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SR. ACCOUNT EXECUTIVE: There's A Lot Of Writing Involved

About this video 

Marta is a public relations account executive working with technology companies in the Silicon Valley. She spends her typical day working with different clients on press releases and submitting them for speaking opportunities and awards, so she has to spend much of her day writing. She was able to get into the field of technology public relations because she had an internship in college in the field, which helped her find her path in public relations.

Degree: Public Relations
Job Title: Senior Account Executive

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='380'>Hi,</span> <span m='720'>I'm</span> <span m='960'>Marta</span> <span m='1250'>Weissenborn.</span> <span m='1970'>I</span> <span m='2090'>work</span> <span m='2350'>in</span> <span m='2490'>public</span> <span m='2830'>relations</span> <span m='3470'>here,</span> <span m='3720'>in</span> <span m='3880'>Silicon</span> <span m='4200'>Valley.</span> <span m='5260'>I</span> <span m='5440'>work</span> <span m='6410'>primarily</span> <span m='7340'>with</span> <span m='7770'>technology</span> <span m='8430'>companies</span> <span m='9870'>on</span> <span m='10060'>various</span> <span m='10560'>accounts.</span> <span m='11560'>And</span> <span m='11770'>so</span> <span m='11880'>I</span> <span m='11990'>have</span> <span m='12280'>about</span> <span m='12580'>four</span> <span m='12930'>clients</span> <span m='13340'>that</span> <span m='13430'>I</span> <span m='13530'>work</span> <span m='13800'>on</span> <span m='13970'>at</span> <span m='14090'>a</span> <span m='14160'>time.</span> </p><p><span m='14710'>And</span> <span m='15020'>I</span> <span m='15460'>take--</span> <span m='16250'>my</span> <span m='16480'>typical</span> <span m='16970'>day,</span> <span m='17370'>I</span> <span m='17620'>transfer</span> <span m='18140'>from</span> <span m='18440'>each</span> <span m='18680'>client</span> <span m='19020'>to</span> <span m='19110'>each</span> <span m='19360'>client.</span> <span m='20080'>I'm</span> <span m='20290'>working</span> <span m='20620'>on</span> <span m='21360'>things</span> <span m='21610'>like</span> <span m='21760'>press</span> <span m='22060'>releases,</span> <span m='23350'>submitting them</span> <span m='23655'>for</span> <span m='23960'>speaking</span> <span m='24430'>opportunities</span> <span m='25180'>as</span> <span m='25340'>well</span> <span m='25570'>as awards</span> <span m='26140'>for</span> <span m='26320'>their</span> <span m='27040'>products</span> <span m='27700'>and</span> <span m='28030'>things</span> <span m='28260'>like</span> <span m='28490'>that.</span> <span m='29360'>And</span> <span m='29480'>so</span> <span m='30380'>there's</span> <span m='30550'>a</span> <span m='30620'>lot</span> <span m='30870'>of</span> <span m='30990'>writing</span> <span m='31320'>that's</span> <span m='31810'>involved</span> <span m='32280'>in</span> <span m='32390'>it,</span> <span m='32509'>but</span> <span m='32619'>it's</span> <span m='32780'>a</span> <span m='32870'>lot</span> <span m='33100'>of</span> <span m='33190'>fun.</span> </p><p><span m='34180'>I</span> <span m='34570'>started</span> <span m='35080'>out</span> <span m='35390'>in</span> <span m='35570'>college</span> <span m='36160'>as</span> <span m='36360'>a</span> <span m='36430'>nursing</span> <span m='36890'>student</span> <span m='37350'>and</span> <span m='37480'>quickly</span> <span m='37830'>realized</span> <span m='38270'>that</span> <span m='38420'>I</span> <span m='38600'>did</span> <span m='38790'>not</span> <span m='39260'>want</span> <span m='39450'>to</span> <span m='39530'>be</span> <span m='39630'>a</span> <span m='39730'>nurse.</span> <span m='40910'>So</span> <span m='41020'>then</span> <span m='41190'>I</span> <span m='41290'>transferred</span> <span m='42010'>over</span> <span m='42330'>to</span> <span m='42620'>communications,</span> <span m='43490'>which</span> <span m='43830'>I</span> <span m='44260'>fell</span> <span m='44450'>in</span> <span m='44500'>love</span> <span m='44680'>with</span> <span m='44840'>communications</span> <span m='45520'>and</span> <span m='45620'>public</span> <span m='45910'>speaking.</span> <span m='47000'>And</span> <span m='47120'>then</span> <span m='47270'>I</span> <span m='47810'>found my niche</span> <span m='48080'>with</span> <span m='48340'>public</span> <span m='48680'>relations.