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SR. ACCOUNT EXECUTIVE, IN-DEPTH: Determining My Career Through Finding My Strengths

About this video 

Marta, a public relations account executive describes the challenges of her job, what she likes most, her key decisions, how to get into the industry, and work-life balance. She tells us that a key decision in her career was figuring out that she was weak in chemistry, but that her strength was in writing, which led her to a writing-focused career like public relations.

Degree: Public Relations
Job Title: Senior Account Executive

Job Summary: Public Relations Managers and Specialists

Job Description

Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.

On-the-Job Training

Moderate on-the-job training can be expected.

Certification Requirement
Recommended by The Public Relations Society of America.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$30,000 - $165,000
Projected job growth
Projected Job Growth
20 to 25 percent
Typical schedule
Typical schedule
Full-time, Long hours, Flexible
Typical workplace
Typical workplace
Office, Home, Indoor
Personal qualities
Personal Qualities
Organizational skills, People skills, Problem solving skills, Public speaking ability, Verbal communication skills, Written communication skills, Creativity, Detail oriented, Leadership ability, Networking, Patience, Teamwork
P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='300'>So</span> <span m='830'>my</span> <span m='990'>favorite</span> <span m='1350'>part</span> <span m='1560'>is</span> <span m='1740'>also</span> <span m='2050'>the</span> <span m='2190'>challenge.</span> <span m='2640'>So</span> <span m='3220'>my</span> <span m='3390'>favorite</span> <span m='3640'>part</span> <span m='3850'>is</span> <span m='3930'>that</span> <span m='4050'>it's</span> <span m='4220'>fast-paced.</span> <span m='5010'>And</span> <span m='5310'>that</span> <span m='5490'>also</span> <span m='5740'>can</span> <span m='5870'>be</span> <span m='6000'>a</span> <span m='6040'>challenge</span> <span m='6430'>sometimes</span> <span m='7020'>when</span> <span m='7190'>you</span> <span m='7350'>have</span> <span m='8520'>outside</span> <span m='8920'>commitments</span> <span m='9790'>or</span> <span m='10070'>you</span> <span m='10370'>have,</span> <span m='10990'>you</span> <span m='11480'>know,</span> <span m='11980'>your</span> <span m='12220'>other</span> <span m='12550'>clients</span> <span m='12673'>need</span> <span m='12796'>your</span> <span m='12920'>attention.</span> <span m='13500'>So</span> <span m='14070'>you</span> <span m='14260'>really</span> <span m='14490'>have</span> <span m='14790'>to</span> <span m='15090'>use</span> <span m='15340'>your</span> <span m='15460'>time</span> <span m='15710'>wisely,</span> <span m='16390'>work</span> <span m='16590'>in</span> <span m='16680'>a</span> <span m='16740'>fast-paced</span> <span m='17320'>environment,</span> <span m='17950'>and</span> <span m='18120'>be able</span> <span m='18540'>to</span> <span m='20260'>shift</span> <span m='20760'>your</span> <span m='20880'>focus</span> <span m='22060'>towards</span> <span m='22350'>the</span> <span m='22410'>needs</span> <span m='22660'>of</span> <span m='22750'>your</span> <span m='22880'>clients.</span> <span m='23550'>So</span> <span m='23670'>be</span> <span m='23800'>able</span> <span m='23980'>to</span> <span m='24110'>really</span> <span m='24320'>prioritize</span> <span m='25060'>what's</span> <span m='25360'>the</span> <span m='25430'>most</span> <span m='25730'>important</span> <span m='26280'>and</span> <span m='26390'>what's</span> <span m='26660'>the</span> <span m='26740'>least</span> <span m='27060'>important.</span> </p><p><span m='28010'>So</span> <span m='28290'>the</span> <span m='28420'>key</span> <span m='28570'>decision</span> <span m='29090'>for</span> <span m='29230'>me</span> <span m='29490'>was</span> <span m='29810'>when</span> <span m='30000'>I</span> <span m='30420'>first</span> <span m='30690'>started</span> <span m='30970'>out</span> <span m='31160'>in</span> <span m='31260'>college</span> <span m='31660'>as</span> <span m='31780'>a</span> <span m='31840'>nursing</span> <span m='32229'>student</span> <span m='32720'>and</span> <span m='33220'>realized</span> <span m='33710'>that</span> <span m='33870'>chemistry</span> <span m='34390'>was</span> <span m='34630'>not</span> <span m='34910'>my</span> <span m='35070'>forte,</span> <span m='36040'>that</span> <span m='36340'>I</span> <span m='36410'>needed</span> <span m='36750'>to</span> <span m='36960'>really</span> <span m='37270'>take</span> <span m='37460'>a</span> <span m='37530'>look</span> <span m='37780'>at</span> <span m='38080'>what</span> <span m='38410'>I</span> <span m='38490'>was</span> <span m='38670'>strong</span> <span m='39080'>at.