Claire is a Marketing Research Analyst for an international equipment distribution company. In Marketing there are two sides: the creative and analytic. After graduating college, Claire worked in the creative, doing social media, trade shows, and promotions. Now she analyzes spreadsheets and numbers to help the creative team become more successful in their initiatives. She advises: just do your best and work hard at whatever you do.
Market research analysts study market conditions in local, regional, or national areas to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. Market research analysts work in nearly every industry. They may work with the public to gather information and data, but they generally work at a computer, collecting and analyzing marketing data and preparing reports.
short-term on-the-job training
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