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PUBLISHING MARKETING MANAGER: Play To Your Strengths And Push Yourself

About this video 

Mariko is the marketing manager of a nonprofit independent publishing company that publishes books about California's history, ecology, art, and architecture. After graduating with a degree in English, Mariko was considering becoming a lawyer, but reverted back to her original interest in the arts and ended up working at a theater in the fundraising department, which she calls doing marketing for a very small group of people.

Degree: English Language and Literature
Job Title: Marketing Manager
Employer: Heyday

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Office, Indoor
Personal qualities
Personal Qualities
Creativity, Analytical skills, Written communication skills, Verbal communication skills, Teamwork, People skills, Organizational skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='1130'>So</span> <span m='1290'>my</span> <span m='1400'>name</span> <span m='1570'>is</span> <span m='1670'>Mariko.</span> <span m='2280'>And</span> <span m='2650'>I</span> <span m='3160'>work</span> <span m='4260'>for</span> <span m='4660'>a</span> <span m='4980'>nonprofit</span> <span m='5610'>independent</span> <span m='6100'>publishing</span> <span m='6480'>company</span> <span m='6850'>called</span> <span m='7170'>Heyday</span> <span m='7820'>and</span> <span m='8130'>we're</span> <span m='8280'>in</span> <span m='8450'>Berkeley,</span> <span m='8860'>California.</span> <span m='9880'>Visit</span> <span m='10070'>our</span> <span m='10150'>website</span> <span m='10640'>at</span> <span m='10730'>Heydaybooks.com.</span> </p><p><span m='12540'>And</span> <span m='13000'>I</span> <span m='13320'>stepped</span> <span m='13420'>into</span> <span m='14080'>this</span> <span m='14300'>new</span> <span m='14500'>role</span> <span m='15570'>about</span> <span m='15840'>two</span> <span m='15960'>months</span> <span m='16210'>ago.</span> <span m='16510'>And</span> <span m='16910'>I</span> <span m='17670'>work</span> <span m='18150'>with</span> <span m='18440'>our</span> <span m='18640'>sales</span> <span m='19170'>and</span> <span m='19380'>publicity</span> <span m='19850'>team</span> <span m='20750'>to</span> <span m='21480'>get</span> <span m='21840'>our</span> <span m='22070'>books</span> <span m='23090'>which</span> <span m='23530'>we</span> <span m='23660'>produce</span> <span m='25800'>with</span> <span m='26040'>so</span> <span m='26210'>much</span> <span m='26440'>love</span> <span m='26670'>and</span> <span m='26770'>care</span> <span m='26920'>and</span> <span m='27000'>attention.</span> <span m='28530'>To</span> <span m='28740'>make</span> <span m='29030'>them,</span> <span m='29310'>we</span> <span m='29870'>want</span> <span m='30080'>to</span> <span m='30130'>get</span> <span m='30300'>them</span> <span m='30430'>out</span> <span m='30570'>into</span> <span m='30740'>the</span> <span m='30840'>world</span> <span m='31610'>to as</span> <span m='31760'>many</span> <span m='31970'>interested</span> <span m='32350'>people</span> <span m='32590'>as</span> <span m='32720'>possible.</span> <span m='33510'>So</span> <span m='33730'>we</span> <span m='33840'>publish</span> <span m='34170'>books</span> <span m='34570'>about</span> <span m='34920'>California</span> <span m='35770'>history,</span> <span m='36830'>ecology,</span> <span m='38900'>history</span> <span m='39330'>of</span> <span m='39690'>different</span> <span m='39970'>groups,</span> <span m='41480'>art,</span> <span m='41810'>architecture.