> </p><p><span m='8650'>A</span> <span m='8740'>lot</span> <span m='8970'>of</span> <span m='9060'>it</span> <span m='9180'>is</span> <span m='10490'>pounding</span> <span m='10730'>the</span> <span m='10800'>pavement,</span> <span m='11280'>talking</span> <span m='11580'>to</span> <span m='11630'>media,</span> <span m='12120'>trying</span> <span m='12370'>to</span> <span m='12410'>get</span> <span m='12590'>them</span> <span m='12750'>to</span> <span m='12990'>write</span> <span m='13230'>about</span> <span m='13420'>my</span> <span m='13530'>clients.</span> <span m='14820'>Today</span> <span m='15270'>I'm</span> <span m='15410'>here</span> <span m='15730'>to</span> <span m='16290'>drop</span> <span m='16570'>off</span> <span m='16730'>some</span> <span m='16880'>documents</span> <span m='17430'>because</span> <span m='17710'>we</span> <span m='17800'>worked</span> <span m='18040'>to</span> <span m='18130'>really</span> <span m='18340'>set</span> <span m='18530'>up</span> <span m='18640'>a</span> <span m='18710'>great</span> <span m='18970'>showing</span> <span m='19360'>at</span> <span m='19470'>this</span> <span m='19630'>conference,</span> <span m='19895'>the</span> <span m='20160'>RSA</span> <span m='20560'>conference.</span> <span m='21740'>But</span> <span m='22080'>traditionally,</span> <span m='23040'>we</span> <span m='23210'>take</span> <span m='23410'>the</span> <span m='23510'>news</span> <span m='23940'>that</span> <span m='24100'>our</span> <span m='24410'>brands</span> <span m='24880'>represent</span> <span m='25940'>and</span> <span m='26040'>have</span> <span m='26220'>created,</span> <span m='26860'>and</span> <span m='27350'>try</span> <span m='27540'>to</span> <span m='27580'>get</span> <span m='27770'>people</span> <span m='27990'>to</span> <span m='28070'>write</span> <span m='28240'>about</span> <span m='28430'>them.</span> </p><p><span m='28710'>I'm</span> <span m='28970'>usually</span> <span m='29300'>either</span> <span m='29640'>writing</span> <span m='29960'>a</span> <span m='30020'>press</span> <span m='30300'>release</span> <span m='30790'>or</span> <span m='31110'>following</span> <span m='31580'>up</span> <span m='31690'>with</span> <span m='31780'>a</span> <span m='31860'>reporter.</span> <span m='33200'>A</span> <span m='33310'>lot</span> <span m='33480'>of the</span> <span m='33580'>times</span> <span m='33840'>we're</span> <span m='33990'>scanning</span> <span m='34460'>for</span> <span m='34630'>additional</span> <span m='35120'>news</span> <span m='35460'>about</span> <span m='35760'>either</span> <span m='36040'>competitors,</span> <span m='37170'>or</span> <span m='37310'>something</span> <span m='37650'>that</span> <span m='37760'>we</span> <span m='37850'>might</span> <span m='38070'>want</span> <span m='38180'>to</span> <span m='38220'>get</span> <span m='38390'>our</span> <span m='38510'>client</span> <span m='38850'>involved</span> <span m='39350'>in</span> <span m='39750'>to</span> <span m='40160'>extend</span> <span m='40520'>the</span> <span m='40600'>conversation</span> <span m='41280'>for</span> <span m='41370'>them.</span> <span m='42040'>I'm</span> <span m='42280'>not</span> <span m='42640'>too</span> <span m='42760'>popular</span> <span m='43470'>up here in</span> <span m='43890'>Northern</span> <span m='44390'>California.</span> <span m='45500'>I</span> <span m='45610'>originally</span> <span m='46100'>got</span> <span m='46190'>here</span> <span m='46360'>from</span> <span m='46550'>Southern</span> <span m='46850'>California,</span> <span m='47500'>University</span> <span m='47980'>of</span> <span m='48030'>Southern</span> <span m='48240'>California.</span> <span m='49672'>I</span> <span m='50050'>graduated</span> <span m='51760'>with</span> <span m='51970'>a</span> <span m='52140'>communications</span> <span m='52760'>degree</span> <span m='53110'>from</span> <span m='53320'>USC</span> <span m='53730'>Annenberg</span> <span m='54600'>and</span> <span m='54810'>decided</span> <span m='55210'>to</span> <span m='55410'>come</span> <span m='55600'>up</span> <span m='55730'>San</span> <span m='56130'>Francisco.</span> <span m='56570'>And</span> <span m='56900'>that's</span> <span m='57370'>the</span> <span m='57450'>first</span> <span m='57660'>job</span> <span m='57910'>that hired me.</span> </p><p><span m='58590'>A</span> <span m='58680'>lot</span> <span m='58850'>of</span> <span m='58890'>the</span> <span m='58930'>things</span> <span m='59210'>that I've</span> <span m='59360'>learned</span> <span m='59640'>are</span> <span m='59710'>just</span> <span m='59910'>tricks</span> <span m='60170'>of</span> <span m='60210'>the</span> <span m='60290'>trade.</span> <span m='60750'>It's working</span> <span m='61120'>with</span> <span m='61310'>reporters.</span> <span m='61860'>It's</span> <span m='62030'>finding</span> <span m='62340'>out</span> <span m='62460'>the</span> <span m='62530'>best</span> <span m='62820'>way</span> <span m='63060'>to</span> <span m='63750'>chat</span> <span m='64040'>them</span> <span m='64239'>up,</span> <span m='65140'>make</span> <span m='65379'>them</span> <span m='65530'>happy,</span> <span m='65970'>and</span> <span m='66270'>make</span> <span m='66470'>them</span> <span m='66650'>write</span> <span m='66830'>about</span> <span m='66970'>my</span> <span m='67080'>clients</span> <span m='67450'>more.</span> </p>","file":{"id":364553,"video_id":"3273371239001","name":"2144-Alexander-PR-AccountManager","duration":68523,"thumbnail_url":null}});