</span> </p><p><span m='50010'>In</span> <span m='50700'>college,</span> <span m='51330'>I</span> <span m='51590'>took</span> <span m='51850'>an</span> <span m='51950'>internship</span> <span m='52510'>with</span> <span m='52650'>the</span> <span m='52710'>city</span> <span m='53010'>of</span> <span m='53150'>San Jose,</span> <span m='53670'>which</span> <span m='53900'>was</span> <span m='54240'>a</span> <span m='54330'>great</span> <span m='54620'>opportunity</span> <span m='55160'>for</span> <span m='55330'>me</span> <span m='55860'>and opened</span> <span m='55920'>a lot</span> <span m='56190'>of</span> <span m='56310'>doors.</span> <span m='57150'>I</span> <span m='57250'>met</span> <span m='57450'>a</span> <span m='57530'>lot</span> <span m='57870'>of</span> <span m='58030'>people</span> <span m='58620'>that</span> <span m='59360'>really</span> <span m='59670'>showed</span> <span m='59990'>me</span> <span m='60090'>the</span> <span m='60190'>path</span> <span m='60540'>of</span> <span m='61030'>where</span> <span m='61650'>to</span> <span m='61710'>go</span> <span m='61920'>in</span> <span m='61990'>public</span> <span m='62260'>relations,</span> <span m='62730'>because</span> <span m='62970'>I</span> <span m='63240'>honestly</span> <span m='63660'>had</span> <span m='63860'>no</span> <span m='64040'>clue.</span> <span m='64660'>And</span> <span m='64819'>that's</span> <span m='65050'>how</span> <span m='65390'>I landed</span> <span m='65740'>in tech</span> <span m='65970'>public</span> <span m='66330'>relations.</span> <span m='66890'>And</span> <span m='67070'>I</span> <span m='67120'>absolutely</span> <span m='67690'>love</span> <span m='67920'>it,</span> <span m='68140'>and</span> <span m='68240'>I</span> <span m='68340'>never</span> <span m='68470'>thought</span> <span m='68720'>I</span> <span m='68780'>would</span> <span m='68920'>be</span> <span m='69070'>in</span> <span m='69170'>technology.</span> </p><p><span m='70290'>What</span> <span m='70790'>I</span> <span m='70890'>wish</span> <span m='71260'>I</span> <span m='71290'>knew</span> <span m='71570'>when</span> <span m='71710'>I</span> <span m='71780'>was</span> <span m='71980'>in</span> <span m='72060'>high</span> <span m='72250'>school</span> <span m='72680'>was</span> <span m='73330'>to</span> <span m='73540'>really</span> <span m='73870'>be</span> <span m='74040'>focused</span> <span m='74650'>and</span> <span m='75120'>to</span> <span m='76740'>know</span> <span m='77100'>that</span> <span m='77270'>I</span> <span m='77320'>didn't</span> <span m='77610'>need</span> <span m='77790'>to</span> <span m='77860'>make</span> <span m='78040'>a</span> <span m='78100'>decision</span> <span m='78590'>as</span> <span m='78720'>to</span> <span m='78830'>what</span> <span m='78970'>my</span> <span m='79080'>life</span> <span m='79510'>goal was</span> <span m='79700'>going</span> <span m='79910'>to</span> <span m='79960'>be</span> <span m='80530'>during</span> <span m='80790'>high</span> <span m='80960'>school,</span> <span m='81250'>but</span> <span m='81540'>that</span> <span m='81780'>I</span> <span m='81820'>was</span> <span m='82020'>going</span> <span m='82300'>to</span> <span m='82410'>find</span> <span m='82810'>my</span> <span m='82960'>way,</span> <span m='83580'>that</span> <span m='83780'>I</span> <span m='83820'>was</span> <span m='84010'>going</span> <span m='84240'>to</span> <span m='84350'>find</span> <span m='84570'>my</span> <span m='84690'>niche.</span> <span m='85190'>And,</span> <span m='85810'>as</span> <span m='86290'>long</span> <span m='86510'>as</span> <span m='86610'>you're</span> <span m='86760'>focused</span> <span m='87330'>and</span> <span m='87610'>are</span> <span m='87790'>in</span> <span m='87910'>tune</span> <span m='88150'>with</span> <span m='88320'>yourself</span> <span m='88880'>and</span> <span m='89000'>know</span> <span m='89150'>what</span> <span m='89310'>you're</span> <span m='89750'>good</span> <span m='89940'>at,</span> <span m='90380'>I</span> <span m='90710'>definitely</span> <span m='91090'>believe</span> <span m='91370'>that</span> <span m='91470'>you'll</span> <span m='91610'>find</span> <span m='91850'>your</span> <span m='91950'>way as</span> <span m='92250'>well.</span> </p>","file":{"id":368017,"video_id":"3299554007001","name":"2200-Marta-SeniorAcctExec1","duration":93414,"thumbnail_url":null}});