</span> <span m='43310'>Basically,</span> <span m='43720'>if it's</span> <span m='43910'>interesting</span> <span m='44380'>and</span> <span m='44490'>it's</span> <span m='44580'>in</span> <span m='44680'>California,</span> <span m='45690'>we're</span> <span m='46150'>trying</span> <span m='46400'>to</span> <span m='46470'>cover</span> <span m='46790'>it.</span> </p><p><span m='47020'>So</span> <span m='47200'>on</span> <span m='47580'>a</span> <span m='47680'>typical</span> <span m='48040'>day--</span> <span m='49830'>I'm</span> <span m='50030'>at</span> <span m='50160'>a</span> <span m='50210'>conference</span> <span m='50650'>right</span> <span m='50810'>now,</span> <span m='50980'>but</span> <span m='51180'>generally</span> <span m='51610'>I</span> <span m='51770'>am</span> <span m='52260'>in</span> <span m='52460'>front</span> <span m='52600'>of</span> <span m='52640'>my</span> <span m='52730'>desktop</span> <span m='54400'>in</span> <span m='54630'>our</span> <span m='54800'>offices.</span> <span m='55910'>I</span> <span m='56670'>do</span> <span m='56990'>everything</span> <span m='57430'>from</span> <span m='57690'>researching</span> <span m='58430'>projects--</span> <span m='60180'>sometimes</span> <span m='60980'>someone</span> <span m='61180'>will</span> <span m='61350'>approach</span> <span m='61670'>us with</span> <span m='61770'>a</span> <span m='61810'>manuscript.</span> <span m='62710'>Oh,</span> <span m='64750'>does</span> <span m='64970'>this look</span> <span m='65090'>like</span> <span m='65330'>a</span> <span m='65379'>project</span> <span m='65670'>that</span> <span m='65770'>would</span> <span m='65870'>be</span> <span m='65980'>good</span> <span m='66180'>for</span> <span m='66350'>us</span> <span m='66530'>to</span> <span m='66650'>do?</span> <span m='67060'>Does</span> <span m='68310'>it</span> <span m='68420'>have</span> <span m='68610'>a</span> <span m='68670'>good</span> <span m='68870'>hook?</span> <span m='69145'>Will</span> <span m='69420'>it sell</span> <span m='70060'>copies?</span> <span m='71440'>How</span> <span m='71660'>many</span> <span m='71850'>copies</span> <span m='72125'>have</span> <span m='72400'>sold</span> <span m='72760'>of</span> <span m='72840'>comparable</span> <span m='73290'>books.</span> <span m='73610'>I</span> <span m='73680'>do</span> <span m='73860'>that</span> <span m='74080'>kind</span> <span m='74240'>of</span> <span m='74330'>research.</span> </p><p><span m='76010'>And</span> <span m='76190'>then</span> <span m='76730'>there</span> <span m='77060'>are</span> <span m='77150'>books</span> <span m='77370'>that</span> <span m='77460'>are</span> <span m='77530'>coming</span> <span m='77780'>out</span> <span m='78280'>all</span> <span m='78710'>throughout</span> <span m='78940'>the</span> <span m='79020'>year,</span> <span m='79740'>so</span> <span m='79830'>for</span> <span m='79950'>those</span> <span m='80150'>books</span> <span m='80400'>I'll be</span> <span m='80510'>handling</span> <span m='80890'>publicity.</span> <span m='81410'>Let's</span> <span m='82420'>talk</span> <span m='82810'>to</span> <span m='83000'>radio.</span> <span m='83390'>Let's</span> <span m='83590'>talk</span> <span m='83790'>to</span> <span m='84790'>radio</span> <span m='84990'>stations,</span> <span m='85350'>TV</span> <span m='85650'>stations,</span> <span m='86050'>if</span> <span m='86140'>we</span> <span m='86220'>can</span> <span m='86340'>get</span> <span m='86530'>them,</span> <span m='86950'>newspaper,</span> <span m='87610'>online</span> <span m='87990'>media.</span> <span m='88490'>Let's</span> <span m='88800'>get</span> <span m='89110'>them</span> <span m='89220'>talking</span> <span m='89560'>about</span> <span m='89720'>these</span> <span m='89890'>books.</span> <span m='90230'>Let's</span> <span m='90460'>get</span> <span m='90540'>people</span> <span m='90780'>excited</span> <span m='91130'>about</span> <span m='91340'>them.