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MARKETING MANAGER: The Benefits Of Being Good At Talking To People

About this video 

Antawn explains his job as a marketing manager, and how his gift for talking to people led to this career.

Degree: Communication and Media Studies
Job Title: Marketing Manager
Employer: Seagate Technology

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='0'>Hi,</span> <span m='210'>I'm</span> <span m='650'>Antwon.</span> <span m='1250'>I</span> <span m='1320'>work</span> <span m='1620'>for</span> <span m='2090'>Seagate</span> <span m='2560'>Technology.</span> <span m='3030'>We</span> <span m='3500'>manufacture</span> <span m='3970'>computer</span> <span m='4440'>hard drives.</span> <span m='5380'>I'm</span> <span m='5850'>currently</span> <span m='6320'>a</span> <span m='6800'>marketing</span> <span m='7060'>manager</span> <span m='7320'>over</span> <span m='7615'>at Seagate</span> <span m='8150'>Marketing</span> <span m='8640'>is</span> <span m='8730'>selling</span> <span m='9090'>the</span> <span m='9190'>product</span> <span m='9680'>without</span> <span m='9980'>actually</span> <span m='10320'>having</span> <span m='10680'>to</span> <span m='10700'>sell it.</span> </p><p><span m='11940'>So</span> <span m='12360'>what</span> <span m='12500'>you</span> <span m='12630'>want</span> <span m='12780'>to</span> <span m='12850'>do</span> <span m='13020'>is</span> <span m='13120'>you</span> <span m='13200'>want</span> <span m='13340'>to</span> <span m='13420'>create</span> <span m='13700'>a</span> <span m='13750'>strong</span> <span m='14170'>enough</span> <span m='14370'>story</span> <span m='14750'>around</span> <span m='15200'>the products</span> <span m='16565'>to</span> <span m='17020'>where</span> <span m='17475'>people</span> <span m='17930'>want to</span> <span m='18385'>buy</span> <span m='18840'>them.</span> <span m='19295'>So</span> <span m='19750'>that's what</span> <span m='20110'>marketing is.</span> <span m='20470'>You see</span> <span m='20680'>it</span> <span m='20780'>everywhere</span> <span m='21750'>in</span> <span m='22246'>advertisements,</span> <span m='23238'>TV commercials.</span> </p><p><span m='24230'>You know,</span> <span m='24726'>the Super Bowl</span> <span m='25222'>is coming</span> <span m='25718'>up here</span> <span m='26214'>in two days.</span> <span m='26710'>So you'll</span> <span m='27206'>see a</span> <span m='27702'>ton of marketing.</span> <span m='28198'>And basically</span> <span m='28694'>what marketers</span> <span m='29190'>do is</span> <span m='29686'>they</span> <span m='30182'>create the</span> <span m='30678'>story.</span> </p><p><span m='31174'>They</span> <span m='31670'>come up with</span> <span m='32166'>the message.</span> <span m='32662'>A lot of times</span> <span m='33158'>they name the</span> <span m='33654'>product.</span> <span m='34150'>And</span> <span m='34646'>they</span> <span m='35142'>create</span> <span m='35638'>the story</span> <span m='36134'>for how</span> <span m='36630'>you will use them.</span> </p><p><span m='38140'>I went</span> <span m='38360'>to</span> <span m='38420'>school</span> <span m='38700'>in</span> <span m='38780'>Colorado.</span> <span m='39185'>How</span> <span m='39590'>I</span> <span m='39670'>discovered</span> <span m='40270'>what</span> <span m='40440'>I</span> <span m='40540'>do</span> <span m='41010'>is</span> <span m='42210'>I</span> <span m='42330'>basically</span> <span m='43520'>needed</span> <span m='43820'>a</span> <span m='43880'>job</span> <span m='44340'>after</span> <span m='44670'>school</span> <span m='45070'>and</span> <span m='45390'>was pretty</span> <span m='45650'>good</span> <span m='45890'>at</span> <span m='46380'>talking</span> <span m='46800'>to</span> <span m='46870'>people.</span> <span m='47300'>So</span> <span m='47480'>I</span> <span m='47580'>decided</span> <span m='48010'>to</span> <span m='48100'>go</span> <span m='48260'>into</span> <span m='48570'>sales</span> <span m='48830'>and</span> <span m='49316'>that's</span> <span m='49802'>how I</span> <span m='50288'>wound</span> <span m='50774'>up here.</span> </p><p><span m='51746'>Now I'm</span> <span m='52232'>in marketing,</span> <span m='52718'>so</span> <span m='53204'>you might</span> <span m='53690'>not</span> <span m='54176'>see</span> <span m='54662'>a connection,</span> <span m='55148'>but I still</span> <span m='55634'>do kind of</span> <span m='56120'>the sales.</span> <span m='56606'>I actually travel</span> <span m='57092'>quite a bit</span> <span m='57578'>for my job and</span> <span m='58064'>visit</span> <span m='58550'>with some</span> <span m='59036'>of our</span> <span m='59522'>clients</span> <span m='60010'>and customers.</span> <span m='60580'>So</span> <span m='60670'>pretty</span> <span m='61190'>interesting</span> <span m='61590'>stuff--</span> <span m='62080'>I</span> <span m='62340'>get to</span> <span m='62490'>come to</span> <span m='62710'>all</span> <span m='62750'>types</span> <span m='63000'>of trade</span> <span m='63345'>shows</span> <span m='63690'>like</span> <span m='64010'>this</span> <span m='64315'>and</span> <span m='64620'>see</span> <span m='65512'>whatever</span> <span m='65958'>you're into.</span> </p><p><span m='67300'>One</span> <span m='67530'>piece</span> <span m='67770'>of</span> <span m='67840'>advice</span> <span m='68290'>I'd</span> <span m='68440'>probably</span> <span m='68820'>give</span> <span m='69110'>to</span> <span m='69230'>you</span> <span m='69575'>is</span> <span m='69920'>don't</span> <span m='70410'>stress</span> <span m='70900'>on what</span> <span m='71390'>it is</span> <span m='71880'>that you</span> <span m='72370'>want to</span> <span m='72860'>do.</span> <span m='73350'>To</span> <span m='73840'>be honest</span> <span m='74330'>with you,</span> <span m='74820'>no one knows.</span> <span m='75310'>You don't</span> <span m='75800'>know until</span> <span m='76290'>you find it.</span> </p><p><span m='76780'>Basically</span> <span m='77280'>what I</span> <span m='77480'>feel</span> <span m='77890'>is you'll</span> <span m='78060'>have</span> <span m='78270'>a</span> <span m='78320'>bunch</span> <span m='78600'>of</span> <span m='78690'>anti-experiences</span> <span m='79850'>where you</span> <span m='80210'>experience</span> <span m='80810'>things and</span> <span m='81190'>you</span> <span m='81290'>figure</span> <span m='81590'>out</span> <span m='81700'>what</span> <span m='81890'>you</span> <span m='82010'>don't</span> <span m='82310'>want</span> <span m='82580'>to do.</span> <span m='83066'>But</span> <span m='83552'>you</span> <span m='84038'>won't know</span> <span m='84524'>what you want</span> <span m='85010'>to do</span> <span m='85500'>until you find it.</span> <span m='85930'>So don't</span> <span m='86110'>worry</span> <span m='86360'>about</span> <span m='86660'>trying to</span> <span m='86960'>figure it</span> <span m='87260'>out.</span> </p>","file":{"id":195453,"video_id":"2705775113001","name":"59121969","duration":88340,"thumbnail_url":null}});