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BUSINESS DEVELOPMENT MANAGER: Working For European-Based Software Company

About this video 

Darya talks about her journey from studying English as a Second Language in the Ukraine, to teaching, to marketing, and then to business development.

Degree: English Language and Literature
Job Title: Business Development Manager

Job Summary: Business Development

Job Description

Business development is a combination of networking, strategic analysis, marketing, and sales. Business development professionals can be involved in everything from the development of their employers' products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals.

On-the-Job Training

No

Additional Info

There are business development jobs in all industries - from tech startups to huge international corporations. Sometimes they are considered as business-to-business sales.

Certification Requirement
Recommended by the American Society for Training and Development or the International Society for Performance Improvement.

Quick Facts

Average salary
Average salary
National Statistic Change Location
Confirm
$50,000 - $150,000
Projected job growth
Projected Job Growth
10 to 20 percent
Typical schedule
Typical schedule
Full-time, Long hours
Typical workplace
Typical workplace
Travel, Indoor, Office
Personal qualities
Personal Qualities
Detail oriented, Networking, People skills, Verbal communication skills, Written communication skills, Teamwork, Leadership ability, Mathematical skills, Organizational skills, Problem solving skills

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P3.instances[0].transcript.parse_transcript_data({"transcript":"<p><span m='130'>Hi</span> <span m='370'>my</span> <span m='460'>name is</span> <span m='770'>Darya Leshchenko.</span> <span m='1670'>And</span> <span m='2009'>I</span> <span m='2160'>work</span> <span m='2490'>at</span> <span m='2970'>Readdle.</span> <span m='3540'>I'm a</span> <span m='4030'>business</span> <span m='4520'>development manager.</span> <span m='5500'>Our</span> <span m='5990'>company</span> <span m='6480'>is based</span> <span m='6970'>in Europe,</span> <span m='7460'>in</span> <span m='7950'>Ukraine,</span> <span m='8440'>so</span> <span m='8930'>quite far</span> <span m='9420'>from here.</span> <span m='9910'>And</span> <span m='10400'>I've</span> <span m='10890'>been working</span> <span m='11380'>here for</span> <span m='11870'>more than</span> <span m='12360'>a</span> <span m='12850'>year.</span> <span m='13340'>And I started</span> <span m='13830'>as a</span> <span m='14320'>general</span> <span m='14810'>manager,</span> <span m='15500'>so mostly</span> <span m='15700'>working</span> <span m='16194'>with</span> <span m='16688'>kind of</span> <span m='18170'>resellers</span> <span m='18664'>and</span> <span m='19652'>software</span> <span m='20146'>integrators.</span> <span m='20640'>But</span> <span m='21134'>then</span> <span m='22616'>my</span> <span m='23110'>department</span> <span m='23604'>spread</span> <span m='24098'>out,</span> <span m='24592'>and I have</span> <span m='25086'>a few</span> <span m='25580'>account</span> <span m='26074'>managers who</span> <span m='26568'>are helping</span> <span m='27062'>me at the</span> <span m='27556'>moment.</span> </p><p><span m='28050'>A business development manager</span> <span m='28544'>mostly</span> <span m='29038'>manages</span> <span m='29532'>product</span> <span m='30026'>development</span> <span m='31508'>and</span> <span m='32002'>also</span> <span m='32496'>sales,</span> <span m='32990'>so</span> <span m='33484'>both</span> <span m='33978'>parts.</span> <span m='34966'>My typical</span> <span m='35460'>day</span> <span m='35954'>consists of</span> <span m='36942'>working</span> <span m='37436'>with</span> <span m='37930'>development,</span> <span m='38424'>the</span> <span m='38918'>developers,</span> <span m='39412'>and</span> <span m='39906'>web</span> <span m='40400'>development.</span> <span m='41388'>So</span> <span m='42376'>we</span> <span m='42870'>would</span> <span m='43300'>decide like</span> <span m='43900'>what</span> <span m='44190'>kind</span> <span m='44310'>of</span> <span m='44830'>information</span> <span m='45323'>to put</span> <span m='45816'>on the</span> <span m='46309'>websites</span> <span m='47295'>and</span> <span m='48774'>what would</span> <span m='49267'>be</span> <span m='49760'>interesting</span> <span m='50253'>for customers</span> <span m='50746'>to read on</span> <span m='51239'>the website.</span> </p><p><span m='51732'>So I would</span> <span m='52225'>talk to</span> <span m='52718'>our</span> <span m='53211'>existing</span> <span m='53704'>customers,</span> <span m='54197'>ask for their feedback,</span> <span m='55183'>and put them</span> <span m='55676'>out there.