</span> </p><p><span m='92210'>I</span> <span m='92400'>majored</span> <span m='92860'>in</span> <span m='92990'>English</span> <span m='93970'>in</span> <span m='94090'>college.</span> <span m='94940'>And</span> <span m='96090'>it's</span> <span m='96340'>kind</span> <span m='96480'>of</span> <span m='96560'>funny,</span> <span m='96740'>when</span> <span m='97850'>career</span> <span m='98020'>counselors</span> <span m='98550'>talk</span> <span m='98820'>to</span> <span m='98930'>you</span> <span m='99050'>about</span> <span m='99550'>careers</span> <span m='99990'>for</span> <span m='100110'>English</span> <span m='100360'>majors,</span> <span m='101260'>they</span> <span m='101410'>often</span> <span m='101680'>bring</span> <span m='102000'>up</span> <span m='103030'>either</span> <span m='103480'>publishing</span> <span m='104250'>or</span> <span m='105020'>the</span> <span m='105290'>theatre.</span> <span m='106130'>And</span> <span m='106280'>I</span> <span m='106440'>kind</span> <span m='106630'>of</span> <span m='106700'>thought to</span> <span m='107090'>myself,</span> <span m='107480'>well,</span> <span m='108340'>jobs</span> <span m='108640'>are</span> <span m='108700'>hard</span> <span m='108920'>to</span> <span m='109000'>find.</span> <span m='109450'>I</span> <span m='109520'>can't</span> <span m='109820'>get</span> <span m='109950'>a</span> <span m='109990'>job</span> <span m='110240'>in</span> <span m='110360'>either</span> <span m='110430'>of</span> <span m='110620'>those</span> <span m='110880'>fields.</span> </p><p><span m='112340'>And</span> <span m='113630'>so</span> <span m='114490'>to</span> <span m='114610'>back</span> <span m='115110'>myself</span> <span m='115540'>up</span> <span m='115680'>with</span> <span m='115810'>some</span> <span m='116230'>more</span> <span m='116600'>hard</span> <span m='117770'>quantitative</span> <span m='118400'>skills,</span> <span m='118700'>I</span> <span m='119750'>minored</span> <span m='120210'>in</span> <span m='120330'>environmental</span> <span m='120830'>studies.</span> <span m='121250'>So</span> <span m='121450'>I</span> <span m='121540'>did</span> <span m='121710'>everything from</span> <span m='122060'>biology</span> <span m='122760'>and</span> <span m='122900'>environmental</span> <span m='123430'>geology</span> <span m='124000'>to</span> <span m='125160'>ethics</span> <span m='125750'>and</span> <span m='126370'>political</span> <span m='126750'>science.</span> <span m='127570'>So</span> <span m='127900'>when</span> <span m='128090'>I</span> <span m='128120'>graduated,</span> <span m='128729'>I</span> <span m='130490'>originally</span> <span m='130860'>thought</span> <span m='131140'>I</span> <span m='131200'>was</span> <span m='131330'>going</span> <span m='131460'>to</span> <span m='131500'>become</span> <span m='131710'>a</span> <span m='131760'>lawyer.</span> <span m='132240'>But</span> <span m='133710'>I</span> <span m='134050'>had</span> <span m='134450'>loved</span> <span m='134850'>doing</span> <span m='135080'>theater</span> <span m='135320'>all</span> <span m='135410'>my</span> <span m='135530'>life,</span> <span m='136000'>and</span> <span m='136100'>I</span> <span m='136530'>decided</span> <span m='136950'>instead</span> <span m='137280'>that I</span> <span m='137440'>really</span> <span m='137630'>wanted</span> <span m='137790'>to</span> <span m='137940'>work</span> <span m='138130'>in</span> <span m='138210'>the</span> <span m='138320'>arts.