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PRODUCT DESIGNER: Come Up With A Great Idea And Do It Yourself

About this video 

Erin talks about working at a full-time TV job and developing her Apple product, Buoy Tags, on the side.

Degree: Communication and Media Studies - Radio, Television, and Digital Communication
Job Title: Part-time Product Developer / Full-time TV

Job Summary: Entrepreneurs

Job Description

Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled. An entrepreneur sees an opportunity and exercises initiative by organizing a venture to turn an idea into reality. An entrepreneur is often seen as a business leader and innovator of new ideas and business processes.

On-the-Job Training

No

Additional Info

Entrepreneurship is defined by risks and rewards. Most people who become entrepreneurs are more comfortable with risks; prefer unstructured working and learning environments and collaborating with small team of people.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$0 - $200,000
Projected job growth
Projected Job Growth
Not applicable
Typical schedule
Typical schedule
Varies Widely, Full-time, Long hours
Typical workplace
Typical workplace
Home, Indoor, Office, Remote
Personal qualities
Personal Qualities
Adventurous, Courageous, Creativity, Leadership ability, Problem solving skills, Public speaking ability, Teamwork, Verbal communication skills, Networking, Organizational skills, People skills

Educational Path

Education requirement
Education Requirement
Bachelor's degree
View Detailed Career Data

