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PUBLISHING MARKETING MANAGER, IN-DEPTH: Marketing Appeals To The Gossiper And Talker In Me

About this video 

Mariko, a marketing manager at a publishing company, describes the challenges of her job, what she likes most, her key decisions, how to get into the industry, and her work-life balance. Marketing appeals to the gossip in her - that is, the part of her that loves to talk about something and sell an item or image.

Degree: English Language and Literature
Job Title: Marketing Manager
Employer: Heyday

Job Summary: Marketing Managers

Job Description

Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.

On-the-Job Training

Short-term on-the-job training

Additional Info

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; purchasing agents; buyers; or product, advertising, promotions, or public relations specialists.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$40,000 - $170,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Indoor, Office
Personal qualities
Personal Qualities
Analytical skills, Creativity, Organizational skills, People skills, Teamwork, Verbal communication skills, Written communication skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='480'>What</span> <span m='670'>I</span> <span m='710'>really</span> <span m='950'>like</span> <span m='1130'>about</span> <span m='1340'>marketing</span> <span m='1850'>is</span> <span m='2120'>that</span> <span m='3240'>I</span> <span m='3360'>think</span> <span m='3630'>it</span> <span m='3720'>appeals</span> <span m='5000'>to</span> <span m='5150'>the</span> <span m='5230'>parts</span> <span m='5460'>of</span> <span m='5550'>my</span> <span m='5700'>personality</span> <span m='6380'>that</span> <span m='7930'>I</span> <span m='8350'>got</span> <span m='8500'>in</span> <span m='8600'>trouble</span> <span m='8940'>for</span> <span m='9730'>in</span> <span m='10550'>junior</span> <span m='10850'>high.</span> <span m='11630'>I</span> <span m='12540'>would</span> <span m='12830'>just</span> <span m='13110'>gossip</span> <span m='13440'>endlessly.</span> <span m='14110'>I</span> <span m='14190'>would</span> <span m='14320'>talk</span> <span m='14540'>about</span> <span m='14760'>people,</span> <span m='15500'>and</span> <span m='15770'>people</span> <span m='16010'>would</span> <span m='16170'>come</span> <span m='16350'>up</span> <span m='16550'>to</span> <span m='16640'>me</span> <span m='16720'>and</span> <span m='16820'>say,</span> <span m='18500'>why did</span> <span m='18800'>you</span> <span m='18870'>say</span> <span m='19030'>that</span> <span m='19170'>about</span> <span m='19360'>me?</span> <span m='19430'>And</span> <span m='19790'>I'd</span> <span m='20000'>say,</span> <span m='20160'>oh, I didn't</span> <span m='20590'>say that.</span> </p><p><span m='21240'>So</span> <span m='21840'>not</span> <span m='22070'>that</span> <span m='22210'>I</span> <span m='22290'>think</span> <span m='22570'>that</span> <span m='24330'>you should</span> <span m='24470'>be</span> <span m='24790'>gossiping,</span> <span m='26940'>and</span> <span m='27110'>you</span> <span m='27180'>shouldn't</span> <span m='28970'>be</span> <span m='29870'>misrepresenting</span> <span m='30640'>the</span> <span m='30720'>things</span> <span m='30970'>that</span> <span m='31070'>you're</span> <span m='31160'>trying</span> <span m='31370'>to</span> <span m='31430'>sell.</span> <span m='31700'>But</span> <span m='31840'>if</span> <span m='31920'>you</span> <span m='32020'>care</span> <span m='32290'>about</span> <span m='32540'>something</span> <span m='33250'>and</span> <span m='33450'>you're</span> <span m='33560'>good</span> <span m='33760'>at</span> <span m='33860'>talking</span> <span m='34210'>about</span> <span m='34510'>them,</span> <span m='35240'>then</span> <span m='35710'>marketing</span> <span m='36120'>might</span> <span m='36290'>be</span> <span m='36390'>a</span> <span m='36450'>career</span> <span m='36780'>for</span> <span m='36910'>you.