</span> </p><p><span m='138760'>So</span> <span m='139350'>I</span> <span m='139530'>got</span> <span m='139850'>a</span> <span m='139950'>yearlong</span> <span m='140380'>fellowship</span> <span m='140820'>with</span> <span m='140970'>Berkeley</span> <span m='141240'>Repertory</span> <span m='141680'>Theater</span> <span m='142110'>which</span> <span m='142310'>is</span> <span m='142520'>a</span> <span m='142650'>live</span> <span m='142970'>theatre</span> <span m='145540'>in</span> <span m='145680'>northern</span> <span m='145930'>California.</span> <span m='146600'>And</span> <span m='146930'>I</span> <span m='146990'>worked</span> <span m='147280'>in</span> <span m='147520'>the</span> <span m='147590'>fundraising</span> <span m='148020'>department</span> <span m='148490'>there,</span> <span m='149490'>so</span> <span m='149660'>I</span> <span m='149750'>learned</span> <span m='150020'>about</span> <span m='150330'>how</span> <span m='150600'>to</span> <span m='150790'>really</span> <span m='151030'>foster</span> <span m='151410'>relationships</span> <span m='152250'>with</span> <span m='152640'>people</span> <span m='153010'>who</span> <span m='153160'>care</span> <span m='153480'>about</span> <span m='153670'>the</span> <span m='153780'>arts</span> <span m='154040'>and</span> <span m='154150'>want</span> <span m='154280'>to</span> <span m='154330'>support</span> <span m='154680'>them.</span> <span m='156420'>It's</span> <span m='156600'>basically</span> <span m='157150'>like</span> <span m='157360'>doing</span> <span m='157650'>marketing</span> <span m='158080'>for</span> <span m='158270'>a</span> <span m='158320'>very,</span> <span m='158890'>very</span> <span m='159070'>small</span> <span m='159410'>group</span> <span m='159570'>of</span> <span m='159680'>people</span> <span m='161880'>with</span> <span m='162070'>a</span> <span m='162110'>very</span> <span m='162280'>specific</span> <span m='162710'>interest</span> <span m='163600'>in</span> <span m='164010'>furthering</span> <span m='164660'>the</span> <span m='164810'>arts.</span> </p><p><span m='165840'>So</span> <span m='166060'>when</span> <span m='166280'>that</span> <span m='166620'>year</span> <span m='166760'>was</span> <span m='166910'>up, I was</span> <span m='167190'>looking</span> <span m='167390'>for</span> <span m='167490'>something</span> <span m='167750'>else</span> <span m='167930'>to</span> <span m='168040'>do</span> <span m='168800'>and</span> <span m='169210'>I saw</span> <span m='171400'>an</span> <span m='171570'>opening</span> <span m='171860'>for</span> <span m='174050'>a</span> <span m='174140'>development</span> <span m='174710'>assistant</span> <span m='175280'>and</span> <span m='175740'>assistant</span> <span m='176110'>to</span> <span m='176180'>the</span> <span m='176250'>publisher</span> <span m='176730'>at</span> <span m='176820'>this</span> <span m='177320'>small</span> <span m='178180'>publishing</span> <span m='178530'>house</span> <span m='178830'>in</span> <span m='178970'>Berkeley.</span> <span m='179460'>I</span> <span m='179580'>thought,</span> <span m='180050'>oh,</span> <span m='180440'>I</span> <span m='180520'>can</span> <span m='180680'>do</span> <span m='180810'>that.</span> <span m='181300'>That sounds</span> <span m='181560'>great.</span> <span m='181810'>I</span> <span m='181880'>like</span> <span m='182180'>books.</span> <span m='182530'>I</span> <span m='182570'>majored</span> <span m='182880'>in</span> <span m='182980'>English.</span> <span m='183520'>I</span> <span m='183700'>know</span> <span m='183860'>fundraising,</span> <span m='184390'>I</span> <span m='184440'>can</span> <span m='184590'>do</span> <span m='184710'>that.</span> </p><p><span m='185780'>And</span> <span m='185990'>it's</span> <span m='186130'>a</span> <span m='186190'>small</span> <span m='186440'>company,</span> <span m='186810'>there's</span> <span m='186970'>about</span> <span m='187160'>12</span> <span m='187360'>people.