</span> <span m='39330'>And</span> <span m='39520'>what</span> <span m='39670'>I</span> <span m='39730'>was</span> <span m='39900'>really</span> <span m='40150'>strong</span> <span m='40500'>at</span> <span m='40540'>was</span> <span m='40740'>writing.</span> <span m='41300'>And</span> <span m='41460'>then</span> <span m='41620'>from</span> <span m='41810'>there</span> <span m='42040'>I</span> <span m='42080'>was</span> <span m='42270'>able</span> <span m='42540'>to</span> <span m='42650'>determine,</span> <span m='43610'>OK,</span> <span m='43900'>I'm</span> <span m='44060'>strong</span> <span m='44350'>at</span> <span m='44450'>writing,</span> <span m='44860'>so</span> <span m='44870'>I</span> <span m='44940'>could</span> <span m='45130'>go</span> <span m='45340'>into</span> <span m='45560'>these</span> <span m='45850'>types</span> <span m='46030'>of</span> <span m='46180'>fields</span> <span m='47270'>or</span> <span m='49770'>become</span> <span m='50040'>a</span> <span m='50090'>freelance</span> <span m='50550'>writer</span> <span m='50830'>if</span> <span m='50940'>I</span> <span m='50990'>wanted</span> <span m='51300'>to.</span> <span m='51530'>But</span> <span m='51570'>that's</span> <span m='51810'>not</span> <span m='51990'>as</span> <span m='52120'>appealing.</span> <span m='53360'>But</span> <span m='53710'>that's</span> <span m='54060'>really</span> <span m='54330'>where</span> <span m='54470'>the</span> <span m='54630'>breaking</span> <span m='54980'>point</span> <span m='55180'>for</span> <span m='55280'>me</span> <span m='55440'>was,</span> <span m='55630'>when I</span> <span m='55780'>realized</span> <span m='56150'>that</span> <span m='56340'>the</span> <span m='56430'>path</span> <span m='56770'>that</span> <span m='56880'>I</span> <span m='56940'>was</span> <span m='57180'>going</span> <span m='57500'>down</span> <span m='57830'>wasn't</span> <span m='58440'>for</span> <span m='58650'>me</span> <span m='58990'>and</span> <span m='59630'>what</span> <span m='59910'>were</span> <span m='59970'>my</span> <span m='60100'>strengths</span> <span m='61160'>to</span> <span m='61320'>really</span> <span m='61570'>figure</span> <span m='61860'>out</span> <span m='61970'>what</span> <span m='62450'>I</span> <span m='62560'>should</span> <span m='62790'>be</span> <span m='62900'>doing</span> <span m='63140'>with</span> <span m='63270'>my</span> <span m='63370'>life.</span> </p><p><span m='64500'>Is</span> <span m='64660'>it</span> <span m='64750'>hard</span> <span m='64920'>to</span> <span m='64970'>get</span> <span m='65099'>a</span> <span m='65170'>job</span> <span m='65410'>in</span> <span m='65500'>this</span> <span m='65740'>field?</span> <span m='66930'>I</span> <span m='67080'>would</span> <span m='67230'>say,</span> <span m='67860'>it</span> <span m='68540'>can</span> <span m='68740'>be</span> <span m='68880'>tough.</span> <span m='69430'>You</span> <span m='69610'>have</span> <span m='69770'>to</span> <span m='69880'>be</span> <span m='70070'>a</span> <span m='70150'>really</span> <span m='70460'>strong</span> <span m='70810'>writer.</span> <span m='71230'>So</span> <span m='71710'>what</span> <span m='72000'>caught</span> <span m='72310'>my</span> <span m='72510'>eye</span> <span m='72740'>with</span> <span m='73030'>public</span> <span m='73350'>relations</span> <span m='73860'>was</span> <span m='74010'>that</span> <span m='74150'>I</span> <span m='74555'>kind of</span> <span m='74960'>wanted</span> <span m='75200'>to</span> <span m='75270'>be</span> <span m='75380'>a</span> <span m='75420'>journalist,</span> <span m='75950'>but</span> <span m='76040'>that's</span> <span m='76260'>a</span> <span m='76300'>dying</span> <span m='76610'>breed.</span> <span m='77290'>So</span> <span m='77720'>I</span> <span m='77870'>went</span> <span m='78150'>to,</span> <span m='78360'>as</span> <span m='78490'>they</span> <span m='78600'>call</span> <span m='78800'>it,</span> <span m='78900'>the</span> <span m='78990'>dark</span> <span m='79330'>side,</span> <span m='79840'>and</span> <span m='80320'>became</span> <span m='80880'>a</span> <span m='80970'>public</span> <span m='81270'>relations</span> <span m='81800'>professional.