</span> <span m='38100'>So</span> <span m='38220'>I</span> <span m='38330'>really</span> <span m='38570'>like</span> <span m='38750'>that</span> <span m='38850'>I</span> <span m='38890'>can play</span> <span m='39250'>to my</span> <span m='39370'>strengths</span> <span m='39940'>in</span> <span m='40100'>a</span> <span m='40160'>way</span> <span m='40350'>that</span> <span m='41910'>maybe</span> <span m='43960'>I</span> <span m='44100'>wouldn't</span> <span m='44480'>have</span> <span m='44660'>expected</span> <span m='45110'>to</span> <span m='45310'>before.</span> </p><p><span m='47130'>If</span> <span m='47300'>I</span> <span m='47360'>care</span> <span m='47650'>about</span> <span m='47850'>something,</span> <span m='48110'>I</span> <span m='48140'>want</span> <span m='48330'>to</span> <span m='48410'>talk</span> <span m='48610'>to</span> <span m='48700'>people</span> <span m='48950'>about</span> <span m='49190'>it.</span> <span m='49280'>I</span> <span m='49310'>want</span> <span m='49540'>to</span> <span m='49590'>share</span> <span m='49900'>it with</span> <span m='50040'>people.</span> <span m='50320'>Because</span> <span m='50910'>we</span> <span m='51100'>do</span> <span m='51240'>beautiful</span> <span m='51620'>books,</span> <span m='51910'>and</span> <span m='52210'>I</span> <span m='52350'>want</span> <span m='52630'>people</span> <span m='52860'>to</span> <span m='53240'>share</span> <span m='53480'>in</span> <span m='53570'>that</span> <span m='53740'>beauty.</span> <span m='54595'>So</span> <span m='55040'>that's</span> <span m='55290'>my</span> <span m='55420'>favorite</span> <span m='55680'>part.</span> </p><p><span m='56780'>I</span> <span m='56900'>think</span> <span m='57190'>my</span> <span m='57330'>least</span> <span m='57660'>favorite</span> <span m='57940'>part,</span> <span m='59820'>or</span> <span m='60410'>I</span> <span m='60510'>guess</span> <span m='60850'>the</span> <span m='60970'>most</span> <span m='61180'>challenging</span> <span m='61770'>thing,</span> <span m='62190'>is</span> <span m='62490'>that</span> <span m='64599'>you</span> <span m='64800'>really,</span> <span m='65220'>really</span> <span m='65349'>have</span> <span m='65530'>to</span> <span m='65630'>know</span> <span m='65750'>how</span> <span m='65870'>to</span> <span m='65950'>manage</span> <span m='66230'>your</span> <span m='66310'>time,</span> <span m='67190'>especially</span> <span m='67480'>when</span> <span m='67600'>you're</span> <span m='67690'>working</span> <span m='67910'>at</span> <span m='67980'>a</span> <span m='68020'>small</span> <span m='68270'>company.</span> <span m='69160'>I</span> <span m='69310'>work</span> <span m='69570'>with</span> <span m='69830'>our</span> <span m='71580'>sales</span> <span m='71830'>manager,</span> <span m='72210'>a</span> <span m='72260'>sales</span> <span m='72470'>consultant,</span> <span m='73120'>a</span> <span m='73350'>publicity</span> <span m='74050'>person</span> <span m='74680'>and</span> <span m='74880'>an</span> <span m='74990'>outreach</span> <span m='75370'>person.</span> <span m='75920'>So</span> <span m='76500'>five</span> <span m='76670'>people</span> <span m='76980'>handling</span> <span m='77920'>25</span> <span m='78410'>books</span> <span m='78660'>a year--</span> <span m='80050'>that's</span> <span m='80250'>not</span> <span m='80400'>a</span> <span m='80450'>lot</span> <span m='80670'>of</span> <span m='80730'>people.</span> <span m='81100'>You</span> <span m='81270'>really</span> <span m='81570'>have</span> <span m='81730'>to</span> <span m='81860'>know</span> <span m='82360'>how</span> <span m='82490'>to</span> <span m='82570'>prioritize</span> <span m='83250'>and</span> <span m='83330'>how</span> <span m='83500'>to</span> <span m='83580'>set</span> <span m='83840'>goals</span> <span m='84260'>and</span> <span m='84380'>how</span> <span m='84490'>to</span> <span m='84550'>follow</span> <span m='84870'>them</span> <span m='85470'>in</span> <span m='85590'>a</span> <span m='85640'>timely</span> <span m='85950'>fashion,</span> <span m='86650'>because</span> <span m='86970'>otherwise</span> <span m='88470'>all</span> <span m='88920'>the</span> <span m='89000'>balls</span> <span m='89620'>you are</span> <span m='89990'>juggling</span> <span m='90330'>in the</span> <span m='90440'>air will just</span> <span m='90860'>drop.