</span> <span m='187740'>So</span> <span m='188270'>when</span> <span m='188650'>our</span> <span m='188720'>marketing</span> <span m='189080'>manager</span> <span m='189430'>left,</span> <span m='190680'>I</span> <span m='190880'>was</span> <span m='191240'>the</span> <span m='191330'>next</span> <span m='191410'>one</span> <span m='191820'>up.</span> <span m='192840'>That's</span> <span m='193200'>how I</span> <span m='193400'>got</span> <span m='193600'>there.</span> </p><p><span m='193770'>It</span> <span m='194410'>hasn't</span> <span m='194760'>been</span> <span m='195260'>a</span> <span m='195380'>typical</span> <span m='196180'>publishing</span> <span m='196660'>career.</span> <span m='198040'>I</span> <span m='198240'>didn't</span> <span m='198590'>intern in</span> <span m='198970'>publishing in</span> <span m='199400'>New</span> <span m='199480'>York</span> <span m='199730'>or</span> <span m='199850'>anything.</span> <span m='200200'>But</span> <span m='200690'>if</span> <span m='200900'>you're</span> <span m='201050'>interested</span> <span m='201370'>in</span> <span m='202290'>working</span> <span m='202650'>in</span> <span m='202720'>publishing</span> <span m='203160'>or</span> <span m='203310'>in</span> <span m='203380'>the</span> <span m='203530'>arts</span> <span m='203710'>in</span> <span m='203790'>general,</span> <span m='204130'>there</span> <span m='204270'>are</span> <span m='204390'>pathways</span> <span m='204820'>to</span> <span m='204920'>take</span> <span m='205260'>and</span> <span m='206490'>I'd</span> <span m='206570'>encourage</span> <span m='206900'>people</span> <span m='207130'>who</span> <span m='207190'>are</span> <span m='207310'>interested</span> <span m='207670'>to</span> <span m='208040'>follow</span> <span m='208290'>them.</span> </p><p><span m='209200'>What</span> <span m='209380'>I</span> <span m='209440'>wish</span> <span m='210000'>I</span> <span m='210670'>knew</span> <span m='210950'>in</span> <span m='211030'>high</span> <span m='211280'>school</span> <span m='211890'>that</span> <span m='212020'>I</span> <span m='212060'>know</span> <span m='212280'>now.</span> <span m='214680'>Well,</span> <span m='215990'>when</span> <span m='216180'>I</span> <span m='216200'>was</span> <span m='216320'>in</span> <span m='216410'>high</span> <span m='216610'>school</span> <span m='217150'>I</span> <span m='217560'>was</span> <span m='217790'>bad</span> <span m='218030'>at math</span> <span m='218590'>and</span> <span m='219520'>there's</span> <span m='219900'>really</span> <span m='220170'>no</span> <span m='220310'>excuse</span> <span m='220720'>for</span> <span m='220940'>it.</span> <span m='221010'>I</span> <span m='221070'>didn't</span> <span m='221320'>try</span> <span m='221500'>very</span> <span m='221770'>hard,</span> <span m='222090'>but</span> <span m='222210'>it's</span> <span m='222380'>not</span> <span m='222590'>that--</span> <span m='223240'>I'm</span> <span m='223610'>bad</span> <span m='223860'>at</span> <span m='224010'>it.</span> <span m='227510'>I</span> <span m='227620'>think</span> <span m='227890'>sometimes</span> <span m='228280'>that</span> <span m='228580'>people</span> <span m='228820'>get</span> <span m='228950'>the</span> <span m='229030'>message</span> <span m='229440'>that</span> <span m='229660'>if</span> <span m='229760'>you're</span> <span m='229860'>not</span> <span m='230130'>good</span> <span m='230450'>at</span> <span m='231340'>math</span> <span m='232060'>then</span> <span m='232220'>you</span> <span m='232310'>might</span> <span m='232510'>not</span> <span m='233200'>be</span> <span m='233320'>able</span> <span m='233480'>to</span> <span m='233980'>be</span> <span m='234140'>in</span> <span m='234230'>a</span> <span m='234300'>career</span> <span m='234620'>that</span> <span m='234770'>makes</span> <span m='234980'>any</span> <span m='235110'>kind</span> <span m='235260'>of</span> <span m='235310'>money</span> <span m='235700'>because</span> <span m='236000'>you</span> <span m='236110'>don't</span> <span m='236240'>have</span> <span m='236630'>that</span> <span m='236860'>particular</span> <span m='237330'>skill,</span> <span m='237820'>and</span> <span m='237840'>I</span> <span m='237880'>don't</span> <span m='238040'>think</span> <span m='238180'>that's</span> <span m='238410'>true.