Marta, a public relations account executive describes the challenges of her job, what she likes most, her key decisions, how to get into the industry, and work-life balance. She tells us that a key decision in her career was figuring out that she was weak in chemistry, but that her strength was in writing, which led her to a writing-focused career like public relations.
Public relations managers and specialists create and maintain a favorable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.
Moderate on-the-job training can be expected.
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