</span> <span m='57660'>Also</span> <span m='58400'>I</span> <span m='58590'>would</span> <span m='58780'>work with</span> <span m='59200'>my</span> <span m='59620'>colleagues,</span> <span m='60103'>and</span> <span m='60586'>we</span> <span m='61069'>would</span> <span m='61552'>communicate</span> <span m='62035'>to</span> <span m='63001'>our</span> <span m='63484'>new</span> <span m='63967'>incoming</span> <span m='64450'>customers</span> <span m='65416'>and</span> <span m='65899'>develop</span> <span m='66382'>the</span> <span m='66865'>network</span> <span m='67348'>and</span> <span m='67831'>sales</span> <span m='68314'>channels.</span> <span m='69280'>That</span> <span m='69763'>is</span> <span m='70246'>basically</span> <span m='70729'>what we do.</span> </p><p><span m='71695'>I</span> <span m='72178'>studied</span> <span m='72680'>English</span> <span m='72820'>language</span> <span m='73150'>linguistics.</span> <span m='73960'>Because</span> <span m='74230'>my</span> <span m='74380'>main</span> <span m='74760'>language</span> <span m='75090'>is</span> <span m='75560'>Russian.</span> <span m='76030'>And</span> <span m='76423'>I went</span> <span m='76816'>to US</span> <span m='77210'>to study.</span> <span m='77940'>And</span> <span m='79170'>my</span> <span m='80020'>job</span> <span m='80516'>would have to</span> <span m='81012'>be an English-language</span> <span m='81508'>teacher</span> <span m='82004'>at the</span> <span m='82500'>beginning.</span> </p><p><span m='82996'>But then</span> <span m='83492'>I</span> <span m='83988'>decided that</span> <span m='84484'>I'm more into</span> <span m='84980'>like</span> <span m='85476'>marketing and</span> <span m='85972'>management.</span> <span m='86468'>And</span> <span m='87470'>I</span> <span m='87800'>studied</span> <span m='88290'>from</span> <span m='88410'>there</span> <span m='89304'>to</span> <span m='89798'>some</span> <span m='90292'>on-line</span> <span m='90786'>courses.</span> <span m='91280'>And</span> <span m='91774'>I kind of</span> <span m='92268'>developed</span> <span m='92762'>my skills</span> <span m='93256'>in that.</span> <span m='93750'>I worked</span> <span m='94244'>in two other</span> <span m='94738'>companies</span> <span m='95232'>on</span> <span m='95726'>similar</span> <span m='96220'>positions.</span> <span m='96714'>And then</span> <span m='97208'>I went</span> <span m='97702'>into</span> <span m='98196'>software</span> <span m='98690'>industry</span> <span m='99184'>and</span> <span m='99678'>understood</span> <span m='100172'>I love it.</span> </p><p><span m='101160'>If you have</span> <span m='101654'>good</span> <span m='102148'>education</span> <span m='102642'>and</span> <span m='103136'>good</span> <span m='104124'>inter-communicational</span> <span m='105112'>skills,</span> <span m='105606'>it's</span> <span m='106100'>not that</span> <span m='106594'>hard.</span> <span m='107088'>You need to be</span> <span m='107582'>ambitious.</span> <span m='108570'>And you need</span> <span m='109064'>to</span> <span m='109558'>like what you do</span> <span m='110052'>and to</span> <span m='110546'>have</span> <span m='111040'>passion</span> <span m='111534'>for it.</span> <span m='112028'>You need</span> <span m='112522'>to understand</span> <span m='113016'>what you</span> <span m='113510'>want to do.</span> <span m='114004'>and</span> <span m='114992'>you need</span> <span m='115486'>to listen</span> <span m='115980'>to</span> <span m='116474'>our parents,</span> <span m='116968'>their advice.</span> <span m='117462'>But</span> <span m='117956'>you need to</span> <span m='118450'>listen to your</span> <span m='118944'>heart most of all.</span> </p><p><span m='119438'>You need</span> <span m='119980'>to</span> <span m='121015'>think what</span> <span m='121490'>you</span> <span m='121965'>want</span> <span m='122123'>to</span> <span m='122281'>do</span> <span m='122440'>in the future,</span> <span m='122915'>because</span> <span m='123390'>the job</span> <span m='123850'>is</span> <span m='124764'>where you</span> <span m='125221'>spend most</span> <span m='125680'>of your life.</span> <span m='126480'>You spend</span> <span m='126893'>eight</span> <span m='127306'>hours</span> <span m='127720'>or</span> <span m='128110'>more,</span> <span m='128385'>if</span> <span m='128660'>you</span> <span m='128750'>like</span> <span m='129050'>your</span> <span m='129350'>job.</span> <span m='129650'>So</span> <span m='129950'>you need</span> <span m='130250'>to</span> <span m='130550'>understand</span> <span m='130850'>that,</span> <span m='131150'>if</span> <span m='131450'>that's what</span> <span m='131750'>you</span> <span m='132050'>like,</span> <span m='132350'>that</span> <span m='132650'>will</span> <span m='132950'>bring you</span> <span m='133250'>money,</span> <span m='133550'>and</span> <span m='134450'>interest.</span> </p>","file":{"id":195479,"video_id":"2705926759001","name":"59781629","duration":135828,"thumbnail_url":null}});