</span> <span m='240010'>I</span> <span m='240190'>think</span> <span m='241780'>that</span> <span m='241930'>knowing</span> <span m='242350'>how</span> <span m='242500'>to</span> <span m='242580'>work</span> <span m='242820'>with</span> <span m='242950'>numbers</span> <span m='243400'>is</span> <span m='243560'>really</span> <span m='243800'>important,</span> <span m='244960'>and</span> <span m='245690'>so</span> <span m='245900'>I</span> <span m='245980'>did</span> <span m='246170'>that</span> <span m='246720'>by</span> <span m='246920'>studying</span> <span m='247260'>hard</span> <span m='247490'>sciences.</span> </p><p><span m='248150'>But</span> <span m='249170'>I would</span> <span m='249370'>just</span> <span m='249610'>say</span> <span m='249810'>that</span> <span m='251450'>it's</span> <span m='252210'>going</span> <span m='252380'>to</span> <span m='252420'>be</span> <span m='252580'>OK.</span> <span m='254440'>Studying</span> <span m='254890'>the</span> <span m='255020'>arts,</span> <span m='255280'>studying</span> <span m='255810'>English--</span> <span m='256320'>it's</span> <span m='256510'>not</span> <span m='256680'>a</span> <span m='256720'>bad</span> <span m='257019'>thing,</span> <span m='257510'>it</span> <span m='257620'>will</span> <span m='257800'>lead</span> <span m='257930'>to</span> <span m='258060'>employment.</span> <span m='259430'>You</span> <span m='259550'>just</span> <span m='259740'>have</span> <span m='259860'>to</span> <span m='259950'>know</span> <span m='260060'>how</span> <span m='260120'>to</span> <span m='260200'>market</span> <span m='260470'>yourself.</span> <span m='261459'>And</span> <span m='262240'>you</span> <span m='262680'>have</span> <span m='262880'>to</span> <span m='263010'>know</span> <span m='263460'>how</span> <span m='263620'>to</span> <span m='263690'>use</span> <span m='263850'>your</span> <span m='263940'>brain</span> <span m='265880'>in</span> <span m='266050'>all</span> <span m='266160'>kinds</span> <span m='266390'>of</span> <span m='266450'>different</span> <span m='266700'>ways.</span> </p><p><span m='267240'>So</span> <span m='269300'>if</span> <span m='269510'>I</span> <span m='269570'>could</span> <span m='269740'>talk</span> <span m='269940'>to</span> <span m='270470'>high</span> <span m='270640'>school</span> <span m='270860'>me,</span> <span m='271030'>I</span> <span m='271110'>would</span> <span m='271230'>just</span> <span m='271380'>say,</span> <span m='271770'>it's</span> <span m='271970'>fine,</span> <span m='272680'>play</span> <span m='272890'>to</span> <span m='272960'>your</span> <span m='273100'>strengths.</span> <span m='275020'>But</span> <span m='275390'>also,</span> <span m='276780'>push</span> <span m='277000'>yourself</span> <span m='277820'>to</span> <span m='278410'>learn</span> <span m='278650'>skills</span> <span m='279010'>that you</span> <span m='279260'>can put</span> <span m='279380'>on</span> <span m='279480'>a</span> <span m='279520'>resume--</span> <span m='280420'>hard</span> <span m='280720'>skills.</span> </p>","file":{"id":372300,"video_id":"3336830803001","name":"2258-Mariko-MarketingMgrPublishing1","duration":282030,"thumbnail_url":null}});