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='140'>Hi,</span> <span m='430'>my</span> <span m='510'>name</span> <span m='750'>is</span> <span m='870'>Erin Strater,</span> <span m='1690'>and I</span> <span m='1830'>work</span> <span m='2110'>on</span> <span m='2420'>a</span> <span m='2570'>product</span> <span m='3490'>called</span> <span m='3760'>Buoy Tags</span> <span m='4210'>that</span> <span m='4340'>are</span> <span m='4740'>labels</span> <span m='5090'>for your</span> <span m='5390'>Apple</span> <span m='5630'>cables.</span> </p><p><span m='8880'>I have</span> <span m='9140'>a full-time</span> <span m='9450'>job in</span> <span m='9730'>television,</span> <span m='10250'>so</span> <span m='10590'>I</span> <span m='10720'>guess</span> <span m='11200'>this</span> <span m='11540'>is to</span> <span m='11880'>represent</span> <span m='12350'>the</span> <span m='12820'>fact that</span> <span m='13290'>maybe</span> <span m='13750'>on</span> <span m='13910'>job</span> <span m='14070'>isn't</span> <span m='14230'>always</span> <span m='14390'>the only</span> <span m='14740'>job</span> <span m='15060'>you're</span> <span m='15150'>going</span> <span m='15250'>to</span> <span m='15530'>do.</span> <span m='15830'>You can do something</span> <span m='16190'>that is</span> <span m='16830'>full-time.</span> <span m='16990'>It's</span> <span m='17370'>sustainable,</span> <span m='18230'>something</span> <span m='18800'>that</span> <span m='18920'>makes</span> <span m='19160'>sense</span> <span m='19740'>for</span> <span m='20060'>you</span> <span m='20150'>to</span> <span m='20390'>have</span> <span m='20880'>for</span> <span m='21060'>a</span> <span m='21380'>constant</span> <span m='21700'>income,</span> <span m='22570'>and</span> <span m='22730'>then</span> <span m='22960'>maybe</span> <span m='23260'>take a</span> <span m='23760'>chance on</span> <span m='24160'>the</span> <span m='24560'>side.</span> </p><p><span m='25025'>So I had</span> <span m='25490'>this idea</span> <span m='25955'>for this Apple product.</span> <span m='26420'>I'm a long-time</span> <span m='26885'>Apple</span> <span m='27350'>user.</span> <span m='27815'>And I</span> <span m='28280'>decided</span> <span m='28745'>to take a</span> <span m='29210'>chance with</span> <span m='29675'>that.</span> </p><p><span m='30150'>I</span> <span m='30260'>actually</span> <span m='30570'>studied</span> <span m='31000'>film and</span> <span m='31350'>video</span> <span m='31804'>at</span> <span m='32259'>Pratt</span> <span m='32694'>in New York City.</span> <span m='34870'>And</span> <span m='35390'>I</span> <span m='35630'>freelanced</span> <span m='35790'>for</span> <span m='36140'>a</span> <span m='36320'>long</span> <span m='36630'>time,</span> <span m='36990'>worked for</span> <span m='37210'>myself.</span> <span m='37780'>Freelancing</span> <span m='38310'>is</span> <span m='38500'>great,</span> <span m='38900'>but</span> <span m='39270'>I think with the</span> <span m='39440'>economy</span> <span m='39740'>slipping</span> <span m='40040'>and going</span> <span m='40485'>all around</span> <span m='41820'>that</span> <span m='43485'>getting</span> <span m='43810'>on</span> <span m='44090'>a steady</span> <span m='44290'>gig</span> <span m='44730'>is</span> <span m='45170'>a</span> <span m='45620'>good</span> <span m='46070'>idea</span> <span m='46520'>if</span> <span m='46970'>you can</span> <span m='47420'>figure out how</span> <span m='47870'>to get there.</span> </p><p><span m='48380'>Getting</span> <span m='48740'>a</span> <span m='48810'>job</span> <span m='49340'>in</span> <span m='49430'>the</span> <span m='49560'>tech</span> <span m='49800'>industry</span> <span m='50820'>or</span> <span m='51190'>anything</span> <span m='51530'>[INAUDIBLE].</span> <span m='52070'>It's a</span> <span m='52360'>booming</span> <span m='52690'>business,</span> <span m='53045'>but</span> <span m='53400'>I</span> <span m='53610'>think</span> <span m='55020'>you're</span> <span m='55270'>dealing</span> <span m='55540'>with</span> <span m='55660'>a</span> <span m='55710'>lot</span> <span m='55890'>of</span> <span m='55960'>young</span> <span m='56210'>fledgling</span> <span m='56670'>businesses.</span> <span m='57380'>And</span> <span m='57650'>the</span> <span m='57760'>best</span> <span m='58070'>thing to</span> <span m='58350'>do is</span> <span m='58580'>try</span> <span m='58950'>to come</span> <span m='59110'>up</span> <span m='59190'>with</span> <span m='59300'>a</span> <span m='59340'>great</span> <span m='59600'>idea</span> <span m='59680'>and</span> <span m='59970'>do</span> <span m='60070'>it</span> <span m='60160'>yourself,</span> <span m='60960'>which</span> <span m='61240'>is</span> <span m='61910'>basically</span> <span m='62240'>what</span> <span m='62420'>I</span> <span m='62700'>did.</span> </p><p><span m='63100'>And I</span> <span m='63170'>had</span> <span m='63310'>a</span> <span m='63390'>lot</span> <span m='63600'>of</span> <span m='63680'>bigger</span> <span m='64270'>ideas</span> <span m='64530'>that</span> <span m='64620'>were</span> <span m='64830'>more</span> <span m='65019'>expensive.</span> <span m='65570'>So</span> <span m='65660'>I</span> <span m='65730'>started</span> <span m='66110'>with</span> <span m='66290'>something</span> <span m='66660'>that</span> <span m='66880'>is</span> <span m='67000'>more practical,</span> <span m='67480'>that is</span> <span m='67980'>smaller,</span> <span m='69030'>something</span> <span m='69430'>that</span> <span m='69550'>I</span> <span m='69630'>could</span> <span m='69810'>manufacture</span> <span m='70260'>at a</span> <span m='70710'>lower</span> <span m='71170'>cost.</span> <span m='72090'>And</span> <span m='72550'>I</span> <span m='73470'>hooked</span> <span m='73720'>up</span> <span m='73900'>with some</span> <span m='74010'>guys</span> <span m='75710'>here</span> <span m='75890'>at</span> <span m='76160'>[INAUDIBLE]</span> <span m='76580'>who</span> <span m='76670'>had</span> <span m='77080'>some</span> <span m='77310'>existing</span> <span m='77723'>product.</span> <span m='78550'>So</span> <span m='78940'>I</span> <span m='79260'>leveraged</span> <span m='79620'>that</span> <span m='79820'>relationship</span> <span m='80490'>to try</span> <span m='80855'>and create</span> <span m='81220'>this.</span> </p><p><span m='81650'>So maybe</span> <span m='81880'>start</span> <span m='82240'>small,</span> <span m='83510'>something</span> <span m='83830'>that</span> <span m='83950'>you know</span> <span m='84420'>everybody</span> <span m='84850'>else</span> <span m='85030'>is</span> <span m='85140'>going</span> <span m='85250'>to</span> <span m='85330'>need.</span> <span m='85730'>But getting</span> <span m='86040'>into</span> <span m='86460'>it,</span> <span m='87100'>I</span> <span m='87450'>would say</span> <span m='87730'>it's</span> <span m='87870'>very</span> <span m='88090'>fractured</span> <span m='88475'>right</span> <span m='88860'>to get</span> <span m='89190'>into</span> <span m='89600'>this industry,</span> <span m='90010'>that</span> <span m='90210'>there</span> <span m='90490'>are</span> <span m='90530'>a</span> <span m='90590'>lot</span> <span m='90860'>of</span> <span m='90940'>small</span> <span m='91460'>companies</span> <span m='91900'>as</span> <span m='92030'>opposed</span> <span m='92360'>to</span> <span m='92450'>a</span> <span m='92530'>lot</span> <span m='92700'>of</span> <span m='92810'>dominant</span> <span m='93240'>ones</span> <span m='93470'>anymore.</span> <span m='94130'>Go on</span> <span m='94500'>your own.</span> </p><p><span m='95680'>Diversify</span> <span m='96430'>your</span> <span m='96630'>skill set.</span> <span m='98240'>So</span> <span m='98480'>I</span> <span m='98850'>was just</span> <span m='99140'>speaking to</span> <span m='99370'>a lady</span> <span m='99790'>just</span> <span m='100240'>now</span> <span m='100680'>whose</span> <span m='101043'>daughter's</span> <span m='101406'>in</span> <span m='101770'>college.</span> <span m='102065'>And</span> <span m='102360'>she was</span> <span m='102665'>saying she</span> <span m='102970'>was</span> <span m='103120'>majoring</span> <span m='103550'>in</span> <span m='103960'>screenwriting</span> <span m='104290'>and</span> <span m='104310'>minoring</span> <span m='104565'>in</span> <span m='104820'>math.</span> </p><p><span m='106180'>So</span> <span m='106520'>one's</span> <span m='106800'>practical.</span> <span m='107580'>One's</span> <span m='107770'>a long</span> <span m='107980'>shot.</span> <span m='108440'>That's</span> <span m='108990'>a</span> <span m='109030'>good</span> <span m='109190'>idea.</span> </p>","file":{"id":195460,"video_id":"2705849364001","name":"59190177","duration":109802,"thumbnail_url":null}});