</span> </p><p><span m='92130'>Is</span> <span m='92290'>it</span> <span m='92360'>hard</span> <span m='92610'>to</span> <span m='92690'>get</span> <span m='92830'>a</span> <span m='92870'>job</span> <span m='93080'>in</span> <span m='93160'>my</span> <span m='93270'>field?</span> <span m='95730'>Yes</span> <span m='96410'>and</span> <span m='96460'>no.</span> <span m='98010'>I</span> <span m='98140'>think</span> <span m='98560'>that</span> <span m='99590'>people</span> <span m='100810'>think</span> <span m='101000'>of</span> <span m='101110'>publishing</span> <span m='101650'>as</span> <span m='101840'>this</span> <span m='102090'>very</span> <span m='102560'>narrow</span> <span m='103720'>thing</span> <span m='104200'>of</span> <span m='105960'>fiction</span> <span m='106640'>books</span> <span m='107880'>from</span> <span m='108230'>New</span> <span m='108320'>York.</span> <span m='109310'>And</span> <span m='110050'>if</span> <span m='110260'>you</span> <span m='110510'>want</span> <span m='110920'>to</span> <span m='111360'>break</span> <span m='111610'>into</span> <span m='111850'>that</span> <span m='112840'>realm</span> <span m='113070'>of</span> <span m='113140'>publishing,</span> <span m='113530'>if</span> <span m='113600'>you</span> <span m='113690'>want</span> <span m='113810'>to</span> <span m='113850'>become</span> <span m='114100'>an</span> <span m='114200'>editor,</span> <span m='115450'>it's</span> <span m='116110'>not</span> <span m='116310'>an</span> <span m='116400'>impossible</span> <span m='116940'>challenge,</span> <span m='117390'>but</span> <span m='117530'>you</span> <span m='117620'>do</span> <span m='117740'>have</span> <span m='117940'>to</span> <span m='118030'>be</span> <span m='118150'>willing</span> <span m='118450'>to</span> <span m='118630'>move</span> <span m='118830'>to</span> <span m='118930'>New</span> <span m='118970'>York</span> <span m='119340'>and</span> <span m='119700'>to</span> <span m='119760'>take</span> <span m='120250'>an</span> <span m='120430'>internship</span> <span m='120940'>which</span> <span m='121000'>may</span> <span m='121150'>or</span> <span m='121220'>may</span> <span m='121390'>not</span> <span m='121630'>be</span> <span m='121750'>paid.</span> <span m='122930'>How</span> <span m='123110'>are</span> <span m='123230'>you</span> <span m='123290'>going</span> <span m='123520'>to</span> <span m='124620'>live</span> <span m='124890'>in</span> <span m='124970'>one</span> <span m='125100'>of</span> <span m='125290'>the</span> <span m='125600'>most</span> <span m='125780'>expensive</span> <span m='126170'>cities</span> <span m='127020'>while</span> <span m='127390'>you're</span> <span m='127530'>doing</span> <span m='127760'>this</span> <span m='129039'>rigorous</span> <span m='129460'>work</span> <span m='129699'>for</span> <span m='130009'>a</span> <span m='130120'>good</span> <span m='130910'>portion</span> <span m='131270'>of</span> <span m='131340'>your</span> <span m='131450'>week?</span> </p><p><span m='133080'>So</span> <span m='133510'>you</span> <span m='133780'>can</span> <span m='134070'>do</span> <span m='134210'>that.</span> <span m='134530'>It's</span> <span m='134840'>hard</span> <span m='136010'>to</span> <span m='136160'>do</span> <span m='136330'>that.</span> <span m='136860'>And</span> <span m='137510'>I</span> <span m='137580'>think</span> <span m='137770'>when</span> <span m='138320'>people</span> <span m='138550'>brought</span> <span m='138840'>in</span> <span m='138980'>their</span> <span m='139350'>understanding</span> <span m='139850'>of</span> <span m='139950'>what</span> <span m='140010'>publishing</span> <span m='140420'>is,</span> <span m='140910'>whether</span> <span m='141330'>it's</span> <span m='141530'>academic</span> <span m='141960'>textbooks</span> <span m='142690'>or</span> <span m='143900'>regional</span> <span m='144340'>presses</span> <span m='144690'>like</span> <span m='144850'>the</span> <span m='144940'>one</span> <span m='145080'>I'm</span> <span m='145170'>at,</span> <span m='146330'>I</span> <span m='146450'>think</span> <span m='146720'>that</span> <span m='146920'>the</span> <span m='147020'>opportunities</span> <span m='147690'>really</span> <span m='147990'>open</span> <span m='148270'>up</span> <span m='148590'>and</span> <span m='151930'>there</span> <span m='152210'>are</span> <span m='152310'>ways</span> <span m='152580'>to</span> <span m='152670'>break</span> <span m='152940'>in.