</span> <span m='82950'>But</span> <span m='83060'>you</span> <span m='83220'>really</span> <span m='83530'>have</span> <span m='83730'>to</span> <span m='83830'>be</span> <span m='83960'>a</span> <span m='84000'>good</span> <span m='84170'>writer</span> <span m='84540'>in</span> <span m='84690'>order</span> <span m='84980'>to</span> <span m='85140'>be</span> <span m='85290'>successful</span> <span m='85720'>in</span> <span m='86150'>tech</span> <span m='86880'>public</span> <span m='87180'>relations</span> <span m='87660'>or</span> <span m='87910'>any</span> <span m='88170'>public</span> <span m='88570'>relations</span> <span m='89070'>industry.</span> </p><p><span m='90210'>My</span> <span m='90340'>work-life</span> <span m='90750'>balance</span> <span m='91130'>is</span> <span m='91220'>actually</span> <span m='91590'>great.</span> <span m='91910'>I</span> <span m='91970'>work</span> <span m='92210'>for</span> <span m='92340'>a</span> <span m='92400'>small</span> <span m='92740'>agency</span> <span m='93620'>here</span> <span m='94060'>in</span> <span m='94440'>the</span> <span m='94540'>Silicon</span> <span m='94880'>Valley</span> <span m='95680'>and</span> <span m='95870'>they</span> <span m='96290'>take</span> <span m='96580'>a</span> <span m='96660'>lot</span> <span m='96930'>of</span> <span m='97070'>pride</span> <span m='97310'>in</span> <span m='97370'>having</span> <span m='97690'>a</span> <span m='97780'>work</span> <span m='98050'>life</span> <span m='98300'>balance</span> <span m='98740'>that</span> <span m='99800'>enables</span> <span m='100080'>you</span> <span m='100200'>to</span> <span m='100280'>be</span> <span m='100410'>successful.</span> <span m='101180'>So</span> <span m='101850'>we</span> <span m='102090'>get</span> <span m='102340'>birthday</span> <span m='102690'>days</span> <span m='102970'>off.</span> <span m='103340'>We</span> <span m='103580'>get</span> <span m='104840'>pretty</span> <span m='105050'>much</span> <span m='105250'>any</span> <span m='105440'>day</span> <span m='105690'>that you</span> <span m='105860'>want</span> <span m='105990'>to</span> <span m='106060'>take</span> <span m='106240'>off.</span> <span m='106420'>As</span> <span m='106560'>long</span> <span m='106730'>as</span> <span m='106820'>it's</span> <span m='106990'>not</span> <span m='107120'>conflicting</span> <span m='107550'>with</span> <span m='107700'>a</span> <span m='107760'>client,</span> <span m='108560'>you</span> <span m='108730'>can</span> <span m='108920'>definitely</span> <span m='109400'>take</span> <span m='109640'>it</span> <span m='109750'>off.</span> <span m='110030'>And</span> <span m='110190'>they</span> <span m='110330'>really</span> <span m='110730'>value--</span> <span m='111620'>when</span> <span m='111850'>you</span> <span m='111970'>go</span> <span m='112160'>home</span> <span m='112460'>for</span> <span m='112550'>the</span> <span m='112650'>day</span> <span m='112960'>you</span> <span m='113140'>turn</span> <span m='113340'>off</span> <span m='113470'>your</span> <span m='113580'>computer,</span> <span m='114070'>you</span> <span m='114190'>turn</span> <span m='114400'>off</span> <span m='114540'>your</span> <span m='114650'>phone,</span> <span m='115010'>you</span> <span m='115280'>are</span> <span m='116240'>home</span> <span m='116740'>working</span> <span m='117080'>on</span> <span m='117240'>whatever</span> <span m='117560'>you</span> <span m='117710'>want</span> <span m='117850'>to</span> <span m='117920'>work</span> <span m='118160'>on,</span> <span m='118370'>working</span> <span m='118730'>out,</span> <span m='119090'>or</span> <span m='119800'>hanging</span> <span m='120080'>out</span> <span m='120150'>with</span> <span m='120240'>your</span> <span m='120340'>friends,</span> <span m='120780'>and</span> <span m='120930'>not</span> <span m='121210'>working</span> <span m='121830'>late</span> <span m='122040'>at</span> <span m='122140'>night.</span> <span m='122610'>It's</span> <span m='122740'>really</span> <span m='123020'>important.</span> </p>","file":{"id":368022,"video_id":"3299445760001","name":"2201-Marta-SeniorAcctExec2","duration":124320,"thumbnail_url":null}});