</span> <span m='153110'>It's</span> <span m='153310'>not</span> <span m='154800'>the</span> <span m='154890'>scary</span> <span m='155350'>monolithic</span> <span m='157190'>club</span> <span m='157700'>that</span> <span m='158010'>you</span> <span m='158080'>have</span> <span m='158340'>to know a</span> <span m='158470'>secret</span> <span m='158750'>password</span> <span m='159200'>to.</span> </p><p><span m='160000'>I'd</span> <span m='160270'>say</span> <span m='160410'>it</span> <span m='160560'>really</span> <span m='160790'>helps</span> <span m='161060'>to</span> <span m='161150'>have</span> <span m='161390'>other</span> <span m='161610'>skills--</span> <span m='162340'>for</span> <span m='162480'>example,</span> <span m='163300'>I</span> <span m='163410'>came</span> <span m='163630'>in</span> <span m='163730'>through</span> <span m='163870'>fundraising.</span> <span m='165170'>Learning</span> <span m='165520'>how</span> <span m='165670'>to</span> <span m='166500'>fundraise--</span> <span m='167070'>if</span> <span m='167240'>you're</span> <span m='167420'>looking</span> <span m='167840'>to</span> <span m='167990'>work</span> <span m='168160'>in</span> <span m='168230'>the</span> <span m='168330'>arts</span> <span m='168490'>or a</span> <span m='168580'>nonprofit</span> <span m='169840'>as</span> <span m='169960'>well</span> <span m='170060'>as</span> <span m='170190'>publishing,</span> <span m='171130'>that</span> <span m='171330'>is</span> <span m='171450'>such</span> <span m='171670'>an</span> <span m='171760'>essential</span> <span m='172070'>skill</span> <span m='172350'>to</span> <span m='172400'>have.</span> <span m='174270'>If</span> <span m='174410'>you</span> <span m='174550'>know</span> <span m='174730'>how</span> <span m='174900'>to</span> <span m='175020'>do</span> <span m='175580'>more</span> <span m='175760'>quantitative</span> <span m='177040'>data</span> <span m='177310'>analysis--</span> <span m='178220'>I</span> <span m='178390'>learned</span> <span m='178650'>that</span> <span m='178900'>through</span> <span m='179150'>doing</span> <span m='179380'>biology,</span> <span m='179910'>through</span> <span m='180120'>doing</span> <span m='181120'>GIS</span> <span m='181700'>work.</span> <span m='182810'>That's</span> <span m='183060'>also</span> <span m='183330'>really,</span> <span m='183720'>really</span> <span m='183840'>useful.</span> <span m='184210'>Even</span> <span m='184450'>though</span> <span m='184600'>it's</span> <span m='184720'>a</span> <span m='184770'>different</span> <span m='185080'>field,</span> <span m='186060'>having</span> <span m='186330'>those</span> <span m='186470'>skills</span> <span m='186780'>will</span> <span m='186890'>transfer</span> <span m='187300'>a</span> <span m='187370'>lot.</span> </p><p><span m='188020'>So</span> <span m='188230'>I'd</span> <span m='188420'>say</span> <span m='188570'>that</span> <span m='188780'>it's</span> <span m='189300'>hard,</span> <span m='189700'>but</span> <span m='189840'>if</span> <span m='189960'>you</span> <span m='190250'>prepare</span> <span m='190660'>yourself</span> <span m='192260'>in</span> <span m='192830'>certain</span> <span m='194090'>ways</span> <span m='194290'>that</span> <span m='194410'>it will</span> <span m='194550'>carry</span> <span m='194880'>over,</span> <span m='195940'>it's</span> <span m='196140'>doable.</span> <span m='196640'>I</span> <span m='196770'>did it.</span> <span m='197090'>I'm</span> <span m='197410'>doing</span> <span m='197560'>it</span> <span m='197630'>right</span> <span m='197760'>now.</span> </p>","file":{"id":372302,"video_id":"3336830808001","name":"2259-Mariko-MarketingMgrPublishing2","duration":198647,"thumbnail_url":null}});